Lorraine Daisy Resuello

Customer relationship management (CRM) automation puts operational tasks like collaboration, contact management, marketing, lead generation, and sales activities on autopilot. This effort- and time-saving feature configures workflow rules to trigger actions based on preset conditions. Learn more about CRM automation functions, how to create workflows, and why your team should use a sales automation CRM…

Business-to-business (B2B) sales involve selling products or services to other businesses, associations, or nonprofit organizations. To prepare for this environment using real-life insights, here are 32 B2B sales statistics you should know, plus their key takeaways. These include stats on sales processes and strategies, common lead generation practices, prospecting, sales technology, marketing, and training. Highlights…

Customer engagement determines how your customers interact with your business. The best customer engagement strategy involves streamlining your engagement process by using the right tools, like customer relationship management (CRM) software, to better track customer interactions. In this article, you’ll discover the 10 best customer engagement strategies and relevant metrics to help you engage with…

Personal selling involves direct communication via phone, email, or video conference, or in person between a sales rep and a prospect or potential customer. Salespeople must have an in-depth understanding of the personal selling process to handle objections quickly, build strong relationships, and reduce churn—which is when customers discontinue a service or opt not to…

A sales lead refers to a person or company with the potential to become a customer. Every lead is unique, and converting them into loyal, paying customers requires an effective lead generation process. Learning the types of leads in sales is crucial to determine the best marketing efforts, increase conversion, and win more deals effectively….

Zoho Desk is one of our top recommended customer service software for small businesses. In this Zoho Desk review, we found that this help desk’s most notable benefit is its affordability. All plans include ticket management tools like ticket history and private conversations for quick issue resolution and performance tracking. However, it got a low…

You can measure customer satisfaction by reviewing surveys, ticket resolution rates, Net Promoter Scores (NPS), and social media sentiments. But to get an overall picture of your team’s performance, you’ll need to learn how to measure customer service satisfaction using multiple methods. In this article, we’ll discuss how to measure customer satisfaction using the top…

The best sales courses consist of relevant and emerging sales topics with an easy-to-follow layout and structure. These courses should also come from accredited professional associations and well-known software providers. Here are nine of the best sales certification courses to help accelerate your career, improve performance, and enhance the value you offer to your organization:…

Sales reps could be missing out on artificial intelligence (AI), which 85% of salespeople say makes sales prospecting efforts more effective. Working in the sales industry is a constantly evolving experience. You must adapt to the current technology landscape and changing buyer preferences. Data and sales facts taken from reps, prospects, and customers paint a…

Freshdesk and Zendesk are two of the best customer service and sales telemarketing software for small businesses. Freshdesk has user-friendly features, an easy setup process, and an intuitive user interface, boosting agent productivity. Zendesk, on the other hand, has excellent sales and customer relationship management features. Choose which of these two offers the best customer…

Freshsales and HubSpot CRM have excellent reporting and analytics, customizable pipelines, integrations, and mobile apps. When it comes to workflow, approval automation, and contact scoring, Freshsales has more of the edge. HubSpot, on the other hand, has excellent pipeline management, and its email tracking is available in the free plan, which is only usable if…

Artificial intelligence (AI) in customer service provides businesses with workflow automation and intelligent tools to streamline and expedite customer outreach. AI tools like chatbots, data enrichment, and intelligent routing enable customer service teams to speed up case resolutions and personalize service supported by data insights. This article explains ways customer service teams can use AI…