Paid time off, or PTO, has evolved beyond simple vacation time to become a key element of an employee’s benefits package. In today’s job market, offering attractive PTO options is almost as essential as providing comprehensive health insurance. Understanding what is the average PTO in the US is crucial for businesses to attract and retain…
Statistics
36 Essential Google Search Statistics for 2025
We all know Google—and being in digital marketing, Google’s constant algorithm and feature changes are things I always keep watch of because they carry significant changes for any website looking to get discovered. It’s no secret that Google is the top search engine in the world, and that’s unlikely to change anytime soon. To help…
23 Supply Chain Statistics for 2025: Industry Trends & Turbulence
A supply chain is a network of people, companies, and processes working together to create and deliver products or services to customers. The supply chain landscape is evolving rapidly, driven by market growth, sustainability demands, disruptive forces, and technological advancements. In this article, we cover 23 supply chain statistics, current supply chain and retail trends,…
51 Key Business Insurance Statistics: Industry Premiums, Claims & More
Insurance is a global industry that significantly impacts country economies, businesses, and individual lives. According to the Small Business Administration, there are 33.1 million small businesses in the US. With nearly half a million new small businesses starting every month, insurance is essential for their success. Inflation and natural disasters significantly impact insurance industry losses,…
15 Impulse Buying Statistics Retailers Should Know
Impulse buyers—customers who make unplanned or spontaneous purchases—are among the types of shoppers you’ll encounter as a small business owner. Impulse buyers’ needs and motivations might seem tricky to predict, but they are a profitable demographic to tap into. A commonly cited statistic estimates impulse buying comprises 40% to 80% of all purchases. Familiarizing yourself…
14 Microfinance Statistics You Need to Know for 2025
Microfinancing allows borrowers who may have difficulty qualifying for a traditional loan the opportunity to access smaller financing options, usually up to $50,000. These loans are typically designed to help underserved communities or businesses with limited resources be able to financially support their business. While the loans used in microfinance may be smaller than those…
21 Black Friday Statistics to Know: 2024 Sales Data
I’ve compiled and analyzed the latest data from the National Retail Federation, Adobe, Salesforce, Square, and Shopify to bring you the most noteworthy Black Friday 2024 insights.
Black Friday 2024 sales data is officially in and shows consumers were serious about shopping this year. Black Friday, the day after Thanksgiving, was the most popular shopping day of 2024 (so far) for both online and in-store sales. In fact, Black Friday 2024 was the busiest in-store shopping day since the pandemic. In addition…
2024 Black Friday & Cyber Monday Results & Statistics
This year’s shorter holiday selling season (27 days between Thanksgiving and Christmas), coupled with extended retail sales promotions, resulted in a slightly softer turnout for Black Friday Cyber Monday (BFCM) weekend. An estimated 197 million people shopped online and in-store for BFCM. However, this figure still exceeds the National Retail Federation’s (NRF) earlier forecast of…