Session Initiation Protocol (SIP) trunking is a communication protocol for sending and receiving communications over the internet through private branch exchange (PBX) equipment. The most common applications for SIP are voice and video calls and instant messaging over internet protocol (IP) networks. This technology enables your on-premise phone system to benefit from unified communications (UC)…
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Search Engine Marketing Guide for Small Businesses
Search engine marketing (SEM) involves tactics for increasing website visibility and traffic using paid digital ads and search engine optimization (SEO). Explore our small business search engine marketing guide to learn how it works, what’s involved, and the tactics you need to employ for success, including the best options should you need expert help. Get…
What Is a CRM Process? 6 Steps to Create Your Own
The customer relationship management (CRM) process refers to the steps and decisions businesses make to manage and improve their relationships with leads, prospects, and customers. A CRM system is a useful tool in this process as it streamlines operations and customer interactions, making them more efficient and effective. In this article, we outline six steps…
What Web Hosting Is & How to Choose a Provider (+ Free Checklist)
Web hosting is a service that provides server space to make your website available to the internet. Understanding how web hosting works and the different types of plans and providers to choose from can be complicated. To make it easier for you, below we’ve included an overview of how it works and what you need…
What Is a Purchase Order, Its Purposes & How To Request It
A purchase order (PO) is a document that you (the buyer) send to suppliers when ordering goods. The PO contains essential order information like product type, quantity, and agreed price. POs serve as the basis for fulfilling the order from the supplier’s perspective and inspecting the goods delivered from the buyer’s perspective. It’s useful for…
Stamps.com: How It Works for Small Businesses
Stamps.com, available via desktop app and cloud-based platform, lets businesses buy postage online and print postage and shipping labels through its integrations with the United States Postal Service (USPS) and United Parcel Service (UPS). Users can save even more time by scheduling package pickup straight from their place of business. Monthly plans start at $17.99,…
Experience Modification Rating: Definition & How To Improve It
An experience modification rate (EMR) is a multiplier insurance companies use to help set workers’ compensation premiums. Insurers determine your EMR by looking at your workers’ comp claims history and potential for future injuries compared to others in your industry. Businesses with lower EMRs pay less for workers’ compensation insurance. EMRs commonly range from 0.48…
What Is an EAP? Small Business Guide (+ Sample EAP Policy)
An employee assistance program (EAP) offers support for personal and workplace problems that can affect employee output at work and satisfaction and happiness at home. Most EAPs help employees with substance abuse and mental health issues but can also cover family issues, wellness concerns, and retirement planning. As you explore the possibility of an EAP…