The best lead generation companies offer a combination of inbound and outbound services for generating leads, with scalable plans at reasonable prices. Our evaluation revealed that LYFE Marketing and SEO Discovery are the top lead generation companies for small businesses. LYFE Marketing offers a wide range of and cost-effective packages, while SEO Discovery offers extensive search engine optimization (SEO) services for lead generation.
We evaluated several companies and came up with the best 10 lead generation companies for small businesses.
- LYFE Marketing: Best overall for cost-effectiveness
- SEO Discovery: Best for search engine optimization
- WebFX: Best for account-based marketing (ABM)
- Apollo.io: Best for free automated outreach
- Martal Group: Best for outbound lead generation
- SalesNash: Best for outsourced sales development rep (SDR) services
- Nerdy Joe: Best for guaranteed appointments
- Cleverly: Best for inbound lead generation from content
- LeadGeneration.com: Best for website leads
- EBQ: Best for inbound and outbound tactics
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Best Lead Generation Companies for Small Businesses Compared
Software vs Agency
Software systems, including customer relationship management (CRM) systems, offer more automations and database enrichments and are usually cheaper than agencies. However, agencies can create a more comprehensive lead generation process to generate more customized leads using inbound and outbound strategies.
LYFE Marketing: Best Overall for Cost-effective Lead Generation Services
Pros
- Transparent pricing has a wide range of service packages and costs that fit any small business budget.
- Great inbound lead generation services produce opportunities via social media, email, ads, or content marketing.
- It has solid reviews for work quality and service delivery and relatively popular lead-generating services.
Cons
- It has no direct outreach through cold calling to set up appointments.
- Free consultation is limited to just getting a free quote from the provider.
- Price paid is strictly for setup and delivery; performance-based pricing is not offered.
- You need cost-flexible small business lead generation services: LYFE Marketing is an excellent small business lead generation company because of the wide range of services that suit any budget. Whether you’re trying to bring in new leads through ads, social media, content, or email campaigns, plans start at just $350 per month.
- You want to leverage video content for inbound leads: Two standout attributes of LYFE Marketing are video production and ad services. With short videos becoming a popular way to connect with customers, it’s good to have a partner offering this type of specialty to help with lead generation for small businesses.
- You need cold call outreach services: LYFE Marketing is our best lead generation company on this list. However, its services are limited to digital channels for inbound and outbound lead generation. Outsourced SDR solutions that do cold calling for your business to set appointments are excluded from the company’s service arsenal.
- Alternative: SalesNash is our favorite alternative specializing in outsourced SDR and cold-calling services.
- You want a guarantee on appointment results: With lead generation, some small businesses may be weary of paying a large sum for no results. While LYFE Marketing is cost-friendly, there is no guarantee that you will get new leads or appointments as the provider doesn’t set minimums.
- Alternative: For these concerns, we recommend Nerdy Joe, which, depending on your plan, has minimum appointment goals and refunds your money if they aren’t achieved.
- Advertising: Digital ad design, deployment, and tracking through search engines like Google and Bing, as well as social media sites like LinkedIn, Facebook, X (Twitter), Instagram, and TikTok to generate leads online
- Content management: Creation and publishing of post copy and videos for online advertisements or social media for lead generation
- Email marketing: Mass email marketing services with automated drip options to generate and nurture leads through email campaigns
LYFE Marketing Monthly Pricing Plans*
LYFE Marketing provides price ranges depending on the service and method for which you want to generate leads.
- Email marketing: Starts $350 per month
- Pay-per-click (PPC) management: Starts at $500 per month
- Social media management: $650 to $1,250 per month
- Social media advertising: $750 to $2,500 per month for a custom plan
- Short video advertising: Starts at $800 per month
- Short video management: $1,000 to $1,500 per month
*Price ranges are based on a monthly breakdown and vary depending on specific service packages within each marketing channel. The costs above exclude advertising dollars and a one-time setup fee for each service. While we update pricing information regularly, we encourage our readers to verify pricing independently.
The LYFE Marketing cost calculator for email marketing services (Source: LYFE Marketing)
Our Expert Opinion
LYFE Marketing is an excellent agency for getting inbound leads using digital channels. We like that its price range options let you adjust your service package based on your budget and strategy. Whether you need short video production, mass email marketing, online ads, social media posts, or a multichannel solution, LYFE is one of the top lead generation companies that can support your next campaign.
SEO Discovery: Best for Search Engine Optimization Services
Pros
- Robust SEO services include local SEO, SEO audit, and custom SEO services.
- It offers extensive digital marketing services, such as web design services, content marketing, and influencer marketing.
- It has clear pricing with a broad range of service packages and costs.
Cons
- It has no appointment-setting service.
- Niche specialties are limited to SEO services and digital marketing.
- It has no live chat support.
- You need SEO services as your primary lead-generating source: SEO Discovery offers several ways to help you generate leads, including SEO and digital marketing. It provides some of the best local SEO services, plus industry-specific SEO and answer engine SEO. You can also hire an SEO specialist or avail of their SEO audit and consultancy services.
- You need digital marketing services for your new business: SEO Discovery offers different digital marketing services, such as content writing, paid marketing, and web design services. If you are a startup or solo entrepreneur, SEO Discovery can help you promote your brand using these channels while generating leads simultaneously.
- You need an appointment setting service: Unfortunately, SEO Discovery does not offer appointment setting for lead generation. This can be a drawback if you prefer acquiring more leads through this method, especially those with service businesses. These include salon owners, realtors, and lawyers.
- Alternatives: Martal Group, Sales Nash, and Nerdy Joe are excellent alternatives. These companies offer appointment-setting services through email and cold calling.
- You need a lead generation company catering services to broader niches: SEO Discovery is highly focused on providing SEO services to service companies like electrical, dental, legal, and plumbing. It also offers digital marketing services to automotive companies and accounting firms. But if your niche is not on the list, you can choose another provider specializing in your industry.
- Alternative: Martal Group is an excellent choice if you need to connect with decision-makers in cybersecurity, insurance, manufacturing, software, healthcare, IT, logistics, and emerging technology.
- Search engine optimization: Local SEO, custom SEO, SEO for ecommerce services, SEO specialist, SEO audit, and app store optimization
- Digital marketing: Social media optimization, paid marketing (PPC), content writing, web design services, reputation management, influencer marketing, and web analytics
- Link-building packages: Premium link services (include guest post links and link analysis), guest post service, and link-building experts
SEO Discovery Monthly Pricing Plans*
SEO Discovery provides price ranges depending on the service and method for which you want to generate leads.
- Content-writing packages: Start at a one-time fee of $60; monthly packages start at $150 SEO Discovery offers three tiers each for content writing (blogs, articles, keywords, guest posts, and press releases) priced monthly, website content for a one-time fee, and ecommerce website content for a one-time fee.
- Link-building services: Start at $200 per month We found different prices for link-building services across SEO Discovery's website starting at $200 per month.
- Social media services: Start at $200 per month
- Pay-per-click (PPC) services: Start at $200 per month
- Search engine optimization services: Start at $250 per month
- Digital marketing services: Start at $350 per month
*Price ranges are based on a monthly breakdown and vary depending on specific service packages within each marketing channel. While we update pricing information regularly, we encourage our readers to verify pricing independently.
SEO Discovery’s six-step process for how it can help you increase your digital reach (Source: SEO Discovery)
Our Expert Opinion
SEO Discovery is our top pick for generating leads through search engine optimization services for small businesses. With its local SEO and custom SEO, startups and small businesses become more visible to their target audiences.
The company offers niche SEO services to ecommerce businesses, contractors, salon owners, healthcare professionals, lawyers, etc. It also provides SEO audit and consulting services, as well as SEO specialists for hire.
WebFX: Best for Account-based Marketing
Pros
- It offers ABM powered by advanced artificial intelligence (AI) and machine learning (ML) technology.
- It offers programmatic advertising for lead generation.
- Custom SEO plan includes AI-powered strategy recommendations and competitor site, strategy, and lead gen monitoring.
Cons
- Content marketing prices are higher than average (starts at $2,000 per month).
- Outbound lead generation strategies are limited to cold-calling tech solutions.
- It offers only 12 free portfolio website template designs; other providers offer more.
- You use account-based marketing for B2B sales lead generation: WebFX leverages AI and ML for customizing ABM strategies with the help of dedicated account managers.Its ABM services include account profiling, target account analysis, and more. These are crucial in engaging high-value targeted companies and prospective customers. With in-depth research, WebFX creates an ideal customer profile (ICP).
- You want to generate leads through programmatic advertising: One of the most notable lead generation strategies that WebFX offers is digital advertising. It is the best lead generation company that offers programmatic advertising, an automated process of buying and selling digital ads in real time. It targets specific keywords to generate higher-quality leads or audiences likely interested in your product or service.
- You need cheaper content marketing services: WebFX offers higher costs for its content services than other providers. Its custom content marketing plans start at $2,000 per month.
- Alternative: Cleverly is a great alternative to WebFX if you want a LinkedIn-dedicated content marketing service for your business. It costs $997 per month, which includes 10 LinkedIn posts monthly. LYFE Marketing offers social media management ($650 to $1,250 per month) and short video management (starts at $1,000 per month).
- You need cold calling and appointment setting: WebFX is focused on digital marketing and SEO services. While the company offers tech solutions for cold calling, it doesn’t offer cold calling and appointment scheduling.
- Marketing automation: Account-based marketing services, lead nurture email marketing, email marketing management, Salesforce and Microsoft Dynamics marketing automation, and employment and recruiting marketing
- SEO and lead generation: Local SEO services, Google local services ads management, SEO audits, page speed optimization, ecommerce SEO services, social media advertising, PPC management, programmatic advertising, and digital advertising
- Website Design and Development: Website design, social media design, Shopify ecommerce development, AI and GPT integration
- Content marketing: SEO copywriting, social media management, infographics and motion graphics, web video production services, and YouTube advertising
- Tech solutions: MarketingCloudFX, a software developed by WebFX for digital marketing, EmailMarketingFX for email marketing, etc.
WebFX Monthly Pricing Plans*
WebFX provides price ranges depending on the service and method for which you want to generate leads.
- Local SEO services: Starts at $425
- PPC management services: Starts at $600 per month
- Advanced marketing technology: Starts at $675 per month
- Custom content marketing: Starts at $2,000 per month
- Ecommerce SEO services: $2,500 to $8,000 per month
- Custom SEO plans: Starts at $3,000 per month
- ABM custom digital marketing: Starts at $6,000 per month
*Price ranges are based on a monthly breakdown and vary depending on specific service packages within each marketing channel. The costs above exclude advertising dollars and a one-time setup fee for each service. While we update pricing information regularly, we encourage our readers to verify pricing independently.
WebFX helps build your ICP to create a list of targeted accounts for account-based marketing. (Source: WebFX)
Our Expert Opinion
WebFX is the only provider on this list that offers a comprehensive suite of account-based marketing solutions. It gives you a dedicated account manager to analyze your business and use its research resources to build an ICP for your company.
WebFX offers extensive SEO services and digital advertising, including programmatic advertising to drive high-value prospective customers—rarely found in other business lead generation companies.
Apollo.io: Best for Free Automated Outreach via Sequences
Pros
- It offers Free plan with unlimited email credits (10,000 credit limit per account monthly as per provider’s Fair use policy).
- It comes with built-in sequences or outreach campaigns with several sequential contact points like email and phone call.
- It has a feature to identify buyer intent for specific products or services.
Cons
- Marketing features are limited to email campaigns and cold calling; it has no social media, paid ads, or other digital marketing features.
- It has no phone support; email priority support is available for paid plans only.
- Insight recommendation features are locked in the Organization plan at $119 (minimum of three users) per month.
- You need an automated outreach service: We categorize Apollo.io as a sales management provider because it offers free automated outreach capabilities via sequences. Use basic sequencing for semiautomated or fully automated, repeatable processes to reach prospects and close deals. The Organization plan includes account-based workflow automation at $119 monthly for a minimum of three users.
- You need a buying intent feature: Apollo.io has a buying intent feature that enables users to filter company searches to prospects interested in specific products and services. The free plan includes three intent topics and six for the basic plan at $49 per user monthly. The intent topic limit increases as you upgrade your subscription.
- You need more robust digital marketing features: Apollo.io’s marketing features are limited to email marketing and cold calling. The provider doesn’t offer tools for social media marketing, pay-per-click (PPC), and SEO. This is a drawback for businesses wanting to generate marketing qualified leads using these strategies.
- Alternatives: WebFX and SEO Discovery offer SEO and other marketing services for lead generation. Cleverly has excellent content management services. Moreover, LYFE Marketing offers ads, email, and social media services.
- You need a lead generation company with phone support: Apollo.io doesn’t have phone customer support. It offers email priority support only on its paid plans (not on its free plan).
- Alternatives: SalesNash has dedicated customer support. You can book a call directly through its website. LYFE Marketing also provides its contact number on its website.
- Prospect research and filtering: Used to autocreate lead lists based on job title, location, industry, employee count, personas, technology stack, revenue, buyer intent, and other key attributes
- Email sequences: Used for sending out campaigns and automating follow-ups
- Built-in meeting scheduler: Book meetings and autosync them to Google and Outlook calendars
Apollo.io Pricing Plans*
*Pricing is based on per month billed annually. Monthly billing is also available at higher prices. Apollo.io also offers a 14-day free trial for its Basic and Professional plans. While we update pricing information regularly, we encourage our readers to check current pricing.
Apollo.io automates outreach with AI-assisted sequences. (Source: Apollo.io)
Our Expert Opinion
Apollo.io automates outreach campaigns through sequences to generate more leads. Another key feature is its database, which allows users to filter leads according to specific customer profile criteria and buying intent. By determining the highly interested prospects, sales teams can generate more sales qualified leads (SQLs) and win more sales.
Martal Group: Best for Outbound Lead Generation
Pros
- Workflow incorporates at least 15 touchpoints through outbound lead generation.
- Resources support industry-specific needs in verticals like tech, cybersecurity, SaaS, and many others.
- Tailorable tiers let you adapt services based on business requirements.
Cons
- It has no transparent pricing.
- It has no live chat support; service team is only available during standard business hours.
- It has no web development services; content and marketing solutions are limited to writing and posting blogs and email outreach.
- You need to generate leads through outbound channels: Martal Group implements a multichannel campaign approach. Its workflow incorporates a minimum of 15 touchpoints through outbound lead generation tactics like email, cold calling, and LinkedIn over three weeks.
- You want B2B lead gen services with niche specialties: Martal Group is a great B2B lead generation agency for when you need to connect with decision-makers in specific industries. Its team has the experience and resources to deliver quality campaigns in verticals like cybersecurity, IT, logistics, insurance, manufacturing, software, healthcare, and emerging technology.
- You need broader website management solutions: While Martal offers end-to-end customer management services, it doesn’t offer any web development services.
- Alternative: LeadGeneration.com is the best alternative for getting inbound leads through your website and even offers web and landing page design services.
- You want to know your costs upfront: Like a few other business lead generation companies on this list, Martal Group does not provide transparent or clear pricing. Interested clients must contact sales for customized quotes.
- Alternatives: LYFE Marketing, Nerdy Joe, Apollo.io, and SEO Discovery indicate clear pricing on their website. These are popular business-to-business lead gen companies, offering cold calling, appointment setting, and other digital marketing strategies to acquire excellent, quality leads for sales teams.
- Outbound and inbound lead generation: Conduct cold-calling campaigns, manage email marketing, run LinkedIn outreach, and create and deploy content to produce new leads, plus handle nurturing and follow-up activities
- Appointment setting: Set up sales calls with qualified leads for your business through outreach campaigns, marketing, and cold calling
- Sales and account management: Manage all activity in the pipeline after a lead is generated, including handling the discovery calls, closing deals, onboarding a new customer, and managing those accounts
Martal Group Monthly Pricing Plans*
Martal Group requires you to contact the company for pricing. It offers a free consultation to create a solution package for your needs. Its subscription plans are divided by tiers and priced monthly based on the tier and marketing objectives.
- Tier 1A: Outbound lead generation services
- Tier 1B: Inbound lead generation services
- Tier 2: Outbound lead generation, sales, and customer onboarding services
- Tier 3: Lead generation, customer onboarding, and account management
*This is the information available at the time of publishing. We encourage our readers to verify pricing independently.
Martal Group’s 30-day onboarding timeline for lead generation tracking (Source: Martal Group)
Our Expert Opinion
The end-to-end capabilities that scale to your growth needs are a huge value-add if you choose Martal Group. From lead generation to sales and account management, it can do it all, so you don’t need to worry about recruiting costs. We also can’t ignore how vital it is for a lead generation or marketing agency to have the industry-specific experience needed to craft messaging, marketing assets, and campaigns that can get your audience’s attention.
SalesNash: Best for Outsourced SDR Services
Pros
- It offers the option for teams to just use the provider for contact lists and prospect research to save on costs.
- It received high praise online for work quality and reliably delivering appointments.
- It has relatively scalable pricing and offers the option for businesses to upgrade their plan when they’re ready to handle more leads.
Cons
- Higher starting price is at $3,000 per month for outbound appointment setting than competitors on this list.
- There’s a need to contact provider for custom plan pricing; other providers offer a transparent rate for each service included in a custom plan.
- SEO services are relatively costlier than those of other providers in this list (starting at $2,000 per month).
- You exclusively need SDR solutions: If you need lead generation for your small business and all you care about is someone doing cold calling and sending email introductions to get appointments, SalesNash is for you. The provider is primarily an outsourced sales team that acts as dedicated SDRs for your business. But it comes with database building and sales strategy services too.
- You want a scalable service package that adapts to your capacity: Within SalesNash SDR service packages are scalable outcomes that can adapt to your needs. Depending on what you’re willing to spend and how much time you have, you can get anywhere from three to 25 appointments per month.
- You need a lower-cost provider for appointment setting: SalesNash’s starting price for outbound outreach packages is $3,000 per quarter. The Starter plan includes semiautomated research for 1,000 to 2,000 prospects per month. The prices are relatively expensive compared with other providers on this list.
- Alternative: LYFE Marketing is the most cost-friendly option if you want to generate leads aside from appointment setting. It offers email marketing for lead generation starting at $350 per month. Cleverly’s starting plan is $397 for LinkedIn outreach services for 500 prospects per month.
- You want clear pricing for a custom plan: SalesNash’s Custom Plan offers an omnichannel outreach strategy (via email, LinkedIn, phone calls, Facebook, etc.). However, this is the highest-tiered plan with custom pricing (must contact the provider). Other providers in this list provide clear pricing for each service.
- Alternative: Cleverly lets you customize your plan depending on the services you need. You can start your lead generation with its Gold plan at $397 monthly (LinkedIn outreach services with 500 prospects per month).The same is true for LYFE Marketing with its email marketing service starting at $350 per month. LeadGeneration.com also offers customized plans—a great pick if you exclusively want to leverage your website for inbound leads.
- Outsourced SDR services: Acts as an SDR for your business—placing cold calls and deploying introduction emails and email sequences to book appointments for you
- Database building: Centralized prospect and contact database and research team that generates contact lists of qualified leads
- Lead generation and sales reporting: Provides weekly meetings with delivered reports on prospects found and appointments set from the SDR and database services, as well as inbound marketing and SEO
SalesNash Monthly Pricing Plans*
*Pricing is based on quarterly billing. SalesNash also offers packages for candidate sourcing, recruitment, deliverability support, and SEO. While we update pricing information regularly, we encourage our readers to check current pricing.
SalesNash’s case study shows the number of leads generated for its client for tracking purposes. (Source: SalesNash)
Our Expert Opinion
SalesNash is the equivalent of having an SDR department to handle all cold calling and email outreach. Its lead gen services get high praise online for its results. And its database management and sales reporting capabilities give you that real feeling that its team is an extension of yours.
Nerdy Joe: Best for Guaranteed Appointments
Pros
- Minimum number of meetings per month is based on the service package; money can be refunded if provider doesn’t achieve goals.
- It offers free consultation plus free tools for optimizing email campaigns and getting prospect insights.
- Subscription plans provide sales-ready or hot leads.
Cons
- It’s strictly an outbound sales service and lacks ad or social media marketing for inbound leads.
- Starting price ($499) is solely for an appointment-setting feature, and basic outreach services are more expensive than those of other providers in this list.
- It has higher sales-ready subscription plans than competitors; DeLorean Tier costs $1,799 per month for 10 meetings booked.
- You want a guaranteed minimum number of monthly appointments: What we loved most about Nerdy Joe was its appointment guarantee. Depending on your service package, you can get at least 10, 15, 25, or over 50 meetings per month, or you’ll get your money back. This is a huge differentiator for sales lead gen companies that can give you peace of mind knowing you’ll get results.
- You need access to freemium service options: Nerdy Joe has a knowledgeable free consultant to help create an outreach strategy to book appointments. Additionally, its website comes with free tools such as an email subject line creator and data analytics to help get information on prospects visiting your website.
- You want to get inbound sales leads from ads or content: Small businesses looking to get inbound leads through published content or advertisements will need to look for other lead gen companies. Nerdy Joe does not provide any ad or content management solutions.
- Alternative: Cleverly is our favorite pick for lead gen services that heavily leverage content marketing. LYFE Marketing is also a solid pick that can do content and online advertising services.
- You need more cost-friendly small business lead generation services: Because of its guarantee of appointments, Nerdy Joe comes at a steep price—starting at $499 per month.
- Alternative: Apollo.io is another compelling alternative with a free plan. It offers low-cost pricing starting at $39 per user monthly (billed annually) with buying intent filters and AI-assisted email writing.
- Appointment scheduling: Outreach to B2B sales leads via cold calls and email to get appointments scheduled
- Lead research: Will help identify your ICPs and build a contact list to target your niche market for quality connections
- Strategy and performance updates: Will provide weekly and biweekly reports on lead generation progress, plus conduct strategy calls to make adjustments and ensure you get the best results
Nerdy Joe Monthly Pricing Plans*
Nerdy Joe also offers the following subscription plans for generating sales-ready leads:
- DeLorean Tier: $1,799 per month for 10 meetings booked, campaign strategy development, and weekly reporting
- Batmobile Tier: $2,199 per month 15 sales-qualified leads or appointments, sales coaching, and biweekly strategy calls (plus everything in DeLorean)
- Millenium Falcon Tier: $3,099 per month 25 sales-qualified leads or appointments, a dedicated lead gen specialist and account manager, and weekly strategy calls (plus everything in Batmobile)
- Starship Enterprise: $5,099 per month for over 50 meetings with sales-ready leads.
*Pricing is based on monthly billing. While we update pricing information regularly, we encourage our readers to verify pricing independently.
Nerdy Joe’s four-step process for lead generation (Source: Nerdy Joe)
Our Expert Opinion
The assurance that teams can make at least 10 appointments per month with Nerdy Joe is a huge asset for anyone skeptical of lead generation agencies. There’s nothing better than a guarantee that what you pay for performs as promised. That’s exactly what you get from Nerdy Joe if you’re willing to pay the price.
Cleverly: Best for Inbound Lead Generation From Content
Pros
- It offers guaranteed links and traffic with SEO services like keyword research and SEO-optimized content writing.
- There are plenty of sales and marketing service options that you can select from based on your needs and budget.
- Scalable pricing tiers ($397 to $2,499 per month) let you upgrade as your capacity grows.
Cons
- It focuses on digital marketing channels only and has no outsourced SDR solutions to do cold calling for your business.
- It doesn’t offer CRM implementation, maintenance, or consulting services that other providers in this list offer.
- Paid ad services cost more once you account for advertising budgets—about a $500 to $1,000 price difference.
- You want to leverage content marketing for leads: The main thing that stuck out for Cleverly was its content services. It offers cost-effective blogging and SEO capabilities to help you produce inbound leads organically through your website. This service also extends to posting and managing content on LinkedIn.
- You need a flexible, cost-scalable service for small business leads: Cleverly has a wide range of lead generation services for small businesses, including LinkedIn outreach, blogging and SEO, cold email, paid ad management, and social media posting on LinkedIn. Depending on the package, plans start at just $397 per month with an option to do a white-label service for multichannel outreach.
- You need outsourced SDR services for cold-calling campaigns: Cleverly is mostly a marketing service that does inbound and outbound lead generation through channels like social media, email, ads, and content marketing. That said, you can’t use them as an outsourced SDR to do cold calling.
- Alternative: SalesNash is our top pick for the best outsourced SDR provider for lead generation.
- You want to get supplemental CRM services from your provider: CRM consulting services are a “nice to have” in a lead generation company as you can get new leads and ensure their data is properly stored and managed in a centralized system. Unfortunately, Cleverly does not have any supplemental CRM services.
- Alternative: EBQ and Belkins are all great lead gen companies for small businesses that also have CRM implementation and maintenance services.
- Digital outreach services: Manages LinkedIn messaging and cold email campaigns for your business to produce appointments and leads on digital channels
- Ad campaign management: Creates, deploys, and tracks online advertisements via LinkedIn or Google Ads for your business to get more website traffic and produce new leads
- Content development and marketing solutions: Outsourced content development and SEO for inbound traffic
Cleverly Monthly Pricing Plans*
LinkedIn Lead Generation
- Gold: $397 monthly for LinkedIn outreach services (500 prospects per month)
- Platinum: $697 monthly for LinkedIn outreach and appointment-setting services (500 prospects per month)
- Teams: $891 monthly for LinkedIn outreach and multiple users (1,500 prospects per month)
Cold Email Lead Generation
- Growth: Custom pricing on a pay-per-meeting basis
LinkedIn Paid Advertising
- Starter: $999 per month (minimum $3,000 monthly ad spend)
- Scale: $1,499 per month (up to $10,000 monthly ad spend)
- Enterprise: $2,499 per month (up to $20,000 monthly ad spend)
LinkedIn Content Service
- Influencer: $997 per month for 10 monthly posts
White Label Lead Generation
- White Label Cleverly: $397 per month for multichannel, custom campaigns that target up to 500 prospects monthly
LinkedIn Recruiting
- Recruiting: $397 per month (500 candidates monthly)
*Pricing is based on monthly billing, and the provider offers a free consultation before generating a service package. While we update pricing information regularly, we encourage our readers to verify pricing independently.
Cleverly’s four-step lead generation process for executing LinkedIn campaigns to target the most qualified decision-makers (Source: Cleverly)
Our Expert Opinion
Cleverly is as much of a content development agency as it is a lead generation company. Its services include inbound marketing strategies to bring in prospects using ads, blog posts, and LinkedIn. It’s also nice for its cost-friendly and scalable options that match solutions with your lead generation challenges and budget.
LeadGeneration.com: Best for Generating Leads via Website
Pros
- It offers a complete range of lead generation services through outbound sales and inbound marketing tactics.
- Unique services are available for crafting thought leadership white papers.
- Free consultation is included to help identify needs, create a strategy, and develop a service package.
Cons
- It has no transparent pricing.
- It has no supplemental CRM or sales enablement services.
- Content development services are limited to written assets; video production or video advertising are not provided.
- You want to focus on organic lead generation through your website: One of the best ways to generate leads is through your website—and LeadGeneration.com is a great service if you want to focus primarily on inbound lead generation. It offers expert website development services, content writing, landing page design, paid search advertising, and SEO services—all great for producing organic web traffic.
- You’d like to use both direct sales and marketing tactics for leads: LeadGeneration.com is a great partner for aligning sales and marketing functions because it offers a complete package for inbound and outbound lead gen. In addition to email marketing, social media, digital advertising, web design, and content development services, it provides cold calling, lead follow-up, and appointment setting.
- You prefer upfront, transparent pricing: While a solid provider for bringing in new business opportunities, LeadGeneration.com lacks transparent pricing. Everything is quoted and customized per the customer’s budget and marketing needs.
- Alternatives: If cost transparency is vital in your purchase decisions, we recommend LYFE Marketing, Nerdy Joe, or SEO Discovery, which all have clear upfront pricing. Apollo.io offers a free plan and affordable pricing for paid plans starting at the Basic plan for only $49 per user monthly.
- You want to use video assets for lead generation: Thought leadership to help build brand awareness and produce can be best exemplified through written assets or videos. While LeadGeneration.com can generate white papers and blog posts, it cannot handle video production.
- Alternative: LYFE Marketing can produce and distribute video assets for your business.
- Online lead generation: Helps produce web traffic and leads online through social media marketing, SEO, email campaigns, and paid search ads
- Content generation: Development of marketing assets, such as white papers, landing pages, and social media posts, for content marketing to help generate leads
- Direct sales services: Appointment setting through cold-calling services plus lead follow-ups and nurturing via email and phone calls
LeadGeneration.com Services*
LeadGeneration.com requires you to get custom quotes from its sales team based on needs, budget, and marketing goals. It offers a free consultation to help create a custom package for your business. Here are the services the provider offers:
- SEO
- Paid search marketing
- Social media management
- Content distribution
- White paper creation
- Press release/Brand Awareness
- Email marketing
- Website development
- Lead nurturing
- Landing page creation
- Call tracking
- Custom platform development
- Creative services
- Appointment setting
- Lead follow-up
*Services reflect info available at the time of publishing. While we update pricing information regularly, we encourage our readers to verify pricing independently.
LeadGeneration.com explains how it generates real-time leads via email text and directs CRM integrations. (Source: LeadGeneration.com)
Our Expert Opinion
While LeadGeneration.com has one of the widest ranges of sales and marketing services, it sticks out most for its website management capabilities. Regardless of where you are in the process, LeadGeneration.com can help. From needing a brand-new site to improving landing pages, SEO solutions, or crafting blog articles, this provider has the best capabilities for generating and converting web traffic into leads.
EBQ: Best for Inbound and Outbound Tactics
Pros
- Broad range of services for generating inbound and outbound leads through content, social media, email, calling, and ads
- Acts as a full marketing agency that can run campaigns and do web development for your business
- Unique services like end-to-end sales process management with deal closing and account management
Cons
- Starting price costs $10,000 per month—the highest on this list.
- It has unclear pricing per service.
- It has no live chat customer support for quick-fix account or billing issues.
- You want a complete package to get leads using all methods: EBQ is an excellent provider of complete lead generation capabilities. It offers inbound strategies like content marketing, ads, and organic web traffic conversions, plus outbound tactics like email and cold calling to get appointments. The provider also has supplemental services like CRM consulting, database management, and data enrichment.
- You need help closing deals and managing accounts: Another great service feature of EBQ is its extended sales capabilities. For example, you can have reps conduct sales meetings and close deals for your small business. Additionally, the provider’s team of experts will act as outsourced customer service and account management reps
- You need transparent pricing per service from your provider: EBQ states the starting cost is $10,000 per month to build an outsourcing team. However, per-service pricing is not indicated on the website. You must contact the provider for a quote.
- Alternatives: For transparent pricing, we recommend LYFE Marketing, Nerdy Joe, or SEO Discovery, which all indicate outright pricing on their website. You can also consider Apollo.io because of its free plan and affordable pricing—the basic plan is only $49 per user monthly with annual billing.
- You only need the minimum of lead gen services: EBQ, according to reviews, gets expensive and is designed to be an all-in-one solution for sales, marketing, and even post-sales activity. That said, it makes much more sense to use another provider if you only want to leverage a specific channel or sales tactic.
- Alternatives: For just outsourced SDR and cold calling, we recommend SalesNash. LeadGeneration.com can help you create and manage a website for organic lead generation.
- Outreach and campaign management: Provider will plan, create, and deliver campaigns to prospects on various channels, including social media, email campaigns, content marketing assets, and cold calls to generate leads
- Pipeline and deal-closing services: End-to-end sales pipeline solutions that will book appointments, handle the sales meetings, and even close deals and manage accounts for your business
- CRM and data management: Salesforce and HubSpot CRM implementation and maintenance services plus solutions for creating contact lists and keeping CRM data enriched with up-to-date information
- Salesforce consulting: Setting up and maintaining a CRM for your business
- Appointment setting: Cold-calling services to set up appointments with qualified leads
- Customer experience: Customer support for inbound inquiries and outbound customer care
EBQ Monthly Pricing Plans*
EBQ offers a free consultation plus a customized service package based on your needs, budget, and lead generation goals. Start building your team of outsourcing experts at $10,000 per month per person with the following included:
- One business consultant
- Salaried US-based talent
- Weekly management meeting
- One project manager per service
- Access to EBQ’s tool suite
- Work directly out of your environment
EBQ has implementation services that offer the guidance of certified platform experts to help kick-start your Salesforce and digital marketing platform journeys:
- Quickstart Expedite your platform setup process and hit the ground running with EBQ's 30-day program. : $3,000 one-time fee
- Jumpstart Get started on custom product builds and start your platform journey in 30 days. : $6,000 one-time fee
- Headstart A 60-day program to help you navigate your instance like a pro. : $12,000 one-time fee
*While we update pricing information regularly, we encourage our readers to check current pricing. EBQ also offers three plans for Salesforce and digital marketing implementation.
EBQ’s four-step sales development process (Source: EBQ.com)
Our Expert Opinion
EBQ is one of the top lead generation companies that puts comprehensive solutions to a whole new level. Its complete arsenal of marketing, sales, outsourced customer support, and CRM consulting services makes it a great pick for small businesses that need it all. Another benefit is that even after leads are generated, the provider can do sales meetings and close deals on your behalf.
How We Evaluated the Best Lead Generation Companies for Small Businesses
To determine the best small business lead generation services, we evaluated the specific capabilities of each provider regarding producing, qualifying, and researching leads. For example, we wanted to see services like producing niche prospect data, conducting outreach via email or cold call, and setting up appointments. We also evaluated supplemental marketing services, such as social media, and looked at the cost of each company.
30% of Overall Score
We first looked at overall features and services we felt were must-haves in a lead generation company. Accessing a robust lead database, filtering niche-specific prospect lists, and scheduling appointments for your business, for example, are vital capabilities. We also looked deeper into the service quality and whether the provider could help plan and deliver outreach or marketing campaigns and provide expertise on lead generation strategies.
25% of Overall Score
We looked at the advanced capabilities of lead-generating companies considered “nice to have.” We considered features like whether the provider could verify lead data and had the reporting and analytics to help you evaluate outreach performance and provide lead insights.
We also evaluated features such as email and marketing automation, social media management services, and whether customer relationship management (CRM) software was part of the packages.
20% of Overall Score
Pricing considered the total costs and affordability of each agency and online lead generation service, along with the value included in the service package. We also evaluated whether the provider came with a free trial or consultation and the billing options where clients could save by paying annually.
15% of Overall Score
Extensive support ensures clients get the best possible experience with these lead gen companies in addition to quality leads. We wanted the providers to be available during extended hours or even 24/7 on various channels like live chat, phone, and email. We also looked at whether self-service resources, such as knowledge base, case studies, community forums, or resource guides, were available to clients.
10% of Overall Score
In addition to first-hand experience with these small business lead generation services, we evaluated what actual clients say about each provider. We considered how customers felt to gain insight into the quality and comprehensiveness of the service package and whether it delivered quality leads. We also considered the general popularity of each provider.
Frequently Asked Questions (FAQs)
Lead generation is the process of triggering or stimulating consumer interest in a product or service to convert that interest into a sale. In small businesses, lead generation involves efficient utilization of software, implementation of inbound and outbound strategies, and/or a combination of both.
A good lead generation company has a rich database, a unique niche or standout feature, and a suite of digital marketing services. It has verified B2B contacts and excellent niche or industry-specific services or features you can customize to fit your lead generation needs.
To find a good lead generation company, first determine your budget. Then, search for provider comparison roundups or read online reviews and forums to evaluate services from different providers. If you’re still unsure, consider talking to other business owners in your niche or network. Finally, your local or state Small Business Administration (SBA) office may counsel you or connect you to other business community groups.
Bottom Line
The best lead generation companies for small businesses offer different inbound and outbound strategies with dedicated managers and technology solutions to help you generate top-quality leads.
We considered costs, services, and portfolios to differentiate each provider. While LYFE Marketing was highly rated for its cost-flexibility and excellent marketing solutions, other companies like SEO Discovery and WebFX could be better for your business needs.
