Startup marketing is challenging. You have to educate people on your products or services, compete with established players, and build brand awareness to give your startup a foothold in the market. Fortunately, you can use many startup marketing strategies to get your new company in front of your audience—from building your website and brand kit…
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How to Create a Local Marketing Strategy (+ Plan Template)
Creating a local marketing strategy is a critical step to helping your business grow and flourish. With an effective marketing plan, you’ll be able to identify and connect with potential customers, build a strong brand, and convert leads into sales. Download the marketing plan template below and use it as you walk through the steps…
6 Ways to Get the Best Payroll Training
To determine which payroll training options are best for you, it’s important that you first evaluate what you need to learn. As a business owner, if you run payroll for employees, you can spend little to no money learning with online resources. If you have a payroll clerk who needs to level up their skills,…
Ultimate Guide to Email Marketing for Retailers
Although email marketing for retailers has been practiced for decades, it is still one of the most effective retail marketing methods for building and nurturing customer relationships. In fact, 87% of marketers say email is critical to success and 41% consider it the most effective channel. This guide discusses how to use email marketing to…
15 Marketing Strategies for Facebook Pages
Facebook remains one of the most popular channels for raising brand awareness, and with good reason—it’s one of the most effective. To build brand visibility on Facebook successfully, you need to understand your audience, use the right tools at the right time, and consistently learn and improve your campaign as you go. To help, here…
27 Local Advertising Ideas to Grow Your Small Business
Local advertising is an effective way to boost brand awareness and attract customers in a specific locale. It allows you to target nearby prospects based on the audience of the medium used (e.g., newspapers or radio stations) or to use ad targeting tools to put your advertisements directly in front of your ideal customers. With…
4 Major Types of Employee Benefits to Offer
Employee benefits, some of which are required by law, are an essential part of your personnel budget and can have a direct impact on hiring and retaining top talent. Knowing the different types of employee benefits can help you choose the right ones for your company, depending on your industry, employee needs, and budget. The…
28 Coupon Examples & Advertising Ideas for Small Businesses
Coupon ads are an effective way to reach new customers, boost sales, and increase brand awareness. A good layout and strong copy can make all the difference for someone to decide it’s worth using. To help guide your strategy and maximize your return, we rounded up over two dozen coupon examples and explain the advertising…