This article is part of a larger series on Retail Management.
If you use Shopify as your ecommerce platform, consider setting up a Shopify Facebook store so your customers can buy your products without ever leaving the Facebook platform. They can also share your products with their friends and followers with just the click of a button.
If you haven’t set up your Shopify site yet, you can sign up for a 14-day Shopify trial account and follow our steps on setting up a Shopify store. If you are on the Shopify Lite plan (or plan on getting one), then connect your Shopify store to Facebook and add products after.
To set up a Shopify Facebook store, follow these steps.
Step 1: Ensure Your Facebook Account Is Set Up Properly
- Have a Facebook business page. If you haven’t created one yet, read our guide on how to set up a Facebook business page.
- Create a Facebook Business Manager account. It is a tool Facebook provides to help you manage your Facebook page and ad campaigns.
- Check if your Facebook page is linked to your Business Manager account.
- Add an Ad account in your Business Manager.
- Make sure you have admin permissions to the Facebook business page and Business Manager.
All of these will take only a few minutes to set up. Don’t take too long on each one. You can go into detail once you have finished connecting your Shopify store to Facebook.
Step 2: Connect Your Shopify Store to Your Facebook Account
In Shopify, a Facebook store is called a Facebook Shop, and it is considered a sales channel. Sales channels include your Shopify storefront, eBay, Amazon, Instagram, and buy buttons you can add to your blog or website.
From your Shopify dashboard, navigate to “Sales Channels” on the left-side menu. Click on the plus icon, and a pop-up window will show your available sales channels, including Facebook.
Did you know?
Shopify recently upgraded its website builder, Shopify Online Store 2.0. The software’s interface is significantly upgraded, and the new interface is reflected in this article.
It’s easier than ever to create a Shopify store that’s customized to your liking. If you’re selling on Facebook, we recommend setting up your own Shopify site as well. It will add credibility to your brand and provide you with a platform to grow your business.
Step 3: Set Up Your Facebook Shop
Once you choose to add a Facebook sales channel, set up your Facebook Shop. This will have six easy steps.
Connect Your Personal Facebook Account
Connect Your Business Manager Account
Verify Your Domain Name
Enable Data Sharing (Optional)
You also have the option to enable Conversions API for more reliable data sharing. In your Data Sharing Settings, select Maximum to send data via Conversions API, in addition to the Facebook pixel and Advanced Matching.
The Data Sharing setting in your Facebook channel allows you to choose how customer data and browsing behavior is collected in your online store through data sharing tools (like Facebook pixel).
Create Or Connect Your Facebook Commerce Account
This step lets you create a catalog so you can arrange products into collections and customize your Facebook Shop. You won’t be setting up products inside your Facebook Shop catalog—your product listing from Shopify will automatically sync once connected and approved by Facebook.
Review & Agree to Facebook’s Terms & Conditions
The last step would be to review Facebook’s terms. Once done, click on Finish Setup.
After connecting your business Facebook account, Facebook will review your store to ensure it meets its guidelines. These guidelines include using a currency supported by Facebook and making sure you’re not selling anything prohibited, such as adult content or firearms.
It can take up to 48 hours for Facebook to review your store, and you will receive a notification from Facebook via email if you’re approved or denied. You will also see when Facebook finishes the review process when signed into your Shopify store.
Step 4: Set Up Your Products
After you have finished setting up your Facebook shop, you can start setting up products or choosing which products from your Shopify store you would like to make available once your Facebook Shop is approved.
To add a product to your Shopify store, follow these steps:
- From the Shopify dashboard, go to Products and then All Products
- On the All Products page, click on Add Product. Here, you’ll enter a title for your product, a description, images, pricing, and shipping.
- Under Sales Channels and Apps, select Facebook if you want to include the product listing in your Facebook Shop.
- Click Save Product.
As you add products to your store, keep in mind that you can always change the product details later. You may find that your pricing needs adjusting, or maybe you’ve got additional distribution centers throughout the country and can lower the shipping costs.
Once Facebook approves your Shopify store, your products can sync with your Facebook Shop immediately. Any product updates in Shopify will usually take 15 minutes to reflect in your Facebook Shop.
Step 5: Optimize Your Shopify Facebook Store
After you have set up your Shopify Facebook store, the next step would be to figure out how to market it. Marketing a Shopify Facebook store isn’t all that different from marketing any other business. You still need to know who your desired audience is, where they spend time online, and what motivates them.
Popular marketing strategies include running Facebook ads, offering a referral program, and using affiliates, which gives a percentage of every referred sale to the affiliate. Even if you don’t get a sale from them or a customer sharing your store with their followers, that’s still free advertising.
Use any combination of these tactics to market your Facebook Shopify Store:
- Ads: Run ad campaigns in places such as Facebook, Instagram, Pinterest, and Google. You don’t need a huge ad budget for this—sometimes even $5 per day can yield good results.
- Referrals: Many Shopify store owners have success offering a percentage or flat dollar amount off an order if a customer refers three people.
- Shipping: Offer free shipping for sharing a social media post about the product or store, which will attract more visitors to your shop.
- Guides: If you’re an apparel store, provide a style guide in exchange for email addresses. This builds up your own list of people to market to.
- Customers: Encourage your current customers to tag you in their posts featuring your products to earn a feature on your business’s page.
- Giveaways: Both Facebook and Instagram make it easy for giveaways to go viral. You’ll ask giveaway entrants to tag their friends and like and share your posts.
If you own a Shopify store, consider connecting it to your Facebook page. A Shopify Facebook store is a great way for businesses to get started selling their products online. When you combine the immense marketing potential of social media with the scalable features Shopify provides, you get the best of both worlds.
Another big benefit of having a Shopify Facebook store is controlling the customer process and experience. With other platforms such as Amazon and eBay, the company maintains the relationship. By selling on Shopify, you have control over the customer experience and get their contact information, like email addresses.
Additionally, Facebook users don’t even have to leave the platform to make a purchase from your store. They can also share a product from your Shopify Facebook store right from the Facebook platform on their news feed, in a Facebook group, or even in a private message.
Connecting the platforms is easy as Shopify is an accredited Facebook partner platform. Plus, with Shopify’s free trial, it’s possible to start making money before having to even pay for an account.
Start your 14-day free trial before choosing a plan—no credit card required.