A web content management system (CMS) is software used to build and design a website, create and edit pages, organize content, upload media assets, and optimize the site for search. There are dozens of CMS platforms available, from WordPress to Wix. Below, we explain more about the different types of CMS solutions available for building…
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Website Costs: DIY vs Pro Web Design for Small Businesses
The average cost of website design for small business depends on the approach and platform. You can outsource web design starting from $50 with freelancers or from $5,000 to over $20,000 with agencies. Or, you can keep website costs super-low forever with site builders and pay $0 for do-it-yourself design. Besides design, keep reading to…
What Is a QR Code Payment? Small Business Guide
A QR code payment is a contactless payment method made via scannable graphics. It requires a very simple set up, but the potential payoff is great.
QR stands for quick response and refers to the black-and-white square graphic label that looks like a bunch of large pixels. Each graphic contains unique information that lets you visit a website, place an order, and make a payment by scanning the image with an app on your mobile device. How Do QR Code Payments…
Passive Candidates: Ultimate Guide for Small Businesses
Passive candidates are people who are typically already employed and not actively seeking new roles, but may be open to new opportunities and potential career advancements. You can often find them via social media platforms, LinkedIn, or employee networks and referrals. Recruiting passive candidates can be valuable to your company, as they often bring experience…
Resume Screening: Complete Guide for Small Businesses
Resume screening is a critical step in the recruiting process that involves reviewing resumes to narrow in on only the most qualified candidates. There are two ways to screen resumes—manually reviewing them or using a resume screening tool such as an applicant tracking system (ATS). Manual screening requires a careful review of details to filter…
What Is POS Security? A Guide to Protecting Your Data
Point-of-sale (POS) security protects the computer systems that process debit and credit card transactions. Because point-of-sale systems can contain sensitive data like account numbers, emails, and addresses, hackers target these systems, and a data breach can be costly both financially and reputationally. POS system security does not only apply in-store; POS systems can also be…
What Is Call Whisper? A Comprehensive Small Business Guide
Call whispering is a voice-over-internet-protocol (VoIP) feature that lets managers listen to an active call between an agent and a customer and talk to the agent simultaneously without the customer knowing. It benefits customer service teams by speeding up issue resolution, empowering new agents, and making coaching easier for managers. In this article, we’ll explore…
What Is a Sole Proprietorship? (+ Examples)
A sole proprietorship is a small, unincorporated business run by a single person. This business structure is easy to set up and doesn’t require much paperwork. The entity does not exist apart from the owner, so if you start one, then you can use your first and last names as your business name or adopt…