Leads are the lifeblood of a successful sales operation. Without a large pool of potential buyers filling your pipeline, you won’t be able to consistently close new deals and generate revenue. While small businesses can conduct their own online research to find contact information for ideal customer profiles, they can save time by purchasing data from lead generation websites. Based on pricing and data capabilities, the best providers to buy business leads from include:
- Simplest database to buy business-to-business (B2B) leads: UpLead
- Best database solution for engagement campaigns: Lead411
- Great sales leads lists for business-to-consumer (B2C) businesses: Salesfully
- Best Chrome extension: Lusha
- Solid database with lead management features: Data Axle Genie (formerly SalesGenie)
- Top free and low-cost email search and verification tool: Hunter.io
- Excellent for supplemental lead insights: Dealfront (formerly LeadFeeder)
- Largest contact database: ZoomInfo SalesOS
Best Customer Database Software Compared
Provider | Free Plan? | Our CRM Rating Out of 5 | Learn More | |
---|---|---|---|---|
$59 per user for 2,040 annual credits | ✕ | 4.73 | ||
$75 per user for 2,400 annual credits | ✕ | 4.57 | ||
✕ | 4.54 | |||
$29 per user for 480 annual credits | ✓ 5 monthly credits for 1 user | 4.48 | ||
✕ | 4.44 | |||
$34 for unlimited users for 500 monthly search credits | ✓ 25 monthly credits for unlimited users | 4.41 | ||
$139 for unlimited users with 100 monthly credits | ✓ 100 monthly credits for unlimited users | 4.11 | ||
$24,995 per year for 10,000 bulk credits | ✕ | 4.08 | ||
UpLead: Best Simple Database for B2B Leads
Pros
- Easy to filter and purchase business-to-business (B2B) leads based on company and contact data
- Unused credits roll over to the next pay period
- Offers 95% data accuracy guarantee for lead generation lists and email verification
Cons
- Doesn’t have a free plan
- Costly monthly starting price at $59 per user
- Intent data and competitor intelligence require the Professional plan at $239 annually
- You need an intuitive sales database for business-to-business leads: UpLead is known for having a simple interface despite offering advanced criteria for contact searches. Its modern and intuitive platform makes it a good fit, even for beginner-level users.
- You want to obtain clean and accurate contact data: UpLead has a 95% accuracy guarantee for its contact data. This platform also has over 50 search filters, allowing you to run advanced searches so that you can obtain the right leads for your business.
- You’re looking for a free B2B sales intelligence platform: One of the main downsides of UpLead is the lack of a free option. It only has a free trial that gives you five credits to test out the platform. In addition, it has a high starting price starting at $74 per user, monthly.
- Alternative: Among all the providers on this list, Dealfront has the most generous free plan, which includes 100 monthly credits for a single user.
- You want a more extensive database solution: UpLead grants you access to over 140 million contacts and 16 million company profiles, but it is not the most extensive database in this list.
- Alternative: ZoomInfo SalesOS has the most comprehensive database, with 321 million contacts and 104 company records.
- Verified contact data lists: Users can search and filter for B2B contacts and businesses based on industry, role, company size, location, and other attributes, then purchase email and phone data using a credit-based system.
- Company news and alerts: Company data records include real-time feeds of their social media accounts and news. Users can also set up the system to receive automatic reminders for updates and posts.
- Technographic data: The database provides information on the current software, tools infrastructure, and other systems a specific company is currently using, and allows users to search and filter based on technographics.
- Advanced purchase intent data: Contact and company data records provide intelligence on consumption patterns, current product or service interests, and buying signals to help identify the purchase intent of a buyer.
UpLead Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans for individuals and small teams. Monthly billing is available for a higher cost. It comes with a seven-day free trial with five credits. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
UpLead is a robust business-to-business (B2B) database of contacts and companies that use a credit-based system to unlock emails and phone numbers. What really puts UpLead on the map as a lead generation database is the platform’s simplicity. Despite the advanced criteria by which you can search for contacts, the interface is modern, clean, and intuitive. Regardless of technical knowledge or experience with sales leads list generation, users can log in, filter out their criteria, and create their own contact list to easily start running their campaigns.
Lead411: Best for Engagement Campaigns
Pros
- All plans include tools for lead engagement and lead scoring
- Offers optional advanced data features like enrichment, technographic intelligence, and ability to get notified of companies that are hiring
- Comes with direct integration with over 25 customer relationship management (CRM) systems, like HubSpot CRM, Salesforce, and Pipedrive
Cons
- Expensive solution starting at $75 per user, monthly
- No direct email integration
- Purchase intent data isn’t available until Enterprise plan
- You’re looking for a sales intelligence platform with built-in engagement campaigns: All of Lead411’s plans include email and SMS engagement campaigns, starting at $75 per user, monthly. It also comes with the ability to track lead replies and meetings.
- You need lead scoring features for your contact database: When you subscribe to any Lead411 plan (starting at $75 per user, monthly), you get access to its lead scoring features. This enables you to find the hottest prospects based on company updates, such as funding rounds and hiring activities.
- You’re looking for a more affordable contact database for your small business: Cost is a detriment for Lead411, which does not offer a free plan and costs at least $75 per user, monthly.
- Alternative: Salesfully’s pay-as-you-go plan lets you buy sales leads in both the B2B and B2C spaces starting at $29 per user, monthly. It comes with unlimited searches and download, plus a 30-day money-back guarantee.
- You need a database solution with direct email integration: Lead411 does not offer direct email integration, and your team would have to switch between the platform and your inbox to look for customer information.
- Alternative: Lusha is a great alternative that directly integrates with email platforms, such as Gmail and Outlook.
- Verified lead data: Users can search and filter the lead database based on industry, role, company size, and other attributes to purchase email and phone data.
- Lead scoring: This platform uses advanced search filters and growth intent algorithms to score leads and narrow down your search to the fastest growing companies. Teams can also create custom criteria to score contacts or companies based on profile, technology stack, news updates, and purchase intent behaviors.
- Sales engagement: Send email, SMS, and cold call campaigns all from a single platform. Users can also track replies and prospect meetings.
- Advanced data add-ons: Offers tools for additional intelligence like data append for auto-enriching missing or outdated information and international searches for obtaining global lead data. There’s also a current hiring tool for finding companies recruiting for certain positions, a suppression option that excludes specific records from searches, and a technology stack search that filters based on technographics.
- CRM integration: Users can mass import data, automatically enter new records, or enrich profiles directly in their CRM system.
- Bombora integration: On the second-tiered Pro with the Bombora Intent plan, users can get intelligence from the Bombora platform, which tracks online searches and digital marketing journeys to help identify buyer intent for B2B decision-makers.
Lead411 Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. It comes with a free trial with 50 credits. Monthly options include an Enterprise Limited plan with custom pricing and export credits. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Lead411 stands out for its advanced lead scoring system and sales engagement tools. Users can launch cold call outreaches, send personal or mass email communications, and create text campaigns, all in the same system. It also offers a large volume of credits to buy leads for sales by the thousands based on industry, role, and location. Plus, it has more advanced criteria like technographic, purchase intent behaviors, and positions they are currently hiring for.
Salesfully: Best Place to Buy B2C Sales Leads
Pros
- Users can search and download unlimited B2C and B2B lead lists for sale
- Relatively cost-friendly pricing with pay-as-you-go subscription plans at $29 per user, monthly
- Easy-to-navigate interface with a simple lead filtering process
Cons
- Doesn’t have advanced prospecting tools like buyer intent or technographic data
- Lacks pricing flexibility as it only has one paid subscription option
- No supplement features like data enrichment, engagement, or Chrome extension tools
- You want a cost-effective platform for searching for both B2B and B2C leads: Salesfully users get access to its database with over 150 million contacts. It also allows you to download an unlimited number of consumer and business sales lead lists.
- You prefer a platform with basic features and a simple pricing structure: Salesfully has a straightforward interface that makes it easy for you to filter and download leads based on surface-level information like location and occupation. It also offers a single pay-as-you-go plan that costs $29 per user, monthly.
- You want a sales database with advanced prospecting tools: Salesfully’s package does not offer insight into buyer intent and technographic data. These advanced data options would allow you to improve segmentation and enhance targeting strategies.
- You’re looking for a leads database with sales engagement tools: Salesfully’s plan inclusions do not include tools for sales engagement, such as text or email campaigns.
- Alternative: We recommend Lead411 for users who want to use a single platform for lead prospecting and engagement. It allows you to launch email, text, and cold call campaigns starting at $75 per user, monthly, billed annually.
- Searchable lead database: Users can search and download lists for B2B and consumer leads to find contact data using criteria like location, demographics, role, and much more.
- CRM integration: It has mass data import options into CRM systems, and you can automatically sync downloaded contact data to the CRM.
- Built-in contact management tool: The platform includes a contact management module to store and access obtained lead information.
Salesfully Pricing Plan & Overview*
*Pricing is based on monthly billing on a pay-as-you-go basis of the plan. It comes with a five-day free trial with 100 credits. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Salesfully is one of the few providers in the market that lets you search and find both B2B and B2C contacts. It is the best place to buy business leads if you’re looking for price value, starting at just $29 per month with unlimited downloads. Users can also use the platform as a contact management system for storing purchased lead data. Organizations that sell to individuals, such as real estate agents and insurance brokers, can filter the data pool based on location, demographic information, occupation, income, and home value.
Lusha: Best Chrome Extension Capabilities
Pros
- Excellent Chrome extension tools for finding and purchasing contact data from LinkedIn profiles and company websites
- Comes with credit-usage analytics tools with an overview of purchased leads and recommendations for potential prospects
- Simple interface to navigate and search for leads
Cons
- Technographic and buyer intent data require highest-tiered plan (custom-priced)
- No CRM integrations until the Scale plan (custom-priced)
- Relatively low number of credits on the Pro plan at just 480 annually for $29 per user, monthly
- You want a lead database with an advanced Chrome extension: Lusha’s Chrome extension allows users to mass download and enrich contact data from LinkedIn, Gmail, and company websites. It is also capable of identifying decision-makers in the company and accessing direct dial information of target leads.
- You’re a solo user looking for a free basic contact database: Lusha has a free plan for single users that offers limited search capabilities and features. It provides users with five monthly credits with basic business data such as email, phone numbers, and company data.
- You want a more cost-effective solution with CRM integration: CRM integration is available across all Lusha plans. However, mass import and auto-enrichment of leads in CRMs like Salesforce and Microsoft Dynamics requires the custom-priced Scale plan, which could be more expensive than the Premium plan ($51 per month).
- Alternative: In terms of CRM integrations, Salesfully provides the best value. For $29 per user, monthly, you get unlimited contact downloads that you can directly import into your CRM system.
- You’re looking for a database that offers customer profile analysis: Lusha’s packages do not include customer profile analysis. This feature would enable you to get insights into your ideal prospects so that you can personalize your engagements.
- Alternative: Data Axle Genie offers free profile analysis on leads to help you build the right messaging, starting at $149 per user, monthly.
- Lusha extension tools: The Chrome extension lets you search and save contact data on LinkedIn and company websites while enriching records in your CRM.
- Business lead data: Users can search and download using credits for business contacts to obtain phone numbers, email addresses, and company data based on preset criteria.
- Credit usage overview: Includes analytics tools such as team credit usage tracking, saved contacts, and top collected data types with recommendations based on search activity.
- Advanced prospecting add-ons: Optional add-ons on the high-tiered plans include search and filter for technographics, buying intent signals, and job changes.
Lusha Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans for individuals and small teams. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Lusha is one of the more modern databases to buy business-to-business (B2B) leads from and a particularly useful platform for sales managers supplying their teams with prospects. Lusha’s largest value-add that makes it a cutting-edge lead database is the extension tools. While other providers offer a Chrome extension that lets you access the platform while browsing the web, Lusha’s is more advanced. This platform lets you scrape data and enrich profiles on a mass scale.
Data Axle Genie: Best Database With Lead Management
Pros
- Includes Data Axle Genie Lead Manager tool for organizing prospects with tags, lead status, notes, and follow-ups
- Unlimited sales lead list building
- Free customer profile analysis
Cons
- Complicated interface for users who are not tech-savvy
- Expensive starting price at $149 per month for one user
- Subscription is locked in for one year before allowing a monthly billing option
- You want a sales intelligence platform with a built-in lead management tool: This provider features a Data Axle Genie Lead Manager tool across all plans. This enables users to sort, prioritize, and qualify leads, as well as research prospects and track sales processes all from one place.
- You need consumer insights to increase sales leads: Data Axle Genie’s entry-level plan includes free customer profile analysis. This report details important customer characteristics such as business location and home value, which you can use to enhance your prospecting and engagement efforts.
- You’re looking for a more affordable solution for buying business-to-consumer (B2C) leads: Data Axle Genie’s basic plan comes at a steep starting price of $149 per user, monthly. This could be very expensive for small sales teams or businesses with limited budgets.
- Alternative: Salesfully offers a more cost effective B2C sales leads database, which costs $29 per user, monthly. This is a pay-as-you-go plan with an option to cancel anytime.
- You want a simpler database solution more suited to non-technical users: This platform has a complicated interface that users with no technical background would find confusing.
- Alternative: UpLead is our top recommended contact database with high usability. Its simple interface makes it easy for absolute beginners to filter and purchase sales leads.
- Data Axle Genie Lead Manager: This lead management tool helps you become more efficient and close more sales by providing you with customized views, notes, tags, sorting, and status icons for lead lists.
- Customer profile analysis: Run a free profile analysis on leads that represent your best customers to get insights into the perfect prospects for you. This will help you build personalized communications that can help boost your sales.
- Contact information and profiles: Get access to the key decision makers of several companies and download their names, addresses, phone numbers, purchase histories, contact histories, and email addresses. You can also get business information such as industries, employee size, and annual revenues.
- Unlimited list building: Search for business contacts and build an unlimited number of business lists based on important data characteristics like geography, sales volume, and industry. You can also run filtered searches to narrow down the results.
Data Axle Genie Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans. After the initial year, the subscription renews automatically on a month-to-month basis. It comes with a three-day free trial with unlimited access to six databases. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Data Axle Genie offers a comprehensive solution for buying B2B and business-to-consumer (B2C) leads, albeit a bit more expensive than most providers, starting at $149 per user, monthly. What sets it apart from the other providers on this list is its lead management capabilities, which are not usually included in contact database solutions. Its Data Axle Genie Lead Manager tool enables you to sort and reorder leads, add notes, track follow-ups, get an instant overview of key lead information, track lead status, and tag leads using labels.
Hunter.io: Best Free & Affordable Email Finder
Pros
- Offers a free plan with unlimited seats
- Includes tools for cold email outreach
- Intuitive user interface suitable for beginners
Cons
- No social media research tool
- Does not allow unused credits to roll over to the next month
- Lacks contacts from small organizations and businesses
- You are a solopreneur or small sales team looking for a free email finder: Hunter.io tops our list of the best free and affordable email finder tools. Its free plan supports an unlimited number of users and gives you 25 email searches and 50 verification credits per month.
- Your sales team frequently runs email outreaches: Hunter.io offers sales email templates that you can use for your email outreach campaigns. It also has a message editor that lets you send emails to leads you found on the platform.
- You need access to mobile numbers and direct-dial numbers of leads: Hunter.io’s primary functions are prospecting and email outreach. It does not provide access to mobile numbers and direct-dial credits.
- You want a leads database with social media research tools: While Hunter.io allows you to gather data from various online sources, social media is not one of them.
- Alternative: Lusha has a Chrome extension that you can use to find and scrape contact data from LinkedIn. This feature is included in its free plan for one user.
- Email searches and verifications: Hunter.io gives users monthly allocations for email searches and verifications. You can also search for an email address using a domain or company name and download the search results.
- Campaigns: Allows you to send email outreach campaigns using linked Gmail or Outlook accounts. You can also view reports to check your campaign’s performance.
- Google Sheets integration: When you integrate Hunter.io with Google Sheets, you can launch single or bulk domain searches directly from the spreadsheet.
- Browser extension: Hunter.io’s Google Chrome extension enables you to search for email addresses while you’re browsing the web. Simply type a name into the Hunter.io Chrome extension and immediately get a list of email addresses associated with that name or domain.
Hunter.io Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Hunter.io is our top pick for a free and low-cost email finder because it allows you to search and verify emails at no cost, even if there are no results. Another strong point of this provider is that all the plans support unlimited users. You can launch automatic cold email campaigns and integrate them with Google Sheets to automatically download and organize email addresses that you find on the platform.
Dealfront: Best Supplemental Lead Insights
Pros
- Provides deep data filtering capabilities based on financials, news updates, and technology stack information
- Users can track web visitors and manage ads for targeting B2B contacts all in one platform
- Platform includes artificial intelligence (AI) prospecting tools to help enrich lead data and recommend other prospects
Cons
- Free plan is limited to names of companies identified; it does not include contact details and custom filters
- Paid plans are expensive, starting at $139 per month for unlimited users
- Users report difficulty in integrating with CRMs and other third-party tools
- You need a prospecting tool with advanced lead insights: Dealfront’s paid plan (starting at $139 per month) uses AI to obtain deep data, such as company name, contact number, website visitor activity, and intent data.
- You want to use a single platform for lead prospecting and B2B ad management: Aside from advanced lead prospecting, Dealfront also offers optional tools for targeting B2B leads with display ads for a custom price.
- You prefer using a low-cost prospecting tool: Dealfront is great for advanced prospecting and providing more than basic lead data. However, it’s not ideal for finding sales leads while on a tight budget, as the paid plan has a steep starting price of $139 per month.
- Alternatives: If you’re just looking for lead email addresses, you can subscribe to Hunter.io’s free plan with 25 monthly search credits or any of its paid plans, starting at $34 per month. Salesfully is a great alternative that offers excellent value for the cost, at only $29 per user, monthly, on a pay-as-you-go basis.
- You want a leads database with direct CRM integrations: Dealfront has lots of user-reported issues when it comes to CRM integrations. Consider using an alternative if you want a smoother record importation from the database to your CRM.
- Alternatives: Both Lead411 (starting at $75 per user, monthly) and Salesfully ($25 per month, pay-as-you-go) offer mass importation of data directly into a CRM system.
- Business lead database: Users can search, filter, and download business lead lists based on firmographic information as well as deeper profile data like financials and news for higher-tiered plans.
- Web Visitors and Promote tools: It has provider tools for tracking B2B website visitors and managing ads that can target B2B contacts based on internet protocol (IP) addresses.
- Connect platform: Its account-based research tool offers detailed profiles of companies to help with prospecting and outreach.
- Datacare tool: A data management tool is available to cleanse, auto-enrich, and track the quality of contact and company data records.
Dealfront Pricing Plan & Overview*
Dealfront also offers Sales Intelligence products at customized pricing:
- Target: Compliant B2B data
- Connect: Deep insights into target account
- Datacare: Maintain accurate company data
- Promote: Reach ideal customers with B2B display ads
*Pricing is based on annual billing on a per-month breakdown of Dealfront’s Web Visitors Identification plans. Monthly billing is available for a higher cost. It comes with a 14-day free trial with full access to paid features. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Dealfront, which was formerly LeadFeeder, is a cluster of various software products included on a subscription depending on the tier. It has a Web Visitors Identification tool that lets you identify companies visiting your website. The entire platform is advanced in that users can filter and buy a list of businesses based on granular data such as technographics, buying intent signals, news or company updates, and financials.
ZoomInfo SalesOS: Largest Contact Database
Pros
- Global B2B data with 321 million professional contacts
- User-friendly interface makes it easy to learn and navigate
- Offers sales automation tools for phone and email outreach
Cons
- No free plan and expensive starting price at $24,999 per year
- Lead data is limited to basic information like email address and phone number
- Users report poor data quality with invalid phone numbers
- You want access to a wider contact database: ZoomInfo SalesOS boasts one of the largest contact databases in the market. Its global B2B data now has 321 million professional contacts in 104 million companies.
- You need an advanced database for market research: This platform offers supplemental tools that capture and analyze customer conversations, starting at $8,000 per user, monthly. You can use these data for market research and for individual rep coaching.
- You want guaranteed quality for B2B leads: One of the most common negative feedback among ZoomInfo SalesOS users is the poor quality of its lead data, which mostly concerns inaccurate or invalid phone numbers.
- Alternative: UpLead offers at least a 95% data accuracy guarantee. Aside from its data verification process, it also has a real-time email verification feature that ensures that the data you download is up to date.
- You need a free or low-cost leads database for your small sales team: ZoomInfo SalesOS’ widely comprehensive database comes at a steep price that starts at $24,999 per year. This cost could be too expensive for small teams and businesses with limited budgets.
- Alternatives: Dealfront has a free plan that includes 100 monthly credits for unlimited users. Salesfully is also a cost-effective alternative that offers unlimited contact downloads at $29 per user, monthly (pay-as-you-go).
- Contact and company search: Get access to B2B contact data, including direct-dial numbers, verified email addresses, professional profiles, and company insights.
- Sales automation: Create automated campaigns via email and phone that help you connect with prospects at the right time.
- Conversation intelligence: Drive sales performance by capturing and analyzing customer calls, meetings, and emails. Then, you can conduct individual rep coaching using these data to fulfill a key aspect of sales management.
ZoomInfo SalesOS Pricing Plan & Overview
ZoomInfo SalesOS pricing is currently not displayed on its website, and you need to contact its sales team to obtain a custom quote. Based on recent user updates reported by RevPilots, it offers the following plans and add-ons:
- Advanced: Starts at $24,995 per year for three users (two-year contract)*
- Elite: Starts at $24,995 per year (includes attributes and workflows)*
ZoomInfo SalesOS Pricing Add-ons*
- Additional user: $2,500 per additional user
- Engage (phone and email automation): Starts at $5,000 per user
- Intent data: Starts at $5,000
- Bulk data credits: Starts at $5,500 for 10,000 credits
- Chorus (conversation intelligence): Starts at $8,000 per user
*Pricing is based on a two-year billing of the plans. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
To date, ZoomInfo boasts 321 million contact records, making it one of the largest contact databases. Many of these contacts are key decision-makers in their respective companies. One of the platform’s strengths is its add-on data analysis tool called Intent. This tool analyzes lead behavior, including patterns and buying habits, then uses these data to determine when they are most likely to make a purchase.
How We Evaluated the Best Places to Buy Leads
To determine the best place to buy leads, we evaluated cost-friendliness and various features for obtaining data on prospective buyers, such as a robust data pool, as well as search and filter tools. We also looked at whether the provider allows users to import data directly into a customer relationship management (CRM) system and if it comes with advanced prospecting capabilities, like engagement tools or deep-level data on purchase intent and the current technology stack used by a lead.
The tabs below offer insight into our evaluation process of the best places to buy leads:
40% of Overall Score
Features of the lead providers held the highest criteria during our evaluation. We wanted each provider to have a large contact database of decision-makers with search and filter options to generate robust lead lists. We also looked at whether you could integrate the system with a CRM and the number of CRM providers with that capability. Finally, we evaluated advanced prospecting tools, such as searching based on the technology stack used or buying intent data.
25% of Overall Score
Help and support by the provider allow users to get the best experience while searching and downloading leads. We evaluated this criteria in terms of hours of availability, such as offering 24/7 customer service. Additionally, we looked at the number of channels you could use to get support like phone, email, live chat, and self-service resources like tutorials and user forums.
20% of Overall Score
In addition to firsthand experience with these lead database systems, we evaluated what actual users say about each product according to online reviews. These criteria helped us better understand how users felt about the features and whether the products are worth the cost. It also enabled us to evaluate the product’s ease of use while searching, downloading, and importing leads.
15% of Overall Score
Pricing looked at the cost and plan flexibility of each lead database. For example, we wanted to see each provider offer some type of freemium plan either through a trial, providing a certain number of free credits, or a free-forever subscription option. We also looked at the total costs of the paid plans, whether certain features require add-on costs, and billing flexibility by offering monthly, annual, or pay-as-you-go subscription options.
Frequently Asked Questions (FAQs)
A business lead is a person or organization that would be an ideal customer for your business. It can be either someone you have connected with or have never met before but meets the customer profile criteria you desire in a buyer, such as belonging to a specific industry, company size, job position, or demographic.
Depending on your experience and preferences, there are numerous ways to get leads for your business. You can attend in-person or virtual networking events to meet with prospective buyers and referral partners, conduct cold calling or email outreach to contacts you found online, or use an inbound marketing approach where you run ads or post content to bring in leads. You can also buy lead lists from online database providers based on ideal customer profile traits.
No, buying leads is not illegal. Take note, however, that lead selling companies need to comply with data privacy regulations like the General Data Regulation Protection (GDPR). In addition, they have to ask prospects for consent to be added to the lead list.
Bottom Line
A constant lead flow is necessary to generate new business revenue. Rather than manually conducting online prospect research, teams can use databases to buy leads based on filters like location, industry, and role. Depending on your budget and data needs, various providers could be better suited for you. For example, while Hunter.io is a cost-friendly place to get emails, users would need a provider like UpLead for deeper insights like technographic data.