Zurple Review: Is It Right for Your Real Estate Business?
This article is part of a larger series on Real Estate Lead Generation and Marketing.
Zurple is a popular lead generation tool for real estate agents and brokers to use to generate, nurture, and convert leads into clients. Due to its lack of task management features for larger teams and limited customer support, Zurple did not earn a spot on our list of best real estate lead generation websites.
However, based on 25 evaluation factors, Zurple earned a reputable score of 4.08 out of 5 because of its general features, marketing and advertising features, Zurple reviews, customer support, expert score, and ease of use. Take a look at our Zurple review to determine if it is the right fit for your real estate business needs.
What We Like
- Behavioral marketing automation, analyzes lead behaviors, and identifies most likely ready to buy
- Multiple websites that target up to 10 locations
- Personalized, specific, and automated follow-up strategies
- High setup fee of $799.00
- No task management or workflows in the customer relationship management (CRM) tools
- Website templates only allow limited customization
- Agents who want maximum lead nurturing tools without spending hours on interactions
- Real estate professionals with multiple location niches
- Data-driven agents and teams wanting the ability to prioritize leads based on behaviors
Not Recommended For
- Larger teams needing more intensive collaboration and productivity tools
- Agents wanting to utilize text message marketing
- Real estate salespeople needing a more custom-branded website
Quick Look at Zurple Pricing
- Subscription plan: $309 per month ($299 per month plus $10 for each MLS)
- One-time setup fee: $799
- Up to five users: Additional $150 per month (optional)
- Add a lender: Additional $150 per month (optional)
- Import 5,000-plus leads: Additional $150 per month (optional)
Other Articles Featuring Zurple
Zurple Reviews: What Users Think of Zurple
Zurple reviews show that clients are impressed with the quality and quantity of leads obtained from the platform. Some clients praise the notification feature, which reminds them to reach out to clients at the right time. The available lead insights and email campaigns help engage leads and encourage them to respond. Overall, reviewers expressed that Zurple’s unique engagement and analytic features helped them connect and nurture leads more effectively and lead to more conversions.
- Capterra: 3.7 out of 5 based on 26 Zurple reviews
- G2: 3.9 out of 5 based on 56 Zurple reviews
- Sitejabber: 2.24 out of 4 based on 42 Zurple reviews
In less favorable Zurple reviews, clients indicate a need for more help using the program, and a few reviewers mentioned glitches within the platform. There are also a variety of reviews about customer service, with some expressing major concerns and others describing positive experiences. Another user mentioned the limitations of the website, specifically the lack of customization and functionality. For clients looking to have a more customizable website, Real Geeks offers a customizable website and front-end lead generation.
Would Our Expert Use Zurple?
We recommend Zurple software for agents, teams, and brokerages that want to attract and successfully nurture home buyer leads in their area. Since it is the only real estate software to offer up to 10 location-specific home search websites, it is a highly effective real estate farming tool. In addition, behavioral analytics and automated conversations make the process of contacting and nurturing leads simpler and significantly more effective.
However, the cost of Zurple can add up quickly for new agents or small teams, especially with a required six- to 12-month contract. It also does not include SMS marketing capabilities or task workflows within the customer relationship manager (CRM). For this reason, it is not ideal for teams or brokerages that need support to manage productivity and collaboration, or for professionals who want to utilize behavior tracking to communicate with leads via text.
An alternative lead generation tool that includes SMS marketing is Real Geeks. At an affordable monthly price, it provides online ads, an IDX website, lead capture tools, CRM, and automated email and text campaigns.
Agents looking to streamline business processes from lead capture to close
Code-free website building platform with extensive customization and support options
Professionals needing a robust CRM with content management and lead nurturing tools
Agents seeking an all-in-one marketing tool and CRM to generate and track leads
Starts at $21 per user
Starts at $79
Zurple Pricing & Plans
Zurple pricing consists of just one available plan plus a multitude of optional add-ons to complete your package. The platform requires a minimum commitment of six months, along with a fairly expensive $799 setup fee to get your account and website up and running.
All Zurple users receive a search-optimized real estate website with the ability to target up to 10 locations, as well as lead capture tools, detailed tracking and behavior analytics, and the proprietary nurture campaigns called Conversations.
Zurple Subscription Plan
Who Plan Is Best For
Agents looking to generate buyer leads in one or more farm areas
Annual Price Range
$309 per month ($299 + $10 for each MLS)
6-12-month contract required
One-time Setup Fee
Additional Fees (Optional)
Home Search Website
Lead Capture Software
Lead Behavior Analytics
Lead Contact Alerts
Contact Zurple for information about add-on pricing for:
- Lead Intelligence Bundle: This add-on allows agents to import a lead’s social media information into the lead manager. This provides additional topics of conversation when speaking to a prospective client as agents will have an understanding of the prospect’s online social behaviors and interests before speaking.
- Exclusive Lead Program: Zurple’s exclusive lead program add-on uses real estate Google ads, Facebook ads, and other pay-per-click programs to drive potential buyer and seller leads into your platform. You select specific ZIP codes to farm for leads, and the Zurple team will assist with setting keywords. These leads are exclusive to you and not shared with other agents in your area.
General Zurple Features
- Targeted communication
- Automatic alerts and task reminders
- Lead prioritization
The main objective of Zurple is to drive client engagement with highly customized and automated nurturing campaigns, resulting in better lead quality and higher conversion rates. Leads are targeted and captured through your website or online advertisements, and the platform automatically engages them in personalized follow-up conversations.
Zurple’s lead analysis, coupled with its Conversations technology, makes clients believe they’re receiving personal communication directly from you. This makes it more likely for them to build a connection with you, agree to meet you, and ultimately become a real estate client.
Additional Zurple Features
In conjunction with the general features listed above, Zurple offers features that enhance the lead generation experience for agents and brokers. Here is a deeper dive into the features offered through Zurple.
Home Search Websites
- Visually appealing and customizable
- Lead capture forms
- Connected to MLS listings
The real estate websites from Zurple are optimized for search engines and conversions. This means that when prospects are searching for homes or real estate-related help, your website will appear in their searches. Zurple websites are also strategically designed to maximize conversions, with simple layouts and lead capture forms.
Although website customization options are limited, you can change background photos and color schemes to match your brand. In addition, the website is connected to an MLS, allowing visitors to search for listings. Ultimately, having a Zurple website will help you become more successful in real estate with more visibility and high-quality leads.
Sub-area Targeting Strategy
- Target smaller areas
- Higher conversion opportunity
- Up to 10 websites
One of Zurple’s most exciting offerings is its ability to create up to 10 websites for different sub-area locations. For example, instead of having one website for San Diego real estate, you can create individual landing pages for potential clients in multiple neighborhoods, like downtown San Diego, Hillcrest, and Mission Valley. You could also use one of your websites to target an even more specific location, like a large new home community.
Zurple is the only real estate lead generation software to offer this, and it is an incredibly powerful tool for agents and teams. It will help you market more strategically to a large area, increasing the number of leads you generate and their likelihood of converting to real estate clients.
- Tailor customized conversations
- Personal touch
- Track lead activity
Zurple’s Conversations feature is unique because of its high level of personalization. It analyzes each lead’s behavior and tailors content relevant to their needs and interests. It will even include relevant market data to provide value and make you feel more personable. By using Zurple’s Conversations tool, you’ll showcase your attention to detail and stand out from other agents.
Lead Behavior Analytics
- Multiple behavior tags
- Lead prioritization
- Increased conversion rates
Zurple uniquely provides extensive data and insight into your leads’ behaviors, allowing you to nurture them more effectively. In addition, Zurple automatically interprets lead behaviors and prioritizes leads based on the following categories:
- Preferred: A client who has looked at a property four or more times in a single search
- Browsing: Someone aggressively searching over 25 homes in a single day
- Expensive: Luxury buyers searching for homes higher than the average listing value according to the MLS
- Favorites: Site visitors who are saving favorite properties on your website
- Return: Prospects who are returning to your website to use your listing search function
Clients are listed in priority order in Zurple’s lead software based on how many of these buying-ready behaviors they complete. For example, a prospect who has four or more of these behavior tags should immediately get a phone call as they’re most likely ready to buy.
The behaviors can also drive conversations as well. If a client is listed as browsing, reach out and mention that you noticed they searched for homes in a certain neighborhood and extend your services, expertise, and any information you have about available homes in that neighborhood. You may also want to prioritize leads listed as expensive, as higher commissions will be attached to those closed deals.
- Works with behavior analytics
- Sends notifications to email and phone
Zurple’s notification feature is extremely helpful for busy agents. In addition to providing extensive behavioral analytics, it notifies you of especially warm and hot leads and prompts you to reach out. The platform provides you with detailed information about the prospect and their behaviors, as well as suggested properties and market data information to reference when you contact them. This information is valuable for gaining trust with your client and showing that you can add value to their home search.
Customer Support & Ease of Use
It’s extremely easy to start working with Zurple, since your account and website are set up for you. The home search websites use predetermined templates and content and are connected to the MLS, minimizing the word you need to manage your website and make sure the listings are up to date.
The majority of Zurple reviews mention how user-friendly and easy to use the platform is to understand and follow up with leads and clients. Because of Zurple’s data-driven marketing automation strategy, it’s an extremely easy system to use effectively. However, Zurple customer support is limited to email rather than other lead generation websites that offer phone, live chat, and email support for their users.
How We Evaluated Zurple
The best real estate lead generation websites provide real estate professionals with tools that assist in generating leads and converting them into clients. We researched lead gen websites based on the following criteria:
30% of Overall Score
We researched each provider to find those with additional real estate lead generation tools going beyond what agents gain by simply buying a list of leads. In particular, we looked for software with CRM integration, pipeline management, IDX websites, automated reporting and analytics, and lead sorting.
25% of Overall Score
We searched for websites that include a variety of marketing and advertising features such as email and social media management. We also looked for those with advanced features like branded advertising and automations for text and email.
15% of Overall Score
It’s important that website users have access to customer support. We favored software providers known for stellar customer service on one or more channels.
10% of Overall Score
We specifically evaluated each platform’s unique or stand-out features, as well as ease of use and the overall value for the cost.
10% of Overall Score
Based on customer feedback for each platform, with particular attention given to actual user reviews of the product, and the popularity of each real estate lead generation website.
10% of Overall Score
Many lead generation websites can be complicated to use and need technical assistance to set up. We sought out platforms that we’re easy to operate as well as had a mobile app for on-the-go agents.
Zurple is a lead generation and nurturing software that uses automation to capture, identify, and nurture real estate leads. In this Zurple review, we’ve discussed how it uniquely provides the ability to market to multiple sub-areas, evaluate lead behavior, and start personalized conversations. Although the Zurple cost is intimidating to some agents, this software is ideal for agents who want to improve their nurture campaigns and conversions.