Press releases and public relations (PR) involve the art and science of building brand awareness and credibility for your small business. They’re your best chance of gaining media coverage and the wider public’s attention while letting you control your brand’s public narrative. We compiled 23 press release statistics to power your media and PR strategies….
Statistics
26 Back-to-School Shopping Statistics to Know (Updated 2025)
The annual back-to-school season has always been a significant event for consumers and retailers alike. And in 2025, the landscape of back-to-school shopping is experiencing notable shifts. With economic factors influencing spending habits, consumers are becoming increasingly strategic and budget-conscious in their purchases. Keep the following 2025 back-to-school shopping statistics in mind as you prepare…
19 Career Change Statistics to Know in 2024
Changing careers is more common today than ever before. But, why are employees switching careers, and how often do people change jobs? More importantly, what can you do to retain talent or ensure that you have your pick of new candidates who may be a good fit for your company? Here are 19 career change…
50 Payment Trends & Statistics to Know (2024 Edition)
Learn about key payment statistics around consumer preferences for speed and convenience, including a decline in cash use and an increase in mobile and contactless payments. Payment trends and technologies like buy now, pay later (BNPL) and innovations across traditional payment channels like live chat and messaging platforms have also mushroomed into the mainstream. Below,…
31 Ecommerce Statistics to Know in 2024
The 2024 ecommerce landscape is shaped by new growth projections, changing consumer behaviors, emerging demographics, and the ever-increasing role of social media. Ecommerce trends shaped by the pandemic and economic uncertainty are here to stay—including ecommerce as a growing percentage of retail sales. We’ve compiled 31 ecommerce statistics—broken into seven categories—to help you learn more…
28 Recruitment Statistics to Understand Hiring in 2024
The most current recruitment statistics illustrate dramatic changes in hiring, especially over the last few years. These changes are influenced by different factors—some by emerging trends in applicant behavior and HR practices and others by societal and environmental shifts. Using data as a guide, your organization can adapt and stand out to potential employees. Here…
17 Employee Productivity Statistics in 2024
Employee productivity refers to the amount of work accomplished by an employee in a given time period. It measures the efficiency with which your workforce performs tasks and achieves desired outcomes. By understanding key employee productivity statistics, employers can better manage their workforce and identify areas for improvement. Below are some employee productivity statistics that…
26 Etsy Statistics for Small Businesses to Know in 2024
If you’re interested in selling on Etsy, in addition to reading seller reviews, you’ll also want to take into account the latest Etsy sale stats. This will help you determine if it’s a viable marketplace for you to sell online. We compiled the following 26 Etsy sales statistics from the marketplace itself and from third-party…