Scripts for expired listings are created to develop relationships with potential seller leads. Effective real estate expired listing scripts are conversational, empathetic, and customer-focused. They persuade the lead that you are the best person to assist them with their real estate needs. To help you convert expired leads into active listings and sales, my team and I created a few scripts for expired listings to avoid miscommunication and stay focused during phone conversations.
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1. The Casual Approach
Instead of immediately putting the attention on yourself, this script for expired listings starts by hearing the homeowner’s perspective. It’s very conversational, concentrating on asking questions rather than selling, while still controlling the conversation. It slowly leads the seller to accept an appointment, making it a great casual approach to a real estate expired script.
This script helps you gauge their point of view and where they need support the most. It also opens the door to a natural conversation without making your real estate lead generation efforts seem overly pushy. Moreover, by offering to look at their house personally, you give them an easy way to get answers.
2. The Empathetic Expert
This script for expired listings effectively shows the homeowner that you care about their experience instead of just making a sale by asking many different questions about their home. It also aids you in learning more details about the homeowner, the listing, and how you can help it sell.
Another example of an empathetic script for expired listings similar to our script below is in the #Relentless coaching video by real estate coach Brendan Bartic. Brendan demonstrates and explains how to use the expired listing script to convert leads into clients. He says you must always stick with the script no matter what your potential leads say because it has a rhythm that works, and you just have to go straight to it.