Brochures are one of the most affordable physical marketing tools at your disposal. The best allow you to express your business’ branding and creativity, all while informing your customers about key information. For example, creative brochures can feature bold colors or innovative shapes that highlight the best items on a menu or include eye-catching maps…
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4 Signs You Need to Update Your CRM
Customer relationship management (CRM) software is used to organize and communicate with prospects and customers. Keeping it up to date is a task businesses often avoid because it can be tedious and requires a time commitment. An audit, or an evaluation of your CRM system and its data, should be done at least every few…
Switching Payroll Providers: Everything Employers Should Consider
The key to switching payroll providers is clearly understanding your needs and wants vs what your current provider is offering and finding a better match. Then, you’ll want to consider the best time to change and make arrangements with your old and new providers to ensure everything goes smoothly. Here are the steps we recommend…
How to Create a Brochure + 8 Business Brochure Design Ideas
Brochures remain one of the simplest and most cost-effective marketing tools at your disposal. They’re affordable, easy to produce, informative, and versatile. Nearly any industry—from food service to spas—can benefit from them. To help you create an eye-catching brochure design, we broke down exactly what makes a beautiful and effective brochure. Plus, discover some exciting…
18 WordPress Security Tips to Safeguard Your Website [+Free Checklist]
About 30,000 websites get hacked per day globally leading to thousands lost for businesses, so safeguarding your site is a must. Every website is susceptible to security threats, from phishing and ransomware to fraud and impersonation. We’ve compiled a list of 18 WordPress security tips and tools to protect your website, customers, and your business…
What Makes a Good Website & 19 Ways to Make Yours Stand Out
A good website is one that drives web traffic and creates a positive experience for the users by giving visitors the information they came to the site to see. There are ways to ensure it does just that. Below are 19 simple tips you can follow to enhance your design, optimize your content, and improve…
15 Best Startup Websites & Examples That Captivate Visitors
The best startup websites are not only user-friendly and visually exciting, but connect with site visitors by speaking to what makes your brand stand apart from businesses that have come before. In return, the best sites have low bounce rates and effectively generate leads by focusing on their unique solutions. For ideas to help you…
8 CRM Best Practices for Small Businesses
Customer relationship management (CRM) software provides powerful tools for effectively organizing contacts, lead management and nurturing, and automating workflows. However, your business will only truly reap the full benefits and maximize its return on investment by following CRM best practices when choosing, setting up, and using your CRM software. Here are eight best practices for…
POS Integrations: What They Are and Why Your Business Needs Them
A POS integration is a direct connection between your business software and your POS system (where all the transactions take place). Retail point-of-sale (POS) systems do more than simply ring up purchases. Today’s POS technology aggregates and summarizes data so you can see where your challenges and successes are. And the features go even further…
8 CRM Statistics Every Small Business Should Know in 2021
Customer relationship management (CRM) software helps sales teams organize relationships with clients while making sure nothing falls through the cracks. CRMs foster collaboration and transparency across your entire team. The success or failure of your CRM system depends on factors like planning and implementation processes. Hence, making the right software choice for your particular business…
Top 10 Best Government Websites 2021
The best government websites go beyond just offering public information—they also boost the visitor’s confidence in the government (or sector of the government) itself. The approach to building a user-friendly government website is the same as building a small business website, as the two are aiming to effectively share their offering as well as build…
10 Top Examples of Parallax Scrolling Websites
Parallax scrolling gives your site the illusion of depth by having the content layers on your page, like background and foreground images, move at different speeds. In addition to creating a 3D effect, parallax scrolling creates a more dynamic and visually impactful visitor experience compared to a static page. Find out why it is now…