If you want to learn how to distribute a press release, the best answer is to write a compelling story about a newsworthy topic relevant to your target audience. However, there are ways you can optimize your press release further, like optimizing it before distribution, sending it to the right people, and boosting its exposure…
Tip List
12 Visual Merchandising Strategies to Improve Your Store
Visual merchandising is the practice of displaying your product and organizing your store to drive sales, enhance your brand, and provide a stimulating and enjoyable shopping experience for customers. This article and our corresponding video outline a dozen of the most important visual merchandising techniques and how to implement them in your business. 1. Direct…
7 Cash Handling Best Practices & Tips at the Point of Sale
Even as we move toward a cashless economy, accepting cash payments is still common, and, in most places, expected. While cash transactions are free from additional fees and risk of chargebacks, the manual nature of processing cash transactions makes it more susceptible to human error. Below are seven cash handling best practices and tips to…
18 Effective Sales Contest Ideas & Prizes to Motivate Your Team
Well-designed sales contests are fun and healthy ways to motivate your sales team to hit and surpass individual and team goals. By creating a competition with rewards and incentives, sales reps are encouraged to fulfill organizational sales goals by completing the objectives in the sales contest. In this article, we explore 18 sales contest ideas…
Why Is Human Resources Important for Small Businesses?
Human Resources—also called people operations, or simply HR—plays an integral role in your business’s success, helping structure your operations, promote employee productivity and engagement, and stimulate business growth. Its functions involve safeguarding and supporting both your company (through risk management, compliance, and payroll accuracy) and your employees (via effective engagement and management). To understand fully…
7 3D Printing Business Ideas to Try
In 3D printing, a special printer creates three-dimensional physical objects via an additive manufacturing process. 3D printing has been around in some form for decades, but only in recent years has the technology become so prevalent and so available that anyone with a few hundred dollars to spare can own a 3D printer at home….
10 Fitness Business Ideas
Between 2012 and 2023, the number of fitness businesses in the US increased by nearly 30%, hitting more than 115,000 this past year. In 2021, the fitness industry was valued at $35 billion, and today, the fitness industry is booming, with more and more people investing in their health, wellness, and longevity. If you are…
Ecommerce UX Best Practices: Ultimate Design Guide
Improve your customer’s path to purchase by providing a good user experience and experience a boost in your online sales.
The ecommerce user experience (UX) isn’t just about a website’s visual design—it’s about the customer’s journey from product discovery to purchase. Designing good ecommerce UX means ultimately providing an optimal shopping experience. Great ecommerce UX motivates consumers to purchase, instills trust and confidence in your brand, and helps build relationships with your customers. Meanwhile, poor…