We curated a list of the top-selling Etsy products that ride on popularity, profitability, and Etsy’s core values. However, remember that successfully selling on Etsy ultimately comes down to choosing products that are unique, trending, and in demand. People come to Etsy to find customized items, vintage finds, and one-of-a-kind products made or curated with a human touch. These qualities make Etsy stand out from their competition.
Read more about how we chose the best selling items on Etsy by expanding the section below or heading directly to find the best items to sell on Etsy.
We based our ranking recommendations on these key data points we gathered from Alura, a product research tool for Etsy sellers.
- Search volume (popularity): The average number of monthly searches for the product keyword on Etsy. Search volume indicates demand for the product—it tells how many shoppers are searching for this keyword. It also shows the historical search trend for a specific keyword.
- Conversion rate (profitability): This measures the average conversion rate for listings with the keyword. It refers to the number of visitors who turn into customers. The average conversion rate on Etsy is 2% to 3%. Anything higher than this is considered a profitable and in-demand product.
- Competition (market saturation): This refers to the number of competing listings for the keyword on Etsy. Alura’s tool directly connects to Etsy to get the total number of listings for the keyword. The less competition, the better!
We took into consideration the three data points above and made our own ranking. First, we ranked popular keywords by search volume (with the first rank going to the highest search volume keyword), competition (with the least competition keyword getting the first rank), and conversion rate (the highest conversion rate gets first place).
Then we took the average from these individual rankings. We also considered Alura’s built-in score and compared it with our results.
It is worth noting that if we go with the term “best selling products on Etsy”, we would be exclusively using conversion rates as our deciding factor. However, we also need to consider the competition you are going against and the demand for the product you are planning to sell.
1. Stickers
- Search volume: 2,740,000
- Competition: 4,375,995
- Conversion rate: 3.66% (very high)
- Popular keywords: business stickers, custom sticker printing, logo stickers
Stickers are an ideal item to sell on Etsy. In fact, stickers come in as the seventh most-searched term on the makers’ marketplace for April 2024. It is also worth noting that the product has not left the most-searched item on Etsy since we created this guide two years ago—even with all the updates in between.
Not only are stickers in demand, but they’re also relatively easy in terms of logistics. Stickers are small, lightweight, and easy to ship, and they will always be in demand. Competition may be fierce, but if you create unique designs that resonate with potential customers, you can make a decent income selling stickers on your Etsy storefront. It’s a perfect product to complement different product types.
In fact, one of Etsy’s top sellers does exactly that—Acorn & Crow Studio sells stickers as part of its product line. It also offers keychains, pins, and other small items with “sarcastic witchy vibes” designs.
(Source: Acorn & Crow Studio on Etsy)
2. Pins
- Search volume: 1,830,000
- Competition: 2,164,323
- Conversion rate: 2.51%
- Popular keywords: metal pins, enamel pins, hat pins
Like stickers, pins are small, lightweight, and easy to ship. While competition for the product is high, setting your work apart from competitors is easy and will heavily depend on your niche. Enamel pins serve a variety of markets as it is a popular fashion accessory.
Enamel pins can be added to jackets, bags, hats, and even shoes to add a unique touch to any outfit. Streetwear and “pins and patches” fashion trends have also contributed to its rise in popularity.
Moreover, some pins are made for social and political causes, along with pop or mainstream trends—music artists and groups, cartoon characters—and organization or class memorabilia.
Some examples of trending and best selling pins in Etsy.
3. Home Goods
- Search volume: 1,830,000
- Competition: 117,468
- Conversion rate: 2.19%
- Popular keywords: home decor store, cheap home decor, home textiles
“Home & Living” is the biggest category of handmade items on Etsy, representing 25% of merchants. Many shoppers come to the platform looking for something special to spruce up their homes.
Etsy’s “Home & Living” category is popular among sellers and shoppers. (Source: Etsy)
Check out some of the most-searched terms on Etsy that relate to home goods to get some ideas:
- candle
- wall art
- furniture
- kitchen
- home decor
Seasonal opportunities for this category include items for college dorm rooms in the summer months, outdoor furniture and items for the spring and summer seasons, Christmas and holiday decor, fall seasonal items, and more.
Etsy’s 2024 marketplace insights predict some of the following decor trends:
- Flexibility: Versatile modular systems people can adapt to their flexible and evolving decor tastes at home.
- Curves, waves, woodwork, earthy edges, patina: Gently, rounded shapes for cozy nooks, expert woodwork in carved designs, and earthy edges are the trends home decorators are looking for these days.
- Denim and boho decor: Denim and boho details are being incorporated into home spaces through items like throw pillows, quilts, and placemats.
- Statement bathrooms: Statement pieces that give incredible details to bathrooms are all the rage right now.
Mugs
- Search volume: 550,000
- Competition: 3,669,691
- Conversion rate: 3.26% (high)
- Popular keywords: personalized travel mug
In the home goods category, mugs are a noteworthy everyday staple with steady monthly search volume and high conversion rates—even amid plenty of competition.
(Source: Etsy)
TIP: Print on demand items are popular in Etsy because they can be highly customizable, similar to the mugs featured above. Read our related guides to find out more about this business model:
- What Is Print on Demand? A Small Business Guide
- The Ultimate Guide to Print on Demand for Etsy
- How to Start a Print on Demand Business
Candles
- Search volume: 1,000,000
- Competition: 1,679,553
- Conversion rate: 2.33%
- Popular keywords: wax warmer, beeswax candle
Candles are items that need to be replenished every now and then and are known to serve more than their purpose of illuminating space. They can diffuse scents, set the mood or ambiance, decorate a space, and more.
Worth noting is the +1,454% YoY increase in searches on Etsy for espresso martini candles reported in Etsy 2024 Spring and Summer Trends Report.
Source: Etsy
4. Digital Products
- Search volume: 90,500
- Competition: 129,018 (moderate)
- Conversion rate: 4.33% (very high)
- Popular keywords: digital planner, digital prints, digital download, digital art, digital stickers
Digital products and downloads are excellent items to sell on Etsy. In fact, they are easily one of the highest-selling items on Etsy with zero to little overhead costs. You don’t have to store any physical inventory since everything is online. Plus, there are no shipping fees, and customers instantly receive the item digitally.
Beyond the logistics, digital products are hugely popular in the marketplace. “Digital planner” is a top searched term, and the #4 seller offers digital SVG files for sale—check them out at Heather Roberts Art.
(Source: HeatherRobertsArt on Etsy)
When it comes to digital products, there are so many possibilities. Some ideas to help you get started include:
- Templates
- Designs, graphics, or illustrations
- Checklists
- Phone and computer backgrounds
- Photography
- Art
- 3D printing
- Music
- Fonts
- Business cards
- Invitations
- E-books
- Courses
- Patterns
5. Decals
- Search volume: 135,000
- Competition: 2,167,328
- Conversion rate: 3.18%
- Popular keywords: window cling, magnetic car sign, helmet stickers, custom car sticker
More geared towards home decor and practical applications, decals are another lightweight and profitable item to sell on Etsy. Its search volume is not that high compared to others on this list, but its conversion rate is on the upper half of our list. This only means one thing—people search for this item with the high intent to buy!
As you can see in the listing example on Etsy, decals can be used for home decorating, stationery, and outdoors.
6. Jewelry
- Search volume: 1,220,000
- Competition: 26,420,660 (very high)
- Conversion rate: 2.09%
- Popular keywords: gold chain, pearl necklace, kendra scott necklace, pandora bracelet
Jewelry is one of the top-selling products on Etsy, so consider it for your small business. It’s a $327 billion market, and as many as 15% of Etsy sellers operate in this niche.
Like stickers, jewelry can be small and easy to ship—not to mention it’s a popular item for shoppers, and as fashion trends come and go, there’s practically limitless demand. Plus, 25% of search terms related to jewelry were the most popular search terms on Etsy in April 2024, and the platform’s top two sellers specialize in jewelry.
(Source: CaitlynMinimalist)
There are many different ways you can sell your jewelry. You can design minimalist jewelry, jump on trends, craft customized or personalized pieces, offer vintage finds, and more. The costume jewelry market, for example, is forecast to hit nearly $60 billion in the next few years.
Charms
- Search volume: 673,000
- Competition: 4,723,730
- Conversion rate: 3.01%
- Popular keywords: custom charm necklace, family birthstone bracelets
Charms are a popular jewelry product on Etsy recently, with Etsy reporting the following increases:
- 428% YoY increase in searches on Etsy for horseshoe charms
- 106% YoY increase in searches on Etsy for gold charm necklaces
- 227% YoY increase in searches on Etsy for custom charm necklaces
A vintage horseshoe charm pendant (Source: Etsy)
7. Art
- Search volume: 4,090,000
- Competition: 31,221,430 (very high)
- Conversion rate: 2.89%
- Popular keywords: diamond painting, custom diamond painting, big canvas
In a similar vein as home goods, art is a perfect category to consider for your Etsy shop. “Art & collectibles” is the second most popular handmade good for sale on the marketplace. You can use art to create some of the items already mentioned on this list: stickers, tote bags, jewelry, and digital downloads, for example.
(Source: MatiasLarrainArt on Etsy)
If you’re an artist, you can create custom designs to sell on your Etsy store. Not an artist? You can source vintage finds from your local thrift shop, garage sales, and online peer-to-peer channels like Facebook Marketplace and Craigslist to resell to your Etsy customers.
8. Pet Products
- Search volume: 27,000
- Competition: 12,927
- Conversion rate: 2.54%
- Popular keywords: dog tag, dog crates
People love their pets, and many consider them family members. As such, there’s no shortage of shoppers willing to spend money on their furry loved ones. American consumers spent $147 billion on pets in 2023. In fact, the pet carrier market alone is predicted to hit $1.2 trillion by 2030, growing at a compound annual growth rate (CAGR) of 4.38%.
Etsy confirms this love for pets is reflected in spending. There is a 32% YoY increase in searches for pet gifts and an 18% YoY increase in searches for custom dog gifts on Etsy.
(Source: OskarFriends on Etsy)
When it comes to selling pet products on Etsy, you could offer any of the following:
- Accessories, such as carriers, leashes, collars, apparel, tags, and bows
- Pet food and treats
- Personalized pet products featuring images or art of people’s pets
- Training or pet sitting checklists
- Grooming items, such as brushes, combs, and nail clippers
9. Party Supplies
- Search volume: 135,000
- Competition: 17,105,456
- Conversion rate: 3.93% (very high)
- Popular keywords: barbie party supplies, graduation decoration, party plates
Many shoppers turn to Etsy when they need party supplies. These include invitations, favors, and everything in between—decorations, activities or games, playlists, baking and cake decorations, T-shirts, and accessories. Another top seller on Etsy is ModParty, a complete bridesmaid supply-themed Etsy storefront, and “bridesmaid gifts” is a top search term.
(Source: ModParty on Etsy)
When it comes to selling your own party supplies on Etsy, you can niche down by the type of product you provide or the theme you provide supplies for—for example, weddings and wedding-related events, like bridal showers and bachelor/bachelorette parties. You can also niche into children’s parties, business events, or any other type of party of your choosing.
10. Craft supplies
- Search volume: 33,100
- Competition: 20,914,908
- Conversion rate: 4.34% (very high)
- Popular keywords: diamond painting accessories, candle making kit, embroidery supply
What better place to source craft items than from crafters? Etsy reports artistic experiences for kids are going to be a trend for 2024, as seen from the 250% YoY increase in searches on Etsy for kid crafts.
Crochet, quilted, and embroidered details are also seeing a major revival in fashion and home decor, signaling a return to craftsmanship. Consider the following Etsy trend reports:
- 12% YoY increase in searches for granny square items
- 34% YoY increase in searches for crochet coasters
- 63% YoY increase in searches for quilted jackets
- 26% YoY increase in searches for crochet or knit bandanas
Craft materials for these items are undoubtedly on the rise as well.
Best Items to Sell on Etsy Frequently Asked Questions (FAQs)
Click through the tabs below to learn more about the frequently asked questions about best selling items on Etsy.
Based on our research, the top selling items on Etsy are stickers, jewelry, pins, home goods, pet products, digital downloads, decals, arts, party supplies, and craft supplies.
Based on our research, the most profitable items to sell on Etsy are craft supplies, digital products, party supplies, and stickers. These products have conversion rates registering at 3.5% and above. The average conversion rate on Etsy sits at 2-3%.
According to topbubbleindex.com, a successful Etsy seller, on average, earns around $43,000 to $46,000 a year. Note, though, that this applies to successful businesses. About 10% of Etsy sellers get $20,000 to $30,000 in yearly sales.
Bottom Line
With affordable listing and transaction fees, minimal startup costs, and instant access to over 95 million active buyers, Etsy is a great place to expand or even start a retail business. This platform is a great way to put your products before an existing audience of ready-to-buy consumers. It’s more specific than Amazon’s broad marketplace, so you’re catering to a more predictable customer base.
Whether you want to launch your business on Etsy or grow an existing business as part of your retail marketing strategy, these best selling products on Etsy are certainly great places to start. To succeed, you’ll need to sell in-demand goods unique to what other sellers offer—at a competitive price that doesn’t sacrifice profits.
