10 Best Lead Generation Companies for Small Businesses
The best lead generation companies offer a combination of inbound and outbound services for generating leads, with scalable plans at reasonable prices. Our evaluation revealed that LYFE Marketing and SEO Discovery are the top lead generation companies for small businesses. LYFE Marketing offers a wide range of and cost-effective packages, while SEO Discovery offers extensive…
The best lead generation companies offer a combination of inbound and outbound services for generating leads, with scalable plans at reasonable prices. Our evaluation revealed that LYFE Marketing and SEO Discovery are the top lead generation companies for small businesses. LYFE Marketing offers a wide range of and cost-effective packages, while SEO Discovery offers extensive search engine optimization (SEO) services for lead generation.
We evaluated several companies and came up with the best 10 lead generation companies for small businesses.
$49 per userApollo offers a free plan with unlimited email credits. Apollo's unlimited plans operate under a Fair Use Policy to prevent potential abuse. Apollo has implemented a credit limit of 10,000 credits per account per month to prevent abuse. Non-paying customers without a valid and verified corporate domain have a lower credit limit of 100 credits per account per month.
$10,000Starting monthly price with one dedicated consultant, one dedicated project manager, and at least one research specialist plus core services (to choose from) included.
LYFE Marketing: Best Overall for Cost-effective Lead Generation Services
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LYFE Marketing Monthly Pricing Plans*
LYFE Marketing provides price ranges depending on the service and method for which you want to generate leads.
Email marketing: Starts $350 per month
Pay-per-click (PPC) management: Starts at $500 per month
Social media management: $650 to $1,250 per month
Social media advertising: $750 to $2,500 per month for a custom plan
Short video advertising: Starts at $800 per month
Short video management: $1,000 to $1,500 per month
*Price ranges are based on a monthly breakdown and vary depending on specific service packages within each marketing channel. The costs above exclude advertising dollars and a one-time setup fee for each service. While we update pricing information regularly, we encourage our readers to verify pricing independently.
The LYFE Marketing cost calculator for email marketing services (Source: LYFE Marketing)
Our Expert Opinion
LYFE Marketing is an excellent agency for getting inbound leads using digital channels. We like that its price range options let you adjust your service package based on your budget and strategy. Whether you need short video production, mass email marketing, online ads, social media posts, or a multichannel solution, LYFE is one of the top lead generation companies that can support your next campaign.
SEO Discovery: Best for Search Engine Optimization Services
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SEO Discovery Monthly Pricing Plans*
SEO Discovery provides price ranges depending on the service and method for which you want to generate leads.
Content-writing packages: Start at a one-time fee of $60; monthly packages start at $150SEO Discovery offers three tiers each for content writing (blogs, articles, keywords, guest posts, and press releases) priced monthly, website content for a one-time fee, and ecommerce website content for a one-time fee.
Link-building services: Start at $200 per monthWe found different prices for link-building services across SEO Discovery's website starting at $200 per month.
Social media services: Start at $200 per month
Pay-per-click (PPC) services: Start at $200 per month
Search engine optimization services: Start at $250 per month
Digital marketing services: Start at $350 per month
*Price ranges are based on a monthly breakdown and vary depending on specific service packages within each marketing channel. While we update pricing information regularly, we encourage our readers to verify pricing independently.
SEO Discovery’s six-step process for how it can help you increase your digital reach (Source: SEO Discovery)
Our Expert Opinion
SEO Discovery is our top pick for generating leads through search engine optimization services for small businesses. With its local SEO and custom SEO, startups and small businesses become more visible to their target audiences.
The company offers niche SEO services to ecommerce businesses, contractors, salon owners, healthcare professionals, lawyers, etc. It also provides SEO audit and consulting services, as well as SEO specialists for hire.
WebFX provides price ranges depending on the service and method for which you want to generate leads.
Local SEO services: Starts at $425
PPC management services: Starts at $600 per month
Advanced marketing technology: Starts at $675 per month
Custom content marketing: Starts at $2,000 per month
Ecommerce SEO services: $2,500 to $8,000 per month
Custom SEO plans: Starts at $3,000 per month
ABM custom digital marketing: Starts at $6,000 per month
*Price ranges are based on a monthly breakdown and vary depending on specific service packages within each marketing channel. The costs above exclude advertising dollars and a one-time setup fee for each service. While we update pricing information regularly, we encourage our readers to verify pricing independently.
WebFX helps build your ICP to create a list of targeted accounts for account-based marketing. (Source: WebFX)
Our Expert Opinion
WebFX is the only provider on this list that offers a comprehensive suite of account-based marketing solutions. It gives you a dedicated account manager to analyze your business and use its research resources to build an ICP for your company.
WebFX offers extensive SEO services and digital advertising, including programmatic advertising to drive high-value prospective customers—rarely found in other business lead generation companies.
Apollo.io: Best for Free Automated Outreach via Sequences
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Apollo.io Pricing Plans*
Cost:
$0
Key Features:
Unlimited email credits (10,000 per account monthly)Apollo’s unlimited plans operate under a Fair Use Policy to prevent potential abuse. Apollo has implemented a credit limit of 10,000 credits per account monthly to prevent abuse. Non-paying customers without a valid and verified corporate domain have a lower credit limit of 100 credits per account monthly.
60 mobile credits per year
120 export credits per year
Basic filters and sequence automation (two-sequence limit)
Meeting scheduler
Buying Intent Filter (three-intent topic limit)Buying Intent lets you filter your company search to those that have expressed interest in specific products and services.
Advanced Salesforce and HubSpot integration (bidirectional)
Conversations (150-minute recording limit)
Track website visitors (up to 10 new visitors daily)
*Pricing is based on per month billed annually. Monthly billing is also available at higher prices. Apollo.io also offers a 14-day free trial for its Basic and Professional plans. While we update pricing information regularly, we encourage our readers to check current pricing.
Apollo.io automates outreach with AI-assisted sequences. (Source: Apollo.io)
Our Expert Opinion
Apollo.io automates outreach campaigns through sequences to generate more leads. Another key feature is its database, which allows users to filter leads according to specific customer profile criteria and buying intent. By determining the highly interested prospects, sales teams can generate more sales qualified leads (SQLs) and win more sales.
Martal Group requires you to contact the company for pricing. It offers a free consultation to create a solution package for your needs. Its subscription plans are divided by tiers and priced monthly based on the tier and marketing objectives.
Tier 1A: Outbound lead generation services
Tier 1B: Inbound lead generation services
Tier 2: Outbound lead generation, sales, and customer onboarding services
Tier 3: Lead generation, customer onboarding, and account management
*This is the information available at the time of publishing. We encourage our readers to verify pricing independently.
Martal Group’s 30-day onboarding timeline for lead generation tracking (Source: Martal Group)
Our Expert Opinion
The end-to-end capabilities that scale to your growth needs are a huge value-add if you choose Martal Group. From lead generation to sales and account management, it can do it all, so you don’t need to worry about recruiting costs. We also can’t ignore how vital it is for a lead generation or marketing agency to have the industry-specific experience needed to craft messaging, marketing assets, and campaigns that can get your audience’s attention.
Up to 2,000 to 3,000 leads per month based on the ICP complexity
All of the software needed
99% accuracy
Extended Research Team
Cost:
From $3,000
Features:
Everything in Standard
Double the volume of leads
Multiple target profiles
Scalable research scope
*Pricing is based on quarterly billing. SalesNash also offers packages for candidate sourcing, recruitment, deliverability support, and SEO. While we update pricing information regularly, we encourage our readers to check current pricing.
SalesNash’s case study shows the number of leads generated for its client for tracking purposes. (Source: SalesNash)
Our Expert Opinion
SalesNash is the equivalent of having an SDR department to handle all cold calling and email outreach. Its lead gen services get high praise online for its results. And its database management and sales reporting capabilities give you that real feeling that its team is an extension of yours.
Nerdy Joe also offers the following subscription plans for generating sales-ready leads:
DeLorean Tier: $1,799 per month for 10 meetings booked, campaign strategy development, and weekly reporting
Batmobile Tier: $2,199 per month 15 sales-qualified leads or appointments, sales coaching, and biweekly strategy calls (plus everything in DeLorean)
Millenium Falcon Tier: $3,099 per month 25 sales-qualified leads or appointments, a dedicated lead gen specialist and account manager, and weekly strategy calls (plus everything in Batmobile)
Starship Enterprise: $5,099 per month for over 50 meetings with sales-ready leads.
*Pricing is based on monthly billing. While we update pricing information regularly, we encourage our readers to verify pricing independently.
Nerdy Joe’s four-step process for lead generation (Source: Nerdy Joe)
Our Expert Opinion
The assurance that teams can make at least 10 appointments per month with Nerdy Joe is a huge asset for anyone skeptical of lead generation agencies. There’s nothing better than a guarantee that what you pay for performs as promised. That’s exactly what you get from Nerdy Joe if you’re willing to pay the price.
Cleverly: Best for Inbound Lead Generation From Content
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Cleverly Monthly Pricing Plans*
LinkedIn Lead Generation
Gold: $397 monthly for LinkedIn outreach services (500 prospects per month)
Platinum: $697 monthly for LinkedIn outreach and appointment-setting services (500 prospects per month)
Teams: $891 monthly for LinkedIn outreach and multiple users (1,500 prospects per month)
Cold Email Lead Generation
Growth: Custom pricing on a pay-per-meeting basis
LinkedIn Paid Advertising
Starter: $999 per month (minimum $3,000 monthly ad spend)
Scale: $1,499 per month (up to $10,000 monthly ad spend)
Enterprise: $2,499 per month (up to $20,000 monthly ad spend)
LinkedIn Content Service
Influencer: $997 per month for 10 monthly posts
White Label Lead Generation
White Label Cleverly: $397 per month for multichannel, custom campaigns that target up to 500 prospects monthly
LinkedIn Recruiting
Recruiting: $397 per month (500 candidates monthly)
*Pricing is based on monthly billing, and the provider offers a free consultation before generating a service package. While we update pricing information regularly, we encourage our readers to verify pricing independently.
Cleverly’s four-step lead generation process for executing LinkedIn campaigns to target the most qualified decision-makers (Source: Cleverly)
Our Expert Opinion
Cleverly is as much of a content development agency as it is a lead generation company. Its services include inbound marketing strategies to bring in prospects using ads, blog posts, and LinkedIn. It’s also nice for its cost-friendly and scalable options that match solutions with your lead generation challenges and budget.
LeadGeneration.com: Best for Generating Leads via Website
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LeadGeneration.com Services*
LeadGeneration.com requires you to get custom quotes from its sales team based on needs, budget, and marketing goals. It offers a free consultation to help create a custom package for your business. Here are the services the provider offers:
SEO
Paid search marketing
Social media management
Content distribution
White paper creation
Press release/Brand Awareness
Email marketing
Website development
Lead nurturing
Landing page creation
Call tracking
Custom platform development
Creative services
Appointment setting
Lead follow-up
*Services reflect info available at the time of publishing. While we update pricing information regularly, we encourage our readers to verify pricing independently.
LeadGeneration.com explains how it generates real-time leads via email text and directs CRM integrations. (Source: LeadGeneration.com)
Our Expert Opinion
While LeadGeneration.com has one of the widest ranges of sales and marketing services, it sticks out most for its website management capabilities. Regardless of where you are in the process, LeadGeneration.com can help. From needing a brand-new site to improving landing pages, SEO solutions, or crafting blog articles, this provider has the best capabilities for generating and converting web traffic into leads.
EBQ offers a free consultation plus a customized service package based on your needs, budget, and lead generation goals. Start building your team of outsourcing experts at $10,000 per month per person with the following included:
One business consultant
Salaried US-based talent
Weekly management meeting
One project manager per service
Access to EBQ’s tool suite
Work directly out of your environment
EBQ has implementation services that offer the guidance of certified platform experts to help kick-start your Salesforce and digital marketing platform journeys:
QuickstartExpedite your platform setup process and hit the ground running with EBQ's 30-day program. : $3,000 one-time fee
JumpstartGet started on custom product builds and start your platform journey in 30 days. : $6,000 one-time fee
HeadstartA 60-day program to help you navigate your instance like a pro. : $12,000 one-time fee
*While we update pricing information regularly, we encourage our readers to check current pricing. EBQ also offers three plans for Salesforce and digital marketing implementation.
EBQ’s four-step sales development process (Source: EBQ.com)
Our Expert Opinion
EBQ is one of the top lead generation companies that puts comprehensive solutions to a whole new level. Its complete arsenal of marketing, sales, outsourced customer support, and CRM consulting services makes it a great pick for small businesses that need it all. Another benefit is that even after leads are generated, the provider can do sales meetings and close deals on your behalf.
How We Evaluated the Best Lead Generation Companies for Small Businesses
To determine the best small business lead generation services, we evaluated the specific capabilities of each provider regarding producing, qualifying, and researching leads. For example, we wanted to see services like producing niche prospect data, conducting outreach via email or cold call, and setting up appointments. We also evaluated supplemental marketing services, such as social media, and looked at the cost of each company.
Methodology weights
General Features and Services 30%
Niche Features and Services 25%
Pricing 20%
Help and Support 15%
Expert Score 10%
We first looked at overall features and services we felt were must-haves in a lead generation company. Accessing a robust lead database, filtering niche-specific prospect lists, and scheduling appointments for your business, for example, are vital capabilities. We also looked deeper into the service quality and whether the provider could help plan and deliver outreach or marketing campaigns and provide expertise on lead generation strategies.
We looked at the advanced capabilities of lead-generating companies considered “nice to have.” We considered features like whether the provider could verify lead data and had the reporting and analytics to help you evaluate outreach performance and provide lead insights. We also evaluated features such as email and marketing automation, social media management services, and whether customer relationship management (CRM) software was part of the packages.
Pricing considered the total costs and affordability of each agency and online lead generation service, along with the value included in the service package. We also evaluated whether the provider came with a free trial or consultation and the billing options where clients could save by paying annually.
Extensive support ensures clients get the best possible experience with these lead gen companies in addition to quality leads. We wanted the providers to be available during extended hours or even 24/7 on various channels like live chat, phone, and email. We also looked at whether self-service resources, such as knowledge base, case studies, community forums, or resource guides, were available to clients.
In addition to first-hand experience with these small business lead generation services, we evaluated what actual clients say about each provider. We considered how customers felt to gain insight into the quality and comprehensiveness of the service package and whether it delivered quality leads. We also considered the general popularity of each provider.
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Frequently Asked Questions (FAQs)
Lead generation is the process of triggering or stimulating consumer interest in a product or service to convert that interest into a sale. In small businesses, lead generation involves efficient utilization of software, implementation of inbound and outbound strategies, and/or a combination of both.
A good lead generation company has a rich database, a unique niche or standout feature, and a suite of digital marketing services. It has verified B2B contacts and excellent niche or industry-specific services or features you can customize to fit your lead generation needs.
To find a good lead generation company, first determine your budget. Then, search for provider comparison roundups or read online reviews and forums to evaluate services from different providers. If you’re still unsure, consider talking to other business owners in your niche or network. Finally, your local or state Small Business Administration (SBA) office may counsel you or connect you to other business community groups.
Bottom Line
The best lead generation companies for small businesses offer different inbound and outbound strategies with dedicated managers and technology solutions to help you generate top-quality leads.
We considered costs, services, and portfolios to differentiate each provider. While LYFE Marketing was highly rated for its cost-flexibility and excellent marketing solutions, other companies like SEO Discovery and WebFX could be better for your business needs.
Lorraine Daisy Resuello is a specialist at Fit Small Business who focuses on Sales and Customer Service topics and she has experience in customer service in business process outsourcing (BPO). At present, she uses her decade-long writing experience to provide FSB readers with the best answers to their questions.
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