UpLead and ZoomInfo are two of the most popular business-to-business (B2B) lead generation software tools. They both offer excellent contact databases and features for prospecting and data verification. However, UpLead stands out for its affordability, usability, granular filters for contact data, and data accuracy guarantee. ZoomInfo, on the other hand, is more advanced when it comes to in-depth contact details and data analytics.
When comparing UpLead vs ZoomInfo, first evaluate your specific B2B lead generation needs:
- UpLead: Better option for targeted B2B lead generation and prospecting
- ZoomInfo: Excellent tool for comprehensive contact search, market research, and getting customer insights
UpLead vs ZoomInfo Compared
 |  | |
|---|---|---|
| Our Rating Out of 5 | 4.90 | 4.25 |
| Starting Monthly Price** | $74 (2,040 credits)* | $24,995 per year (10,000 bulk data credits)* |
| Contact Database | 108 million contacts with email addresses worldwide | 113 million emails and 59 million direct-dial phone numbers worldwide |
| Google Chrome Extension | ✓ | ✓ |
| Data Enrichment | ✓ | ✓ |
| Mobile Access | Mobile-friendly website | Mobile apps for Android and iOS devices |
| Integrations | 1,500+ via Zapier | 4,000+ via Zapier |
| Usability | Easy to set up, learn, and use, even for beginners | Easy to set up and use with minimal learning curve |
| Customer Support | Knowledge base, blog articles, and live chat and email support | Help center, knowledge base, ZoomInfo University, webinars, playbooks, live chat and email support, and access to paid priority support |
| Visit UpLead | Visit ZoomInfo |
*A credit is a lead that you can unlock, download to Excel, or export to your customer relationship management (CRM) system. One credit is equivalent to one contact.
**Pricing is based on annual billing on a per-month breakdown. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current UpLead pricing and ZoomInfo pricing to stay up-to-date.
Best Alternatives to UpLead & ZoomInfo
While the comparison of UpLead vs ZoomInfo is close, there could be missing aspects that require looking at other options. Here are some of the best alternatives to UpLead and ZoomInfo:
 |  |  | |
|---|---|---|---|
| Best For | Great for sales organizations looking for a free lead generation tool | Solid option for sales, marketing, and revenue teams looking to connect with ideal leads | Best for freelancers and sales teams that frequently use email outreach |
| Starting Price* | Free (5 credits) to $29 per user (480 credits) | Contact provider for a custom quote | Free (25 credits) to $49 (500 credits) |
| Visit Lusha | Visit Cognism | Visit Hunter |
*Pricing is based on annual billing on a per month breakdown. Monthly pricing is also available at higher rates.
Most Affordable: UpLead
| | |
|---|---|---|
| Our Pricing Rating Out of 5 | 3.75 | 0.75 |
| Freemium Plan | ✕ | ✕ |
| Starting Monthly Paid Price | $74 per month, billed annually (2,040 annual credits)* | $24,995 per year(10,000 bulk data credits)* |
| Enterprise Price | Contact provider for a custom quote | $34,995 per year(10,000 bulk data credits)* |
| Billing Options | Monthly and annual | Annual only |
| Free Trial | 7 days | 14 days |
*A credit is a lead you can unlock, download to Excel, or export to your CRM platform. One credit is equivalent to one contact.
UpLead pricing is straightforward and uses a credit system for each plan. Its basic plan (Essentials) offers verified emails and phone numbers, mobile direct dials, a Chrome extension, and CRM integration. Higher tiers include data enrichment, advanced search filters, technographics (target account profiling based on their technology stack), and competitor intelligence. You can sign up for a seven-day free trial that grants full access to all features.
ZoomInfo pricing for its SalesOS platform is not available on its website. Based on the most recent user updates reported by RevPilots, it offers an Advanced plan starting at $24,995 per year for three users with a two-year contract. It also has an Elite plan that starts at $34,995 per year and includes attributes and workflows. These prices are the minimum cost and are subject to increase based on your business needs. These are some of its add-on options:
- Engage (phone and email automation): Starts at $5,000 per user
- Chorus (conversation intelligence): Starts at $8,000 per user
- Intent data: Starts at $5,000
- Bulk data credits: Starts at $5,500 for 10,000 credits
- Additional user: $2,500 per additional user
Winner: UpLead wins in the pricing category because of its transparent and more affordable pricing, making it ideal fit small to midsize businesses. It offers three fixed-price plans, a customizable Enterprise plan, a free trial, and both annual and monthly billing options. On the other hand, ZoomInfo’s SalesOS pricing does not offer a monthly billing option. Plus, the pricing indicated above is just the minimum, making it better suited for midsize to large businesses.
Best Contact Database: ZoomInfo
| | |
|---|---|---|
| Contact Lists | 108 million contacts with email addresses worldwide | 113 million emails and 59 million direct-dial phone numbers worldwide |
| Real-time Data Verification | Email and direct-dial phone numbers | |
| Data Accuracy Process | 8-step data collection and verification process with 95% accuracy guarantee | An in-house team of 300 human researchers helps ensure high-quality data |
| Org Chart | ✓ | ✓ |
| Google Chrome Extension | ✓ | ✓ |
| Data Enrichment | ✓ | ✓ |
| Competitor Intelligence | ✓ | ✓ |
UpLead allows you to create a targeted prospect list by applying search criteria features, such as job title, industry, management level, and type of business. Its eight-step data collection and verification process includes data search, public document analysis, and data enrichment with the help of third-party vendors. It uses machine learning and algorithms to categorize and label contact data, which are tested before being uploaded to the database.
ZoomInfo boasts one of the largest contact databases. Many phone numbers are for high-level contacts, making it an ideal tool for getting in touch with key decision-makers at your target companies. Its team of human researchers manually comb its database to help maintain its data quality. They give users actionable intelligence leads, including the contact’s latest projects and changes in leadership.
In addition, ZoomInfo has a data analysis tool called Intent that analyzes contact behavior, patterns, and purchasing habits. Based on these data, this tool pings you when the contact is most likely to make a purchase. Its analytics feature also teaches team leaders important aspects of sales management and points out weaknesses of each rep’s tactics to help them create effective sales plans. Plus, its Engage add-on triggers automated sales tactics and customizes conversations based on current trends and type of account.
UpLead’s contact database (Source: UpLead) 
ZoomInfo SalesOS contact record with buyer intent (Source: ZoomInfo)
Winner: UpLead offers a more accurate contact database. It is best for generating leads and pulling contact information. However, ZoomInfo is superior in this category because of its larger, more robust contact database. It also does more than just pull contact data. It also helps you generate more sales by notifying you of a likely purchase and helping you strengthen your sales team’s selling techniques.
Best Integration Features: ZoomInfo
| | |
|---|---|---|
| Number of Third-party Options | 1,500+ via Zapier | 4,000+ via Zapier |
| Native CRM Integrations | 15 | 13 |
UpLead’s native integrations are limited to some of the best small business CRM platforms, which include Salesforce, HubSpot, Insightly, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Copper, and Nimble. You can also integrate it with over 1,500 other apps via Zapier.
ZoomInfo’s list of third-party integrations is more diverse. Its App Marketplace includes different types of software, such as those for dialer automation, web conferencing, communications, and revenue operations. It also offers CRM integrations with Microsoft Dynamics 365, Salesforce, HubSpot, Zoho CRM, Pipedrive, SugarCRM, Marketo, Eloqua, and Alleyoop.io.
UpLead’s most popular integrations (Source: UpLead) 
ZoomInfo SalesOS popular integrations (Source: ZoomInfo)
Winner: ZoomInfo is the clear winner when it comes to integrations. You can integrate it with various third-party software tools on its App Marketplace and thousands of others via Zapier. UpLead is missing an app marketplace where you can see an organized list and classification of its available integrations.
Best Mobile Access: Tie
| | |
|---|---|---|
| Mobile App | ✕ | ✓ |
| Mobile Data Management | Mobile-friendly platform allows access to all features | Access to the contact database, key insights, and direct-dial functions |
| Mobile Interface Design | Clean and easy-to-navigate interface | Intuitive interface but complex navigation process |
As of this publication, UpLead does not have a native mobile app. However, its mobile-friendly platform allows you to use your phone to find leads in just a few seconds. You need to input the information of your customer persona as the search criteria and comb through its database to find leads. Then, simply download them to access them anytime. You can also enrich existing contact lists.
Meanwhile, ZoomInfo SalesOS offers mobile apps for both Android and iOS devices. The mobile app allows you to pull up company information, review pre-meeting briefs, and find direct-dial numbers of key decision-makers. You can also share this data with your teammates or export it into your CRM platform. Plus, you can dial their number directly from your mobile device.
UpLead as seen on mobile devices (Source: UpLead) 
ZoomInfo SalesOS mobile app for Android devices (Source: Google Play)
Winner: While UpLead does not have a native mobile app, it makes up for it through its mobile-friendly platform, which is easy to learn and navigate. ZoomInfo currently has some negative feedback concerning its mobile app’s usability. Plus, login issues have become rampant. For these reasons, the ZoomInfo vs UpLead mobile access comparison resulted in a tie.
Most User-friendly: UpLead
| | |
|---|---|---|
| Setting Up the System | Simple to set up search filters and integrations | Simple to set up search filters and integrations |
| Operating the Features | Easy to learn and use, even for beginners | Requires a short learning curve |
| Navigating the Interface | Simple interface design for seamless navigation | Intuitive design and layout of tools make for smooth navigation |
Both UpLead and ZoomInfo make it easy for users to set up search filters and integrations and to launch lead campaigns. They also have intuitive interfaces that contribute to a seamless navigation experience. However, ZoomInfo has a minimal learning curve because of its rich set of features.
UpLead’s contact search tab with search filters (Source: UpLead) 
ZoomInfo SalesOS sample company list (Source: GetApp)
Winner: UpLead wins by a few points when it comes to usability because of its simpler layout and design. ZoomInfo is also easy to learn and use, but understandably, its rich set of features requires a minimal learning curve, especially its analytics tools.
Best Customer Support: ZoomInfo
| | |
|---|---|---|
| Online/Self-help Resources | Knowledge base, blog articles, and Facebook B2B Demand Gen community | Help center, knowledge base, ZoomInfo University, blog articles, webinars, market playbooks, and developer tools |
| Phone Support | ✕ | ✕ |
| Live Chat Support | ✓ | ✓ |
| Email Support | ✓ | ✓ |
| Priority Support | ✕ | Access to phone support, 24/5 platform support, emergency support, training, and consultations (contact provider for support package pricing) |
Winner: UpLead only offers self-help resources, as well as customer support via live chat and email. ZoomInfo wins here because it provides more comprehensive customer support, which includes webinars, playbooks, and the option for paid priority support.
What Users Say About UpLead & ZoomInfo
Both UpLead and ZoomInfo are popular lead generation platforms, and users are generally happy about their usability, features, and value for money. Below is our UpLead vs ZoomInfo comparison per ratings from popular software review websites:
- G2: 4.7 out of 5 based on 692 reviews
- Capterra: 4.7 out of 5 based on 74 reviews
- Featured Customers: 4.8 out of 5 based on 610 reviews
- Gartner: 4.5 out of 5 based on 36 reviews
- G2: 4.4 out of 5 based on 6,567 reviews
- Capterra: 4.2 out of 5 based on 269 reviews
- Google Play: 3.2 out of 5 based on 220 reviews
- App Store: 4.7 out of 5 based on 478 reviews
UpLead users praise the accuracy of contact data downloaded from the platform. They also appreciate its high usability, affordability, and seamless integration with CRMs like HubSpot and Salesforce. Some pointed out that its database is not as extensive as other B2B lead generation platforms like ZoomInfo. Nevertheless, they are highly satisfied with the quality of leads.
For ZoomInfo, the main issues are its steep pricing and mobile app glitches. Some users also brought up the lack of accuracy in contact data, such as job details that are not up to date. However, they generally like that it’s an all-in-one platform with tools for prospecting, campaigns, and reporting. In addition, they are impressed with the size of their contact database and the wide range of third-party app integration options.
How We Evaluated ZoomInfo vs UpLead
To compare ZoomInfo vs UpLead, we looked at critical product attributes that small businesses and sales teams consider when comparing lead generation software. In a direct apples-to-apples comparison, we evaluated pricing, features, usability, customer support, our expert score, and what real users are saying about the products. The tabs below offer insight into our evaluation process for ZoomInfo vs UpLead:
Pricing considered free plan availability and various scalable pricing options a user could purchase affordably. We also looked at the availability for subscribers to either pay monthly or save by paying annually.
We looked at overall features we feel are necessities in all lead generation and prospecting software, such as lead generation tools, contact databases, third-party integrations, and a mobile application.
This category looked specifically at tools and modules commonly sought by users and teams that gravitate toward UpLead and ZoomInfo. These include lead verification or validation, prospecting tools, lead prioritization, and lead segmentation.
Extensive support and customer service help prevent poor user experiences and outcomes users may encounter while using any of these lead generation software. Help and support were evaluated in terms of customer service hours and the availability of support via phone, live chat, and email. We also looked at online resources for users to review, like tutorials, forums, or training modules.
In addition to firsthand experience with these software systems, we evaluated what users say about each product. These criteria consider how customers feel, based on their reviews, to gain insight into platform popularity, ease of use, standout features, and overall value for the price point.
Bottom Line
UpLead and ZoomInfo are two of the top B2B lead generation platforms in the market. They share similarities in some of their key features, such as data enrichment and Chrome extension. However, UpLead stands out for its 95% data accuracy guarantee and more affordable pricing plans. ZoomInfo, on the other hand, aces the game by offering additional features like org charts, email and phone number verification, and real-time purchase intent data.
