Zurple is a real estate lead generation software that agents use to generate, nurture, and convert leads to clients. Although it did not make our list of top real estate lead generation websites, it received a 3.49 out of 5 rating, which makes it a viable option for real estate professionals. The score was based on the platform’s pricing, ease of use, help and support, customer reviews, and features (e.g., IDX websites, lead behavior analysis, and automated communication). Zurple reviews and my team’s analysis found that it is best suited for real estate agents seeking motivated buyer clients in a location-based niche.
Pros:
- Automated lead nurturing campaigns
- Client activity insights provide agents with talking points
- Buying signal behavior tags drive client conversions
Cons:
- 6-12 month contract required
- No task management or workflows in the customer relationship management (CRM) tools
- Doesn’t have interactive property maps
Recommended For
- Agents who want maximum lead nurturing tools without spending hours on interactions
- Real estate professionals with multiple location niches
- Data-driven agents and teams who want the ability to prioritize leads based on behaviors
Not Recommended For
- Larger teams who need more intensive collaboration and productivity tools
- Agents wanting to utilize text message marketing
- Real estate salespeople requiring a more custom-branded website
- One-time setup fee: $799
- Subscription plan for single user: $309 per month ($299 base package plus $10 MLS fee)
- Up to five users: Additional $150 per month
- Add a lender: Additional $150 per month (optional)
- Import 5,000-plus leads: Additional $150 per month (optional)
Zurple Reviews: What Users Think of Zurple
Zurple agent reviews show that clients are impressed with the quality and quantity of leads obtained. Some clients praise the notification feature, which reminds them to reach out to clients at the right time. The lead insights and email campaigns help engage leads and encourage them to respond. One client enjoyed that the software “does it all,” freeing them up to focus on high-priority leads to drive business.
- Capterra: 3.6 out of 5 based on 28 Zurple reviews
- G2: 3.8 out of 5 based on 56 Zurple leads reviews
- Sitejabber: 2.08 out of 5 based on 48 Zurple reviews
However, it earned a low score with less favorable Zurple real estate reviews from clients requiring more assistance using the program. One mentioned the same message was being sent to the same prospect repeatedly. Another user noted the website’s limitations, particularly the lack of customization and functionality. For clients looking for a more customizable website, we recommend Real Geeks, which offers a customizable website and front-end lead generation.
Would Our Expert Use Zurple?
With an expert score of 3.31 out of 5, Zurple did not secure a spot in our top real estate lead generation websites. Nevertheless, our Zurple review recommends it for real estate agents who want to attract and successfully nurture buyer leads in their area. Since it is the only real estate software to offer up to 10 location-specific home search websites, it is a highly effective real estate farming tool. Behavioral analytics and automated conversations make contacting and nurturing leads simpler and significantly more effective.
Although Zurple allows multiple users and lead assignments to particular agents, it does not have an overarching dashboard to show a team’s productivity or workflow assignment. This means it may not be the best solution for larger teams requiring team oversight and productivity. Our Zurple review of features also noted limitations on customizations. If you’re a salesperson needing a more custom-branded website, Zurple may not be your best solution. For better website branding and customization options, you may want to consider Placester.
Zurple Alternatives
While Zurple real estate reviews find the service effective in generating buyer leads, it does not offer as many tools to attract real estate seller leads. In addition, the cost may be prohibitive to small teams or agents just starting. Below are some of the best Zurple alternatives my colleagues and I recommend that may be better for your business needs:
Software | ||||
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Best For | Agents looking to streamline business processes from lead capture to close | Custom website creation with hundreds of integrations | Businesses seeking to integrate CRM, content management, and lead nurturing tools | Agents aiming to capture targeted leads via social media |
Key Features |
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Starting Price | $25 per month, billed annually | $79 per month, billed annually | Free | $299 per month |
Learn More |
Zurple Pricing & Plans
How much does Zurple cost? Zurple pricing presents a single plan with optional add-ons to enhance your package. To set up your account and website, there is a $799 fee, and a minimum commitment of six months is required—contributing to the platform’s notably low pricing score.
The plan includes a website for MLS-fed home search listings, as well as up to 10 sub-area websites, lead capture software, behavior analytics, and Conversations to drive engagement. Compared to its competitors, our rating of Zurple is not as high because it doesn’t provide a free plan or a subscription plan. Moreover, it asks for a fee to set up an account. The contract length is only for six months to a year.
Plans | Subscription Plan |
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Who Plan Is Best For | Agents looking to generate buyer leads in one or more farm areas |
Monthly Price Range ($/User/Month) | $309 per user, per month |
One-time Setup Fee | $799 |
Additional Fees (Optional) |
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Home Search Website | ✓ |
Create Up to 10 Websites | ✓ |
Lead Capture Software | ✓ |
Lead Behavior Analytics | ✓ |
Conversions | ✓ |
Lead Contact Alerts | ✓ |
Add-ons
Contact Zurple for more details about add-on Zurple pricing for:
- Lead Intelligence Bundle: This add-on enables agents to import a lead’s social media information into the lead manager. This provides additional topics of conversation when speaking to a prospective client, as agents will understand the prospect’s online social behaviors and interests before speaking.
- Exclusive Lead Program: Zurple’s exclusive lead program add-on uses real estate Google ads, Facebook ads, and other pay-per-click programs to drive potential buyer and seller leads into your platform. You select specific ZIP codes to farm for leads, and the Zurple team will assist with setting keywords. These leads are exclusive to you and not shared with other agents in your area.
General Zurple Features
- Targeted communication
- Automatic alerts and task reminders
- Lead prioritization
The main objective of Zurple is to drive client engagement with highly customized and automated nurturing campaigns, resulting in better lead quality and higher conversion rates. Leads are targeted and captured through your website or online advertisements, and the platform automatically engages them in personalized follow-up conversations.
Zurple’s lead analysis and its Conversations technology make clients believe they’re receiving personal communication directly from you. This makes it more likely for them to build a connection with you, agree to meet you, and ultimately become a real estate client. However, Zurple didn’t receive a perfect score because it lacked virtual tour capabilities, interactive property management features, feedback collection, and referral management. My colleagues and I believe these features to be essential for lead generation platforms.
Additional Zurple Features
In conjunction with the general features listed above, Zurple offers additional tools that enhance the lead generation experience for agents and brokers. Click through each tab for a deeper dive into the features provided through Zurple.
- Visually appealing and customizable
- Lead capture forms
- Connected to MLS listings
The real estate websites from Zurple are optimized for search engines and conversions. This means that when prospects are searching for homes or real estate-related help, your website will appear in their searches. Zurple websites are also strategically designed to maximize conversions, with simple layouts and lead capture forms.
Although website customization options are limited, you can change background photos and color schemes to match your brand. In addition, the website is connected to an MLS, allowing visitors to search for listings. Ultimately, having a Zurple website will help you become more successful in real estate with more visibility and high-quality leads.
- Target smaller areas
- Higher conversion opportunity
- Up to 10 websites
Unlike other platforms that provide agents with a single website, Zurple utilizes a different strategy, granting agents with up to 10 websites targeting various sub-area locations. For example, most agents will target a major city like San Diego, but Zurple will encourage agents to target sub-areas within San Diego. By doing so, agents face less competition and have higher chances of capturing leads.
The sub-areas of San Diego could be Coronado, Mission Valley, Shelter Island, or dedicated to popular neighborhoods, such as a large new home community. This strategy will also help capture more clients searching in specific areas since large urban cities like San Diego can be a very general search with a large area to cover.
- Tailor customized conversations
- Personal touch
- Track lead activity
Zurple’s Conversations feature engages and nurtures leads automatically. It contacts prospects through content-tailored emails referencing the lead’s activity to be more personable, such as a property they were viewing. Additionally, market data related to the prospect’s real estate search may be used in these conversations.
Your attention to detail demonstrates your capabilities and expertise as an agent. Zurple’s Conversations tools encourage leads to utilize your services over other agents whose approach is less personable.
- Lead prioritization
- Multiple behavior tags
- Increased conversion rates
Having insights on lead behaviors lets you prioritize which leads to contact and helps drive your conversations. Zurple assigns leads based on their behavior to the following categories:
- Preferred: A client who has looked at a property four or more times in a single search
- Browsing: Someone aggressively searching over 25 homes in a single day
- Expensive: Luxury buyers searching for homes higher than the average listing value according to MLS
- Favorites: Site visitors who are saving favorite properties on your website
- Return: Prospects who are returning to your website to use your listing search function
Zurple’s lead software prioritizes clients based on their buying-ready behaviors. For instance, a prospect with four or more behavior tags will be listed as a high-priority client and should receive a phone call as they are more likely to purchase.
The behavior tags can also drive conversations. For instance, if a client is tagged as browsing, you may want to reach out and mention that you noticed they searched for homes in a specific neighborhood. You can then offer your expertise and services and provide them with information regarding available homes in that area. In addition, you may want to prioritize leads tagged as expensive, as closing deals with these clients may result in higher commissions.
- Works with behavior analytics
- Sends notifications to email and phone
- Automated
Zurple’s notification feature, providing vital insights about prospects and their behaviors, is extremely helpful for busy agents as it alerts them to warm buyer leads. It also suggests properties and market data you can reference while contacting them. This information is invaluable in building trust with your client and demonstrating how you can add value to their home search.
Zurple’s Ease of Use
Zurple’s platform is easy to launch since you don’t need technical skills to set it up or to operate the app. It stands out because it has a knowledge base and guide that’s helpful, especially for new users. You can also pay their team $799 for a setup fee to get your account up and running. The home search websites have preset templates and content and only allow for limited customization. It’s connected to the MLS in your target area(s), minimizing the work needed to ensure your website is updated with listings. The Zurple team is there to help with customizations or changes you may want.
Through Zurple’s research, they’ve found the best ways to optimize your site to generate real estate leads. Their program is also set up to optimize conversions. For example, listing search pages have many photos, which they’ve concluded makes clients more likely to submit an inquiry. Every aspect of driving leads is already considered and completed for you, making it an accessible system to launch in your business.
Help & Support
The customer support services provided by Zurple are limited to email communication and phone during business hours, which has resulted in a low rating from our team. It could be improved by adding live chat support. However, user reviews of the platform indicate that the Zurple team is highly responsive and capable of assisting users with any necessary customizations or modifications. Additionally, it is known to provide setup support to optimize the user experience.
How We Evaluated Zurple
We evaluated Zurple in detail, comparing it with other lead generation websites. Our review of Zurple assessed its general and additional features, delving into its strengths and weaknesses. Additionally, we carefully analyzed the overall user experience and incorporated insights from customer reviews of Zurple. We examined Zurple against other lead generation websites for agents, teams, and brokers based on the following criteria:
35% of Overall Score
General features incorporate components essential in a lead generation website, such as a client relationship management (CRM) tool, reporting and analytics, IDX website, and lead sorting to guarantee high-quality leads.
20% of Overall Score
Lead generation websites should provide advertising options that enable agents to funnel qualified, targeted traffic to their profile or website. We chose platforms that present options to run ads and target your marketing.
10% of Overall Score
Some lead generation websites offer free trials and subscription plans. We considered Zurple pricing’s cost-effectiveness, setup fee, contract length, and pricing per lead.
10% of Overall Score
Users should be able to understand the functionality of the lead generation website (with some or little technical support) and manage and use it on mobile and desktop devices. In addition, we included Zurple customer reviews because it’s important to see how users fare on these platforms.
10% of Overall Score
Based on customer feedback for each platform, with particular attention given to actual Zurple.com reviews of the product and the popularity of each real estate lead generation company.
10% of Overall Score
We specifically evaluated each platform’s unique or standout features, popularity, and overall value for the cost.
5% of Overall Score
Agents face challenges connecting with leads and making transactions. That’s why each platform on our list needs to grant at least one customer service channel (phone, email, or live chat).
Frequently Added Questions (FAQs)
No set number of leads per day defines a successful real estate agent. The number of leads an agent needs will depend on various factors, such as their market size, the competition in their area, and their personal goals. However, it is generally recommended that real estate agents aim to generate a steady stream of qualified leads to ensure a consistent flow of business. It’s also important to prioritize quality over quantity when it comes to leads.
Paying for real estate leads can work if you have a solid lead generation strategy in place. However, not all paid real estate lead generation services are created equal. Some may offer low-quality leads, while others may be too expensive for the return on investment they provide. It’s crucial to do your research and choose a reputable lead generation service that delivers high-quality leads at a reasonable cost. Moreover, set a system to nurture and convert these leads into clients effectively.
Market Leader, a competitor of Zurple, provides leads to agents and brokers through their comprehensive lead generation and management platform. It offers a suite of tools like customizable IDX websites, automated email campaigns, and lead capture forms designed to attract and capture leads effectively. Market Leader’s platform also includes features such as lead scoring and follow-up tracking, aiding agents in nurturing and converting leads into clients.
Comparatively, Market Leader and Zurple provide robust lead generation and management platforms. While Market Leader offers a broad range of tools for lead attraction and nurturing, Zurple is known for its advanced analytics and behavioral lead nurturing, tailoring client behavior interactions.
The choice between the two depends on specific needs. If an agent prioritizes customizable lead generation tools, Market Leader could be more suitable. However, for sophisticated analytics and behavior-driven lead nurturing, Zurple might be the better option. Ultimately, both platforms have unique strengths, and the best choice depends on individual preferences and business requirements.
Bottom Line
Based on our Zurple review, this software alleviates the heavy lifting of a real estate agent’s lead generation and nurturing efforts. It’s a ready-to-use platform that uses automation to capture, identify, and automatically communicate with warm leads. Agents can then reach out to the prospects most likely to convert and save time that might be lost nurturing cold leads. Receiving warm lead notifications through the platform enables agents to focus on revenue generation without worrying about possible missed opportunities.