Angi (formerly Angie’s List) is an online directory where homeowners can search for home-related services in their area, like plumbers, landscapers, and home cleaners. Conversely, it’s also a platform where home service providers and businesses can list their services and attract clients. Keep reading to learn more about what is Angi, how it works, and if it’s right for your business.
How Angi Works for Customers & Businesses
Because Angi is a two-way platform, it works differently for consumers and businesses. Find out more about how Angi works for each:
Angi for Customers
On the consumer side of Angi, consumers can visit the platform to look for qualified home repair-related services in their area. These can be anything from home cleaning to roof repair services. Customers can sign up for the platform to search for services for free, but they can also upgrade to a paid Angi Key plan for $29.99 a year to access features like complaint resolution and exclusive member-only deals.
An example of how Angi looks for customers
Angi for Businesses
On the business side, Angi is a good way to gain exposure, grow your brand presence, and potentially gain new clients. However, to fully leverage the platform for lead generation, you’ll need to pay for Angi Premium, which is its paid membership for businesses. This lets you advertise and generate leads on the platform. Angi does this by working as a sales representative, boosting your profile, and sending you leads to contact.
Angie’s List price varies for each business; however, it starts at $200 a month. Most businesses pay an average of $300 monthly, and all plans bind you to a one-year contract.
An example of how Angi looks for businesses
Angi Services and Features
Knowing what is Angi also means knowing its features and how they can help your business. More than just a regular listing platform, Angi can be an effective tool to market your business locally if you offer home repair or improvement services. It’s the go-to platform for anything home service-related, and if you upgrade to a Premium account, it can actively generate leads for your business. Below are some of Angi’s best services and features:
- Business profile listing: The main feature Angi offers is listing your business’s profile on its platform so it can be discovered by homeowners looking for your services. Your profile will include descriptions of your services and client reviews.
- Customer messaging: Interested customers can also message you on your profile to inquire about or hire your services.
- Customer reviews: Reviews from past clients will also be displayed on your profile. You can also import reviews from Google.
- Lead generation: On an Angi Premium account, you can set a monthly ad budget, and the platform will generate qualified leads you can reach out to. You can even choose specific areas where you want to generate leads.
- Search results priority: Another benefit of Angi Premium is having your profile listed first on customers’ search results. This means it’ll be listed before all other non-Angi Premium accounts.
- Customer support and onboarding: Angi also has a customer support team you can reach out to via phone and live chat. For Angi Premium members, you also get a dedicated team and a personal onboarding representative.
Here’s an example of business listings on Angi.
How Much Does Angi Cost?
The cost of Angie’s List or Angi differs for customers and businesses. For customers, the Angi Key membership costs $29.99 a year and lets you access more features and get a 20% discount on all Angi services. Meanwhile, the Angie’s List business membership cost (aka the Angi Premium cost) varies for each business depending on how many leads you want per month, but the starting price is $200 a month.
Therefore, there is no one straight answer for the question “How much does it cost to be on Angie’s List?” You can pay however much you want, even upward of $200, depending on how many leads you want to generate.
For example, suppose you pay $300 per month for an Angi Premium account. In return, Angi sends you about 20 leads per month. Of these leads, you close 20%, or four Angi leads per month. If you earned $400 for each job, then you’ve earned a total of $1,600 per month (or $1,300 after subtracting your advertising cost) from Angi, at a cost per lead of $75.
However, profit margins can vary in the home services industry. For example, while a home cleaning service may cost $80 per visit, many will get recurring business on a weekly or monthly basis—and many for years to come. In contrast, a contractor hired to remodel a bathroom can make thousands of dollars, even tens of thousands, with one job.
The difficult part of starting with Angi is that you won’t know how many leads it will generate or their quality. This is the main downside of the platform, but many businesses still find advertising on Angi a worthwhile investment. If you’re okay with a little uncertainty and can experiment to optimize its features for your business, Angi could bring many new clients to your door.
Angi Pros & Cons
Like Yelp and Google Business Profile, Angi is an online business directory, but it’s focused specifically on home-based services. Therefore, the businesses that would benefit most from it are home improvement or repair services like lawn care, general contractors, handyman services, plumbing, and housekeeping, to name a few. There are over 500 business categories in total on the platform.
If you’re wondering if listing your business on Angi is worth it, here are some of its biggest pros and cons:
| PROS | CONS |
|---|---|
| It offers access to highly qualified, ready-to-buy leads. | Angi cost varies for each business and starts at $200 monthly. |
| Angi-listed businesses are perceived as qualified and trustworthy. | It can be difficult to get leads without a Premium plan. |
| Pricing is transparent for customers, so they are rarely turned off by quotes and estimates. | It doesn’t offer any guarantee for lead quality or quantity. |
| It offers the ability to reach a hyper-local target audience. | It requires a one-year minimum contract with a 35% early termination fee. |
| It is a practical alternative to paying for Google ads or SEO to rank higher in search results. | All leads coming in through the free plan are shared with HomeAdvisor.com. |
Best Alternatives to Angi
If you find Angi’s costs to be above your budget, the good news is that it’s not the only option. There are many other platforms that can connect your business to interested customers. From HomeAdvisor to Thumbtack to Google Business Profiles, it’s worth checking out these Angi alternatives and how they can help your business.
Here are the top alternatives to Angi for business lead generation and conversion:
- HomeAdvisor*: This works identically to Angi in matching customers seeking home repair services with professionals. However, unlike Angi, customers can sign up for free.
- Handy*: This is also similar to Angi, but with more focus on home cleaning services.
- Google Local Services Ads: Setting up Local Services Ads on Google can also help you get leads. These ads appear at the top of search results for searches with high purchase intent, and show reviews and “Google Verified” badges.
- Thumbtack: This connects customers with residential service contractors. It also has services for events (like weddings) and tech, including app and website development.
- Porch: This offers home repair services like Angi; it specializes in moving and insurance services.
- Houzz: This is a platform connecting customers with home design professionals, including architects and interior designers; it also has a furniture marketplace.
- Yelp: This is an online business directory and user review platform for small businesses in any industry; it also allows pay-per-click (PPC) ads for businesses. Learn more in our Yelp for business guide.
- Google Business: Google’s free business profile directory allows businesses to be discovered in Google’s search results. Find out how to set up a Google Business Profile to improve your site’s rankings.
- Bing Places: This is Bing’s answer to Google Business. It’s also a free online business directory where businesses can pay to improve search rankings. Find out more about Bing Places for Business.
- Facebook:Creating a Facebook business page is a free and easy way to gain and engage with followers, advertise, boost posts, generate reviews, and more.
*HomeAdvisor and Handy are part of Angi’s parent company, Angi Inc. (formerly ANGI Homeservices Inc.).
While you don’t necessarily need to create a profile on every business directory, it’s a good idea to list on a few platforms most relevant to your business. This gives your business more visibility online, enabling you to be more easily discovered by consumers, no matter which platform they use.
Frequently Asked Questions (FAQs)
The cost of Angie’s List Pro (aka Angi Premium) varies for each business depending on how many leads you want from the platform, but overall it starts at $200 a month. Aside from generating leads, this membership boosts your profile in users’ search results, and lets you access premium features. The more you pay (upward of $200), the more leads the platform will generate.
Yes, Angie’s List (now called “Angi”) is free to start, whether you’re a user or a business owner. For users, the free plan lets you create an account and look for home repair services in your area. However, the paid plan, costing $29.99 yearly, lets you access member-only discounts. For business owners, creating a business profile on Angi is also free, but you can only generate leads and advertise on the platform with the Premium membership, which starts at $200 monthly.
Creating an account on Angie’s List (aka Angi) is free for both users and service providers. However, there are also paid plans for both. For users, the paid Angi Key membership costs $29.99 yearly and lets you access more features and member-exclusive discounts. Meanwhile, for service providers, the Angi Premium membership starts at $200 monthly but varies depending on how many leads you want. The higher you pay, the more leads Angi generates.
Bottom Line
Angi (formerly Angie’s List) is one of the most reliable platforms to connect users with service providers. Beyond that, it’s also an effective marketing tool to promote your business to your local community and can even generate leads and customers. If you’re struggling to get online visibility, advertising on Angi can be worth the investment. It works as a sales representative, attracting qualified leads and sending them your way so you can convert them into customers.
