Generational marketing refers to marketing strategies tailored to specific age groups, including the Silent Generation, Baby Boomers, Generation X, Generation Y, and Generation Z. By understanding the unique characteristics, values, and preferences of different generations, small businesses can tactically design campaigns to connect with their target audience better. Overview of Generational Marketing Generational marketing is…
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Employment Reference Check: Guide for Small Businesses
An employment reference check refers to calls you make to at least two references (they may be personal or professional) where you ask about the candidate’s qualities, qualifications, and work habits. While most references that an applicant provides are biased in their favor, asking the right questions can help you uncover some red flags or…
Shopify Starter Plan: Review of Shopify’s $5/month Plan
Shopify Starter is the social selling option of Shopify, replacing its previous entry tier, Shopify Lite, which lets you embed Buy Now buttons on existing sites. At $5 a month, Shopify Starter is an excellent option for content creators and influencers who already have an established audience on their respective platforms. My Shopify Starter review…
Small Business Line of Credit: Rates, Requirements & Terms
A small business line of credit is a revolving credit line that allows you to draw funds only when you need them. This flexibility makes it a good option to consider for covering emergencies, temporary shortages in cash flow, and other short-term expenses. You can get rates that typically range from 6% to 15%. This…
SBA Community Advantage Loan: What It Is & How To Apply
The Small Business Administration (SBA) Community Advantage loan program offers funding to businesses in underserved markets, such as startups, veterans, and minority entrepreneurs. You can get up to $350,000 in funding and, such as other loans backed by the SBA, this loan can offer some of the most competitive rates available. SBA Community Advantage loan…
Ultimate Guide to Ecommerce Chatbots
Although the use of chatbots is still relatively new, ecommerce is quickly becoming the biggest customer of this new technology. So, exactly what are ecommerce chatbots? Simply put, an ecommerce chatbot is a type of artificial intelligence (AI) that simulates conversation with customers on an ecommerce site to answer questions, provide customer service, and facilitate…
30 Key Restaurant Metrics + How to Calculate & Track
Restaurant metrics show the health of your business. Our expert lists the essential restaurant calculations you need to know.
Restaurant metrics (also called key performance indicators or KPIs) are calculations that show how your business is performing. Most restaurant owners and managers have their own ideas of which metrics are actually the most important KPIs to track. Here, I’ve created a pretty exhaustive list of 30 common restaurant metrics so you can pick what…
What a Video News Release (VNR) Is & How to Create One (+ Examples)
A video news release (VNR) is a video-based press release sent out by companies to media outlets. VNRs are an effective method to share important business announcements in dynamic and creative ways that text and still images can’t match to gain press coverage. Read on to find out more about what are video news releases…