Having a professional signature in Outlook can instantly make your emails credible, unique, and memorable. Plus, it’s easy. If you’re using the new Outlook, open Settings > “Compose and Reply,” then add your signature. In the classic Outlook, compose a new email, and then choose the Message tab > Signature. Follow the detailed steps below…
What is
What Is an SEO Audit? (+ SEO Audit Checklist)
By now, you’ve probably heard “SEO” a million times and maybe are still wondering what it is. Search engine optimization is how a business can fine-tune its site to attract more search traffic. But how do you know whether your optimization efforts are working? By conducting an SEO audit. An SEO audit is a deep…
What Sales Qualified Leads (SQL) Are & How to Use Them
Sales qualified leads (SQLs) are warm leads nurtured by your marketing team, found at the bottom of the sales funnel or the decision-making stage. SQLs have already received a sales pitch or engaged in a marketing campaign and expressed high-level interest in a product demo or a sales offer. Because of the SQL’s high likelihood…
What Is a Statement Descriptor? Examples & Best Practices
Clear statement descriptors help customers recognize charges on their credit card statements and prevent them from filing unnecessary chargeback claims.
Statement descriptors are text used to provide customers with transaction information on their credit card bills. A standard statement descriptor includes the business name, phone number or location, and the transaction amount. However, some payment processors further customize statement descriptors to include additional information such as product or service name and invoice numbers. Customers use…
Types of CRM Software: Which One Is Right for Your Business?
Customer relationship management (CRM) software is a tool businesses use to manage and improve their relationships and interactions with existing and potential customers. There are four fundamental types of CRMs: operational, analytical, collaborative, and strategic. Here, we outline the features and benefits of each type of CRM system, including their best use cases and examples,…
What Is a Convenience Fee & Where Is It Legal?
Convenience fees are charges imposed by merchants on credit card transactions that pass on the cost of accepting credit card payments to customers. However, only merchants whose primary method is anything other than credit cards can impose convenience charges. Some examples are accepting payment for bills, taxes, and event tickets purchased online instead of at…
What Is Deinfluencing? A New Age of Marketing Explained
We all know what influencers are—but in an age of consumer distrust, deinfluencers might hold even more sway.
At the start of the New Year, my social media feeds took a turn toward anti-consumerism as established influencers and new creators alike began “deinfluencing” me. As you might have gleaned from the name of the phenomenon, deinfluencing is when online creators try to convince you not to purchase certain products, exposing why they don’t…
Types of Commercial Real Estate Loans & How They Work
Commercial real estate (CRE) loans are offered as a lending product from banks or other financial institutions to assist in the acquisition, renovation, or construction of commercial properties. CRE is defined as a property that will be utilized for business purposes, such as office spaces, restaurants, retail stores, investment properties, industrial facilities, and more. Who…