Product marketing is the process of introducing and selling your goods to customers. Effective product marketing includes determining who your product is right for, finding the right pathways to get it to them, creating an appealing message, and continuing to use insights and smart planning to propel your product forward. In this article, we show…
How To
Store Management: Managing a Retail Shop for Success
Store management is all the processes involved in running your store, including building your team, sourcing and managing inventory, driving sales, creating store policies and procedures, leading by example, and marketing your business. Effective retail shop management is one of the most important parts of ensuring your business’s success. Here, we will look at all…
How to Start a Ghost Kitchen in 13 Steps
Ghost kitchens, delivery-only restaurants that rely on third-party delivery platforms or other online ordering sites for sales, have become a major force in the food industry. They drive sales for food businesses and give customers more food variety. With no physical space for customers to dine, ghost kitchens have generally low overhead costs and are…
How to Create a Sales Plan in 10 Steps (+ Free Template)
Sales plans enable businesses to set measurable goals, identify resources, budget for sales activities, forecast sales, and monitor business progress. These all contribute to guiding the sales team toward the company’s overall strategy and goals. In this article, we explore how to create a sales plan, including details on creating an action plan for sales,…
How to Open a Juice Bar in 11 Steps
To open a juice bar or a storefront that serves fresh-squeezed juices and smoothies, you’ll need a prime location, savvy business plan, and juicing equipment. Average starting costs range between $20,000–$400,000, and average annual revenue is around $100,000–$600,000. Successful juice bars require hard work, creativity, and a passion for fresh foods. The most important 11…
How to Become a Home Inspector in 8 Steps
Home inspectors are professionals who thoroughly inspect residential properties, most commonly on behalf of buyers, to identify structural deficiencies or needed repairs. This career is ideal for people who enjoy construction and want unlimited earning potential and flexibility. Learning how to become a home inspector involves knowing the requirements, taking home inspection courses, passing the…
What Is a Sales Funnel? A Small Business Guide
A sales funnel visualizes the stages of your sales process, showing the customer buying journey from awareness to purchase. The “funnel” shape reflects how if you add leads to the top of a funnel, the number decreases incrementally until only a small percentage that converts to customers reach the bottom of the funnel. In this…
How to Use Google Voice for Small Business Communications
Using Google Voice for business is quick and easy as long as you have a stable internet connection and a Google account. It works seamlessly across iOS and Android devices, a web browser, and even a desk phone. Core functionalities include unlimited domestic calls, text messaging, voicemail transcription, and an auto-attendant. In this walk-through, we…