For any business, calculating your growth rate is essential for understanding how well your business performs over time. It provides valuable insights and helps identify potential areas for improvement. To calculate your business growth rate, you must first choose the period you want to measure, determine your starting and ending values, and apply the specific…
How To
How to Sell on Etsy in 2025: 5 Simple Steps
Selling on Etsy involves learning about its fees and how to create listings that stand out.
Etsy is an ecommerce marketplace focused on handmade goods, vintage finds, and craft supplies. This article walks you through an easy step-by-step guide on how to sell on Etsy—from creating your Etsy seller account to setting up product listings, configuring payment methods, and designing your shop’s landing page. I also explain how Etsy fees work…
Selling on Facebook Shops & Facebook Marketplace in 2025
Selling on Facebook is easy using the Shops feature included with every free Facebook Business Page.
Facebook still leads the pack as the preferred social commerce platform in the US, with 20.6%1 of online shoppers using it for shopping. Its popularity spans age groups—34%2 of Gen Z use the platform for shopping on Facebook Marketplace, which resonates with their values of sustainability and affordability. It is a clear advantage for retailers…
Small Business Email Address: An Ultimate Guide for 2025
You may have heard you need a small business email address, but what exactly is one? Unlike that old personal email address that may look something like your name followed by a handful of numbers at gmail or yahoo dot com, a business email address uses your own domain name. For example, yourname@yourbusiness.com. In addition…
20 Employee Retention Strategies to Keep Your Top Talent in 2025
Employee retention strategies benefit your company’s growth by helping promote cost savings, increasing productivity, establishing your brand’s reputation, and, ultimately, retaining top talent. The simplest approach is to compensate your employees with fair wages and benefits, focus on work-life balance, and provide opportunities for development and upward mobility. This article dives into 20 employee retention…
How to Make a Sales Plan in 10 Steps (+ Free Templates)
A sales plan helps set goals, manage resources, forecast sales, and track progress. To create one, define clear sales targets, allocate resources, predict sales, and monitor performance. Ensure your activities align with your company’s mission and focus on the right customers. This approach drives growth and keeps your team on track. This article explains how…
How to Get a Free Google Voice Number in 4 Simple Steps
Getting a Google Voice number can be completed in four simple steps. Start by creating a Google account or subscribing to Google Workspace if you don’t already have one. Next, choose your preferred Google Voice plan, select a phone number with your desired area code, and verify it with your US phone number. Then, set…
How to Do Payroll in Excel: 7 Simple Steps (+ Video & Template)
With attention to detail and an accurate and reliable template, processing payroll in Excel can be great for small businesses just starting out. Learn how with our guide and free template.
For very small businesses that operate in states without complex labor and tax laws, knowing how to do payroll in Excel is a good way to pay 10 or fewer employees. Since it is a completely manual approach to payroll, it does take time compared to other methods but can definitely be cost-effective for small…