Even the most tactical content won’t perform well if it doesn’t reach (enough of) the right prospects. As such, building email contact lists for marketing is foundational to success if you want to generate leads and sales with email marketing. However, getting people to opt in to your list isn’t always straightforward—people want to know…
Listicle
6 Retail Customer Experience Trends to Know
It seems like retail trends are evolving faster than ever these days, driven by changing consumer preferences, technology, and global events. In 2023 and beyond, small businesses must remain agile and adapt to new online and in-store customer experience trends to stay competitive. Let’s take a look at six key customer experience trends in retail…
Best Businesses to Start With $500 or Less Right Now
Let’s be honest: Who doesn’t dream of running a business, calling all the shots, and raking in the profits? Fortunately, it’s cheaper—and easier—than ever for entrepreneurs to start a profitable business. You can start a website for a few dollars, and the vast number of affordable, easy-to-use digital and artificial intelligence (AI) powered tools offer…
Permits & Licenses for Restaurants: The Ultimate Guide
Permits and licenses are official documents issued by government agencies that authorize a business—like a restaurant—to perform a specific task or process. The permits and licenses for a restaurant ensure that your business is safe and legal. They vary depending on your location, type of restaurant, and construction plans. You may need to secure dozens…
25 Engaging Brochure Examples + Tips for Small Business Marketing
Brochures are one of the most affordable marketing tools at your disposal. They’re reliable, effective (even in the digital age), and are a creative way to showcase your brand. Brochures are also versatile—they’re suitable for almost any type of content or promotion. We’ve rounded up 25 of the best business brochure examples to take inspiration…
Christmas Retail Displays: 43 Creative Ideas & Examples
According to historical data, about 33% of US-based small businesses are completely dependent on holiday revenue. For retailers looking forward to the holiday season for a much-needed boost in sales, joyful and eye-catching Christmas retail displays will convince more shoppers to buy from their stores. We’ve pulled together more than 40 creative retail Christmas display…
16 Types of Press Releases & What to Include in Each Type
Press releases are one of the best ways to get the word about your business out, especially if you have something important to announce, like a merger or a new location opening. Press releases establish your credibility and shape your public narrative. Plus, they’re also versatile, meaning there are different types of press releases for…
14 Coffee Shop Marketing Ideas From an Expert
Coffee shop marketing should attract new customers and build loyalty from regular customers. Our expert tells you how to do it.
Coffee should be easy to sell; it’s delicious, the aroma is enchanting, and drinking coffee is a daily ritual for many people. But to attract new customers and build long-term loyalty that gives independent coffee shops longevity, you need excellent coffee shop marketing. Your coffee shop marketing strategy needs to increase brand awareness, drive foot…