Cold emails are marketing emails you send customers who have no previous connection with your brand to build a relationship with them. Success with cold emails hinges on your ability to entice the recipient to open and read your message and respond positively to your call to action (CTA). In this article, we explore how…
How To
Greeting Customers: 10 Tips for Welcoming Shoppers to Your Store
Greeting customers is an important part of creating a positive shopping experience and setting the tone for your store’s customer service. A good greeting will open the door for deeper interactions, create a welcoming environment, and let shoppers know what promotions or offers you currently have available. Here we will take a look at the…
How to Determine Retail Store Hours in 7 Steps
The right retail store hours can drastically improve your return on investment (ROI) and revenue. But when your store schedule is haphazardly put together without much thought, you risk missing out on some of the most profitable opportunities and overspending on operating costs. Follow these seven steps to optimize your retail store hours: Step 1….
Hiring Independent Contractors in 8 Simple Steps
Companies hiring independent contractors usually have short-term projects or part-time work that need to be completed in a specific time frame, or work requiring subject matter expertise. To hire independent contractors, you’ll identify the work that needs to be done and decide on the qualifications a contractor needs to perform the job successfully. Then, if…
Parallel Testing Your Payroll Software in 8 Steps
Parallel testing is the process of running the same payroll in two payroll systems to ensure that both have the same outputs. That means all the information regarding employee net pay, taxes (including year-to-date totals), and withheld benefit premiums reported in the new software aligns with what is reported in the old system. Parallel payroll…
8 Steps to Creating a Sales Onboarding Plan (+ Free Checklist)
Sales onboarding helps equip new sales reps with the knowledge and tools needed to be productive and engaged with your organization. Effective onboarding plans cover various topics, from company-wide policies and proper employee orientation to sales department-specific information. We’ll walk you through the eight components of an onboarding plan, so your new sales team members…
Overcoming Objections in Sales: How to Address Common Concerns
A sales objection is any reason why a lead does not wish to move forward to the next stage of the sales process, and is an inevitable and natural part of selling. Sales reps who aren’t fully prepared may doubt themselves or give up too soon, but overcoming objections is the key to keeping your…
How to Write a Book Press Release in 4 Steps (+ Template & Examples)
To secure publicity when launching a new book, you must learn how to write a book press release. First, identify your target audience. Next, format your media release, craft a captivating headline and subheadline, write a few paragraphs about your new book, and add a boilerplate. Finally, get broad exposure by distributing it in different…