Lead generation companies are outsourced services that handle prospect research, lead qualification, and appointment scheduling for other businesses. They’re excellent time-savers as they handle initial sales outreach and marketing for you so you can focus on other business needs while ensuring better results through their expertise. Based on our evaluation, the nine best lead generation companies for small businesses include:
- Most cost-friendly: LYFE Marketing
- Best for generating leads through your website: LeadGeneration.com
- Great for guaranteeing new leads: Nerdy Joe
- Best for fast-growing companies: Martal Group
- Excellent outsourced sales development rep (SDR) services: SalesNash
- Great for multi-channel outreach: SocialBloom
- Best for getting inbound leads through content: Cleverly
- Most complete lead generation agency: EBQuickstart
- Best for comprehensive sales services: Belkins
Best Lead Generation Companies Compared
Provider | Free Trial, Quote, or Consultation? | Our CRM Rating Out of 5 | |
|---|---|---|---|
 | $500 | ✔ | 4.51 |
 | Contact for pricing | ✔ | 4.33 |
 | $1,799 | ✔ | 4.26 |
 | Contact for pricing | ✔ | 4.21 |
 | $1,800 (or $1 per lead) | ✕ | 4.21 |
 | $2 per prospect reached | ✕ | 3.86 |
 | $397 | ✔ | 3.81 |
 | Contact for pricing | ✔ | 3.71 |
 | Contact for pricing | ✕ | 3.62 |
LYFE Marketing: Best for Cost-friendly Lead Generation Services
Pros
- Transparent pricing that has a wide range of service packages and costs that fit any small business budget
- Great inbound lead generation services to produce opportunities via social media, email, ads, or content marketing
- Gets solid reviews for work quality and service delivery; relatively popular lead-generating services
Cons
- Does not offer direct outreach through cold calling to set up appointments
- Free consultation is limited to just getting a free quote from the provider
- Price paid is strictly for setup and delivery; does not do any performance-based pricing
- You need a cost-flexible lead generation service: LYFE Marketing is an excellent small business lead generation company, primarily because of the wide range of services that can suit any budget. Whether you’re trying to bring in new leads through ads, social media, content marketing, or email campaigns, they can provide a plan for you starting at just $500 per month—the starting price for email marketing services.
- You want to leverage video content for inbound leads: Two standout attributes of LYFE Marketing are video production and ad services. With short videos becoming a popular way to connect with customers, it’s good to have a partner who offers this type of specialty to help with lead generation for small businesses.
- You need cold call outreach services: Unfortunately, LYFE Marketing is limited to just digital channels for inbound and outbound lead generation. Outsourced sales development rep (SDR) solutions that do cold calling for your business to set appointments are not included in their service arsenal.
- Alternative: SalesNash is our favorite alternative that primarily specializes in outsourced SDR and cold calling services.
- You want a guarantee on appointment results: With lead generation, some small businesses may be weary about paying a large sum of money to not get any results. While LYFE Marketing is cost-friendly, there is no guarantee that you will get new leads or appointments as the provider doesn’t set minimums.
- Alternative: For these concerns, we recommend Nerdy Joe, which, depending on your plan, has minimum appointment goals and will give you your money back if they aren’t achieved.
- Advertising: Design, deployment, and tracking of digital ads through search engines like Google and Bing, as well as social media sites like LinkedIn, Facebook, Twitter, Instagram, and TikTok to generate leads online.
- Content management: Creation and publishing of post copy and videos to use for online advertisements or on social media for lead generation through content.
- Email marketing: Mass email marketing services with automated drip options to generate and nurture leads through email campaigns.
LYFE Marketing Monthly Pricing Plans*
LYFE Marketing provides price ranges depending on the service and method for which you want to generate leads:
- Social media management: $750 to $7,000 per month
- Social media advertising: $650 to $2,500 per month
- Digital advertising and pay-per-click (PPC): $500 to $10,000 per month
- Email marketing: $500 to $1,400 per month
- Short video management: $1,350 to $1,500 per month
- Short video advertising: $1,250 to $2,500 per month
*Price ranges are based on a monthly breakdown and vary depending on specific service packages within each marketing channel. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
LYFE Marketing services (Source: LYFE Marketing)
Our Expert Opinion
LYFE Marketing is an excellent agency for getting inbound leads using digital channels. We like its price range options that let you adjust your service package based on your budget and the strategy you want to employ. Whether you need short video production, mass email marketing, online ads, social media posts, or a multi-approach combination, LYFE can support your next campaign.
LeadGeneration.com: Best for Getting Website Leads
Pros
- Offers complete range of lead generation services through outbound sales and inbound marketing tactics
- Unique services available for crafting thought leadership white papers
- Free consultation included to help identify needs, create a strategy, and develop a service package
Cons
- Lacks transparent pricing
- Does not offer any supplemental customer relationship management (CRM) or sales enablement services
- Content development services limited to just written assets; doesn’t provide video production or video advertising
- You want to focus on organic lead generation through your website: One of the best ways to generate leads is through your website. That said, LeadGeneration.com is a great service if you want to focus primarily on inbound lead generation. They offer expert website development services, content writing, landing page design, paid search advertising, and search engine optimization (SEO) services—all great for producing organic web traffic.
- You’d like to use both direct sales and marketing tactics for leads: LeadGeneration.com is a great partner for aligning sales and marketing functions because they offer a complete package of services for both inbound and outbound lead generation. In addition to email marketing, social media, digital advertising, web design, and content development services, they provide cold calling, lead follow-up, and appointment-setting solutions.
- You prefer upfront, transparent pricing: While a solid provider for bringing in new business opportunities, LeadGeneration.com has no transparent pricing. Everything is quoted and customized per the customer’s budget and marketing needs.
- Alternative: If cost transparency is vital in your purchase decisions, we recommend LYFE Marketing, Nerdy Joe, or SocialBloom, which all have clear upfront pricing.
- You want to use video assets for lead generation: Thought leadership to help build brand awareness and produce can be best exemplified through written assets or videos. While LeadGeneartion.com can generate whitepapers and blog posts, they cannot handle video production.
- Alternative: LYFE Marketing can do the production and distribution of video assets for your business.
- Online lead generation: Helps produce web traffic and leads online through social media marketing, search engine optimization (SEO), email campaigns, and paid search ads.
- Content generation: Development of marketing assets, such as whitepapers, landing pages, and social media posts, for content marketing to help generate leads.
- Direct sales services: Appointment setting through cold calling services plus lead follow-ups and nurturing via email and phone calls.
LeadGeneration.com Monthly Pricing Plans*
LeadGeneration.com requires you to get custom quotes from their sales team based on needs, budget, and marketing goals. Additionally, the provider offers a free consultation to help create a package for you to which you can add the following services:
- Search engine optimization (SEO)
- Paid search marketing
- Social media management
- Content distribution
- Whitepaper creation
- Press release/Brand awareness
- Email marketing
- Website development
- Lead nurturing
- Landing page creation
- Call tracking
- Custom platform development
- Creative services
- Appointment setting
- Lead follow-up
*Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
LeadGeneration.com home page (Source: LeadGeneration.com)
Our Expert Opinion
While LeadGeneration.com has one of the widest ranges of sales and marketing services, it sticks out most for its website management capabilities. Regardless of where you are in the process, LeadGeneration.com can help. From needing a brand-new site to improving landing pages to search engine optimization (SEO) solutions to crafting articles for your blog, this provider has the best capabilities for generating and converting web traffic to leads.
Nerdy Joe: Best for Guaranteeing Appointments
Pros
- Comes with a free consultation plus free tools for optimizing email campaigns and getting prospect insights
- Offers a minimum number of meetings per month based on the service package; they’ll give you your money back if they don’t hit their goals
- Allows you to save on costs by subscribing bi-monthly
Cons
- Expensive starting pricing
- Strictly an outbound sales service; doesn’t offer ad or social media marketing for inbound leads
- Integration with your tech stack to get leads automatically added and updated to a CRM requires highest-tiered plan
- You want a guaranteed minimum number of monthly appointments: What we loved most about Nerdy Joe was the guarantee that it offers for appointments. Depending on your service package, you can get at least 10, 15, 25, or 50-plus meetings per month, or you’ll get your money back. This is a huge differentiator for sales lead generation companies that can give you peace of mind knowing you’ll get results.
- You need access to freemium service options: Nerdy Joe has a solid free consultant they’ll provide to potential clients who helps create an outreach strategy to book appointments. Additionally, their website comes with free tools such as an email subject line creator and data analytics to help get information on prospects visiting your website.
- You want to get inbound sales leads from ads or content: Small businesses looking to get inbound leads through published content or advertisements will need to look for other lead generation companies. Nerdy Joe does not provide any ad or content management solutions.
- Alternative: Cleverly is our favorite pick for lead generation companies that heavily leverage content marketing. LYFE Marketing is also a solid pick that can do content and online advertising services.
- You need more cost-friendly small business lead generation services: Because of its guarantee of appointments, Nerdy Joe comes at a steep price—starting at $1,799 per month.
- Alternative: LYFE Marketing is the most cost-flexible option to meet your budgetary needs—starting at just $500 per month. SocialBloom is another compelling alternative with performance-based pricing per the number of prospects reached via email, cold call, or LinkedIn.
- Appointment scheduling: Outreach to business-to-business (B2B) sales leads via cold call and email to get appointments scheduled for you.
- Lead research: Helping in identifying your ideal customer profiles and building a contact list they can use to target your niche market for quality connections.
- Strategy and performance updates: Will provide weekly and bi-weekly reports on lead generation progress, plus conduct strategy calls to make adjustments and ensure you get the best results.
Nerdy Joe Monthly Pricing Plans*
Nerdy Joe uses tier-based pricing based on your lead generation objectives. They also have various free tools you can use, such as an email subject line generator and prospect domain name search. Their subscription plans include the following:
- DeLorean Tier: $1,799 per month for 10 meetings booked, campaign strategy development, and weekly reporting
- Batmobile Tier: $2,199 per month 15 meetings booked, sales coaching, and bi-weekly strategy calls (plus everything in DeLorean)
- Millenium Falcon Tier: $3,099 per month 25 meetings booked, a dedicated lead gen specialist and account manager, and weekly strategy calls (plus everything in Batmobile)
- Starship Enterprise Tier: $5,099 per month 50-plus meetings booked and tech stack integration (plus everything in Millenium Falcon)
*Pricing is based on monthly billing. Bi-monthly billing is also available for lower rates.
Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Nerdy Joe pricing plans (Source: Nerdy Joe)
Our Expert Opinion
There’s nothing better in business than a guarantee that your solution will perform as promised. That’s exactly what you get with Nerdy Joe if you’re willing to pay the price. Their assurance that they can make at least 10 appointments per month is a huge asset for anyone skeptical toward lead generation agencies.
Martal Group: Best for Fast-growing Businesses
Pros
- Full service can handle the entire marketing, lead generation, deal closing, onboarding, and account management process
- Has the resources to support industry-specific needs in verticals like tech, cybersecurity, SaaS, and many others
- Tailorable tiers that let you adapt services based on business requirements
Cons
- No transparent pricing
- Doesn’t offer live chat support to clients and their service team is only available during standard business hours
- Lacks web development services; content and marketing solutions are limited to writing and posting blogs and email outreach
- You need to outsource various functions for your fast-growing business: Some businesses grow faster than they can handle. During this time, it makes more sense to contract out certain business functions instead of trying to hire personnel and handle them in-house. All that said, Martal Group is a great solution that has scalable tiers that you can easily update for lead generation, sales and onboarding, and even account management needs.
- You want B2B lead generation services with niche specialties: Martial Group is a great B2B lead generation agency for when you need to connect with decision-makers in specific industries. Their team has the experience and resources to deliver quality campaigns in verticals like cybersecurity, IT, logistics, insurance, manufacturing, software, healthcare, emerging technology, and many others.
- You need broader website management solutions: While Martal offers end-to-end customer management services, they’re fairly limited in website solutions in that they won’t do any web development for clients.
- Alternative: LeadGeneration.com is the best alternative for getting inbound leads through your website and even offers web and landing page design services.
- You want to know your costs upfront: Like many other B2B lead generation companies on this list, Martial Group does not provide transparent or clear pricing. Interested clients must contact sales for customized quotes.
- Alternative: LYFE Marketing, Nerdy Joe, and SocialBloom indicate clear pricing on their website.
- Outbound and inbound lead generation: Will conduct cold calling campaigns, manage email marketing, run LinkedIn outreach, and create and deploy content to produce new leads, plus handle nurturing and follow-up activities.
- Appointment setting: Through outreach campaigns, marketing, and cold calling, the provider will set up sales calls with qualified leads for your business.
- Sales and account management: After a lead is generated, the provider will manage all activity in the pipeline, including handling the discovery calls, closing deals, onboarding a new customer, and managing those accounts.
Martal Group Monthly Pricing Plans*
Martial Group requires you to contact them for pricing. They offer a free consultation to create a solution package for your needs. Their subscription plans are divided by tiers and priced monthly based on the tier and marketing objectives:
- Tier 1A: Outbound lead generation services
- Tier 1B: Inbound lead generation services
- Tier 2: Outbound lead generation, sales and customer onboarding services
- Tier 3: Lead generation, customer onboarding and account management
*Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Martal Group pricing tier information (Source: Martal Group)
Our Expert Opinion
The end-to-end capabilities that scale to your growth needs are a huge value-add if you choose Martal Group. From lead generation to sales to account management, they can do it all, so you don’t need to worry about recruiting costs. We also can’t ignore how vital it is for a lead generation or marketing agency to have industry-specific experience—letting them properly craft messaging, marketing assets, and campaigns that can get your audiences’ attention.
SalesNash: Best Outsourced SDR Services
Pros
- Teams have the option of just using the provider for contact lists and prospect research to save on costs
- Receives high praise online for work quality and reliably getting appointments delivered
- Relatively scalable pricing; businesses can upgrade their plan when they’re ready to handle more leads
Cons
- Strictly a sales outreach service; doesn’t offer services for inbound leads like content marketing or ads management
- Expensive starting pricing, particularly for the outsourced sales development rep (SDR) services
- Lacks any free consultation or trial
- You exclusively need SDR solutions: If you need lead generation for your small business and all you care about is someone doing cold calling and sending email introductions for you to get appointments, SalesNash is for you. The provider is primarily an outsourced sales team that acts as dedicated sales development rep (SDRs) for your business, plus it comes with database building and sales strategy services.
- You want a scalable service package that adapts to your capacity: Within the SalesNash SDR service packages are scalable outcomes that can adapt to your needs. Depending on what you’re willing to spend and how much time you have, you can get anywhere from three to 25 appointments per month.
- You need a lower-cost provider for lead generation: Because SalesNash offers a minimum number of appointments in their SDR services, they charge a decent fee just to get started.
- Alternative: LYFE Marketing is the most cost-friendly option if you don’t need cold calling services, while Cleverly has low-cost content marketing and LinkedIn outreach capabilities. SocialBloom is another good option that does pricing based on prospects reached—charging $5 per reach for cold calling campaigns.
- You want support getting inbound leads: SalesNash is limited to just producing outbound sales leads via cold calling and direct email. They cannot assist with ads management, content marketing, or anything about managing your website.
- Alternative: Cleverly has excellent content management services, while LYFE Marketing comes with various content, ads, email, and social media services. LeadGeneration.com is also a great pick if you exclusively want to leverage your website for inbound leads.
- Outsourced SDR services: Acts as sales development rep (SDR) for your business—placing cold calls and deploying introduction emails and email sequences to book appointments for you.
- Database building: Centralized prospect and contact database and research team that generates contact lists of qualified leads.
- Lead generation and sales reporting: Provides weekly meetings with delivered reports on prospects found and appointments set from the SDR and database services.
SalesNash Monthly Pricing Plans*
SalesNash has different tiers for outbound appointment setting depending on your needs and budget:
- Lite: Custom pricing for three to eight appointments per month
- Standard Team: Starts at $3,750 per month for five to 15 appointments per month
- Extended Team: Starts at $5,250 per month for nine to 25 appointments per month
SalesNash also comes with a database building service for generating prospect lists based on niche focus and lead attributes, and then sending out mass email campaigns:
- Custom Search: $1 per lead on a pay as-you-go basis as you need new prospect data
- Standard Team: Starts at $1,800 per month for roughly 1,000 leads per month plus a dedicated research team and less than 1% bounce rate of emails
- Extended Team: Starts at $3,200 per month for multiple dedicated researchers, doubled leads volume, and multiple target profiles
*Pricing is based on monthly billing and subscription costs. While we update pricing information regularly, we encourage our readers to check current pricing here.
SalesNash home page (Source: SalesNash)
Our Expert Opinion
SalesNash is the equivalent of having your own department of sales development reps (SDRs) to handle all cold calling and email outreach for you. They get high praise online for their results and come with other capabilities, like database management and sales reporting, to give you that real feeling their team is an extension of your team.
SocialBloom: Best for Doing Multi-channel Digital Outreach
Pros
- Cost-friendly option that lets you pay per number of prospects reached
- Great option to use for multi-channel outbound engagement for leads
- Offers supplemental services to craft a sales strategy and playbook for your team to utilize
Cons
- Limited outreach capabilities to just email, LinkedIn, and calling; no content or ad marketing services for inbound leads
- Pricing is based on reach and not leads generated; poorly executed campaigns could become expensive without any results
- Does not offer any free consultation or trial option
- You want to get inbound leads: Because it’s strictly an outbound lead generation service, you won’t be able to use SocialBloom for inbound leads via digital ads, social media posts, content marketing, or organic web traffic.
- Alternative: If you want the most complete lead generation agency, EBQuickstart has everything offered in one provider. There’s also LYFE Marketing, which comes with numerous content, ads, email, and social media services, as well as LeadGeneration.com if you exclusively want to use your website for inbound leads.
- You prefer a guarantee on appointments scheduled: While the SocialBloom cost model is great for reach, there’s no guarantee that connections will equal new appointments.
SocialBloom Monthly Pricing Plans*
Rather than a monthly subscription, SocialBloom does pricing based on the number of prospects reached during their campaigns:
- Email campaigns: $3.50 per prospect reached
- Calling campaigns: $5.00 per prospect reached
- LinkedIn: $2.00 per prospect reached
Add-ons
- CRM help: Custom pricing for integrating a customer relationship manager (CRM) into your sales and marketing operation
- Contact enrichment and databases: Custom pricing to get access to lead database and get custom contact lists built out
- Playbook generation: Custom pricing to get strategy support developing a sales playbook, roadmap, and sales copy
*While we update pricing information regularly, we encourage our readers to check current pricing here.
SocialBloom per-prospect pricing (Source: SocialBloom)
Our Expert Opinion
The per-prospect pricing stuck out for SocialBloom. The fact they can deliver widespread reach through email, calling, and LinkedIn messaging makes it a superb option if you want to leverage an entirely outbound strategy. Another plus are the supplemental sales strategy and CRM services to improve your revenue operation.
Cleverly: Best for Using Content to Get Inbound Leads
Pros
- Solid, cost-friendly content writing services to help generate inbound leads through a blog
- Plenty of sales and marketing service options that you can select from based on your needs and budget
- Scalable pricing tiers that let you upgrade as your capacity grows
Cons
- Focuses on digital marketing channels only; does not offer outsourced SDR solutions to do cold calling for your business
- Paid ad services get expensive once you account for advertising budgets
- Lacks supplemental CRM implementation or sales enablement solutions
- You want to leverage content marketing for leads: The main thing that stuck out for Cleverly was the content services. They offer cost-effective blogging and search engine optimization (SEO) capabilities to help you produce inbound leads organically through your website. This service also extends to posting and managing content on LinkedIn.
- You need a flexible, cost-scalable service for small business leads: Cleverly has a great range of services and lead generation tools for small businesses like LinkedIn outreach, blogging and SEO, cold email, paid ad management, and social media posting on LinkedIn. Additionally, depending on the package and service, you can get plans that start at just $397 per month with an option to do a white-label service for multiple-channel outreach.
- You want to get supplemental CRM services from your provider: CRM consulting services are a “nice-to-have” in a lead generation company as you can both get new leads and ensure their data is properly stored and managed in a centralized system. Unfortunately, Cleverly does not have any supplement CRM services.
- Alternative: SocialBloom, EBQuickstart, and Belkins are all great lead generation companies for small businesses that also have CRM implementation and maintenance services.
- You need outsourced SDR services for cold calling campaigns: Cleverly is mostly a marketing service that does inbound and outbound lead generation through channels like social media, email, ads, and content marketing. That said, you can’t use them as an outsourced SDR to do cold calling for you.
- Alternative: SalesNash is our top pick for the best outsourced SDR provider for lead generation.
- Digital outreach services: Manages LinkedIn messaging and cold email campaigns for your business to produce appointments and leads on digital channels.
- Ad campaign management: Creates, deploys, and tracks online advertisements via LinkedIn or Google Ads for your business to get more website traffic and produce new leads.
- Content development and marketing solutions: Outsourced content development and search engine optimization (SEO) that will write and publish blog articles on your behalf to get inbound traffic.
Cleverly Monthly Pricing Plans*
Cleverly comes with various marketing and lead generation services for which some use tier-based, monthly packages:
LinkedIn Lead Generation
- Gold: $397 per month for LinkedIn outreach services
- Platinum: $697 per month for LinkedIn outreach and appointment setting services
- Teams: $297 per user, per month for LinkedIn outreach series
Cold Email Lead Generation
- Growth: Custom pricing done on a pay-per-meeting basis
LinkedIn Paid Advertising
- Starter: $999 per month (plus up to $3,000 monthly ad spend budget)
- Scale: $1,499 per month (plus up to $7,500 monthly ad spend budget)
- Enterprise: $2,499 per month (plus up to $15,000 monthly ad spend budget)
LinkedIn Content Service
- Influencer: $997 per month for 10 monthly posts
White Label Lead Generation
- White Label Cleverly: $397 per month for multi-channel, custom campaigns that target up to 500 prospects monthly
SEO Content and Blog Writing
- Standard: $997 per month for up to 5,000 words per month
- Premium: $1,997 per month for up to 10,000 words per month
- Ultimate: $2,997 per month for up to 15,000 words per month
Google Ads Management
- Starter: $997 per month (plus $500 to $5,000 monthly ad spend budget)
- Scale: $1,997 per month (plus $5,000 to $10,000 monthly ad spend budget)
- Enterprise: $2,997 per month (plus $10,000 to $20,000 monthly ad spend budget)
*Pricing is based on monthly billing, and the provider offers a free consultation before generating a service package. While we update pricing information regularly, we encourage our readers to check current pricing here.
Cleverly home page with consultation button (Source: Cleverly)
Our Expert Opinion
Cleverly is as much of a content development agency as it is a lead generation company. That’s why it’s valuable for inbound marketing strategies to bring in prospects using ads, blog posts, and LinkedIn. It’s also nice for its cost-friendly and scalable options that match solutions with your lead generation challenges and budget.
EBQuickstart: Best for Comprehensive Lead Generation Services
Pros
- Broad range of services for generating both inbound and outbound leads through content, social media, email, calling, and ads
- Acts as a full marketing agency that can run campaigns and do web development for your business
- Offers unique services like end-to-end sales process management with deal closing and account management
Cons
- No transparent pricing
- Online reviews indicate there’s a high starting price for services
- Does not offer live chat customer support for quick-fix account or billing issues
- You want a complete package to get leads using all methods: EBQuickstart is an excellent provider for complete lead generation capabilities. They offer inbound strategies like content marketing, ads, and organic web traffic conversions, plus outbound tactics like email and cold calling to get appointments. The provider also has supplemental services like CRM consulting, database management, and data enrichment for your leads.
- You need help closing deals and managing accounts: Another great service feature of EBQuickstart is the extended sales capabilities. For example, if you choose, you can have reps conduct sales meetings and close deals on behalf of your small business. Additionally, they have a team of experts who will act as outsourced customer service and account management reps for your company.
- You need transparent pricing from your provider: With the many services available and a wide range of capabilities, EBQuickstart must quote each client individually based on their needs.
- Alternative: For transparent pricing, we recommend LYFE Marketing, Nerdy Joe, or SocialBloom, which all indicate outright pricing on their website.
- You only need minimum lead generation services: EBQuickstart, according to reviews, gets expensive and is designed to be an all-in-one solution for sales, marketing, and even post-sales activity. That said, it makes much more sense to use another provider if you only want to leverage a specific channel or sales tactic.
- Alternative: For just outsourced SDR and cold calling, we recommend SalesNash. Cleverly is another solid option if you want to focus on inbound lead generation through content marketing, while LeadGeneration.com can help you create and manage a website for organic lead generation.
- Outreach and campaign management: Provider will plan, create, and deliver campaigns to prospects on various channels, including social media, email campaigns, content marketing assets, and through cold calling to generate leads.
- Pipeline and deal-closing services: End-to-end sales pipeline solutions that will book appointments, handle the sales meetings, and even close deals and manage accounts for your business.
- CRM and data management: Salesforce and HubSpot CRM implementation and maintenance services plus solutions for creating contact lists and keeping CRM data enriched with up-to-date information.
EBQuickstart Monthly Pricing Plans*
EBQuickstart offers a free consultation plus a customized service package based on your needs, budget, and lead generation goals. Their end-to-end sales and marketing solutions that can be added to your package includes:
- CRM Optimization: Setting up and maintaining a CRM for your business
- Data: Database access to build and enrich prospect contact lists
- Marketing: Management for email, content, website, and social media marketing
- Appointment Setting: Cold calling services to set up appointments with qualified leads
- Sales: Meeting handling and deal closing services
- Customer Experience: Customer support for inbound inquiries and outbound customer care
*While we update pricing information regularly, we encourage our readers to check current pricing here.
EBQuickstart service capabilities (Source: EBQ.com)
Our Expert Opinion
EBQuickstart puts comprehensive solutions on a whole new level. Its complete arsenal of marketing, sales, outsourced customer support, and CRM consulting services make it a great pick for small businesses that need it all. Another benefit is that even after leads are generated, the provider can do sales meetings and close deals on your behalf.
Belkins: Best for Comprehensive Sales Services
Pros
- Unique sales enablement services that provide an assistant to help with copywriting, tasks, and follow-ups
- Can book appointments for your business via email and LinkedIn marketing
- Provider plans guarantee consistent appointments
Cons
- No transparent pricing
- Does not provide inbound lead generation services through content marketing or online ads
- Provider does not do outreach via cold calling
- You want a provider who offers full sales management services: Belkins is a complete sales management provider that comes with CRM consulting and sales enablement services in addition to appointment setting. While you can use them to get leads booked for meetings via email or LinkedIn, you can also ensure your CRM stays up to date with enriched data and useful workflow automations.
- You need a guarantee on booked appointments: Belkins is another provider that does a guarantee on booked appointments based on your service package. Depending on the tier, your small business can expect anywhere from 100 to 300 annual sales meetings, plus get access to a virtual SDR for lead follow-ups and email copywriting.
- You want to use inbound lead generation tactics: Belkins is strictly outbound—only setting appointments through direct email and LinkedIn messaging.
- Alternative: To get leads through your website, we recommend LeadGeneration.com. For ads and content marketing tactics, LYFE Marketing and Cleverly are the best options.
- You prefer using a cold calling outreach strategy: While it’s a sales-focused lead generation company, Belkins does not do any cold calling campaigns to book appointments, only the digital outbound channels.
- Alternative: SalesNash is a great alternative that employs cold calling in their lead generation campaigns.
- Appointment setting and demand generation: Services for getting leads booked for sales meetings by handling outreach email campaigns or LinkedIn messaging.
- CRM consulting: Helps you implement HubSpot CRM into your operation, keep data records up to date, deploy workflow automations, and handle data migration processes from previous systems.
- Sales enablement: Dedicated virtual assistants that will handle tasks and pipeline activity, do email follow-ups with leads, and write email copy for your outreach campaigns.
Belkins Monthly Pricing Plans*
Belkins has fully custom pricing based on goals and budget. They also have different tiers depending on the service you enroll in:
Appointment Setting
- Growth: Custom pricing for 100-plus appointments booked per year
- Growth Plus: Custom pricing for 220-plus appointments booked per year
- Enterprise: Custom pricing for 300-plus appointments booked per year
CRM Consulting Services
- CRM Beginner: Custom pricing for migration and implementation services
- Ongoing support: Custom pricing for migration and implementation services plus maintenance and CRM enrichment of data records and workflows
Sales Enablement
- Basic: Custom pricing for one dedicated sales development rep (SDR) for task and pipeline automation, follow-ups, and email copywriting
- Pro: Custom pricing for five dedicated sales development reps (SDRs) for task and pipeline automation, follow-ups, and email copywriting
*While we update pricing information regularly, we encourage our readers to check current pricing here.
Belkins home page and tagline (Source: Belkins)
Our Expert Opinion
Sales managers, in particular, can be more than just lead generation from Belkins. Yes, outbound LinkedIn and email outreach services are great for appointment scheduling, but so are the unique CRM consulting and sales enablement capabilities. If you just need extra sales support, you can look no further than Belkins.
How We Evaluated the Best Lead Generation Companies for Small Business
To determine the best lead generation services, we evaluated the specific capabilities that the provider could offer relating to producing, qualifying, and researching leads. For example, we wanted to see services like producing niche prospect data, conducting outreach via email or cold call, and setting up appointments for your sales team. We also evaluated supplemental marketing services, such as social media, and looked at the cost of each company.
The tabs below offer insight into our evaluation process of the best lead generation agency:
30% of Overall Score
We first looked at overall features and services we felt were must-haves in a lead generation company. Access to a robust lead database, being able to filter out niche-specific prospect lists, and schedule appointments for your business, for example, are vital capabilities. We also looked deeper into the service quality and whether the provider can help plan and deliver outreach or marketing campaigns and provide expertise on lead generation strategies.
25% of Overall Score
We looked at advanced capabilities of the lead generating companies that are considered “nice to have.” This considered features like whether the provider could verify lead data and the reporting and analytics to help you evaluate outreach performance and provide lead insights. We also evaluated email and marketing automation and social media management services and whether customer relationship management (CRM) software was part of the solution package.
20% of Overall Score
Pricing considered the total costs and affordability of each agency and online leads generation service, along with the value included in the service package. We also evaluated whether the provider came with a free trial or consultation and the billing options where clients can save by subscribing annually.
15% of Overall Score
Extensive support ensures clients get the best possible experience with these lead generation companies in addition to quality leads. We wanted the providers to have availability during extended or even 24×7 hours on various channels like live chat, phone, and email. We also looked at whether self-service resources, such as a knowledge base, case studies, community forums, or resource guides, were available to the clients.
10% of Overall Score
In addition to firsthand experience with these lead generation services, we evaluated what actual clients say about each provider according to online reviews. These criteria consider how customers feel to gain insight into the comprehensiveness of the service package, whether it delivered quality leads, and how clients felt about the quality of services. We also considered the general popularity of each provider in this criteria.
Frequently Asked Questions (FAQs)
A lead generation company is an outsourced service provider that handles sales and marketing activity for your business to produce appointments, leads, or prospects interested in learning more. They have the resources, expertise, and means to manage cold calling, ad, content marketing, email, and social media campaigns, as well as bring in organic web traffic through search engine optimization (SEO), all to put lead generation on auto-pilot.
Like any purchase, many factors go into finding a good lead generation company, like budgetary requirements, online reviews, and services. You mostly want to make sure the provider has the capabilities to reach your ideal audience. For example, some customer profiles are better targeted via outbound campaigns, like cold calling or email introductions, while others prefer inbound channels like content marketing or ads. Therefore, your provider should be able to offer those capabilities depending on what you sell and to whom.
Costs vary for lead generation agencies depending on what they offer, their minimum service packages, and whether they do performance-based pricing. You can expect at least $400 to $500 per month for bare-bones lead generation services. For solid, more guaranteed results, you can expect it to be more in the $1,500 to $3,000 per month range.
Bottom Line
Lead generation companies for small businesses allow you to put your appointment setting on auto-pilot by using specialists to deliver sales and marketing campaigns. There are tons of factors, like cost, service capabilities, and past results, that differentiate each of these providers. While LYFE Marketing was highly rated for its cost flexibility and excellent marketing solutions, other companies could be better for your business, depending on your needs.
