Impulse buyers—customers who make unplanned or spontaneous purchases—are among the types of shoppers you’ll encounter as a small business owner. Impulse buyers’ needs and motivations might seem tricky to predict, but they are a profitable demographic to tap into. A commonly cited statistic estimates impulse buying comprises 40% to 80% of all purchases. Familiarizing yourself…
Statistics
14 Microfinance Statistics You Need to Know for 2025
Microfinancing allows borrowers who may have difficulty qualifying for a traditional loan the opportunity to access smaller financing options, usually up to $50,000. These loans are typically designed to help underserved communities or businesses with limited resources be able to financially support their business. While the loans used in microfinance may be smaller than those…
21 Black Friday Statistics to Know: 2024 Sales Data
I’ve compiled and analyzed the latest data from the National Retail Federation, Adobe, Salesforce, Square, and Shopify to bring you the most noteworthy Black Friday 2024 insights.
Black Friday 2024 sales data is officially in and shows consumers were serious about shopping this year. Black Friday, the day after Thanksgiving, was the most popular shopping day of 2024 (so far) for both online and in-store sales. In fact, Black Friday 2024 was the busiest in-store shopping day since the pandemic. In addition…
2024 Black Friday & Cyber Monday Results & Statistics
This year’s shorter holiday selling season (27 days between Thanksgiving and Christmas), coupled with extended retail sales promotions, resulted in a slightly softer turnout for Black Friday Cyber Monday (BFCM) weekend. An estimated 197 million people shopped online and in-store for BFCM. However, this figure still exceeds the National Retail Federation’s (NRF) earlier forecast of…
2024 Cyber Monday Statistics & Results
Cyber Monday 2024 saw record-breaking holiday spending of $13.3 billion, a 7.7% year-over-year increase from 2023.
Known as the ecommerce counterpart to Black Friday, 2024’s Cyber Monday saw tremendous success and growth. Below, I share notable Cyber Monday statistics, covering everything from trends to sales numbers and fun facts. But before I delve in, here is a look at some of the key takeaways from 2024’s Cyber Monday numbers. Cyber Monday…
19 Eye-opening Coffee Statistics for Startups
Business owners looking to start in the coffee industry will be happy to hear that it is thriving. That said, it’s still important to have a solid understanding of the market to ensure your success. I’ve researched the industry and compiled a list of 19 coffee statistics that provide insight into various aspects of the…
12 Employer Branding Statistics in 2024
Employer brand is the reputation and image a company has as an employer. It encompasses the organization’s values, culture, and employee experience. A strong employer brand helps attract and retain top talent by showcasing what makes the company a great place to work. Beyond recruitment, it can positively impact customer perception, employee engagement, and overall…
2024 Salary Trends Business Owners Should Know
Understanding salary trends is crucial for both job seekers and employers navigating a dynamic labor market. This article explores the key factors driving wage changes, including inflation and industry demands. Staying informed of these 2024 compensation trends can help you make strategic career or business decisions this year. US Salary Trends 1. Actual salary increase…