Even the most tactical content won’t perform well if it doesn’t reach (enough of) the right prospects. As such, building email contact lists for marketing is foundational to success if you want to generate leads and sales with email marketing. However, getting people to opt in to your list isn’t always straightforward—people want to know…
Listicle
6 Retail Customer Experience Trends to Know
It seems like retail trends are evolving faster than ever these days, driven by changing consumer preferences, technology, and global events. In 2023 and beyond, small businesses must remain agile and adapt to new online and in-store customer experience trends to stay competitive. Let’s take a look at six key customer experience trends in retail…
Best Businesses to Start With $500 or Less Right Now
Let’s be honest: Who doesn’t dream of running a business, calling all the shots, and raking in the profits? Fortunately, it’s cheaper—and easier—than ever for entrepreneurs to start a profitable business. You can start a website for a few dollars, and the vast number of affordable, easy-to-use digital and artificial intelligence (AI) powered tools offer…
8 QR Code Marketing Ideas for Small Businesses (+ Examples)
Quick response (QR) codes are tiny but mighty in marketing. They’re an easy way to direct audiences to a specific destination in one scan, such as a promo page on your website or a digital brochure. They’re also low-cost, easy to set up, and effective. And, they’re very versatile, fitting seamlessly into various marketing objectives—from…
25 Engaging Brochure Examples + Tips for Small Business Marketing
Brochures are one of the most affordable marketing tools at your disposal. They’re reliable, effective (even in the digital age), and are a creative way to showcase your brand. Brochures are also versatile—they’re suitable for almost any type of content or promotion. We’ve rounded up 25 of the best business brochure examples to take inspiration…
16 Types of Press Releases & What to Include in Each Type
Press releases are one of the best ways to get the word about your business out, especially if you have something important to announce, like a merger or a new location opening. Press releases establish your credibility and shape your public narrative. Plus, they’re also versatile, meaning there are different types of press releases for…
Top RingCentral Integrations for Small Business
RingCentral is a popular voice-over-internet-protocol (VoIP) system with over 300 prebuilt third-party integrations. By connecting software solutions, users can perform various tasks, including sending text messages, accessing customer profiles, and launching virtual meetings, in one single platform without the need to switch between apps. In this article, we’ll tackle the top RingCentral integrations for small…
5 Types of General Liability Claims & How to Avoid Them
Without commercial general liability (CGL) insurance, you’d have to pay for claims out of pocket. Fortunately, a general liability insurance policy can mitigate those expenses when they arise. However, when evaluating premiums and even determining insurability, insurers will consider a number of factors, including your claim history, so it is in your interest to do…