It’s more important than ever to consider your omnichannel retail strategy, which is the seamless integration of every customer touchpoint in person and online. As you’ll see with the omnichannel trends outlined below, consumers already engage in omnichannel shopping behaviors, and retailers are investing in technology that enables it. Omnichannel Statistics Overview If you’re wondering…
Statistics
29 Temu Statistics for Small Businesses to Know in 2024
Temu is a China-based ecommerce marketplace owned by Pinduoduo Inc., which launched in 2015 and has since gained traction in markets all over the world. Temu is valuable for both consumers and retail businesses alike, offering access to a huge range of products at extremely affordable prices. Let’s take a look at some Temu stats…
31 AI Marketing Statistics for Small Businesses
It’s the talk of the town in every industry and probably the biggest technological development in recent years. Unless you’ve managed to evade all tech news in recent years, you’re likely aware of the meteoric—and still developing—growth of AI aka artificial intelligence. If you want to start using AI for marketing your small business, I’ve…
30 Amazon Prime Day Statistics to Know (Updated for 2024)
Amazon Prime Day, an annual shopping holiday hosted by the world’s largest ecommerce marketplace, happens every year in July and is exclusively available for Amazon Prime subscribers. 2024 was a big year for the holiday—driving tons of sales, new Prime subscribers, and investment in ad spend. Prime Day also presented one of the best years…
23 PR & Press Release Statistics for Small Businesses
Press releases and public relations (PR) involve the art and science of building brand awareness and credibility for your small business. They’re your best chance of gaining media coverage and the wider public’s attention while letting you control your brand’s public narrative. We compiled 23 press release statistics to power your media and PR strategies….
36 Back-to-School Shopping Statistics to Know (Updated 2024)
The annual back-to-school season has always been a significant event for consumers and retailers alike. And in 2024, the landscape of back-to-school shopping is experiencing notable shifts. With economic factors influencing spending habits, consumers are becoming increasingly strategic and budget-conscious in their purchases. From deal-seeking to the growing importance of sustainability, keep the following 2024…
69 Online Shopping Statistics Retailers Should Know in 2024
Online shopping is now the preferred way for a majority of consumers to shop. With the ongoing challenges brought about by inflation, supply chain issues, and more, a crop of new small businesses, direct-to-consumer retailers, and ecommerce startups are gaining popularity with shoppers. We’ve gathered 69 online shopping statistics, along with their key takeaways, broken…
19 Career Change Statistics to Know in 2024
Changing careers is more common today than ever before. But, why are employees switching careers, and how often do people change jobs? More importantly, what can you do to retain talent or ensure that you have your pick of new candidates who may be a good fit for your company? Here are 19 career change…