We all know Google—and being in digital marketing, Google’s constant algorithm and feature changes are things I always keep watch of because they carry significant changes for any website looking to get discovered. It’s no secret that Google is the top search engine in the world, and that’s unlikely to change anytime soon. To help…
Statistics
23 Supply Chain Statistics for 2025: Industry Trends & Turbulence
A supply chain is a network of people, companies, and processes working together to create and deliver products or services to customers. The supply chain landscape is evolving rapidly, driven by market growth, sustainability demands, disruptive forces, and technological advancements. In this article, we cover 23 supply chain statistics, current supply chain and retail trends,…
15 Impulse Buying Statistics Retailers Should Know
Impulse buyers—customers who make unplanned or spontaneous purchases—are among the types of shoppers you’ll encounter as a small business owner. Impulse buyers’ needs and motivations might seem tricky to predict, but they are a profitable demographic to tap into. A commonly cited statistic estimates impulse buying comprises 40% to 80% of all purchases. Familiarizing yourself…
14 Microfinance Statistics You Need to Know for 2025
Microfinancing allows borrowers who may have difficulty qualifying for a traditional loan the opportunity to access smaller financing options, usually up to $50,000. These loans are typically designed to help underserved communities or businesses with limited resources be able to financially support their business. While the loans used in microfinance may be smaller than those…
51 Key Business Insurance Statistics: Industry Premiums, Claims & More
Insurance is a global industry that significantly impacts country economies, businesses, and individual lives. According to the Small Business Administration, there are 33.1 million small businesses in the US. With nearly half a million new small businesses starting every month, insurance is essential for their success. Inflation and natural disasters significantly impact insurance industry losses,…
21 Black Friday Statistics to Know: 2024 Sales Data
I’ve compiled and analyzed the latest data from the National Retail Federation, Adobe, Salesforce, Square, and Shopify to bring you the most noteworthy Black Friday 2024 insights.
Black Friday 2024 sales data is officially in and shows consumers were serious about shopping this year. Black Friday, the day after Thanksgiving, was the most popular shopping day of 2024 (so far) for both online and in-store sales. In fact, Black Friday 2024 was the busiest in-store shopping day since the pandemic. In addition…
2024 Black Friday & Cyber Monday Results & Statistics
This year’s shorter holiday selling season (27 days between Thanksgiving and Christmas), coupled with extended retail sales promotions, resulted in a slightly softer turnout for Black Friday Cyber Monday (BFCM) weekend. An estimated 197 million people shopped online and in-store for BFCM. However, this figure still exceeds the National Retail Federation’s (NRF) earlier forecast of…
2024 Cyber Monday Statistics & Results
Cyber Monday 2024 saw record-breaking holiday spending of $13.3 billion, a 7.7% year-over-year increase from 2023.
Known as the ecommerce counterpart to Black Friday, 2024’s Cyber Monday saw tremendous success and growth. Below, I share notable Cyber Monday statistics, covering everything from trends to sales numbers and fun facts. But before I delve in, here is a look at some of the key takeaways from 2024’s Cyber Monday numbers. Cyber Monday…