Facebook remains one of the most popular channels for raising brand awareness, and with good reason—it’s one of the most effective. To build brand visibility on Facebook successfully, you need to understand your audience, use the right tools at the right time, and consistently learn and improve your campaign as you go. To help, here…
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27 Local Advertising Ideas to Grow Your Small Business
Local advertising is an effective way to boost brand awareness and attract customers in a specific locale. It allows you to target nearby prospects based on the audience of the medium used (e.g., newspapers or radio stations) or to use ad targeting tools to put your advertisements directly in front of your ideal customers. With…
4 Major Types of Employee Benefits to Offer
Employee benefits, some of which are required by law, are an essential part of your personnel budget and can have a direct impact on hiring and retaining top talent. Knowing the different types of employee benefits can help you choose the right ones for your company, depending on your industry, employee needs, and budget. The…
28 Coupon Examples & Advertising Ideas for Small Businesses
Coupon ads are an effective way to reach new customers, boost sales, and increase brand awareness. A good layout and strong copy can make all the difference for someone to decide it’s worth using. To help guide your strategy and maximize your return, we rounded up over two dozen coupon examples and explain the advertising…
13 Customer Loyalty Program Ideas & Examples
According to a widely reported stat, returning customers spend 67% more than new customers. To keep your customers coming back and boosting your sales, consider implementing a customer loyalty program that will reward shoppers and encourage their retention. This article explores 13 customer loyalty program ideas you should consider when starting your retail business or…
19 Retail Promotion Ideas to Attract More Customers
Retail promotion ideas can help your business boost sales, attract new customers, and create a memorable shopping experience. By catching customers’ attention and incentivizing them to make a purchase, these strategies drive engagement and revenue. For startups, retail promotions can be a cost-effective way to gain visibility and attract a loyal customer base from the…
IRS Hobby Loss Rules & Tips To Avoid Them
An IRS-designated hobby loss is a loss from an activity that the IRS classifies as more of a hobby than a business. In general, a trade or business is an activity conducted for the purpose of making a living or profit. The IRS may presume that an activity is a hobby if it has not…
10 Retail Loss Prevention Tips & Examples for Small Businesses
Retail loss prevention is the practice of understanding the causes of shrinkage (or inventory loss) and taking steps to mitigate them. Retail losses primarily happen through shoplifting, returns fraud, and employee theft. Follow these retail loss prevention tips to safeguard your business and prevent inventory shrinkage: 1. Organize Your Store to Minimize Shoplifting Poorly organized…