When it comes to finding the best wholesale suppliers for your business, the best places to start are online marketplaces and directories. These offer a wide selection of products and suppliers on one convenient platform, along with user reviews to help you find the most reputable source for the products you need.
In this article, we explore nine of the top wholesale marketplaces and directories for finding the best wholesale vendors. We based our analysis on several factors, including minimum order quantities, pricing and fees, payment terms offered, order protection, and customer support.
Our picks for the best resources for finding wholesale suppliers are:
- Faire: Best overall
- Alibaba: Best for product variety and price
- Etsy: Best for sourcing handmade and vintage items
- Wholesale Central: Best for finding niche and closeout products
- SaleHoo: Best for online sellers and Shopify dropshippers
- Abound: Best for indie retailers
- DHgate: Best for small order quantities
- Worldwide Brands: Best for established sellers with directory needs
- DollarDays: Best for nonprofits and schools
2024 Update
Our previous top-recommendation, Tundra, ceased operations as of July 2023. Handshake by Shopify was also discontinued. We researched and re-evaluated the wholesale suppliers and marketplaces currently in operation and updated this piece with our findings and new rankings.
Our new top pick, Faire, continues to grow and recently partnered with Shopify as its recommended wholesale marketplace.
Best Wholesale Suppliers Compared
Minimum Order Quantities (MOQs) | Pricing | Payment Terms and Financing Options | Order Protection | Customer Support | |
---|---|---|---|---|---|
Varies | Free | Net 60 | Yes | In-platform messaging | |
Varies | Free | Net 30 and 60 | 24/7 chatbot, email, and phone | ||
Varies | Free | Depends on vendor | In-platform messaging | ||
Varies | Free | Depends on vendor | None | Email | |
Varies; 50% don’t have MOQs | $67 monthly, $127 lifetime access | None | Not specified | Live chat, email, and phone | |
Varies | Free; but need to apply | Net 60 | Yes, free returns | Email, callback requests | |
None | Free | BNPL via third-party provider | Yes | 24/7 live chat, and help desk | |
Varies | $299 lifetime access | Depends on vendor | Not specified | 24/7 email | |
None | Free | Depends on vendor | Yes, returns within 14 days | Help desk, email, and phone | |
Faire: Best Overall
Pros
Cons
- 15% to 20% commission on sellers which can induce markups
- Shipping fees (except opening orders)
- Midsize selection of international brands (around 30,000)
Overview
Faire is an online marketplace where independent brands can list their wholesale goods. Faire boasts a curated selection of wholesale items and offers an array of product categories.
- Best for: Personalized product recommendations
- Types of products: Homewares, food, fashion, beauty, paper goods, kids, and pets
- Minimum order quantity (MOQ): Depends on seller
- Pricing: Free
- Financing options: Net 60 purchasing plans for all purchases
- Shipping lead time: Depends on seller
- Customer service: In-platform messaging
Faire’s interface is like a normal business-to-consumer (B2C) website. You can both search for specific products and brands as well as shop by category. While Faire offers free shipping and returns for your first order, there are supplier-based shipping fees and return allowances for all recurring orders. It currently is only available to a limited number of countries.
Faire has much to offer to sellers. It offers net 60 payment terms for all of its brands and purchases, and its free shipping and return policy for opening orders means that you can test out new brands risk-free. Not only that, but as you shop and purchase through Faire, the site will generate customer product and brand recommendations that match your previous search activities.
Learn more about Faire in our guide on How to Sell on Faire: A 6-Step Guide.
Alibaba: Best for Product Variety & Price
Pros
- Built-in supplier review/certification indicators
- Trade assurance to protect your orders
- Large supplier selection (around 150,000)
Cons
- Scam risks
- Longer ship times for international orders
- Different MOQs across suppliers
Overview
Alibaba is the leading platform for wholesale trade and connects buyers with suppliers from all over the world. Alibaba has a variety of wholesalers that cover nearly every product category imaginable.
- Best for: Sellers that need a wide variety of product variety and price
- Types of products: Vehicle and mechanical parts, electronics, fashion accessories and apparel, home (furniture and wares), machinery, garden, kids, tools, gifts, rubbers and plastics, and sports
- MOQs: Depends on supplier
- Pricing: Free
- Financing options: Net 60
- Shipping lead time: 15 to 45 days (includes order processing, production, fulfillment, and shipping)
- Customer service: 24/7 chatbot, email, and phone
The majority of Alibaba’s suppliers are located internationally, specifically in China, so there are lots of opportunities to find wholesale goods at lower prices than you might find from North American suppliers. The nature of working internationally, however, does tend to introduce longer shipping times for products ordered through the Alibaba marketplace. Working with international suppliers also means that it can be more difficult to vet their reliability. To help with this, Alibaba allows their suppliers to become “Verified” if they pass a factory/warehouse assessment and inspection to prove the legitimacy and reliability of their business.
Alibaba also offers trade assurance for all orders placed through its site, ensuring that the products you ordered are “produced to the quality you expect, paid for securely, and shipped on time.” Its customer service representatives can help if that’s not the case.
Alibaba also offers a buyer membership program where you can become a Pro Buyer if you have purchased more than $300,000 on Alibaba or have a business that makes more than $1 million annually. All you have to do is fill out the Pro Buyer application to prove your credentials and then you get access to:
- Net 30 and net 60 payment terms for all orders
- Shipping consolidation services so you can save on shipping and freight costs
- Pro Buyer badge that suppliers can see when they work with you
- Six $500 coupons for orders of $20,000 or more
- Dedicated Pro Buyer 24-hour customer service
Alibaba has the widest selection of products and wholesalers on the market and provides security for all your purchases through trade assurance. Additionally, while there are certainly scammers on Alibaba’s marketplace, this platform has taken steps to make buying more secure with its Verified Supplier certification. You can even filter your searches and product pages to only include verified wholesalers. Alibaba offers secure messaging services and a well-equipped customer service department to protect its buyers and facilitate easy and safe transactions.
Etsy: Best for Sourcing Handmade & Vintage Items
Pros
- Support independent artisans
- Unique products with an artisan bent
- Custom product recommendations
Cons
- Smaller order quantity capabilities (for most of Etsy’s suppliers)
- Suppliers determine their own shipping and return policies
- Scam risks
Overview
Etsy is an online marketplace where independent artisans can list their wares for people to shop. Etsy is a great place to find unique, artisan goods and support other small businesses.
Etsy Wholesale shut down in 2018; however, sellers can continue to buy items at wholesale prices from Etsy sellers.
- Best for: The largest selection of independent artisans
- Types of products: Party and holiday, jewelry, vintage goods, homewares and furniture, apparel, toys, gifts, craft supplies, and art
- MOQs: Depends on vendor
- Pricing: Free
- Financing options: Depends on vendor
- Shipping lead time: Depends on vendor
- Customer service: In-platform messaging
Unlike many of the other marketplaces we will look at in this article, Etsy is the only one that is primarily a B2C site. This does not mean, however, that it is not a great resource for retailers. There are several ways that you can utilize Etsy to find wholesale suppliers:
- Visit Etsy’s Wholesale Market Page: Here you can browse by product categories, customized based on your needs and preferences.
- Search: You can search for wholesale goods by typing in “wholesale + the item you are searching for,” such as “wholesale dog toys.”
- Message sellers: You can also message sellers individually through Etsy’s in-site messaging platform. You should include in your message that you are a business interested in purchasing their wares wholesale to sell at your store. Most sellers are eager to work with businesses that want to place large orders of their goods—it is a great opportunity for them, too.
Etsy is a great place to find unique, handmade items from small brands and businesses. Etsy also offers purchase protection through its Cases Policy and a rich review section for many of its products. Etsy is also a unique opportunity to support small businesses directly and many suppliers offer free shipping on their goods.
Wholesale Central: Best for Finding Niche & Closeout Products
Pros
- Large database of suppliers
- Can send out product requests for niche or hard-to-find items
- Access to dropshipping and closeout suppliers
Cons
- No order protections or order rectification services
- No in-site messaging features
- Lacks higher-end vendors and merchandise
Overview
Wholesale Central is a supplier directory where retailers can search for products that they need, and Wholesale Central will provide them with a list of supplier contact information and resources for wholesalers that offer the product in question. Also, if you are looking for hard-to-find products, you can send out requests to wholesalers in the network and they will message you back if they can fulfill your needs.
- Best for: Finding niche and closeout products
- Types of products: Fashion apparel and accessories, office and school supplies, as seen on TV, auto, business supplies, food, electronics, music, homewares and furniture, beauty, pet, kids, artisan suppliers
- MOQs: Varies
- Pricing: Free
- Financing options: Depends on vendor
- Shipping lead time: Depends on vendor
- Customer service: Phone and email
Unlike the other platforms on this list, Wholesale Central does not facilitate buying or any retailer-supplier communication. The site is only a directory that connects you with suppliers. Contacting the suppliers, placing orders, and arranging payment terms all take place off-site.
Wholesale Central makes it easy to find niche products and connect with wholesalers directly. You can send your product requests and discover thousands of suppliers. Wholesale Central’s suppliers are screened and are liable for removal from the directory if they prove to be unreliable or fraudulent.
Wholesale Central also has a partner site, Closeout Central, that offers a wide range of closeout goods, where you can find prices well below wholesale.
SaleHoo: Best for Online Sellers & Shopify Dropshippers
Pros
- Vetted suppliers and high-quality popular brands
- Great customer service
- Plenty of support and training available
Cons
- Fewer product listings compared to other marketplaces
- Marketplace fees
- No published financing options
Overview
New Zealand-based wholesale supplier SaleHoo has a directory of more than 8,000 highly vetted wholesale and dropshipping suppliers. What sets it apart from other wholesale suppliers is the amount of training and support it gives to its members, making it a recommended supplier for those starting their online stores and wanting to try dropshipping.
- Best for: New online sellers and Shopify dropshippers
- Types of products: Authentic, high-quality US famous brands, clothing, fashion accessories, jewelry, giftware, electronics, beauty products, kids’ toys
- MOQs: Depends on vendor but 50% of them don’t have MOQs
- Pricing: $67 annually; $127 for lifetime access; for Shopify dropshipping: $27 to $97 monthly
- Financing options: None
- Shipping lead time: Depends on vendor
- Customer service: Personal email and one-on-one support, live chat, and phone Monday to Friday, 5:30 p.m. to 1:30 a.m. Eastern time
You need to be a paying member to shop in SaleHoo ($67 monthly or $127 for lifetime access) but worry not—you have 60 days to decide if it’s a good fit; otherwise, you can get your money back.
SaleHoo works similarly to other marketplaces such as Alibaba. You can connect your Shopify store to enable dropshipping, create your private label brand, or buy wholesale products. Shipping and MOQs depend on the vendor, and what’s great about SaleHoo’s product listings is that the majority are genuine, high-quality brands from the US like Sony and Disney.
What is impressive about SaleHoo’s supplier directory is how well-vetted its vendors are. SaleHoo also has a market research feature that helps buyers see trends and notice seasonal products. Its customer service is also highly rated among its users.
Abound: Best for Indie Retailers
Pros
- Expertly sourced wholesalers and products
- New products added weekly
- Net 60 payment terms for qualified retailers and 60-day returns for all opening orders free
Cons
- Only for US- and United Kingdom-based retailers
- Higher price point than international wholesalers
- Limited return eligibility
Overview
Abound is a curated wholesale marketplace that provides opportunities for indie brands to sell what they love and for local retailers to find unique and thoughtful products for their store. The platform is designed for brands and retailers, where brands can sign up to be a seller and retailers need to sign up to buy from the marketplace (proof of store name, website, and type are asked upon application).
- Best for: Indie retailers that want to source thoughtfully curated and unique products
- Types of products: Accessories, baby and kids, beauty, paper goods, food, apparel, beauty, and home
- MOQs: Depends on maker or seller
- Pricing: Free
- Financing options: Net 60 payment terms for qualified retailers. To become qualified, you simply apply for Abound’s retail experts to review.
- Shipping lead time: Anywhere between one to 45 days, depending on maker/supplier
- Customer service: Email and call back requests (for US and UK phone numbers only)
Like Faire, Abound is an online marketplace but one thing that sets it apart is that Abound doesn’t just curate its sellers—its retail experts review each one for reputation, quality, and reliability. Not only that, but it is adding new products every week, so there is no end to the discovery you can do on Abound.
Abound carries mid-priced products from both established and emerging brands. Additionally, Abound handles everything in-house, including setting shipping and return fees, messaging, transactions, and providing order protection.
Abound has a strong focus on supporting small businesses and providing them with an accessible and reliable place to shop. It offers 60-day returns on all opening orders so you can try out new brands risk-free and net 60 payment terms. Abound is also growing quickly with new brands added each week.
In The News: On Jan. 11, 2024, Carro announced the acquisition of Abound and Droply, which is Abound’s latest dropshipping platform innovation. Abound partners, if they choose to join Carro, will now officially sell in the Carro platform.
DHgate: Best for Sellers Wanting to Order Small Product Quantities
Pros
- iOS and Android apps, multilingual storefront
- Buyer protection
- Built-in review system
Cons
- Notorious for counterfeit or replica items
- Lengthy fulfillment and shipping
- Poor customer service, as seen in third-party review sites, such as Trustpilot
Overview
Similar to Alibaba, DHgate is a wholesale marketplace with a majority of China-based suppliers. Founded in 2004, it is one of the biggest wholesale marketplaces in the world—with about 1.7 million registered suppliers selling more than 7.7 million online products in more than 27 categories.
- Best for: Sellers who want to order smaller quantities of products compared to Alibaba
- Types of products: Wide selection of products that suit many buyers—apparel, home and furniture, electronics, health and beauty, accessories, and more
- MOQs: None
- Pricing: Free
- Financing options: Credit card, PayPal, Western Union, and bank transfers are accepted; Buy now, pay later (BNPL) options are available through Zip (formerly Quadpay)
- Shipping lead time: Depends on vendor, with processing times taking three to 15 business days and shipping time depending on courier; free shipping for orders over $50
- Customer service: 24/7 live chat, help desk, and phone for VIP members
You need to sign up for an account with DHgate to browse its available listings. Upon signing up, you will see a variety of coupons that you can apply to your order. Since DHgate is known for counterfeit items, we recommend exercising due diligence when placing an order. It has a built-in feedback system where DHgate displays reviews for each supplier, as well as how long they have been selling, product quality, customer service standards, annual sales volumes, and percentages of disputes and positive reviews.
Once you place an order, processing time varies by seller but is usually fulfilled within three to 15 business days. DHgate has a very flexible shipping lead time, so consider this when placing an order. Its shipping lead times can be anywhere between three days to three weeks.
Once you receive your item, you are given the chance to file a dispute and claim a refund if the order doesn’t meet your requirements, is broken, or is not as advertised. DHgate holds your payment in escrow until you click on Order Received in your dashboard.
DHgate doesn’t have any membership fees and provides membership levels depending on the number of orders and purchase amounts you have placed. Once you reach VIP status, you are entitled to phone support. Most of its sellers do not have minimum order quantities, so you can place an order to check its quality before deciding to buy in bulk.
We weren’t able to verify if its buyer protection works, especially with claiming a refund. However, we advise you not to mark an order as received until you have thoroughly checked your parcel.
Worldwide Brands: Best for Established Sellers With Directory Needs
Pros
- Lifetime membership
- Great feedback on support team
- Good return policy
Cons
- Costly membership fee
- Limited inclusions in membership
- Wholesale prices are not that competitive
Overview
Though technically not a wholesale supplier, Worldwide Brands is included in our list because of its highly-reputable directory of wholesalers and more than 16 million products. Worldwide Brands prides itself on having the most reputable and trusted wholesalers, sourcing them directly from trade shows and dealing with manufacturers directly. It regularly maintains its list by strict monitoring, adding suppliers weekly, and removing those that have been reported as scams or less than stellar ratings.
- Best for: Established sellers who want to vet only trusted and quality wholesalers
- Types of products: 16 million products—wide variety
- MOQs: Depends on vendor
- Pricing: $299 for lifetime membership access
- Financing options: Not specified
- Shipping lead time: Depends on vendor
- Customer service: 24/7 email support
Worldwide Brands requires you to be a member to be able to use it. Once you are a member, you can search for suppliers by their brand name, the products you are looking for, and location.
The results you get are from a strictly monitored database of credible suppliers. Suppliers listed in Worldwide Brands go through a rigid application process and earn a Worldwide Brands certification seal.
Most Worldwide Brands suppliers are located in the US so price-wise, they may not be as competitive globally especially compared with China wholesalers.
You get wholesaler details such as the company name, full address, website, contact details, and any details about doing business with the vendor, such as payment terms or ordering methods.
It is hard to find credible and reputable vendors especially when you are starting out, so going with Worldwide Brands cuts to the chase and gives you a scam-free supplier list. The lifetime fee may be pricier compared to the rest of the vendors but is worth the stress-free supplier shopping.
DollarDays: Best for Schools & Nonprofits
Pros
- 14-day return policy
- Donates to charity of choice
- Free membership and no MOQs
Cons
- No free shipping
- Wholesale prices are not that competitive
- Additional fees for global shipping
Overview
Founded in 2001, DollarDay’s goal is to facilitate support for nonprofit organizations, small business owners and consumers. Currently, DollarDays claims to support 125,000 small businesses, nonprofits, and schools in the US by supplying bulk products at very low prices.
- Best for: Nonprofits and schools
- Types of products: Wide variety of products from clothing, shoes, personal care items, school supplies, toys, and more
- MOQs: None
- Pricing: Free
- Financing options: Depends on vendor
- Shipping lead time: One to two business days
- Customer service: Helpdesk, email, and phone support (7 a.m. to 5 p.m. Pacific time)
Like Alibaba, DollarDays has almost every product you can think of, with more focus on serving nonprofits with affordable pricing. For-profit businesses are still welcome to buy in bulk, though. DollarDays is based in the US, so pricing may not be as competitive compared to Alibaba, but they don’t have order minimums and support businesses globally.
If your business caters to nonprofits, schools, and philanthropic causes, you could buy wholesale items—like baby products, personal care products, and pet supplies—through its wholesale site.
DollarDays offers quality products in bulk for charitable outreach efforts, fundraisers, and more. We like that as a buyer, you can also support an NGO through their charity program. A 5% donation is given to schools, charities, temples, churches, or other institutions from your sale.
How to Choose the Best Wholesale Vendor for Your Business
Finding a reliable wholesale vendor is crucial for the success of your business. We recommend the step-by-step approach below for choosing a wholesale supplier:
Step 1: Be specific about your product needs, business standards, and expectations. Decide on the products you want to sell (quality and quantity), pricing structure, delivery schedules (how you need products delivered), and whether you want to work with wholesalers that align with you and your business’ ethical or environmental values.
Step 2: Research suppliers. You can do this by checking out wholesale directories and online marketplaces and attending industry-specific trade shows. Also explore local suppliers and ask your business network.
Step 3: Create and evaluate a shortlist of potential suppliers. After doing your research, have a shortlist of your potential suppliers. Once you have the list, evaluate their performance by checking for reputation, experience, location, and production capabilities. You can check reviews, testimonials, and business bureau ratings.
Step 4: Contact potential suppliers and order sample products. Ask for their product catalogs, wholesale price lists, and minimum order requirements. Order samples so you check for product quality. Ask about their production capacities, lead times, payment terms, and return policies.
Step 5: Negotiate terms. After you have chosen the supplier you want to work with, start a negotiation on pricing based on volume and long-term business relationship potential. Inquire about payment terms or any discounts offered and exclusivity clauses in case you want to be the lone retailer carrying a product line.
Step 6: Build a wholesaler-retailer relationship. Once you work with a wholesaler, the most important aspect is the relationship you build with them. Treat them as business partners and not just as vendors, and establish clear and open lines of communication that include providing honest, respectful, and real-time feedback on their products and services.
TIP: It’s a good idea to diversify your sourcing. Try to have multiple suppliers for your products, especially your bestsellers, to help avoid supply chain pitfalls so that you can get stock if your first option falls short. Learn more about our guide on how to find wholesale suppliers for your retail business.
How We Evaluated Best Wholesale Suppliers
Our team of experts evaluated close to 50 wholesale suppliers and chose our top nine recommendations based on several factors. We graded their credibility and trustworthiness as a supplier based on their terms and offerings, including their minimum order quantities, pricing and fees, payment terms offered, order protection, and customer support.
Finally, we also factored in feedback from real-world users and our own experience working with wholesale suppliers.
Meet the Experts
The following retail and ecommerce experts contributed to this article:
Meaghan Brophy is a resident retail and ecommerce expert at Fit Small Business with over 10 years of retail experience and 7 years of experience delivering actionable content to independent retailers. She has spent the last 4+ years at Fit Small Business testing retail and ecommerce software. | |
Agatha Aviso is Fit Small Business’ resident ecommerce software expert. She has spent years testing and evaluating different platforms and building online stores, including the demo stores we used to compare the best ecommerce platforms. | |
Brigitte Hodge is a retail specialist at Fit Small Business with several years of experience managing a retail store. At Fit Small Business, Brigitte deep-dives into retail software like Square and Shopify to find the best solutions for small businesses. | |
Katie-Jay Simmons aims to put answers in the hands of small business owners by leveraging more than 10 years of retail and hospitality experience. Informed by a background in gemology, she specializes in jewelry and luxury ecommerce with a focus on global sourcing. Her scope of expertise ranges from traditional brick-and-mortar businesses to innovative, high-volume ecommerce operations. |
Frequently Asked Questions (FAQs)
Click through the sections below to learn more about the most asked questions about the best small business wholesale suppliers.
While manufacturing a product is cheaper, it takes a lot of time to develop a product from scratch. Buying from wholesalers cuts the time in more than half, and you can find great deals from the wholesale marketplaces we have outlined above.
To find the best wholesaler for your business, check online directories, attend trade shows, research online, ask for local business referrals, and use business directories available to you. When choosing a wholesale supplier, study its lead time, consider minimum order quantities and buyer protection programs, and lastly, try to obtain samples before buying in bulk.
We have reviewed close to 50 wholesale suppliers and rounded up the best nine, with Faire and Alibaba leading our recommendations. Faire wins for its financing, custom product recommendations, and free shipping features while Alibaba is the top wholesale supplier for a wide variety of products and pricing.
Bottom Line
Whether you are starting a business or just looking for new sourcing opportunities, finding the best wholesale vendors can be a difficult task. The resources above, however, make this difficult task much easier. By consolidating suppliers on one convenient platform and providing helpful functionality features and deals, supplier directories and marketplaces streamline your buying process. With the list above, you are equipped with ample options and knowledge to help you choose the best wholesale supplier.