8 Best AI Press Release Generators for PR

There’s no stopping the meteoric rise of artificial intelligence (AI) across all types of business software. But AI isn’t just reserved for tech spaces anymore—it’s also a valuable tool to help small businesses with public relations (PR). Case in point: AI press release generators make creating press releases quick and easy and get you PR and media coverage in no time. There are dozens of apps available; to help you choose, we rounded up the best below.

• Overall best AI press release generator: MarketersMEDIA
• Best free press release creator: TinyWow
• Best all-in-one content generator: Hypotenuse AI
• Best for fast press release creation and distribution: EIN Presswire
• Best AI copywriting assistant: Copy.ai
• Best AI media relations platform: PressHook
• Best keyword-optimized generator: Easy-Peasy AI
• Best for multiple press release outputs: HyperWrite AI

Best AI Press Release Generators at a Glance

	Free Plans Include	Paid Plans From	Learn More
	Three daily credits*	$99/month	Visit MarketersMEDIA
	Unlimited credits* Use of all AI content generator tools	$5.99/month	Visit TinyWow
	15 credits* (7-day free trial)	$24/month	Visit Hypotenuse AI
	25 daily credits*	N/A	Visit EIN Presswire
	Unlimited credits* Use of all AI content generator tools	$36/month	Visit Copy.ai
	3 daily credits*	$249/month	Visit PressHook
	Up to 3,000 words per month	$4.99/month	Visit Easy-Peasy AI
	15 content generates and 15 rewrites Use of all AI content generator tools	$19.99/month	Visit HyperWrite AI

*Credits refer to the number of press releases you can generate.

MarketersMEDIA: Best AI Press Release Generator Overall

MarketersMEDIA is one of the most professional and detailed press release generators in the industry. Its PR generator clearly pinpoints all the essential information your press release will need, including what you’re announcing, your contact details, and more. Plus, it uses the correct format for press releases. You get three daily credits free, plus distribution services as an add-on and even press release analytics—making it our top pick overall.

To use the generator, simply sign up for an account, and you’ll immediately get access to the AI press release generator. Then, enter some details, including its release date, use case (purpose), and type. For example, if your press release’s use case is to share insight, your press release type can be to announce a new study or a crisis response, and so on. You’ll also need to add your company’s details and contact information.

To test MarketersMEDIA’s capabilities, we tasked it to create a press release announcing the publishing of this article. Here’s what it created:

On Copyleaks, this press release was found to have a 99.2% probability of being AI-generated. Meanwhile, Hemingway gave it a grade of 14 (Poor), and Semrush’s writing assistant scored it a 5.4 out of 10 for readability, tone, search engine optimization (SEO), and originality. However, Grammarly detected it to be completely plagiarism-free.

On the whole, MarketersMEDIA generates comprehensive and professional press releases. The content generated will be automatically put into the correct format, including elements like your press release boilerplate. Having your story in the format used by the media makes it easier (and thus more likely) for journalists to provide additional coverage. It also makes your brand’s PR look professional.

TinyWow: Best Free Press Release Generator

TinyWow has the quickest press release generation process out of any other on this list—simply type in your business name and a sentence about your announcement, and out comes a full press release within an instant. It’s also free with no sign-up needed, making it our top free PR generator overall.

With TinyWow, you’ll only need to visit their website and choose the press release generator to access and use it. While it’s free to use all their AI tools, including their AI blog writer, headline generator, and more, do expect to see many ads and answer some CAPTCHA prompts. If you want an ad-free experience, you can upgrade for $5.99 a month.

Here’s the sample press release TinyWow generated:

Given that TinyWow only required one sentence in its prompt for our press release, it’s not surprising that its generated press release isn’t as comprehensive or professionally formatted as some others on this list. For example, it doesn’t include a headline or boilerplate section. On the bright side, Copyleaks only detected a 71% probability for AI, and Grammarly found zero plagiarism matches.

However, Hemingway ranked it “Poor” and Semrush gave it a 4.2 out of 10 (mediocre), which means you’ll need to do some considerable editing. Despite these, if you’re on a tight budget and need a good starting point for your press release, TinyWow is a capable candidate.

Hypotenuse AI: Best All-in-one AI Content Generator

Hypotenuse AI is one of the most comprehensive AI content writers for everything from press releases to product descriptions. While it generates a lengthy press release with three drafts, testing shows that it still is clearly AI-generated, which means the content generated will need considerable editing. This makes Hypotenuse AI the best tool if you need an all-in-one AI generator for multiple content types, but are still willing to do some edits afterward.

As with any other AI content generator, you’ll only need to type in a few prompts—in this case, for the press release generator, type in your company name and description, then add the most important points of your press release. When tested, Hypotenuse AI generated three drafts, so we chose the first one—here’s what it created:

On Copyleaks, it garnered a 99.9% probability for AI, while it received a grade of 16 (Poor) on Hemingway and 4.3 out of 10 on Semrush. Finally, Grammarly detected a 2% possibility of plagiarism—one sentence was copied directly from a different article. Still, if you want a comprehensive AI content creator and have no issues doing some editing, Hypotenuse AI is definitely worth a try.

EIN Presswire: Best for Fast Press Release Creation & Distribution

EIN Presswire is one of the most well-established PR services; it’s even on our list of the best press release services for small businesses. It’s no wonder they’ve come out with an AI press release generator of their own. What’s more, it even offers 25 free press releases daily. Because of its ease of use and distribution services for your press release, it’s our top pick if you need a press release created and sent out quickly.

After logging in, type in a description of your press release story in the box—the more detailed, the better—then click “Generate Your Press Release.” In the next screen, you can edit your press release further or generate a new one if you aren’t satisfied with its first draft. Once you’re satisfied with your content, you can also have it sent out to EIN Presswire’s network of journalists within the same platform.

Here’s a sample press release generated by EIN Presswire:

When put to the test, the press release garnered an 86.8% AI-generated probability on Copyleaks, which is significantly lower than most others. On Hemingway, it got a Grade 5 (Good) grade and 4.0 out of 10 on Semrush. However, it got an 8% plagiarism score on Grammarly, meaning it matched three separate articles on the internet.

In all, EIN’s PR generator is concise and well-written, following press release best practices, and it gets bonus points for being completely free. However, when using this service, be sure to do plagiarism checks and follow press release best practices for formatting before sending your document out.

Copy.ai: Best AI Writing Assistant for Polishing PR Copy

What makes Copy.ai’s tool unique is that it isn’t a one-click generator. Instead, you build your story as you go by generating sections of your press release at a time—first your intro, then your body, and so on, and then it generates dozens of ways to write your content. It essentially acts as a copywriting assistant for your press release, so it’s a good tool if you already have a press release draft that only needs some extra polishing.

Copy.ai is one of the best AI content writers on the market, and its PR generator is no exception. You get dozens of content generators for everything from website copies to blog posts, and the platform is straightforward to use. It will, however, take more time to create documents as it generates section by section instead of all at once. Conversely, this also means you have more chances to customize your content.

Here’s a sample press release generated using Copy.ai:

On Copyleaks, Copy.ai’s press release scored a 70.8% probability for human—the highest on this list. On Hemingway, it scored a Grade 9 (Good) for readability, while it got a 100% originality score on Grammarly. However, it only scored 4.5 out of 10 on Semrush. While these scores are generally high, it’s likely because Copy.ai is less a content generator per se than an AI copywriting assistant that polishes up existing content.

PressHook: Best AI Media Relations Platform

We like how simple it is to create a press release on PressHook. Simply type in your story’s key details, such as your subject and main message, and you’ll instantly get a concise but comprehensive press release story complete with a title, summary, and contact details.

But more than being a press release AI platform, PressHook is also a media network platform connecting businesses with journalists, so it’s the best tool for building PR relationships. Signing up to the platform not only gives you access to its AI press release generator, but it also connects you with the company’s database of over 1,000 media publications.

Once you visit PressHook, you’ll immediately be able to use the PR generator even without signing up. Answer the prompts about your company name and description, add your press release’s subject and key points, and your contact person’s details. You’ll have three free press release credits per day. To access PressHook’s media relations platform and other features, you’ll need to sign up for an account and choose a paid plan.

Here’s an example of a press release generated by PressHook:

Copyleaks gave PressHook’s press release a 58.2% probability of being written by a human—but it also detected some AI content. On Hemingway, it received a Grade 10 (OK), and Grammarly found it to be 100% original. Semrush also gave it a 5.2 out of 10. This makes PressHook one of the best in terms of content quality. If you want a platform for building a press release and connecting with journalists, this is the option for you.

Easy-Peasy AI: Best Keyword-optimized PR Generator

Easy-Peasy AI stands out for including keywords as part of its press release generator prompts—something missing from the others on this list. The press releases it generates will automatically include your chosen keywords. This makes it the best platform for keyword-optimized press releases.

Easy-Peasy AI also stands out for its affordability. With paid plans starting at $4.99 a month, it’s one of the cheapest platforms on this list, and you get access to several tools, including its content generator, GPT-4-powered chatbot, and more.

After creating an account, you’ll enter your dashboard, where you can access its press release generator. Type in your company name, press release details, keywords, and tone, and it’ll automatically generate your press release.

Here’s a sample press release generated by Easy-Peasy AI:

On Copyleaks, Easy-Peasy AI’s press release was found to have an 83.9% probability of being AI-generated. Hemingway gave it a grade of 14 (Poor), and Grammarly detected a 2% plagiarism match, while Semrush gave it a score of 5.4 (mediocre). This means you’ll likely need to do some checks and editing if you use this press release generator. Still, for its low prices and robust features, it’s a good starting point for any small business.

HyperWrite AI: Best for Multiple Press Release Outputs

With most platforms, one query equals one press release draft—but that isn’t the case with HyperWrite AI. From one prompt, it’ll generate three separate drafts, all of which are unique and well-written. You can even choose if you prefer long-form or short-form content, as well as the complexity of your article. Overall, it’s a great choice if you want multiple press release options to choose from, or even if you want to mix and match paragraphs to create something new.

HyperWrite AI has a free plan, but you’ll need to sign up for an account, which allows you 15 generations per month. This also grants you access to its extensive suite of AI tools, including its flexible AI writer (AutoWrite) and content summarizer, a speech and manuscript generator, and more. Simply choose a tool, type in your prompts, and you’ll have a few drafts generated in seconds.

Here’s the press release generated by HyperWrite:

Copyleaks gave HyperWrite a 74.2% AI probability, while on Hemingway, it scored a grade of 13 (OK). Meanwhile, Semrush gave it a score of 4.9 out of 10, and Grammarly detected no plagiarism. While these scores aren’t perfect, they’re generally above average, and HyperWrite generates several drafts, which allows you to mix and match paragraphs to create an all-around better press release.

How We Evaluated the Best AI PR Generators

With dozens of AI-powered press release and content generators available—and more AI tools evolving every day—choosing the best for your business requires some standards and metrics for evaluation. In evaluating the best tools using AI for PR above, here are the criteria we used:

• Free use of the press release generator
• Press release quality and format
• Additional features (e.g., more AI tools, distribution services, and so on)
• Cost of plans
• Score based on Copyleaks, Hemingway, Grammarly, and Semrush
• Ease of use

What an AI Press Release Generator Is & Best Practices

A press release generator is any software or platform that automatically creates a press release for your business following your prompts. As with the platforms above, these prompts usually include details about your business and your press release’s story, and can include additional info like the specific type of press release you need (e.g., product launch, crisis response, etc.), the search engine keywords you want to rank for, and more.

PR generators can save you considerable time and effort in creating press releases to grow your brand presence. For many of these platforms, it’ll only take a few seconds to create your press release, which you’ll only need to further tweak and refine before sending them out to media outlets.

For best results when using a press release generator, here are some best practices to keep in mind.

• Have your business’ main objectives in mind: The press release maker you choose depends on your business’ primary needs and objectives. For example, if you want a comprehensive PR generator with distribution services, MarketersMEDIA is a good choice. On the other hand, if you’re only looking to polish up an existing write-up, Copy.ai might be your better option.
• Write down the main points of your press release: Every press release generator will require at least a prompt or two about the press release you want, so be sure to note them down beforehand. Write one sentence describing your company, then write another two or three about the key points of your announcement.

• Test your press release for plagiarism and readability: AI is still a continually evolving technology with many areas to improve on. To evaluate the platforms above, we checked them for plagiarism and readability—we recommend that you do the same before sending your document to the media. Some tools that can help are Grammarly, Hemingway, and ProWritingAid.
• Edit your story generously: Naturally, the next step after evaluating your press release is to make edits where necessary. Most often, you’ll need to edit plagiarized sentences, rewrite some sentences for conciseness, or put your announcement into the proper format (e.g., AP style press release formatting). You’ll also need to trim it to any word count limit you need to follow, and add elements like a boilerplate and media contact.
• Make your final copy unique: In addition to editing needed to improve readability, SEO, and ensuring your copy is plagiarism-free, you need to make your final version original. Do this by making the angle of your story crystal-clear and then adding quotes, unique details about your business, statistics, a custom boilerplate tailored to your audience and the journalists you hope to interest, and embedded multimedia.

For more guidance, read our article explaining what makes a good press release and how you can make sure your announcement stands out.

Frequently Asked Questions

Bottom Line

The rise of AI has granted small businesses new opportunities to quickly and easily expand their brand presence, and the AI press release generators above are a good starting point. Each platform is unique, and the best choice depends on your specific needs and priorities. However, for an overall PR generator combining quality and service and attainable prices, our top pick goes to MarketersMEDIA, which combines a good amount of both.