Shop Pay is an accelerated online checkout service by Shopify that lets customers enjoy one-click payments. It securely saves and encrypts customer details such as email, credit card, shipping, and billing information. By allowing faster checkouts, Shop Pay can help reduce shopping cart abandonment. Enabling Shop Pay on your online store is free and takes…
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What Makes a Good Press Release: 15 Ways to Stand Out
A good press release engages readers and journalists alike to boost your brand’s visibility and give you positive PR (public relations). From an eye-catching headline, compelling angle, and clear call to action to multimedia and a top-notch distribution strategy, here are more than a dozen key elements of what makes a good press release—including the…
What Is a Certified PEO? A Guide to Understand CPEOs
Learn about the PEO certification requirements that providers need to meet. Our guide will also help you determine whether your business is a good candidate for a CPEO.
A Certified PEO (CPEO) is a Professional Employer Organization that has met all requirements set forth by a governing body (the IRS being the most well-known) to receive certification. These requirements include strict guidelines that ensure that the organization is both responsible with its finances and is remitting payroll taxes correctly and timely on behalf…
What Is Automatic Call Distribution? A Small Business Guide
Automatic call distribution (ACD) is a call routing method that distributes inbound calls to agents based on a specific set of instructions. This feature is common among cloud-based phone systems, allowing businesses to facilitate faster, more accurate customer service as inquiries and concerns are assigned to qualified agents. To understand exactly what is automatic call…
What Is Bring Your Own Carrier (BYOC)? How It Works & Benefits
Bring Your Own Carrier (BYOC) allows businesses to select a public switched network (PSTN) carrier to connect to their existing cloud-based platform. This enables them to keep their current carrier for continued telephony access while benefiting from cloud communication features. Other benefits include lower overhead costs and wider geographic coverage. Continue reading to learn more…
What Is an Applicant Tracking System? A Small Business Guide
An applicant tracking system (ATS) is a software application that helps organizations identify, select, and track job candidates throughout the hiring process. Companies of all sizes use these tools to manage their recruitment processes and improve their hiring efficiency. Many types of ATS systems are available, but they all share some common features. Most include…
What Does General Liability Insurance Cover? A Closer Look
General liability insurance covers small businesses for financial losses due to third-party claims of bodily injury, reputational injury, or property damage to others. It is an essential liability coverage for all businesses, given that all businesses are exposed to these types of risks. If you’re looking for general liability insurance for your business, working with…
Free Credit Card Processing: Types, Legality & Solutions
Top merchant processors now offer fully compliant, free credit card processing programs that are easy to set up and automate.
Free credit card processing, also known as “zero-fee” or “zero-cost” processing, refers to the process of passing some or all of the fees associated with payment processing along to your customers, so your business is essentially paying nothing to process credit card payments. While this expense-cutting strategy was unpopular in the past because it places…