IRS Form 6198 helps you determine how much of your losses are deductible when you’re not at risk of losing a portion of your investment in a business. The most common example of an investment which you are not at risk of losing is a nonrecourse loan to your business that you are not personally…
How To
How to Write a Media Advisory in 5 Steps [+ Free Template]
When I was consulting for small businesses and non-profits full-time, part of my duties included marketing special events. Whether it was a grand opening of a new location or an annual fundraiser, one of the most powerful tools in my arsenal was a media advisory—a one-page announcement used to invite members of the press to…
How to Write a Press Release Boilerplate (+ Template & Examples)
A boilerplate is a one-paragraph company description at the very end of your press release, along with your contact details for more information. To write your press release boilerplate, determine your angle, describe your business, and add a call to action and contact information. Keep reading to learn more about how to write a boilerplate…
How To Close a Business Checking Account In 8 Steps [+Free Checklist]
If you either have a business checking account you aren’t using regularly or are dissatisfied with your current bank, you might need to close your business bank account. This allows you to avoid dormant account fees. We’ll cover how to close a business checking account in eight steps. This process will ensure minimal impact on…
How to Choose a Payroll Service for Your Business
There are many factors to consider when learning how to choose a payroll service. You have to consider your business’ needs and find a type of provider that can match it—after which, you’ll have to pick out specific providers and find one with all the features you’re looking for. In this article, we help narrow…
Top 7 Email Marketing Best Practices (+ Examples & Tools)
A well-made marketing email makes all the difference between a slightly interested lead and a highly engaged customer. I’ve witnessed firsthand how even the smallest change in the subject line or the addition of a name to the email body can increase engagement rates. To help businesses bring out the best in their email marketing…
How to Write a Brand Story That Stands Out (+ Free Template)
More and more businesses are finding out that it’s easier to connect with an audience if they see you as more than just someone who sells to them. Writing a brand story will allow you to share your business’ mission, values, and purpose—without making it seem like a sales pitch. An effective brand story is…
How to Create a LinkedIn Marketing Strategy for Your Business
When it comes to business-to-business (B2B) marketing, there is no better social platform than LinkedIn. LinkedIn is one of the most powerful tools you can have today as a B2B marketer. It builds your credibility, lets you network with fellow professionals, and can generate high-quality leads. But with so many tools, LinkedIn can be a…