7 Best Press Release Writing Services for 2023

Using expert press release writers helps you save time and increases your chances of getting media coverage. The best services make it easier to create and publish your news to get the most exposure to the media and your audience. To help you find the best press release writing service for your business, we researched dozens of top options based on factors like unique features, price, speed, and customer satisfaction.

Based on our criteria, here are the best press release writing services for small businesses:

• eReleases: Best press release writing service for small businesses overall
• Send2Press: Best for long press releases
• CorpWriting: Ideal for those needing the fastest turnaround time
• Fiverr: Cheapest press release writing services
• IssueWire: Low-cost writing and distribution in one for small businesses on a budget
• Verblio: Excellent subscription-based service for publishing frequently
• Prowly: Best do-it-yourself (DIY) press release creator

Best Press Release Writing Services at a Glance

Press Release Writing Service	Plans Starting From	Includes	Distribution Starting From
	$699 ($300 writing + $399 distribution)	Up to 400 words, unlimited revisions, and distribution	$399
	Visit eReleases
	$199	Up to 800 words, phone interview, and multiple revisions	$199
	Visit Send2Press
	$52	Up to 400 words	✕
	Visit CorpWriting
	$5	Writing—word count varies by freelancer	From $45 inclusive of writing and distribution*
	Visit Fiverr
	$21	Up to 500 words	From $21
	Visit IssueWire
	$40**	Up to 400 words, one release per month	✕
	Visit Verblio
	$189	Press release generator, newsroom, media kit, and emails to journalists	Email your news to a contact list you upload
	Visit Prowly

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Press Release Writing Service	Plans Starting From	Includes	Distribution Starting From
	$699 ($300 writing + $399 distribution)	Up to 400 words, unlimited revisions, and distribution	$399
	Visit eReleases
	$199	Up to 800 words, phone interview, and multiple revisions	$199
	Visit Send2Press
	$52	Up to 400 words	✕
	Visit CorpWriting
	$5	Writing—word count varies by freelancer	From $45 inclusive of writing and distribution*
	Visit Fiverr
	$21	Up to 500 words	From $21
	Visit IssueWire
	$40**	Up to 400 words, one release per month	✕
	Visit Verblio
	$189	Press release generator, newsroom, media kit, and emails to journalists	Email your news to a contact list you upload
	Visit Prowly

*Depending on freelance professional selected and plan, e.g., Fiverr freelancer Seth Ramirez
**Subscription price per month starting cost; all plans require a subscription

eReleases: Best Press Release Service Overall

What We Like

• Press release writers are experienced public relations (PR) experts
• Distribution service guarantees exposure to thousands of journalists
• Includes two images
• 2-tier editorial process to ensure quality
• Unlimited hyperlinks
• Massive distribution and placements
• Ability to add YouTube videos

What's Missing

• Expensive compared to other options
• Writing can only be purchased along with distribution services
• Embedding video costs an additional $200

Best For

• Small to midsize businesses that want the best chance of landing media coverage
• Businesses wanting press releases written by experienced PR experts
• Those wanting the guaranteed placements and distribution to the widest audience
• Small businesses looking to grow influence and brand presence through industry and location-specific targeting

Visit eReleases

eReleases is an all-in-one professional writing and distribution service for press releases. Writing is only offered as an add-on to distribution plans and is more expensive than standalone press release writing services through IssueWire or Fiverr. eReleases is best for those who want to boost distribution to a large number of media outlets and journalists.

With eReleases, articles are not only expertly written, but are also widely distributed to a vast network of national as well as targeted journalists and media outlets. This includes newswire publications, industry-targeted lists, and direct email sends. This type of maximum exposure gives your news the best chance of getting noticed and picked up for additional media coverage.

eReleases Pricing & Feature Tiers

Our Expert Opinion

eReleases is a high-quality, professional solution for small to midsize businesses that are serious about landing press but don’t yet have an in-house public relations team. Unlike more affordable options, such as CorpWriting and Verblio, eReleases press releases aren’t written by generalists or business writers, but public relations experts, giving your announcement a leg up.

Visit eReleases

Send2Press: Best Press Release Writing Service for Longer Stories

What We Like

• Higher word count limit than most services—up to 800 words
• Multiple revisions with press release writing
• Writing revision services for press releases you write from $89
• Separate packages for writing and distribution (unlike eReleases)
• Press release writers are experienced PR pros

What's Missing

• More expensive for all-in-one writing and distribution than IssueWire
• Send2Press’ website is difficult to navigate and extremely outdated, not inspiring confidence
• Doesn’t have a multitier editorial process to ensure quality, unlike eReleases

Best For

• Those seeking help improving press releases through professional revisions
• Companies with longer announcements of up to 800 words
• Businesses wanting writing and revisions by U.S.-based, public relations professionals

Visit Send2Press

Send2Press is a one-stop shop for writing, proofing, revisions, and distribution of press releases with more than three decades in the business. All articles are written by PR professionals based in the U.S., and can be purchased separately or as an add-on with a distribution package. Your release can be up to 800 words in length, which is far higher than most services offer without your cost going up.

Send2Press also provides professional revision services for a copy you write yourself. You can get one draft revision for $89 or two revisions of your draft for $169. Having a pro review your copy improves your chances of landing media coverage. Revisions like these cover things like ensuring proper press release format and ensuring engaging and important details stand out in your headlines and copy.

Both eReleases and Send2Press offer writing in combination with distribution but might be priced too high for small businesses or startups on a tight budget. For the most affordable all-in-one solution, use IssueWire or hire a Fiverr writer who also offers distribution services.

Alternatively, you can go the DIY route using Prowly’s press release generator and distribute your release yourself. Or use Prowly to create your release and get broad and targeted distribution through EIN Presswire, our top pick for press release distribution services, for $99.95.

Send2Press Pricing & Feature Tiers

*As a standalone product or distribution plan add-on
**Premium distribution plans impose a limit length of 400 or 500 words; standard distribution plans have no word count limit

Our Expert Opinion

Send2Press is a great option for small businesses wanting press release writing services as a standalone or along with distribution in a single solution. Like eReleases, writers are experienced PR pros who know how to get the attention of the press. Plus, those writing their own copy can get expert help to refine and format article content before distributing their news announcements.

Visit Send2Press

CorpWriting: Fastest Press Release Writing Service

What We Like

• Fast, 2-day turnaround time is standard
• Most affordable 24-hour option on our list
• Press release writers with industry-specific knowledge

What's Missing

• No direct contact with writers like you get with eReleases
• No distribution services
• Writer is assigned to you—no option to choose the one you want, unlike Fiverr

Best For

• Companies that want a professionally written press release by a writer with industry expertise
• Budget-conscious businesses looking for low-cost writing services
• Businesses on a tight deadline that need a release written ASAP
• Small businesses looking to outsource writing services for multiple types of content (e.g., blogs, business plans, presentations, emails, and more)

Visit CorpWriting

CorpWriting’s press release writers specialize in writing announcements designed to reach audiences in similar or complementary fields. For example, if you are about to franchise a medical spa, you would want your copy to attract those interested in franchising. CorpWriting’s industry-specific writers make it a good option when your intended audiences are other companies or industry professionals.

In addition, CorpWriting offers writing services for many types of content, such as web copy, blog posts, white papers and case studies, business plans, presentations, and so on. This makes it a good option for startups and small businesses without sufficient in-house writing expertise and busy entrepreneurs who need an outsourcing option for various content types.

Unfortunately, there’s no option for distribution with CorpWritingSend2Press, or have your press release written by CorpWriters and then use a distribution service to send it out.

CorpWriting Pricing & Feature Tiers

Our Expert Opinion

CorpWriting offers the fastest standard turnaround time and cheapest 24-hour turnaround cost of any services on this list. Granted, if you’re not in a rush, you can get more affordable copywriting from Fiverr, and there are no distribution options, unlike eReleases. All CorpWriting plans include unlimited revisions and a money-back guarantee. Plus, writing services are offered for various business content types.

Visit CorpWriting

Fiverr: Cheapest Press Release Writing Service

What We Like

• Cheap options starting from $5
• Vet a wide variety of writers to find the best one to work with
• Direct communication with writers
• Transparency, with provider ratings publicly available, unlike any other on our list
• Only pay for the exact service and features you need
• Some press release writers also offer distribution services for a one-stop solution

What's Missing

• No money-back guarantee
• Pricing varies by provider, so it can be challenging to find the one that is perfect for your business
• With so many options, finding the best freelance writer to work with can take time

Best For

• Budget-sensitive startups or small businesses that need super-cheap press releases
• Those that want to have direct communication with writers
• Business that prefer to hand-pick a press release writer

Visit Fiverr

Fiverr is a freelance marketplace where you can find a wide range of ultra-affordable professional services, including press release writers. In fact, it’s the cheapest press release writing service on our list, with prices starting at $5. However, you should expect to spend from $20 to $100 depending on factors like the quality you want, desired turnaround time, and the length of release you need.

Fiverr is also unique in that you have the opportunity to hand-select a writer and compare real user reviews to determine which offers the best quality service. Since most writing services don’t offer direct contact with writers, Fiverr is ideal for a business that wants to be more involved in the writing process.

In addition, many freelance press release writers have plans that include distribution. This makes Fiverr a good choice for those looking for a cheap, all-in-one writing and distribution option, with pricing similar to IssueWire.

It’s not the best option for those who need an article written ASAP; for that, choose CorpWriting. Likewise, you aren’t ensured of having your copy written by a PR pro as you are with eReleases. Alternatively, if budget is your top concern, you can hire a press release writer on Fiverr at a low cost and send out your release using one of the best free press release distribution services.

Fiverr Pricing & Feature Tiers (Examples)

Our Expert Opinion

Fiverr is a great platform to find some of the best press release writers at super-competitive prices. However, since Fiverr is a freelancer marketplace, service pricing, packages, and quality vary widely from seller to seller. It’s the best choice for businesses on a tight budget that want the ability to hand-pick and work directly with a writer.

Visit Fiverr

IssueWire: Most Affordable Writing & Distribution Combination

What We Like

• Cheap writing and lowest cost for longer releases up to 700 words
• Most affordable all-in-one writing and distribution service
• High media inclusions at no additional cost, including free video embedding and up to 5 images

What's Missing

• No industry targeting, unlike eReleases
• No direct email send to editors or journalists

Best For

• Businesses wanting to embed multiple images and video into articles
• Those wanting to be sure press release copy is written for SEO
• Startups and entrepreneurs needing the cheapest options for writing and distributing press releases

Visit IssueWire

IssueWire offers both writing and distribution like eReleases and Send2Press. The cost for standalone press release writing rivals those of the lowest-cost Fiverr freelancers, starting at $10 for 200 words and including multiple revisions. Like CorpWriting, writers include industry experts, and IssueWire promises your press release copy will be optimized for online search.

With five pricing tiers, IssueWire offers several options for business owners to subscribe to the plan that suits their press release service needs. Some notable features consistent in all tiers include professionally crafted press releases, SEO optimization for multiple keywords, full content ownership, up to five attached images at no additional cost, and a full detailed report after the release.

IssueWire Pricing & Feature Tiers

Our Expert Opinion

You will be hard-pressed to find a more affordable all-in-one press release service than IssueWire. Writing and distributing a 700-word, search-optimized article to 300-plus outlets with additional perks like up to five images, free video embedding, search engine optimized (SEO) mass ping, and social media posts will cost just $90. However, if you need a low-cost option with a faster turnaround time, choose CorpWriting.

Visit IssueWire

Verblio: Best Subscription-based Press Release Writing Service

What We Like

• Multiple content types
• Choose from a variety of press release writers for hire, like Fiverr, and pay only for the content you want
• Get ongoing writing services for press releases, blog posts, e-books, and white papers as part of your content marketing strategy
• If you don’t like the content produced, you can get one from a different writer free

What's Missing

• Not as affordable as CorpWriting or Fiverr
• No distribution services
• Add-ons are priced per piece, and so gets expensive quickly if your subscription includes multiple pieces of content per month

Best For

• Startups and small businesses planning to publish a series of press releases over time
• Businesses looking for an affordable way to outsource a variety of writing projects
• Businesses looking to outsource content marketing, including press releases, blog posts and web page copywriting and publishing

Visit Verblio

Verblio made our list because it’s an excellent option for small businesses and startups planning to publish press releases frequently as part of a PR and marketing plan. Unlike the others on this list, it doesn’t offer one-off writing services.

Instead, choose a plan that can include one to multiple press releases (as well as other types of written content) and pay a monthly subscription for credits that can be applied to different projects. To get one 600-word media announcement written each month, for example, would cost $80 per month. Search optimization is a $24 add-on, and embedding an image will cost $12 more, or pay $60 more to have a video embedded in your announcement.

Like CorpWriting, Verblio offers writing services for many different types of business content and integrations that can streamline your processes. For instance, there are WordPress and HubSpot integrations to make it easy to add content to your website and blog.

Verblio relies on freelance writers, just like Fiverr. For content from 300 to 999 words, you will have access to the full marketplace of writers. However, for content of 1,000 words and up, Verblio’s elite writers will write your content. Unfortunately, unlike eReleases, IssueWire, or even
Fiverr, no distribution services are available.

You can add optional services to your plan like stock images, SEO, double-proofing, formatting for and publishing to your content management system (CMS), and more. Keep in mind that add-ons apply to all pieces of content you subscribe to receive each month, so if you have three pieces of content produced monthly, multiply the cost of the add-on times three.

Verblio Pricing & Feature Tiers

Our Expert Opinion

Verblio is the best option for those planning to issue press releases on an on-going basis. As with Fiverr, you can choose from freelance professionals and only pay for the content you want. Like CorpWriting, you can also outsource many different writing projects to Verblio, making it a great option for startups and small operations that don’t have in-house writers or lack the time needed to write content.

Visit Verblio

Prowly: Best DIY Press Release Writing Tool

What We Like

• Unlimited visual and interactive-type press releases for standout content
• High media inclusions at no additional cost
• Plan includes an online press room and a press kit for your business
• Find media contacts on the platform’s database of over 1 million contacts to build a media distribution list
• Collaborative press release software where you can craft press releases with a team
• 7-day free trial to see if it’s right for you

What's Missing

• Press release creator can’t be used without a bundled plan
• No media outlet placements guaranteed, unlike eReleases
• Distribution is only by email and you have to build your own contact list
• Since it is a DIY writing tool, the elements can be created on the software but will still have to be written by you or a third-party service

Best For

• Businesses that can create some of the copy for press releases
• Creating visually appealing press releases
• Publicity teams who want to work together in creating press releases
• Small businesses that want to build relationships with journalists
• Businesses that are looking for extensive, yet reasonably priced distribution services

Visit Prowly

Prowly is a Semrush-owned company. Unlike other press release writing services on this list, Prowly doesn’t offer copywriting services from press release writers. Instead, it provides a do-it-yourself (DIY) press release generator that produces high-quality, visually impactful press releases using your copy to ensure your announcement gets media attention. Once created, you can send it directly from the platform to a curated list of media contacts that you build using its Media Base.

For as low as $189 a month, clients of Prowly can expect a broad range of services, including unlimited press releases built on the Press Release Creator, access to the Media Base database with the contact information of over a million media contacts, press release analytics, an online newsroom, press kit, and up to 3,000 emails per month.

Prowly can also help you build a media list with smart and automated recommendations from your content as well as the option to import an existing media list. However, keep in mind that as with any DIY solution, press release writing and distribution through Prowly will take a lot more time than with an all-inclusive service like eReleases or a budget-friendly Fiverr freelancer. See what it takes to write a press release that will get picked up.

Prowly Pricing & Feature Tiers

*With annual billing, or pay a higher rate month-to-month

Our Expert Opinion

For businesses able to create some of the copy needed for a press release, Prowly’s Press Release Creator can be a solid addition to your PR efforts. Aside from helping you create interactive press releases with multiple media content, it’s a targeted email distribution service and provides stellar customer service and training for your team. Work individually or with a team in crafting unlimited visual press releases.

Visit Prowly

How We Evaluated the Best Press Release Writing Services

The best press release services do all the heavy lifting for you, from writing and editing to optimizing your copy for search and embedding images and videos. We analyzed dozens of leading options based on price (and value for price), writer quality, word count, and turnaround time. We also looked at features and inclusions like media, hyperlinks, expedited services, the number of revisions included, and satisfaction guarantees.

The specific criteria we used to determine which writing services are the best for small businesses include:

• Affordability: Services should be offered at an affordable price for startups and small to midsize businesses.
• Word count: We looked at how many words are included and how adding more words impacts the price.
• Turnaround time: We considered the standard delivery time for the first draft and if rush services are available. Since there are instances when you might be pressed for time, we also looked at whether the company has expedited options.
• Inclusion of media: We looked at what media can be added, like images and embedded video, and how many are included in the base price.
• Satisfaction guarantee: Hiring someone to write your copy is an investment, so we considered which providers offer peace of mind and secure investment with some kind of satisfaction or money-back guarantee.
• Customer support: We searched for services that provide stellar customer service so that it’s easy to work with them throughout the entire writing process.

Frequently Asked Questions (FAQs)

How much does it cost to have someone write a press release?

The cost to have someone write a press release varies from $5 to $25 on the low end with a freelancer from Fiverr to as much as $300 through a professional press release writing service. Spending more could be worth it, however, as professional press release writing services are more likely to be writers who are media experts with a track record of landing global, national, and local media coverage through press releases.

Where can I send press releases for free?

You can send press releases for free by building an email contact list of media outlets and journalists. Many accept press release pitches by direct email, while others have web forms for submitting a press release. You can also publish press releases for free on your website and share them on social media. Plus, there are a handful of truly free press release distribution services like PR Log, PR.com, and NewswireToday.

Which is the cheapest & best press release distribution service?

Based on our comparison, EIN Presswire offers the strongest combination of the cheapest and best press release distribution services. While they don’t offer PR writing services, the cost to distribute a press release across the major newswires and outlets, target one industry, and have your release sent by email to their subscribers is $99.95.

Bottom Line

Writing a press release that effectively engages your target audience is no joke. It requires a combination of concise writing and fact-sharing and an objective tone that doesn’t come naturally to everyone. Professional press release writing services and freelance press release writers let you offload the task of writing press releases, so you can stay focused on running your business.

Businesses on a budget will find that Fiverr offers high-quality services with unbeatable pricing, starting from $5. However, if you’re new to press releases and looking to secure media coverage, the best investment is to choose a combination of writing and distribution services like eReleases.

Visit eReleases

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