8 Best Startup Marketing Agencies for New Businesses | Fit Small Business

8 Best Startup Marketing Agencies for New Businesses

Getting a foothold in the industry is one of the biggest challenges in the startup journey. From branding to reaching your target audience, finding the right strategy is critical—which is where a startup marketing agency can help. From agencies that build brands from scratch to those that specialize in ecommerce or social media, here are…

Aug 4, 2023
19 minute read

Getting a foothold in the industry is one of the biggest challenges in the startup journey. From branding to reaching your target audience, finding the right strategy is critical—which is where a startup marketing agency can help. From agencies that build brands from scratch to those that specialize in ecommerce or social media, here are our top picks for best marketing agencies for startups.

  • Best startup marketing agency for branding: Straight North
  • Best agency for ecommerce startups: WebFX
  • Cheapest digital marketing agency for startups: SEO Discovery
  • Best content marketing services for startups: KlientBoost
  • Best for social media management and advertising: LYFE Marketing
  • Broadest range of marketing services: Avalaunch Media
  • Best self-managed marketing services for startups: HubSpot
  • Best for project-based startup marketing services: Fiverr Pro

BrandingWebsitesEmail MarketingPay-per-Click (PPC) AdsSocial MediaLearn More
The Straight North logo.Visit Straight North
WebFX logoVisit WebFX
The SEO Discovery logo.Visit SEO Discovery
KlientBoost logoVisit KlientBoost
Lyfe Marketing logo.Visit LYFE Marketing
The Avalaunch Media logo.Visit Avalaunch Media
Hubspot logo.Visit HubSpot
Fiverr Pro logo.Visit Fiverr Pro

Note: We didn’t include cost in our at-a-glance table as most agencies provide plans and pricing tailored to the needs of each client. However, our research shows these agencies have starting costs that are generally affordable for startups and small businesses, and all offer free consultations, making them risk-free to explore.

Straight North: Best Startup Marketing Agency for Branding

Straight North is overall one of the best digital marketing agencies for small businesses. But it stands out, especially for having both creative brand development and website design services, which not all marketing agencies have (most usually only have one or the other). This makes Straight North the best agency overall for branding services.

Their branding development services range from creating or updating your brand logo to doing a complete overhaul of your startup’s branding. For example, if you need a branding redo after a shift in direction, or even if you just want a brand refresh to keep up with the times, Straight North is a capable service.

While they stand out most for their branding expertise, Straight North is also well-regarded for its website building, search engine optimization (including local SEO), and paid ads services. Plus, you’ll get a custom plan tailored to your needs.

Home page of Straight North's website.

Straight North’s services are comprehensive, but they stand out most for their branding solutions. (Source: Straight North)

Services Offered

  • Branding and brand identity development
  • Graphic design for brochures, ads, and other marketing materials
  • Website design and optimization for user experience (UX), user interface (UI), click rate optimization (CRO), etc.
  • Search engine optimization (SEO) content marketing and creatives
  • Paid ads management for search, ecommerce, display, and social ads
  • SEO for national, local, ecommerce, and enterprise SEO

Straight North is the best marketing agency for startups looking for a full stack startup marketing agency to develop their brand presence, whether from scratch or for a refresh. Their experts can help develop your business logo, develop your brand voice and messaging, and even build your website.

Plus, they can also set you up with essential digital marketing strategies such as SEO and paid ads. The agency’s one main drawback, however, is the lack of email marketing—for those services, consider HubSpot or WebFX instead, or hire a separate email marketing expert via Fiverr Pro.

Visit Straight North

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WebFX: Best Agency for Ecommerce Startups

WebFX is one of the most comprehensive and well-regarded digital marketing agencies in the industry, with services for nearly any marketing solution. But they have a particularly strong suit for ecommerce marketing, including services for SEO, pay-per-click (PPC) ads, social media, and business-to-business (B2B) marketing that focus on growing your website’s ecommerce. These services are available individually or in an all-in-one plan.

WebFX’s ecommerce SEO services are comprehensive: they can optimize SEO keywords if your store is hosted on platforms like Amazon, Shopify, or Facebook or Walmart’s Marketplaces. They’ll also analyze your product listings’ SEO, then optimize your keywords to boost your ranking on search results and run PPC and social media ad campaigns to maximize your visibility.

Home page of WebFX's website.

WebFX offers a comprehensive ecommerce suite. (Source: WebFX)

Services Offered

  • SEO for Amazon, Shopify, Facebook Marketplace, and Walmart Marketplace
  • Ecommerce SEO for Google
  • PPC and social media ad management for driving ecommerce
  • Ecommerce website design and optimization
  • Shopping feeds and coupon management
  • Ecommerce email marketing campaigns
  • Conversion rate optimization
  • Content marketing and video production

WebFX is undoubtedly the most comprehensive startup marketing agency when it comes to ecommerce services. From optimizing your keywords on ecommerce platforms to enhancing your digital and social ads to increase your sales, their ecommerce marketing strategies are unmatched by any other agency. This naturally makes WebFX the best agency for any ecommerce startup looking to reach new customers and increase sales.


Visit WebFX


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SEO Discovery: Cheapest Digital Marketing Agency for Startups

SEO Discovery has some of the cheapest digital marketing services around, whether for individual services or as a packaged plan. In fact, it’s the most affordable startup marketing agency on this list. Another standout point is that SEO Discovery offers all the essential services to grow your startup’s digital presence, from comprehensive SEO strategies to PPC ad management, content marketing, website design, reputation management, and more.

For example, SEO plans for small businesses start at $199 per month, while website content writing services start at a mere $60 for a five-page website. They also offer bundled plans with solutions for your company’s specific needs at custom pricing. Overall, it’s the best digital marketing agency for startups on a tight budget—you can get a tailor-made solution for your business at a much lower price than most others.

Home page of the SEO Discovery website.

SEO Discovery offers some of the cheapest marketing services around. (Source: SEO Discovery)

Services Offered

  • SEO services, including regional SEO, industry-specific SEO, and Shopify SEO
  • Social media marketing
  • PPC ad management, including Amazon PPC
  • Content creation and marketing
  • Website design
  • Reviews management
  • Guest post management
  • Influencer marketing

For a low-cost marketing agency for startups, you can’t go much lower than SEO Discovery with the same level of comprehensiveness. The only disadvantage is the lack of branding and email marketing solutions—for similarly affordable options for both services, you can hire separate professionals on Fiverr Pro instead.

Visit SEO Discovery

KlientBoost: Best Content Marketing Services for Startups

As a startup marketing agency, KlientBoost stands out most for its comprehensive content marketing services. These range from basics like keyword research and article writing to advanced strategies like internal linking adjustments and conversion rate optimization, and many more. This makes KlientBoost one of the best marketing firms for startups with marketing plans centered on a strong content strategy.

While KlientBoost offers a standout content marketing suite, they also offer services for digital and social media advertising, although not as comprehensive as with other startup marketing firms. For example, they don’t offer services for social media management, website building, or reputation management. However, they’re also unique for offering services catering to B2B startups that follow specific marketing objectives.

Home page of Klientboost's website.

Partner with KlientBoost for a solid content marketing strategy. (Source: KlientBoost)

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Services Offered

  • Content marketing with content creation and promotion, link building, graphic design, video production, on and off-page optimization, domain rating increase, internal linking adjustments, and more
  • SEO services including keyword research, website optimization, and more
  • PPC ad management
  • Social media advertising
  • Conversion rate optimization, including landing page design
  • Email marketing
  • B2B-specific digital marketing plans

While KlientBoost lacks a few marketing essentials like website building and social media management, it makes up for it in its exhaustive list of content marketing services. From basics like keyword research and graphic design to advanced content optimization, partnering with KlientBoost can guarantee a solid and comprehensive content strategy for your startup.

Visit KlientBoost

LYFE Marketing: Best for Social Media Marketing & Advertising

Social media is one of today’s most essential platforms for your startup’s growth, and when it comes to social media marketing, LYFE Marketing has the widest range of services. Plans cater to every objective, from growing your brand awareness to increasing your engagement, traffic, and conversions. The services offered are also comprehensive—for example, they include TikToks and Instagram Reels, two rapidly growing formats, in their social content.

Beyond managing your social profiles, LYFE Marketing can also handle all your social media advertising, from creating your ad content to running your ads and analyzing your results. They also offer services for video and email marketing and PPC advertising. But overall, if your business plan focuses primarily on expanding on social media, LYFE Marketing would likely be your best option.

Home page of LYFE Marketing's website.

LYFE Marketing specializes in all things social media. (Source: LYFE Marketing)

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Services Offered

  • Social media profile setup, optimization, and management
  • Social media advertising
  • PPC ad management
  • Email marketing
  • Video marketing and advertising

LYFE Marketing has made its name as one of the best social media marketing agencies, and with a good reason. Their social media management and advertising plans are the most comprehensive and cover all the essentials to grow your presence.

However, while their social media plans are extensive, they lack a few basics, like branding and website building—if you need those, an all-around agency for startups like Straight North is more well-equipped. Otherwise, if social media is your main priority, LYFE Marketing is a worthy startup marketing agency.

Visit LYFE Marketing

Avalaunch Media: Broadest Range of Startup Marketing Services

Avalaunch Media has one of the broadest ranges of digital marketing services for startups. Whether you need creative branding services, Google and social media ads, or even website and landing page design, they have all the necessary services to market your startup. This makes them a great agency to partner with for growing your startup’s presence from the ground up.

Moreover, they also offer these services individually or bundled together in a custom plan tailored to your business. However, to find out their costs, you’ll need to get in touch with their team—prices aren’t published on their website. Still, their broad range of marketing services is Avalaunch Media’s strongest point.

Home page of Avalaunch's website.

For an all-in-one marketing agency solution, Avalaunch Media is a worthy candidate. (Source: Avalaunch Media)

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Services Offered

  • PPC ad management
  • Social media advertising
  • Connected TV advertising
  • B2B lead-gen campaigns
  • SEO services, including local and technical SEO
  • Creative branding
  • Content creation
  • Video production
  • Copywriting
  • Website and landing page design
  • Conversion rate optimization
  • Social media management and advertising
  • Public relations, including press releases and brand monitoring
  • Email marketing

For an all-around digital marketing agency for startups, Avalaunch Media offers some of the widest range of services, from creative branding to public relations (PR), and more. Contact their team today to find the right solution to fit your startup’s needs.

Visit Avalaunch Media

HubSpot: Best Self-service Marketing Services for Startups

Need a more hands-on approach to carrying out your startup’s marketing strategy? HubSpot’s tools might be the best fit for you. If you need professional-level marketing tools and software but want a more hands-on approach—or already have an in-house marketing team—using HubSpot’s marketing platform might be more appropriate than partnering with a full-scale startup marketing agency.

HubSpot’s marketing tools are some of the most professional and comprehensive around, with features for website building, SEO, email marketing, and paid ads, to name a few. And the best part is that a good number of them are free, so if you’re on a tight budget, you can start with the free plan and then gradually scale up to the paid plans as your startup grows.

Marketing software page of Hubspot's website.

For a full suite of professional-level marketing tools, HubSpot’s marketing plans are some of the best. (Source: HubSpot)

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Self-service Tools Available

  • Email marketing
  • Website, landing page, and blog builder
  • PPC advertising platform
  • Social media marketing and advertising
  • SEO analysis
  • Ecommerce SEO
  • Lead-gen forms
  • Customer journey analytics

HubSpot’s marketing platform has the essential tools for growth, as those listed above, with the exception of creative or branding services. For those, you’ll need to partner with a different agency, such as Straight North, or hire an independent freelancer via Fiverr Pro. Still, for a self-service platform with all the essential capabilities of a marketing agency for startups, HubSpot is one of the most robust.

Visit HubSpot

Fiverr Pro: Best Project-based Startup Marketing Services

While not a startup marketing agency per se like the others on this list, Fiverr Pro is a great option if you only need specific marketing projects completed, such as logo design or content writing, or if you’re on a limited budget and are growing your marketing step-by-step. In short, Fiverr Pro is the best option if you want all your services a la carte, and prefer a more hands-on approach to your projects.

You’ll find professionals for virtually any marketing service on Fiverr Pro. Simply type in the service you need in the search bar, for example, “logo design,” then choose from the hundreds of freelancers available for hire. You can view their past work, then reach out to them directly via the platform. Plus, the great thing about Fiverr Pro is that all freelancers are verified, so you can be sure that all your projects are in the hands of professionals.

Home page of Fiverr Pro's website.

Find professionals for any marketing service on Fiverr Pro. (Source: Fiverr Pro)

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Services Offered

  • Website building
  • SEO services, including ecommerce SEO
  • Social media marketing and advertising
  • Creative branding
  • Graphic design
  • Content writing and marketing
  • Email marketing
  • PPC advertising
  • Reputation management
  • Listing management

If you need professional marketing services to grow your startup but are hesitant to work with a full-scale marketing agency, Fiverr Pro might be the best fit for you. From building a website to designing assets and analyzing ad campaigns, you’ll find vetted professionals for any marketing service, and you can work with them directly on the platform. For the best results when working with a Fiverr freelancer, be sure to communicate all your project details clearly.

Visit Fiverr Pro

 

How We Evaluated the Best Startup Marketing Agencies

Countless marketing agencies are available to grow your startup, each with its own specialty and area of expertise. In evaluating the agencies above, we used certain parameters to determine what makes a good marketing agency for startups. For example, we only included agencies with high customer ratings, and those with the essential startup marketing services, such as SEO, social media, digital ads, and more.

Here are the criteria we used to evaluate the best digital marketing agencies for startups:

  • Cost: Startup marketing agencies shouldn’t break the bank. We looked for agencies with relatively affordable price ranges and scalable plans that welcome and regularly work with startups and young companies.
  • Essential features: Top startup marketing agencies offer a full stack of marketing services, including website building, social media, branding, email marketing, SEO, and PPC ad management. We only included agencies that covered all or most of those services.
  • Niche features: We considered whether a startup marketing agency had solutions beyond the essentials, like graphic design, reputation management, content writing, influencer marketing, and others.
  • Support: Because collaboration is essential in any partnership between client and agency, we also evaluated whether an agency had client support features via phone or video call, email, or messaging.
  • Client reviews: Finally, how a marketing agency actually works with real-life clients is consequential to its overall quality. This is why we also took each agency’s client reviews into consideration.
  • Expert opinion: We have personally interviewed teams from most of the agencies listed above, and in some cases, have used their services ourselves. We weighed our firsthand experience alongside client reviews to form a holistic opinion of which startup marketing agencies to recommend.
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How to Choose (Key Considerations + Free Checklist)

Whether your startup is already open for business or still in the pre-launch stages, choosing a startup marketing agency is not to be taken lightly. Here are some key considerations and a free checklist on how to choose a marketing agency you can download and use as you evaluate and hone in on the agencies best fit for your new company.

  • What services do you need? Determine whether the agency has all the services you want to start with. Will you have to perform some of the marketing in-house (and do you have the expertise or hiring resources for that)?
  • What’s your budget? Your budget will determine which agencies you could work with as well as which services you can afford.
  • What’s the timeline? Make sure the agency has the capacity to take your new venture on as a client in line with your goals, launch date, and so on.
  • What are your expectations? It’s important to set clear expectations with regard to the expected return on investment, reporting, strategy development and implementation, and more.
  • How will you measure progress? We’ve all heard nightmare stories about small businesses that outsourced marketing only to spend a lot of money without seeing any results. Measuring progress is vital to understanding if your marketing is working or if you need to consider working with a different agency or hiring for in-house marketing.

To use the checklist with Google Docs, go to File > Make a copy > and save it to your drive. For Microsoft Word or other apps, download the file and save it to your device or cloud drive.

Frequently Asked Questions (FAQs)

If you don’t have an in-house marketing team, hiring a marketing agency that understands how to grow a startup is essential. Look for a team with a breadth of success in growing startups and young companies. They should be able to pinpoint where your business’ low-hanging fruit is, identify key areas for improvement, and craft and execute a strategy based on your budget and goals.

Opinions vary, but aggregate data shows that most startups reinvest from 10% to 14% of gross revenue back into marketing. However, this figure could vary depending on the type of startup you own, the startup stage you’re in, and more. For example, newer startups can spend up to 25% of their budget, while more established ones could spend less than 10%.

The most important qualities to look for in a startup agency are the services they offer and whether they have a track record of success. Then, consider pricing and flexibility, like the ability to save with an all-in-one bundled solution or start modestly with a la carte services. Also, check out the agency’s portfolio of work and check review sites to see past clients’ experiences.

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Bottom Line

Marketing a startup can be challenging, but not impossible with the right startup marketing agency. To help you navigate the ultra-competitive landscape and find the right position in the industry, partner with a marketing agency for startups such as those listed above. For an all-around option that covers all your marketing fronts, from planning to analysis, our top option is Straight North—they have all the essential services for building a strong brand.

Visit Straight North

Audrey Rawnie Rico

Audrey has over six years of marketing experience for startups and small businesses, handling roles from website building to social media management. She also worked in agencies growing online brand presence and holds a BA in Broadcasting from Mapua Malayan Colleges Laguna (summa cum laude). Audrey has been writing about marketing for Fit Small Business for nearly three years and has also contributed to Marketing Interactive, Noissue, and SnippetMedia, focusing on small business, marketing, and lifestyle news.

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