Commercial general liability limits refer to the maximum amount of money an insurance company will pay out on a policy per policy period. The limits are defined in the policy and are listed on the declarations page. Understanding these limits is important for ensuring that you have enough coverage in any given area and are…
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What Is a Shopper Profile? 9 Types of Shoppers
A shopper profile describes the shopping behaviors, preferences, and buying habits of a customer or set of customers. Essentially, everyone shops differently and, thus, has a different shopper profile. Maybe one customer enjoys browsing slowly, and another sticks to a list and is in and out. Shopper profiles identify different types of shoppers and what…
POS Reconciliation: How It’s Done in 7 Steps (+ Free Template)
Point-of-sale (POS) reconciliation is the process of manually checking your POS sales records against your cash on hand and credit card processing statements to ensure there are no discrepancies. Not difficult but often tedious, it is a key part of the cash-handling process and helps prevent chargeback disputes. Most service and retail businesses will only…
What Is a Credit Card Authorization Form? (+ Free Templates)
A credit card authorization form is a formal document that a customer signs to approve a charge to their credit card. It states that the cardholder agrees to the charges set forth by the merchant. You can use credit card authorization forms as documented proof to validate credit card transactions and protect your business from…
What Is Voice Commerce? Insights for Independent Retailers
Voice commerce is a tool that allows customers to use voice commands to search for products, get answers to questions, and complete transactions. Think Siri and Alexa, but for shopping functionalities. Voice command technology first came onto the scene in 2012 and has since become much more complex and exploded in use. While we are…
What Is a Web Banner? Definition, Examples & Costs
Website banners are digital remarketing ads displayed on third-party websites like ecommerce sites, blogs, and online news websites. The cost-per-click (CPC) is lower than Google search or Facebook ads, but the click-through rate (CTR) is also lower. The web banner overview and examples below show how you can use web banners for remarketing to increase…
What Is a Chargeback? Small Business Guide
A chargeback is a reversal of a payment card transaction initiated by a card issuer because of a dispute filed by the payer or customer. Chargebacks can have a significant impact on a small business’ revenue and sustainability but are necessary to ensure consumer protection. Some of the usual reasons for chargebacks include unauthorized transactions,…
I-9 Form: Definition & Legal Requirements
The I-9 form is a Department of Homeland Security (DHS) document used to verify a person’s eligibility to work in the US. Workers provide identification such as a Social Security card and driver’s license or passport. The employer then physically verifies these documents to confirm the employee’s work eligibility. Both employer and employee complete and…