The number of leads you generate reflects your customer flow and returns. While you can build a business leads list yourself, you can save time if you buy business contacts or “credits” from reputable database providers. UpLead is top-notch in providing high-quality business-to-business (B2B) leads, whereas Salesfully is the best place to purchase B2B and business-to-consumer (B2C) leads.
After a comprehensive evaluation, we found the eight best places to buy business leads to help fill your sales pipeline, consistently close new deals, and skyrocket sales.
- UpLead: Best overall for buying B2B leads
- Salesfully: Best for buying B2C and B2B leads
- Lead411: Best for engagement campaigns
- Lusha: Best Chrome extension capabilities
- Data Axle Genie (formerly Salesgenie): Best for lead management
- Hunter.io: Best low-cost email database
- Dealfront (formerly Leadeeder): Best for supplemental lead insights
- ZoomInfo Sales: Best provider with a robust contact database
Featured Partners
Best Places to Buy Business Leads From Compared
Provider | Free Plan | Starting Price | Our Rating out of 5 |
|---|---|---|---|
 | âś• 7-day free trial with five credits | $74 for 2,040 annual credits | 4.97 |
 | âś• 14-day free trial with 100 credits | 4.77 | |
 | âś• 7-day free trial with 50 credits | $75 for 2,400 annual credits | 4.72 |
 | âś“ 5 phone credits and 50 email credits monthly for 1 user | $36 for 480 annual credits | 4.70 |
 | âś• 3-day free trial with unlimited access to 6 databases | 4.66 | |
 | âś“ 25 monthly credits for unlimited users | $34 for unlimited users for 500 monthly search credits | 4.63 |
 | âś“ 100 monthly credits for unlimited users | $99 for unlimited users with 100 monthly credits | 4.31 |
 | âś• 14-day free trial | $24,995 per year for 10,000 bulk credits | 4.29 |
Take our quiz to find out which lead database works best for you.
Which is the best place to buy business leads for you?
UpLead: Best for Buying Business-to-business (B2B) Leads
Pros
- It offers 95% data accuracy guarantee for lead generation lists and email verification.
- It’s easy to filter and purchase B2B leads based on company and contact data.
- Unused credits roll over to the next month.
Cons
- It has no free plan, and monthly starting price ($74 per user) is higher than its competitors.
- Database is not as extensive as that of top industry players.
- Buyer intent data and competitor intelligence require a Professional plan at custom pricing.
- You want to obtain clean and accurate contact data: UpLead provides sales teams with a 95% data accuracy guarantee. This is essential in lead prospecting and qualifying to ensure you acquire only the best leads with the highest chance of converting to paying customers. This platform also has over 50 search filters, allowing you to run advanced searches so that you can obtain the right leads for your business.
- You need an intuitive sales database for business-to-business leads: This business leads database is known for having a simple interface despite offering advanced criteria for contact searches. Its modern and intuitive interface makes it a good fit even for beginner-level users.
- You’re looking for a free B2B sales intelligence platform: One of the main downsides of UpLead is the lack of a free option. It only has a free trial that gives you five credits to test out the platform. In addition, it has a higher starting price (starting at $74 per user monthly) than other providers on this list.
- Alternative: Among all the providers on this business leads list, Dealfront has the most generous free plan, which includes 100 monthly credits for unlimited users. Hunter.io offers a free plan with 25 monthly credits for unlimited users. On the other hand, Lusha offers five phone credits and 50 email credits monthly for one user on its free plan.
- You want a more extensive database solution: UpLead grants you access to over 155 million contacts and 16 million global company profiles, but it is not the most extensive database in this list.
- Alternative: Buy business lists from ZoomInfo Sales. It has the most comprehensive database, with 321 million contacts and 104 company records.
- Prospector: UpLead’s real-time prospecting covers over 200 countries at a 95% accuracy guarantee to help you quickly build a lead list.
- Email finder and verification: UpLead verifies every email you click in real time to guarantee data accuracy.
- Verified contact data for sales lists: Users can search and filter for B2B contacts and businesses based on industry, role, company size, location, and other attributes, then purchase email and phone data using a credit-based system.
- Company news and alerts: Company data records include real-time feeds of their social media accounts and news. Users can also set up the system to receive automatic reminders for updates and posts.
- Technographic data: The database provides information on the current software, tool infrastructure, and other systems a specific company is currently using. It also allows users to search and filter based on technographics.
- Advanced purchase intent data: Contact and company data records provide intelligence on consumption patterns, current product or service interests, and buying signals to help you identify the purchase intent of a buyer.
UpLead Pricing Plans*
*Pricing is based on annual billing on a per-month breakdown of the plans for individuals and small teams. Monthly billing is available for a higher cost. It comes with a seven-day free trial with five credits. While we update pricing information regularly, we encourage our readers to check current pricing.
UpLead contact search by technographics (Source: UpLead)
Our Expert Opinion
UpLead is a robust B2B database of contacts and companies that use a credit-based system to unlock emails and phone numbers. What puts UpLead on the map as a lead generation database is the platform’s data accuracy, which is crucial in customer acquisition.
Moreover, despite the advanced criteria for contact search, the interface is modern, clean, and intuitive, allowing users to create their contacts list easily to start running their campaigns.
Salesfully: Best Place to Buy Leads for B2C & B2B
Pros
- Users can search and download unlimited B2C lead lists.
- It offers a relatively cost-friendly pricing with a pay-as-you-go subscription plan at $29 per user monthly.
- Its interface is easy to navigate with a simple lead-filtering process.
Cons
- It has no advanced prospecting tools like buyer intent or technographic data.
- It has no pricing flexibility as it only has one paid subscription option.
- It lacks supplemental features like data enrichment, engagement, or Chrome extension tools.
- You want a cost-effective platform for searching for B2C leads: Salesfully users get access to its database with over 150 million contacts. Data is sourced from new business registrations, property deeds, utility activation, and other public registries. It is the best place to find both B2B and B2C contacts if you’re looking for price value, starting at just $29 per month with unlimited downloads.
- You prefer a platform with basic features and a simple pricing structure: Salesfully has a straightforward interface that makes it easy to filter and download leads based on surface-level information like location and occupation. Salesfully is a worthwhile avenue to purchase the best business leads as it offers a single pay-as-you-go plan that only costs $29 per user monthly.
- You want a sales database with advanced prospecting tools: Salesfully’s package does not offer insight into buyer intent and technographic data. These advanced data options would allow you to improve segmentation and enhance targeting strategies.
- Alternatives: If you want access to advanced prospecting tools, try UpLead’s Professional plan (custom-priced) or Lead411 (starting at $75 per user monthly). Both providers allow you to filter contact lists based on purchase intent and technographic information.
- You’re looking for a leads database with sales engagement tools: Salesfully’s plan inclusions do not include tools for sales engagement, such as text or email campaigns.
- Alternative: We recommend Lead411 for users who want to use a single platform for lead prospecting and engagement. It allows you to launch email, text, and cold call campaigns starting at $99 per user monthly, billed annually.
- Searchable lead database: Users can search and download lists for B2B and consumer leads to find contact data using criteria like location, demographics, role, etc.
- CRM integration: Salesfully has mass data import options into CRM systems; plus, you can automatically sync downloaded contact data or your business sales leads list to your CRM.
- Built-in contact management tool: The platform includes a contact management module to store and access obtained lead information.
Salesfully Pricing Plans*
Pay as You Go
Cost:
- $29 per month on a pay-as-you-go, cancel-anytime basis
Key Features:
- Unlimited contact data downloads
- Searchable consumer lead lists based on geography, home value, demographics, occupation, and other attributes
- Searchable business lead lists based on organization type, industry, company size, employees, role, revenue, and other attributes
- Data export onto spreadsheets or into CRM systems
- Contact management system to store and access lead data from the database platform
*Pricing is based on monthly billing on a pay-as-you-go basis of the plan. It comes with a five-day free trial with 100 credits. While we update pricing information regularly, we encourage our readers to check current pricing.
Salesfully home dashboard with lead search options for quicker lead generation (Source: Salesfully)
Our Expert Opinion
Salesfully is one of the few providers in the market that lets you search and find both B2B and B2C contacts. Users can also use the platform as a contact management system for storing purchased lead data. Organizations that sell to individuals, such as real estate agents and insurance brokers, can filter the data pool based on location, demographic information, occupation, income, and home value.
Lead411: Best Database Solution for Engagement Campaigns
Pros
- All plans include tools for lead engagement and lead scoring.
- It offers optional advanced data features like enrichment, technographic intelligence, and the ability to get notified of companies that are hiring.
- It comes with direct integration with over 25 CRM systems like HubSpot CRM, Salesforce, and Pipedrive.
Cons
- It has no direct email integration.
- It has a relatively higher starting price at $75 per user monthly than other providers on this list.
- Purchasing intent data isn’t available until the custom-priced Enterprise plan.
- You’re looking for a sales intelligence platform with built-in engagement campaigns: All of Lead411’s plans include email and short message service (SMS) engagement campaigns, starting at $75 per user monthly. It also comes with the ability to track lead replies and meetings.
- You need lead scoring features for your contact database: When you subscribe to any Lead411 plan (starting at $75 per user monthly), you get access to its lead scoring features. With Lead411’s growth intent algorithm, you can see the lead scores of the fastest-growing companies. Find and buy the hottest business sales leads based on company updates, such as funding rounds and hiring activities.
- You need a database solution with direct email integration: Lead411 does not offer direct email integration, and your team would have to switch between the platform and your inbox to look for customer information.
- Alternative: Lusha is a great alternative to purchasing business sales leads that directly integrates with email platforms such as Gmail and Outlook.
- You’re looking for a more affordable contact database for your small business: Cost is a detriment for Lead411, which does not offer a free plan and costs at least $99 per user monthly.
- Alternative: Salesfully’s pay-as-you-go plan lets you buy sales leads in both the B2B and B2C spaces starting at $29 per user monthly. It comes with unlimited searches and downloads, plus a 30-day money-back guarantee.
- Verified lead data: Users can search and filter the lead database based on industry, role, company size, and other attributes to purchase email and phone data.
- Lead scoring: This platform uses advanced search filters and growth intent algorithms to score leads and narrow down your search to the fastest-growing companies. Teams can also create custom criteria to score contacts or companies based on profile, technology stack, news updates, and purchase intent behaviors.
- Sales engagement: Send email, SMS, and cold call campaigns all from a single platform. Users can also track replies and prospect meetings.
- Advanced data add-ons: This platform offers tools for additional intelligence like data append for autoenriching missing or outdated information and international searches for obtaining global lead data. There’s also a current hiring tool for finding companies recruiting for certain positions, a suppression option that excludes specific records from searches, and a technology stack search that filters based on technographics.
- CRM integration: Users can mass import data, automatically enter new records, or enrich profiles directly in their CRM system.
- Bombora integration: On the second-tiered Pro with the Bombora Intent plan, users can get intelligence from the Bombora platform, which tracks online searches and digital marketing journeys to help identify buyer intent for B2B decision-makers.
Lead411 Pricing Plans*
Lead411 Pricing Add-on:
- Bombora Intent: This is an optional add-on to integrate with the Bombora platform for data insights on purchase intent by B2B decision-makers starting at $2500 per seat (available to Enterprise customers only).
*Pricing is based on annual billing on a per-month breakdown of the plans, although monthly billing and enterprise-level options are available at a higher cost. It comes with a free trial with 50 credits. Monthly options include an Enterprise Limited plan with custom pricing and export credits. While we update pricing information regularly, we encourage our readers to check current pricing.
Lead411 creates automated email sequences to generate leads via email marketing. (Source: Lead411)
Our Expert Opinion
Lead411 stands out for its advanced lead scoring system and sales engagement tools. Users can launch cold call outreaches, send personal or mass email communications, and create text campaigns, all in the same system. It also offers a large volume of credits to buy leads for sales by the thousands based on industry, role, and location. Plus, Lead411 has more advanced criteria like technographics and purchase intent behaviors.
Lusha: Best Chrome Extension Capabilities
Pros
- It has excellent Chrome extension tools for finding and purchasing contact data from LinkedIn profiles and company websites.
- It comes with credit-usage analytics tools with an overview of purchased leads and recommendations for potential prospects.
- It has a simple interface to navigate and search for leads.
Cons
- It has no customer profile analysis.
- It has no CRM integrations until the Scale plan (custom-priced).
- It has relatively low number of credits on the Pro plan at just 480 credits annually for $36 per user monthly.
- You want a lead database with an advanced Chrome extension: Lusha’s Chrome extension allows users to mass download and enrich contact data from LinkedIn, Gmail, and company websites. It can also identify company decision-makers and access direct dial information of target leads.
- You’re a solo user looking for a free basic contact database: Lusha has a free plan for single users that offers limited search capabilities and features. It provides users with five phone credits and 50 email credits monthly.
- You’re looking for a database that offers customer profile analysis: Lusha’s packages do not include customer profile analysis. This feature would enable you to get insights into your ideal prospects so that you can personalize your engagements.
- Alternative: Data Axle Genie offers free profile analysis on leads to help you build the right messaging, starting at $149 per user monthly.
- You want a more cost-effective solution with CRM integration: CRM integration is available across all Lusha plans. However, mass import and autoenrichment of leads in CRMs like Salesforce and Microsoft Dynamics requires the custom-priced Scale plan, which could be more expensive than the Premium plan ($59 per month).
- Alternative: In terms of CRM integrations, Salesfully provides the best value. For $29 per user monthly, you get unlimited contact downloads that you can directly import into your CRM system.
- Automated data enrichment: Increase revenue growth by automating manual prospecting, maintaining data hygiene, and high-intent lead generation.
- Lusha extension tools: The Chrome extension lets you search and save contact data on LinkedIn and company websites while enriching records in your CRM.
- Business leads data: Users can search and download using credits for business contacts to obtain phone numbers, email addresses, and company data based on preset criteria.
- Credit usage overview: This platform includes analytics tools such as team credit usage tracking, saved contacts, and top collected data types with recommendations based on search activity.
- Advanced prospecting add-ons: Optional add-ons on the high-tiered plans include search and filter for technographics, buying intent signals, and job changes.
Lusha Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans for individuals and small teams of up to five users. Monthly billing and enterprise-level options are available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.
Lusha Chrome extension on LinkedIn for easier lead generation and prospecting (Source: Lusha)
Our Expert Opinion
While other providers offer a Chrome extension that lets you access the platform while browsing the web, Lusha is more advanced. This platform lets you scrape data and enrich profiles on a mass scale. It is one of the more modern databases to buy B2B leads from and a particularly useful platform for sales managers supplying their teams with prospects. Lusha’s largest value-add that makes it a cutting-edge lead database is the extension tools.
Data Axle Genie: Best for Lead Management Features
Pros
- It comes with Data Axle Genie Lead Manager for organizing prospects with tags, lead status, notes, and follow-ups.
- Sales lead list building is unlimited.
- Customer profile analysis is free.
Cons
- Its interface is complicated for users who are not tech-savvy.
- Subscription is locked in for one year before allowing a monthly billing option.
- Its starting price is relatively higher at $149 per month for one user than that of other providers on this list.
- You want a sales intelligence platform with a built-in lead management tool: This provider features a Data Axle Genie Lead Manager tool across all plans. This enables users to sort, prioritize, and qualify leads, as well as research prospects and track sales processes all from one place.
- You need consumer insights to increase sales leads: Data Axle Genie’s entry-level plan includes free customer profile analysis. This report details important customer characteristics such as business location and home value, which you can use to enhance your prospecting and engagement efforts.
- You’re looking for a more affordable solution for buying business-to-consumer (B2C) leads: Data Axle Genie’s basic plan comes at a steep starting price of $149 per user monthly. All packages include unlimited prospects from more than 16.5 million verified businesses. However, the price could be very expensive for small sales teams or businesses with limited budgets.
- Alternative: Salesfully offers a more cost-effective B2C sales leads database which costs $29 per user monthly. This is a pay-as-you-go plan with an option to cancel anytime.
- You want a simpler database solution more suited to nontechnical users: This platform has a complicated interface that users with no technical background would find confusing.
- Alternative: UpLead is our top recommended contact database with high usability. This CRM’s simple interface makes it easy for absolute beginners to filter and purchase sales leads.
- Data Axle Genie Lead Manager: This lead management tool helps you become more efficient and close more sales by providing you with customized views, notes, tags, sorting, and status icons for lead lists.
- Customer profile analysis: Run a free profile analysis on leads that represent your best customers to get insights into the perfect prospects for you. This will help you build personalized communications that can help boost your sales.
- Contact information and profiles: Get access to the key decision-makers of several companies and download their names, addresses, phone numbers, purchase histories, contact histories, and email addresses. You can also get business information such as industries, employee size, and annual revenues.
- Unlimited list building: Search for business contacts and build an unlimited number of business lists based on important data characteristics like geography, sales volume, and industry. You can also run filtered searches to narrow down the results.
Data Axle Genie Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans. After the initial year, the subscription renews automatically on a month-to-month basis. It comes with a three-day free trial with unlimited access to six databases. While we update pricing information regularly, we encourage our readers to check current pricing.
Data Axle Genie downloading a lead list for prospecting, outreach, and sales (Source: Data Axle Genie)
Our Expert Opinion
Data Axle Genie offers a comprehensive solution for buying B2B and B2C leads. But what sets it apart is its lead management capabilities, which don’t usually exist in other providers—despite it being a bit more expensive, starting at $149 per user monthly.
Its Data Axle Genie Lead Manager tool lets you sort and reorder leads, add notes, track follow-ups, get an instant overview of key lead information, track lead status, and tag leads using labels.
Hunter.io: Best Low-cost Email Database
Pros
- It offers a free plan with unlimited seats.
- It includes tools for cold email outreach.
- It has an intuitive user interface suitable for beginners.
Cons
- It lacks social media research tool.
- It doesn’t allow unused credits to roll over to the next month.
- It lacks contacts from small organizations and businesses.
- You are a solopreneur or small sales team looking for a free email finder: Hunter.io tops our list of the best free and affordable email finder tools. Its free plan supports unlimited users and gives you 25 email searches and 50 verification credits per month.
- Your sales team frequently runs email outreaches: Hunter.io offers sales email templates that you can use for your email outreach campaigns. It also has a message editor that lets you send emails to leads you found on the platform.
- You need access to mobile numbers and direct-dial numbers of leads: Hunter.io’s primary functions are prospecting and email outreach. It does not provide access to mobile numbers and direct-dial credits.
- Alternatives: UpLead is our top recommended sales intelligence platform that gives you access to verified emails, phone numbers, and mobile direct-dials. If you want a free database that offers a similar set of contact data, consider using Lusha.
- You want a leads database with social media research tools: While Hunter.io allows you to gather data from various online sources, social media is not one of them.
- Alternative: Lusha has a Chrome extension that you can use to find and scrape contact data from LinkedIn. This feature is included in its free plan for one user.
- Email searches and verifications: Hunter.io gives users monthly allocations for email searches and verifications. You can also search for an email address using a domain or company name and download the search results.
- Intent signals: Hunter.io helps you find your next potential customers through intent data, including companies that raised money and company updates.
- Campaigns: This service allows you to send cold email outreach campaigns using linked Gmail or Outlook accounts. You can also view reports to check your campaign’s performance.
- Google Sheets integration: When you integrate Hunter.io with Google Sheets, you can launch single or bulk domain searches directly from the spreadsheet.
- CRM integrations: With CRM integrations, you can send verified lead data from Hunter.io to your CRM, like HubSpot, Salesforce, Pipedrive, Zoho CRM, Copper, and Close CRM.
- Browser extension: Hunter.io’s Google Chrome extension enables you to search for email addresses while you’re browsing the web. Simply type a name into the Hunter.io Chrome extension and immediately get a list of email addresses associated with that name or domain.
Hunter.io Pricing Plans*
*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing is available for a higher cost. An enterprise-level plan is also available for larger teams. While we update pricing information regularly, we encourage our readers to check current pricing.
Hunter.io Google Chrome extension to quickly find and save qualified leads across Google (Source: Hunter.io)
Our Expert Opinion
Hunter.io is our top pick for a free and low-cost email finder because it allows you to search and verify emails at no cost, even if there are no results. Another strong point of this provider is that all the plans support unlimited users. You can launch automatic cold email campaigns and integrate them with Google Sheets to automatically download and organize email addresses that you find on the platform.
Dealfront: Best for Supplemental Lead Insights
Pros
- It provides deep data filtering capabilities based on financials, news updates, and technology stack information.
- Users can track web visitors and manage ads for targeting B2B contacts all in one platform.
- It includes artificial intelligence (AI) prospecting tools to help enrich lead data and recommend other prospects.
Cons
- It has a steep learning curve because of robust features; less tech-savvy users may find it overwhelming to use.
- Integrations mostly require an app connector like Zapier.
- Most leads are Europe-sourced.
- You need a prospecting tool with advanced lead insights: Dealfront’s paid plan (starting at $99 per month) uses AI to obtain deep data, such as company name, contact number, website visitor activity, and intent data. These AI capabilities assist in more accurate and faster lead prospecting generation to close more deals.
- You want to use a single platform for lead prospecting and B2B ad management: Aside from advanced lead prospecting, Dealfront also offers optional tools for targeting B2B leads with display ads for a custom price.
- You want an easy-to-use platform to generate leads: Dealfront is equipped with several features, which may result in a steep learning curve for beginners.
- Alternatives: UpLead and Salesfully have easy-to-use features, like filters. Salesfully lets you quickly filter and download sales leads based on location, occupation, and other surface-level information. UpLead is equipped with intuitive filters for advanced criteria contact search.
- You want a leads database with direct CRM integrations: Dealfront requires third-party apps, like Zapier, to integrate with CRM systems, such as HubSpot and Pipedrive. Consider using an alternative if you want a smoother record importation from the database to your CRM.
- Alternatives: Both Lead411 (starting at $99 per user monthly) and Salesfully ($25 per month, pay-as-you-go) offer mass importation of data directly into a CRM system.
- Sales intelligence solution: Identify accounts demonstrating genuine buying intent, detect key decision-makers, and access lead contact details for seamless CRM integration.
- Business leads database: Users can search, filter, and download business leads lists based on firmographic information, as well as deeper profile data like financials and news for higher-tiered plans.
- Website traffic and ad monitoring tools: It is one of the best places to purchase sales leads with provider tools for tracking B2B website visitors and managing ads that can target B2B contacts based on internet protocol (IP) addresses. With programmatic display ads, users can target specific companies’ IP addresses to view ads even if employees are working remotely.
- Leadfeeder platform: Use Dealfront’s lead generation platform to convert anonymous web traffic or page views into real B2B sales leads.
- Connect platform: The account-based research tool of Dealfront offers detailed profiles of companies to help with prospecting and outreach.
- Datacare tool: Users can use the data management tool of Dealfront to cleanse, autoenrich, and track the quality of contact and company data records.
Dealfront Pricing Plan & Overview*
Dealfront also offers sales intelligence products at customized prices:
- Target ensures B2B data compliance with industry standards and regulations.
- Connect provides deep insights into target accounts.
- Datacare maintains accurate company data.
- Promote reaches ideal customers with B2B display ads.
*Pricing is based on annual billing on a per-month breakdown of Dealfront’s Web Visitors Identification plans. Monthly billing is available for a higher cost. It comes with a 14-day free trial with full access to paid features. While we update pricing information regularly, we encourage our readers to check current pricing.
Dealfront website visitor tracking to monitor possible lead sources in site traffic (Source: LinkedIn)
Our Expert Opinion
Dealfront, which was formerly Leadfeeder, has a Web Visitors Identification tool that lets you identify companies visiting your website. The platform is advanced in that users can filter and buy a list of businesses based on granular data such as technographics, buying intent signals, news or company updates, and financials. Dealfront is also a cluster of various software products that can greatly supplement your lead generation efforts.
ZoomInfo Sales: Best for Robust Contact Database
Pros
- Platform provides global B2B data with 321 million professional contacts.
- User-friendly interface makes it easy to learn and navigate.
- Platform offers sales automation tools for phone and email outreach.
Cons
- Platform has no free plan and the starting price ($24,999 per year) is higher than its competitors on this list.
- Lead data is limited to basic information like email address and phone number.
- Users report poor data quality with invalid phone numbers.
- You want access to a wider contact database: ZoomInfo Sales boasts one of the largest contact databases in the market. Its global B2B data now has 321 million professional contacts in 104 million companies.
- You need an advanced database for market research: This platform offers supplemental tools that capture and analyze customer conversations, starting at $8,000 per user monthly. You can use these data for market research and individual rep coaching.
- You want guaranteed quality for B2B leads: If you purchase leads lists, quality is crucial to ensure you have viable prospects with a high chance of conversion. One of the most common negative feedback among ZoomInfo Sales users is the poor quality of its lead data, which mostly concerns inaccurate or invalid phone numbers.
- Alternative: UpLead offers at least a 95% data accuracy guarantee. Aside from its data verification process, it also has a real-time email verification feature that ensures that the data you download is up-to-date.
- You need a free or low-cost leads database for your small sales team: ZoomInfo Sales’ widely comprehensive database comes at a steep price that starts at $24,999 per year.
- Alternatives: Dealfront has a free plan that includes 100 monthly credits for unlimited users. Salesfully is also a cost-effective alternative that offers unlimited contact downloads at $29 per user monthly (pay-as-you-go). Moreover, Hunter.io and Lusha also have free plans.
- Contact and company search: Get access to B2B contact data, including direct-dial numbers, verified email addresses, professional profiles, and company insights.
- Sales automation: Create automated campaigns via email and phone to help you connect with prospects at the right time.
- Conversation intelligence: Drive sales performance by capturing and analyzing customer calls, meetings, and emails. Then, you can conduct individual rep coaching using these data to fulfill a key aspect of sales management.
- Orchestration tools: Use predictive modeling, workflows for kick-starting go-to-market activities, and lead enrichment to append data in real time.
ZoomInfo Sales Pricing Plans*
ZoomInfo Sales pricing is currently not displayed on its website, and you need to contact its sales team to obtain a custom quote. Based on recent user updates reported by RevPilots, it offers the following plans and add-ons:
- Advanced: Starts at $24,995 per year for three users (two-year contract)
- Elite: Starts at $34,995 per year (includes attributes and workflows)
ZoomInfo Sales Pricing Add-ons:
*Pricing is based on a two-year billing of the plans. While we update pricing information regularly, we encourage our readers to check current pricing.
ZoomInfo Sales’ sales engagement add-on for quicker interaction with prospective customers (Source: ZoomInfo Marketplace)
Our Expert Opinion
ZoomInfo boasts 321 million contact records, making it one of the largest contact databases. Many of these contacts are key decision-makers in their respective companies. One of the platform’s strengths is its add-on data analysis tool called Intent. This tool analyzes lead behavior, including patterns and buying habits, and then uses these data to determine when they are most likely to make a purchase.
How We Evaluated the Best Places to Buy Leads
To determine the best place to buy leads, we evaluated cost-friendliness and various features for obtaining data on prospective buyers, such as a robust data pool, as well as search and filter tools.
We also looked at whether the provider allows users to import data directly into a CRM system and if it comes with advanced prospecting capabilities, like engagement tools or deep-level data on purchase intent and the current technology stack used by a lead. Review our evaluation process for finding the best places to purchase leads.
40% of Overall Score
When we evaluated the places to buy the best business leads, each provider’s general features held the highest criteria. We wanted each provider to have a large contact database of decision-makers with search and filter options to generate robust business lead lists. We also looked at their integration capabilities and advanced prospecting tools based on the technology stack used for buying intent data.
25% of Overall Score
20% of Overall Score
In addition to firsthand experience with these lead database systems, we evaluated what actual users say about each product according to online reviews. These criteria helped us better understand how users felt about the features and whether the products were worth the cost. It also enabled us to evaluate the product’s ease of use while searching, downloading, and importing leads.
15% of Overall Score
Frequently Asked Questions (FAQs)
A business lead is a person or organization that would be an ideal customer for your business. It can be someone you have connected with or have never met before but meets the customer profile criteria you desire in a buyer, such as belonging to a specific industry, company size, job position, or demographic.
Depending on your experience and preferences, there are numerous ways to get leads for your business. You can attend in-person or virtual networking events to meet with prospective buyers and referral partners, conduct cold calling or email outreach to contacts you found online, or use an inbound marketing approach where you run ads or post content to bring in leads. You can also buy leads from online database providers based on ideal customer profiles.
No, buying leads is not illegal. Take note, however, that lead-selling companies need to comply with data privacy regulations like the General Data Regulation Protection (GDPR). In addition, they have to ask prospects for consent to be added to the lead list.
Bottom Line
Choosing the best place to buy leads for your small business depends on your data needs and budget. It involves considering factors like lead sources and database accuracy to ensure top-quality leads. While we recommend UpLead for B2B companies needing high-quality leads, consider other providers like Salesfully to generate B2C and B2B leads, Lead411 for engagement campaigns, or Lusha for its Chrome extension capabilities.
