Amazon Prime Day, an annual shopping holiday hosted by the world’s largest ecommerce marketplace, happens every year in July and is exclusively available for Amazon Prime subscribers. 2024 was a big year for the holiday—driving tons of sales, new Prime subscribers, and investment in ad spend. Prime Day also presented one of the best years…
Statistics
23 PR & Press Release Statistics for Small Businesses
Press releases and public relations (PR) involve the art and science of building brand awareness and credibility for your small business. They’re your best chance of gaining media coverage and the wider public’s attention while letting you control your brand’s public narrative. We compiled 23 press release statistics to power your media and PR strategies….
36 Back-to-School Shopping Statistics to Know (Updated 2024)
The annual back-to-school season has always been a significant event for consumers and retailers alike. And in 2024, the landscape of back-to-school shopping is experiencing notable shifts. With economic factors influencing spending habits, consumers are becoming increasingly strategic and budget-conscious in their purchases. From deal-seeking to the growing importance of sustainability, keep the following 2024…
69 Online Shopping Statistics Retailers Should Know in 2024
Online shopping is now the preferred way for a majority of consumers to shop. With the ongoing challenges brought about by inflation, supply chain issues, and more, a crop of new small businesses, direct-to-consumer retailers, and ecommerce startups are gaining popularity with shoppers. We’ve gathered 69 online shopping statistics, along with their key takeaways, broken…
19 Career Change Statistics to Know in 2024
Changing careers is more common today than ever before. But, why are employees switching careers, and how often do people change jobs? More importantly, what can you do to retain talent or ensure that you have your pick of new candidates who may be a good fit for your company? Here are 19 career change…
50 Payment Trends & Statistics to Know (2024 Edition)
Learn about key payment statistics around consumer preferences for speed and convenience, including a decline in cash use and an increase in mobile and contactless payments. Payment trends and technologies like buy now, pay later (BNPL) and innovations across traditional payment channels like live chat and messaging platforms have also mushroomed into the mainstream. Below,…
31 Ecommerce Statistics to Know in 2024
The 2024 ecommerce landscape is shaped by new growth projections, changing consumer behaviors, emerging demographics, and the ever-increasing role of social media. Ecommerce trends shaped by the pandemic and economic uncertainty are here to stay—including ecommerce as a growing percentage of retail sales. We’ve compiled 31 ecommerce statistics—broken into seven categories—to help you learn more…
28 Recruitment Statistics to Understand Hiring in 2024
The most current recruitment statistics illustrate dramatic changes in hiring, especially over the last few years. These changes are influenced by different factors—some by emerging trends in applicant behavior and HR practices and others by societal and environmental shifts. Using data as a guide, your organization can adapt and stand out to potential employees. Here…