Audrey Rawnie Rico

Email marketing is affordable, easy to set up (even for beginners), and effective for both business-to-business (B2B) and business-to-consumer (B2C) businesses. But, I’ve witnessed many instances where email marketing ultimately fell short of expectations and metrics. In most cases, it was because of simple details, like a wrong subject line, offer, or call to action—which…

Social media marketing can be a tricky area to navigate—I know, I’ve been there. Many small businesses I’ve encountered are often in a rush to get on social media, viewing it as the young, hip, and dynamic platform to show off their businesses to the world. However, they are confronted by a laundry list of…

Websites are crucial to ensuring your business’ success in today’s digital-first world. They help establish your branding, connect you with customers, and grow your sales. To help you build and operate an effective website, here are 47 essential website statistics for small businesses. General Website Statistics & Insights Building brand presence online is essential to…

AI-generated content is any content generated by artificial intelligence (AI) technology. This can be in the form of text, images, video, audio, and code, and can be used for multiple purposes. AI content is created by AI tools receiving instructional prompts from a human user, scouring the internet for information on that prompt, and generating…

The best local marketing agencies have the expertise to help you grow your brand in your market, but knowing which to choose can be challenging. Below are the eight best local marketing companies to grow your small business’s local presence with effective search engine optimization (SEO), advertising, website marketing, and more. Best Local Marketing Agency…

Despite the prominence of digital marketing, brochures have maintained their relevance as one of the most useful assets for marketing small businesses. They’re also a great way to go creative and showcase your branding, whether in print or digital form, and can tell customers lots of relevant information about your business. From content and layout…

Content marketing is one of the most effective strategies for growing a business. It boosts your website’s ranking in search, earning you more traffic, leads, and sales. And, it establishes you as a leader in your field—all while offering value to your readers. But effective content marketing takes know-how, time, and significant effort, so it’s…

The meteoric rise of TikTok has been hard to miss, and marketing on TikTok offers a plethora of benefits. Users are highly engaged and authentic, it’s a versatile medium that can support different types of marketing campaigns, and it’s popular (TikTok is the most downloaded social media app right now). Keep reading to learn how…

SMS marketing (aka text marketing) is one of the most underutilized, yet lucrative marketing strategies for building brand awareness, leads, sales, and customer loyalty—and it’s simple with the right tools. We compared dozens of apps to find the best SMS marketing software based on cost, features, and ease of use. The tools below can do…

A video news release (VNR) is a video-based press release sent out by companies to media outlets. VNRs are an effective method to share important business announcements in dynamic and creative ways that text and still images can’t match to gain press coverage. Read on to find out more about what are video news releases…

Getting a foothold in the industry is one of the biggest challenges in the startup journey. From branding to reaching your target audience, finding the right strategy is critical—which is where a startup marketing agency can help. From agencies that build brands from scratch to those that specialize in ecommerce or social media, here are…

Startup marketing is challenging. You have to educate people on your products or services, compete with established players, and build brand awareness to give your startup a foothold in the market. Fortunately, you can use many startup marketing strategies to get your new company in front of your audience—from building your website and brand kit…