The meteoric rise of TikTok has been hard to miss, and marketing on TikTok offers a plethora of benefits. Users are highly engaged and authentic, it’s a versatile medium that can support different types of marketing campaigns, and it’s popular (TikTok is the most downloaded social media app right now). Keep reading to learn how…
Tip List
10 Checkout Optimization Tips for Small Businesses
As many as 17% of ecommerce shoppers ditch their purchase because the checkout process is too complicated. This is why checkout optimization strategies are important. This guide outlines several checkout optimization tips and includes examples to demonstrate how the tips translate into real checkout pages. 1. Go Mobile-first Mobile commerce, or mcommerce, is continuing to…
How to Liquidate Inventory & Unsold Merchandise
Are you one of the many retailers currently sitting on excess merchandise? Learn how to liquidate those products to clear up your cash flow and clear out your stock room.
If you are sitting on excess inventory that you need to get rid of, you are not alone. According to a study from McKinsey, in just the US, retailers have more than $740 billion worth of unsold goods. In the face of all this excessive inventory, the answer many retailers are looking to is liquidation….
6 Ways to Lower Credit Card Processing Fees
Credit card processing fees are a necessary cost of doing business, but it doesn’t have to take more of your business profit than it should. By analyzing one’s business model, customer preferences, and current credit card processing fees, merchants can adapt simple strategies to effectively lower costs without disrupting operations. Here are six things merchants…
11 Franchise Marketing Tips to Grow Your Business
Owning a franchise gives you a jump-start on branding and operations. However, that’s not to say there aren’t still things you need to do for your business to succeed. Franchise marketing is still something you’ll need to do, from building brand presence to growing your customer base and generating leads and sales. Here are 11…
15 Effective Marketing Strategies for Startups
Startup marketing is challenging. You have to educate people on your products or services, compete with established players, and build brand awareness to give your startup a foothold in the market. Fortunately, you can use many startup marketing strategies to get your new company in front of your audience—from building your website and brand kit…
How to Create a Local Marketing Strategy (+ Plan Template)
Creating a local marketing strategy is a critical step to helping your business grow and flourish. With an effective marketing plan, you’ll be able to identify and connect with potential customers, build a strong brand, and convert leads into sales. Download the marketing plan template below and use it as you walk through the steps…
Ultimate Guide to Email Marketing for Retailers
Although email marketing for retailers has been practiced for decades, it is still one of the most effective retail marketing methods for building and nurturing customer relationships. In fact, 87% of marketers say email is critical to success and 41% consider it the most effective channel. This guide discusses how to use email marketing to…