Amazon SEO is the practice of tailoring the content of an Amazon webpage to appear higher in search results. Naturally, this leads to greater visibility and more sales. Effective Amazon SEO strategy comes down to promotional campaigns, identifying winning keywords, and optimizing each of your listings’ five elements. This includes a well-structured title, compelling images,…
How To
What Is Order Fulfillment? Strategy Guide
Order fulfillment is the process of storing goods, packing orders, and shipping products to buyers. In a broad sense, order fulfillment is everything that happens after a customer places an order up to the moment they receive the order. Businesses can handle fulfillment in-house, outsource the function to fulfillment partners, dropship their orders, or combine…
How to Set Up Google Local Services Ads in 7 Steps
Increase your brand’s online visibility and drive sales with Google Local Services Ads. To get started, confirm your eligibility, create an account, and set your service area by ZIP code or city. Then select your services and add your hours of operation. Next, preview and submit your listing for review. Once approved, set your budget…
How to Start a T-Shirt Business Online in 10 Simple Steps
Learning how to start a T-shirt business online starts with choosing a strong niche and creating unique designs that will separate your business from the competition. Once you validate your designs, you’ll need to select a production method and sales platform, determine costs, set pricing, register your business, and build your online store. You’ll then…
How to Start a Jewelry Business in 9 Steps
Jewelry is a $270 billion market with an endless amount of opportunity to carve out a specific niche or market. You can make jewelry for men, women, adults, children—or animals even. Though competitive, a jewelry business can also be lucrative. Historically, the average gross profit margin has been in the 43%–47% range. It’s estimated to…
9 Best Referral Lead Generation Sources by Industry
A lead referral source is anyone who helps you with lead generation by recommending your business to someone. Referral leads are optimal because their interest is based on a recommendation from a trusted source. This increases the chances of converting them into paying customers and statistically representing higher customer lifetime value. In this article, we…
CRM Team Training in 7 Steps for Small Business
Maximizing the use of customer relationship management (CRM) software is only possible when team members know how to use its various functionalities. It is crucial they understand how the use of the tool fits into their day-to-day business processes. In this guide, we share seven steps for CRM training involving planning, utilizing various resources, and…
Microsoft Advertising: How to Use Microsoft Ads in 6 Steps
Microsoft Advertising (formerly Bing Ads) is an affordable, easy-to-use platform for search and display ads. To get started, create an account, choose keywords, write your ad copy, and set your budget. Next, add your payment information and then publish your ads. Once your campaign starts running, monitor its performance and make adjustments to increase conversions…