Point-of-sale (POS) security protects the computer systems that process debit and credit card transactions. Because point-of-sale systems can contain sensitive data like account numbers, emails, and addresses, hackers target these systems, and a data breach can be costly both financially and reputationally. POS system security does not only apply in-store; POS systems can also be…
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What Is Call Whisper? A Comprehensive Small Business Guide
Call whispering is a voice-over-internet-protocol (VoIP) feature that lets managers listen to an active call between an agent and a customer and talk to the agent simultaneously without the customer knowing. It benefits customer service teams by speeding up issue resolution, empowering new agents, and making coaching easier for managers. In this article, we’ll explore…
What Is a Sole Proprietorship? (+ Examples)
A sole proprietorship is a small, unincorporated business run by a single person. This business structure is easy to set up and doesn’t require much paperwork. The entity does not exist apart from the owner, so if you start one, then you can use your first and last names as your business name or adopt…
How to Get an Employer Identification Number (EIN)
An employer identification number (EIN) is a unique nine-digit number that identifies your small business when you file taxes, open a business bank account, get a business loan, or perform other business activities. Obtaining an EIN is free, and you can apply for it online, by fax, or by mail if your business is in…
What Is Call Forwarding? A Guide for Small Businesses
Call forwarding, or call diversion, is a voice-over-internet-protocol (VoIP) feature that redirects inbound calls to another phone number, such as a company’s main landline, a user’s mobile phone, or a colleague’s extension. Its main purpose is to ensure all calls are answered when the primary call recipient is unavailable. It allows team members to be…
What Is a CRM Campaign? Top Features, Benefits & Examples
A customer relationship management (CRM) campaign is a project, initiative, or series of activities designed to build and nurture a customer relationship managed within a CRM system. It includes developing and deploying emails, short message service (SMS) messages, social media, promotional, and online advertising campaigns. Direct sales activities, like cold or warm call outreach, are…
What Is Managerial Accounting? Purposes, Pillars & Types
Managerial accounting is an accounting system that aims to provide information to managers and internal users for decision-making. Information obtained from managerial accounting can help management fulfill its planning, organizing, and monitoring functions. While not typically considered a bookkeeping task, small businesses can benefit greatly from a bookkeeper who can perform some basic managerial accounting….
The History of CRM From the 1950s to Today
The term customer relationship management (CRM) came about in the 1980s, but the process of managing customer data started long before. The early days of the CRM evolution simply involved filing customer profiles on paper. In this article, we’ll travel through time to learn about the history of CRM systems. You’ll discover CRM background information,…