Merchants pay on average 2–3% in processing fees for every credit card transaction. And as society moves further and further away from being cash-based, many merchants have become familiar with the necessary evil of processing fees, which is also why many seek ways to find free credit card processing. By implementing cash discounting or credit surcharging, businesses can effectively get rates to 0%.
Unfortunately, there’s no such thing as truly free credit card processing. Even if you, as the merchant, find a way out of the fees, you’re likely passing the buck onto your customers. Let’s take a look at how it works and when it makes sense for you.
What Is Zero Cost Credit Card Processing?
Zero cost or zero fee credit card processing typically refers to the process of passing some or all of the fees associated with payment processing along to your customers, so your business is essentially paying “no cost” to process payments.
Businesses pass along these costs in two ways:
- Cash discounting: This is when the merchant offers a discounted price for customers who pay in cash. You see this often at gas stations, which might charge a higher per-gallon price for credit card payments than cash purchases.
- Credit surcharging: This is when the merchant passes the credit card payment processing fees onto the customer by adding them to the transaction cost. However, many merchant account providers and payment processors have policies against this.
Is “No Cost” Processing Right for Your Business?
Pros of Zero Cost Processing
Cons of Zero Cost Processing
Poor customer experience
Easier to forecast expenses
May be against providers’ terms of service
Difficult to streamline with so many varying rates and factors to consider
When to Use Zero Fee Payment Processing
Generally speaking, we don’t recommend small businesses use “zero fee” or “no cost” payment processing strategies. However, you want to account for processing costs in your overall business pricing strategy. If these fees are cutting into your profits too much, research to find the cheapest credit card companies and cut down on those expenses. It’s also a good idea to always offer cash as a payment option for your shoppers.
Where Is Cash Discounting and Credit Surcharging Legal?
There aren’t any major laws or regulations against cash discounting. In the US, cash discounting is legal in all 50 states. The Dodd-Frank Wall Street Reform and Consumer Protection Act was passed in July 2010, and one of its stipulations allows merchants to provide incentives for all-cash payments from customers.
However, credit surcharging is illegal or limited in these 10 states and Puerto Rico:
- California: Retailers may only offer cash discounts.
- Colorado: Retailers may only offer cash discounts.
- Connecticut: No surcharges allowed. However, allows for minimum purchase amount for credit card purchases.
- Florida: Surcharges are not allowed. However, some types of “convenience fees” are allowed.
- Kansas: No surcharges allowed.
- Maine: No surcharges allowed.
- Minnesota: Surcharges are permitted but cash discounts are not. However, merchants can’t impose surcharges on store-issued credit cards.
- New York: No surcharges allowed.
- Oklahoma: No surcharges allowed.
- Texas: No surcharges allowed.
- Puerto Rico: Cash discounts are permitted but surcharges are not.
These five states have other laws around convenience fees and cash discounting:
- Georgia: Convenience fees are permissible if the merchant offers sufficient payment method options.
- Nevada: Card issuers may not prohibit merchants from offering cash discounts.
- Washington: Card issuers may not prohibit merchants from offering cash discounts.
- Wisconsin: Card issuers may not prohibit merchants from offering cash discounts.
- Wyoming: Cash discounts may not exceed 5%.
It’s also against the law to add surcharges for credit card purchases in the UK.
And while it may not technically be against the law where you do business, credit surcharging might violate the terms of service you’ve agreed to with your payment processing providers and related companies. Visa limits surcharges to no more than 4%, and American Express doesn’t ban them but strongly believes merchants shouldn’t use surcharges.
How to Implement Zero Cost Credit Card Processing in 3 Steps
If you decide “no cost” credit card processing is right for your business, here’s how to set it up:
1. Research the Fine Print
Before you do anything, ensure it’s legal within your local jurisdiction. Though the list above may serve as a good starting point for your research, it’s best to do your due diligence and check official government websites and references. Remember to ensure it’s legal both where you operate your business and where your customers are located.
If it’s not legal for you, you can consider alternative ways to set up low-cost online payments.
Beyond legalities, it’s important to ensure you’re not going against any contractual agreements with payment processing companies and financial institutions you currently use in your business.
2. Choose a Provider
If your current payment processor or POS system doesn’t support zero cost credit card processing, you’ll need to research alternatives. There aren’t many options out there, but you can use cash incentives and cash discounting with many “traditional” payment processors.
Some affordable payment processing options include:
- Square: Affordable cloud-based POS and credit card payment processor with business management features
- Payment Depot: Monthly subscription payment processor that offers discounted wholesale rates
- Fattmerchant: Subscription-based merchant services provider and payment processor
- Dharma Merchant Services: Merchant services provider with a virtual terminal for in-person payments
- PaymentCloud: Merchant services provider ideal for high-risk businesses
3. Tell Your Customers
If you’re making any changes to store policies, it’s always important to communicate that to your customers. There are a few key touchpoints to consider:
- Website: Place a banner announcement at the top of your site (allow customers to close it so that it doesn’t interfere with their experience) and update your store policy page. You might also consider making a note next to pricing information on product pages and include it on your FAQs page.
- Email: Let your subscribers know what’s going on with your business and how it impacts them. Try to focus on the benefits they get—discounts—rather than the benefits to your business.
- In-store: When customers make an in-store purchase, train associates to inform them of the change and entice them to take advantage of cash discounts and incentives. Prepare them with canned responses to anticipated questions.
Zero cost credit card processing sounds like a great idea and, in most cases, it’s exactly that—an idea. However, merchants can get creative with cash discounts, cash incentives, and even your pricing strategy to ensure profitability and a positive customer experience. If you still need to cut costs, switch to a cheaper credit card processing company.