Call masking, or number masking, refers to the voice-over-internet-protocol (VoIP) feature that hides phone numbers to protect the call participants’ contact information. Aside from promoting privacy, this tool lets companies establish a local presence, as it displays a local caller ID, making call recipients more responsive. Different organizations use number masking in everyday communications, including…
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What Is a Softphone? The Small Business Guide
A softphone is software installed on a computer or a smartphone allowing the device to make and receive calls online. It benefits businesses in many ways, including cost savings, reduced need for equipment, and remote work support. The robust features of softphones help teams efficiently manage calls, including call transfer, visual voicemails, and video calling….
What Is Call Tracking? A Small Business Guide
Call tracking is the process of assigning unique phone numbers to ad campaigns to determine which marketing tactics are driving the phone calls. Aside from helping businesses measure the effectiveness of strategies, call tracking software offers robust customer data, including their location and demographics. Here, we answer the questions “What is call tracking?” and “How…
What Is SIP Trunking? A Comprehensive Guide for Small Business
Session Initiation Protocol (SIP) trunking is a communication protocol for sending and receiving communications over the internet through private branch exchange (PBX) equipment. The most common applications for SIP are voice and video calls and instant messaging over internet protocol (IP) networks. This technology enables your on-premise phone system to benefit from unified communications (UC)…
Search Engine Marketing Guide for Small Businesses
Search engine marketing (SEM) involves tactics for increasing website visibility and traffic using paid digital ads and search engine optimization (SEO). Explore our small business search engine marketing guide to learn how it works, what’s involved, and the tactics you need to employ for success, including the best options should you need expert help. Get…
What Is a CRM Process? 6 Steps to Create Your Own
The customer relationship management (CRM) process refers to the steps and decisions businesses make to manage and improve their relationships with leads, prospects, and customers. A CRM system is a useful tool in this process as it streamlines operations and customer interactions, making them more efficient and effective. In this article, we outline six steps…
What Web Hosting Is & How to Choose a Provider (+ Free Checklist)
Web hosting is a service that provides server space to make your website available to the internet. Understanding how web hosting works and the different types of plans and providers to choose from can be complicated. To make it easier for you, below we’ve included an overview of how it works and what you need…
What Is a Purchase Order, Its Purposes & How To Request It
A purchase order (PO) is a document that you (the buyer) send to suppliers when ordering goods. The PO contains essential order information like product type, quantity, and agreed price. POs serve as the basis for fulfilling the order from the supplier’s perspective and inspecting the goods delivered from the buyer’s perspective. It’s useful for…