Have you included video in your real estate marketing strategy? If not, you should. Real estate videos are a remarkable medium for selling your property and courting new clients. A whopping 73% of homeowners would prefer to go with a listing agent who creates online video.
There’s a great reason for that, too. Real estate listings with video can increase inquiries by over 400% in some cases.
Surprisingly, less than 5% of real estate agents use online video to help them sell properties. However, we know that between 85 to 90 percent of homebuyers research homes on the Internet, primarily through Google and increasingly through YouTube. Uploading a video to YouTube and then also posting it on your own site allows you to rank higher in organic search results.
Add to this the ease of creating video (you have all you need to get started on your smartphone), and there’s no reason not to try real estate video today.
Below, we’ll share tips and favorite videos from real estate experts. A big thanks to everyone who contributed. By the way, if you have a favorite video, be sure to link it below in the comments section.
Before we dive into the details on this topic, we suggest you check out Zillow Premier Agent, an advertising platform for Zillow and Trulia. While both sites allow you to post listings for free, becoming a premier agent has two major benefits: Exclusivity and Wider Reach. Visit Zillow to learn more and generate more leads.
1. Create one video that highlights the neighborhood, especially if you list in one particular area.
I love the video because it was the first one about Imperial Beach that shows the beauty we have in our backyard, and also is something people are proud to share with their friends and family who live elsewhere. I used my own video equipment including aerial photographic tools and Apple iMovie to edit it.
–Jed Bratt, Real Estate Broker Associate, Tidal Realty
2. Introduce yourself with a video.
I worked with Victoria Shatiner, leading real estate agent at Compass on the following 4 minute video
We produce a lot of video for our real estate team – it’s an important part of our marketing plan. Our favorite ones are the ones that highlight our communities and community organizations. We also produced a commercial-style video that we use extensively throughout our marketing.
-Maura Neill, CRS, CDPE, ABR, e-PRO®, MA, REALTOR®, Buy Sell Live Atlanta
I made my team this video for the sale of an investment property.
The property is complex and video was the most effective way to showcase all of it’s intricacies and the beauty of the area. I think it looks fantastic and really gives a sense for why an investor should look into it.
-M. Tilden Moschetti, Esq., Commercial Real Estate Broker and Advisor, Sperry Van Ness – Rich Investment Real Estate Partners
Chantel Ray Real Estate is different from other real estate agencies for so many reasons and our clients get a clear sense of this as soon as they step through our doors. You’ll see exactly what I mean when you take a look at this video.
-Megan Miceli, Director of Media, Chantel Ray Real Estate
This is a video I made for a luxury home in Winter Park, Florida (suburban Orlando.) I love this video because of the breathtaking lake behind the multi-million dollar property. The videographer used a brand new, high-tech drone to capture some of the best aerial shots. Inside the home, the slow-moving, high resolution camera caught the home like no video I’ve ever made for a client.
-Katherine Bordelon, Regal Real Estate
We recently produced a video for the Zillow Top Brokers package which can be viewed here.
It was created as part of a 1 year anniversary campaign for Prosper Real Estate in Northern California – Wine Country!
We worked with Culture Pop Films in Santa Rosa, CA who understood that in real estate, it is all about the relationship a person has with an agent and creating a video that sparked that emotional connection was key.
At the same time, showcasing his skills through testimonials from real clients that supported the claim that he is one of the best in the business.
-Adam Menconi, Prosper Real Estate
I just won a marketing award for this video.
I like this because it makes the home the star and highlights the architect’s comments.
-Jennifer Egbert, RE/MAX Alliance on Walnut
More Great Real Estate Videos and Tips
9. Plan to shoot on a beautiful day to create a warm and welcoming atmosphere.
3909 E. Bennington Blvd, Bloomington, IN 47401 – Presented by Ron Plecher, RE/MAX Realty
10. Don’t have video footage? Compile still photos into a video montage.
219 Balsam Avenue | Kingston & Victoria Park | Toronto
11. Show off the great outdoors.
Charleston Real Estate– 346 Bayview Drive, Mount Pleasant, SC 29464
12. Take various angles from of the same room.
49 Westwood Lane – Luxury Home Designed by Flora Di Menna
13. Use music to capture the mood and vibe of the property.
The Crestbrooke Extended Tour
14. Use interviews to follow personality and relatability.
Location: Montage Residences Kapalua Bay
15. Take outside video of the surrounding area.
Grand and Private Log Home in Willow Park, Texas
16. Edit in photos with your video.
22 Kimberley Place, Alamo CA 94507
17. If flipping a house, show the before and after.
Whitefish Bay House Transformation
18. Set up the camera on a tripod and pan the room.
1481 NW 93 Terrace – 4K Video
19. Turn on the lights and also light the fireplaces (even in the summer) to create a welcoming environment.
Bronxville, NY Home for Sale: 279 Pondfield Road, Bronxville, NY
20. Use Google Earth to create a sense of place within a neighborhood.
Listed by Connie Barnes | 321 Endless Ct., El Dorado Hills.
21. Use titles within video to emphasize key points.
Ed Kaminsky Presents 1341 17th Street, Manhattan Beach
22. Create establishing shots of the neighborhood and town.
Bridgeport CT Home for Sale: 69 Armitage Drive, Bridgeport, CT
23. Shoot at nighttime for a cozy, romantic vibe.
2308 Pearl Crest Street in Summerlin’s Mountain Trails
24. Stage the home so that your audience can imagine themselves living there.
Spring Hill, Compton Way, Farnham, Surrey, GU10 1QZ
25. Invite your audience inside of the home by including a shot of an opening front door.
475 Woodley Road, Santa Barbara CA
We asked 50 experts for their best real estate marketing idea. Click here to see what they told us!