Protected classes refer to characteristics that are legally protected from discrimination during the hiring process. The EEOC also includes protection for employees, former employees, and applicants against retaliation, harassment, and sexual harassment. Federally Protected Classes at a Glance As stated, protected classes are those that are protected from discrimination in the eyes of the law….
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Cyber Monday Strategies, Trends & Tips for SMBs
This year, Cyber Monday is happening on December 2nd. A short holiday season (only 27 days between Thanksgiving and Christmas) and an uncertain economy will lead shoppers to wait for big sale events like Cyber Monday.
Since it was introduced, Cyber Monday has been one of the biggest online shopping days of the year. With 67% of consumers planning to do the bulk of their holiday shopping online, adopting Cyber Monday strategies is crucial whether you have a brick-and-mortar store or sell exclusively online. In this guide, I list my recommended…
How to Track Employee Hours for Your Small Businesses
Tracking employee hours is essential for small businesses to process payroll, handle HR, and stay compliant with labor laws.
Business Types: Which Is the Best Structure for Your Business?
The only decision more intimidating than choosing to start a business, in general, is deciding on a business structure. Different business types can offer different advantages and disadvantages to new entrepreneurs, but don’t fret! This article aims to demystify the various business structures so that you can choose the best one for your entrepreneurial pursuits….
Christmas Retail Displays: 43 Creative Ideas & Examples
According to a Small Business Now report1, 75% of retail small businesses rely heavily on holiday sales to meet annual revenue goals—going as far as saying holiday sales take up at least 50% of their annual revenue. Festive and eye-catching Christmas retail displays will convince more shoppers to buy from your stores, so you can…
27 Crazy Publicity Stunts That Actually Worked
Is there a publicity stunt that has particularly stuck out in recent memory? By nature, publicity stunts are meant to be a little (or a lot) disruptive, extraordinary, and surprising. They’re meant to make audiences stop and really take notice. While they can be notoriously high-risk (and high-budget), the potential reward is a lot of…
6 Best Accounting Books for Small Business Owners
While taking a crash course might be beneficial to small business owners who aren’t well-versed in accounting concepts, it often lacks the flexibility busy business owners need. To help, here are six small business accounting books that allow business owners to expand their knowledge at their own pace, providing valuable insights without the time constraints…
Squarespace Refresh 2024: 10 Key Features for Your Business
Squarespace announced its 2024 Squarespace Refresh in September, aka the rollout of brand-new features to its (already very capable) platform. Squarespace’s new features include a bunch of handy new tools, most notably the integration of AI into its website builder (Squarespace’s entry into the AI game) that can significantly help grow your brand online. That’s…