Your website is your brand’s primary representation in the online world. It’s likely the first stop potential customers will visit when researching your business, which is why it’s essential that it leaves the right impression. And part of that is choosing the colors for your website. To get started with some inspiration, I rounded up…
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26+ Best Interview Questions to Ask Candidates (+ Templates)
The best interview questions to ask candidates are direct and job-specific, allowing you to learn more about the candidate’s skills and education. These also help show what the candidates can bring to the position and your company. We’ve provided a downloadable template of our interview questions to ask candidates when interviewing for your open positions….
30 Tips for Selling on Etsy Successfully
Setting up an Etsy store is quick and straightforward. The more challenging aspect is standing out against the nine million active sellers in the Etsy marketplace. This article shares more than 30 actionable tips for selling on Etsy, the value behind each, and how to get started. Tips for Getting Started on Etsy While Etsy…
25 Best Team-building Activities for Work in 2025
Team-building activities for work are exercises that encourage a group to work together toward a common goal. It can be a valuable tool for you, no matter the size of your company, to use in improving employee and team performance and morale. Team building helps team members get to know each other better, work together…
Top 6 Payment Trends Businesses Should Know in 2025
2024 has been another year of advancements, with a mixture of highs and lows, in the payment industry. Fintechs (financial technology companies) continue to improve current and emerging payment methods in an effort to provide consumers with the most convenient ways to pay. Below, we look into the following payment trends: The future of cash…
18 Marketing Postcard Examples for Design Inspiration
Postcards, like coupons, event invitations, sales announcements, and real estate postcards, are a tried-and-true way of marketing small businesses, especially if you’re marketing to your local community. Even in the digital age, postcards are still a credible, well-established marketing strategy—even more so with ads and screens on every corner. The key to making them work…
7 Customer Testimonial Examples to Know & Use
Customers are integral to business success—it’s important to listen to them and hear their stories and testimonials about their experience with your brand.
Customer testimonials highlight positive experiences with your brand. They shine a light on the value of your products or services, help nudge hesitant buyers, and nurture customer relationships, ultimately boosting your bottom line. There are several types of customer testimonials to get to know. Let’s take a closer look at some client testimonial examples and…
19 Holiday Gift Ideas for Employees
Giving employees holiday gifts is one of the best ways to keep them engaged—it shows your team you care about them and value their contributions to your company. Although not required, holiday gifts for employees can be part of building a loyal and effective team. The gifts don’t always have to be pricey, but here’s…