6 Best Winery POS Systems for 2023

• Software subscription fee:
  • Starter: $79 per month + 2% of sales
  • DTC Pro: $199 per month + 1% of sales
  • DTC Advanced: Custom-quoted
• One-time installation fees:
  • Starter: $399
  • DTC Pro: $999
  • DTC Advanced: $2,500
• Hardware costs: Varies; WineDirect is browser-based, so you can operate the system from any internet-connected device

WineDirect’s POS operates on any internet-connected device. (Source: WineDirect)

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Centralized customer profiles allow your staff to easily see customer preferences and order history anywhere in your winery. (Source: WineDirect)

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You can easily search current and past orders in WineDirect’s order fulfillment dashboard. (Source: WineDirect)

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Built-in email marketing features send promotions to recent tasting room visitors. (Source: WineDirect)

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Social media-linked “Like” and “Share” buttons let customers easily rate and share their favorite wines across platforms. (Source: WineDirect)

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The all-new WineDirect includes a related products function that uses machine learning to promote other wines to shoppers. (Source: WineDirect)

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Wine club management

WineDirect hosts a customer portal allowing wine club members to manage their accounts from your website. An easy-to-use one-page signup sheet speeds the enrollment process and makes joining easy.

Personalized web experience

WineDirect includes automated upsells at critical moments of the online purchase process. It calls these message prompts “carrots.” Carrots might encourage customers to add more bottles to unlock a full case price break or free shipping promotions. They can appear on-site as customers add items to their virtual cart, or even appear in the cart itself before shoppers finalize payments.

Wholesale account management

In WineDirect, wholesale customers are treated similarly to retail customers. Your wholesale clients will have detailed customer profiles and can manage their accounts through the customer portal. On the back end, you can set wholesale clients to receive orders tax-free. There is no separate interface to manage. If you need bulk wine tracking for your inventory, however, consider Vintegrate 360 or VinNow.

Marketplace option

WineDirect maintains a virtual storefront on popular wine platforms like Vivino, allowing WineDirect wineries to promote their wines to Vivino’s 61+ million wine-loving users. This can have a massive impact on your wine sales. WineDirect is the only system on this list with a marketplace feature.

Built-in fulfillment services

WineDirect customers can hold wine in a temperature-controlled WineDirect warehouse. WineDirect’s staff will package and ship your orders from its warehouse. All shipping services are compliant with US standards. Tracking numbers and order statuses are updated in your WineDirect system, and WineDirect automatically emails customers the same shipping information.

• Software Subscription Fees:
  • Core: $59
  • Advanced: $69
  • Plus: $89
  • Enterprise: Custom quote
• One-time installation fees: None
• Hardware costs: Can use compatible existing hardware or purchase from KORONA for custom-quoted prices

KORONA’s POS system can take you from shop to tasting room and even track online sales. (Source: KORONA)

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The POS interface is highly customizable. (Source: KORONA)

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The data for referrals with KORONA shows how valuable they can be with customer decision-making. (Source: KORONA)

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Referral program

KORONA’s loyalty program goes a little further than others on our list. It lets you create a referral program that rewards your customers for referring others who may like your wines. You can then send a special offer to the referred person to convert them into a customer. Per KORONA, 75% of customers are more likely to purchase if referred.

Programmable promotions and discounts

Create case discounts, bundled deals, happy hours, or other special promotions. Do this easily with the Price Rule tool, which lets you set conditions. You can also give your employees control over discounting certain items by making a product price changeable in the inventory.

Anti-theft features

KORONA’s anti-theft tools can help you prevent retail loss. The software lets you monitor and set permissions to prevent such tricks as receipt voiding or cancellation and leaving the drawer open between transactions. It also has blind balance for end-of-day cash-outs and extensive inventory reporting.

Events and ticketing

It has an extensive events and ticketing system, allowing you to sell tickets from your POS system or online. Create recurring events, add sizes and time restraints, sell merchandise along with events, and more. KORONA is used by museums and amusement parks and offers more than the other appointment-style event managers on our list.

• Software Subscription Fees:
  • Basic: $149, for brands with up to $500,000 annual DTC revenue
  • Pro: $399, for brands with $500,000–$2 million annual DTC revenue
  • Experience: $1,249, for brands with $2 million–$5 million annual DTC revenue
  • Enterprise: Custom quote, for brands with over $5 million annual DTC revenue
• One-time installation fees: None
• Hardware costs: Operates via a browser on any internet-enabled device; can use compatible existing hardware or purchase from KORONA for custom-quoted prices

Commerce7 includes user-choice wine club configurations. (Source: Commerce7)

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Commerce7’s upselling tools include in-cart carrots that prompt additional bottle purchases. (Source: Commerce7)

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With Commerce7. You can map every tasting area in your winery and assign reservations to tables.
(Source: Commerce7)

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Customer-facing reservation screens are easy to use. (Source: Commerce7)

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You can create and track email blasts from your Commerce7 dashboard. (Source: Commerce7)

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Commerce7 prides itself on a clean and efficient customer checkout experience. (Source: Commerce7)

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Automated emails

With the click of a couple of buttons, you can send automated emails to club members when their cards on file are close to expiring. This saves time and potential headaches before you batch bill wine club runs. You can also create custom email campaigns when you release new vintages or offer promotions.

Smart cart tools

You can create in-cart incentives in your online store and dangle them like carrots before customers finalize their orders. For example, you can remind customers with four bottles in their cart that they’ll get a price break or free shipping if they make it a six-bottle case. Commerce7 also supports a single, consistent cart across multiple user devices. Lastly, Commerce7 only requires eight fields to be completed for checkout to allow customers an efficient checkout.

Detailed product listings

Adding new products to your online store and POS is easy. Commerce7’s product entry page includes specific fields for teasers, product descriptions, tasting notes, shipping information, and various prices (for discounts, case prices, and club members). You can customize the slug for the product link and add a meta description to make your wine easily findable in internet searches. Users can also add custom templates to the product page, handy if your winery is known for detailed tasting notes or providing tech sheets to wholesale clients. WineDirect, with its 50+ product fields, is probably the only one that exceeds Commerce7 for product details.

• Software Subscription Fees:
  • Free: $0
  • Pro: $60
  • Premium: Custom quote
• One-time installation fees: None
• Hardware costs: Varies, the system operates on iPads; you can bring your own or purchase through Square

The free Square Online Store showcases product images, descriptions, and stock levels. (Source: Hi-Lo Liquor Market)

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Square’s invoice tool tracks paid and outstanding invoices at a glance. (Source: Square)

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Square’s integration with Vincipia lets you manage wine club shipments from your Square dashboard.
(Source: Vincipia)

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A Biermi integration helps craft wine and beer makers manage local deliveries and memberships. (Source: Square)

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Free integrated online store

Your Square account comes with a free online store. All you pay are Square’s processing fees for online payments, which are currently 2.9% + 30 cents per transaction. You can add this store to an existing winery website or host it for free on the Square domain. Additionally, you can sync products between your online store and your POS.

Unlimited terminals

Square for Restaurant’s free baseline POS package allows you to download the Square POS app on unlimited devices. While only paying transaction fees on credit card payments, you can run the POS in your tasting room, event spaces, and throughout your winery.

Vincipia integration

Vincipia is a Square partner app that allows you to synchronize sales, product, and customer information between Square and the Vincipia platform. With this integration, you can manage wine clubs and batch-process credit card transactions for wine club shipments. Vincipia users pay 2% + 10 cents per Vincipia transaction. These fees are on top of Square’s payment processing fees.

Shipping integrations

Square integrates with UPS, FedEx, and DHL for shipping. You can print shipping labels for these services directly from your Square dashboard. For additional couriers and automated shipping tools, you can add the Easyship integration—free for up to 100 labels per month and up to $49 per month for 2,500 labels. Easyship allows you to offer delivery services at checkout, generate shipping labels in-app, schedule pickups with freight companies, and send automated tracking emails to customers.

• Software subscription fee: Custom quote
• One-time installation fee: Custom quote
• Hardware costs: Browser-based system runs on any internet-connected device

Vintegrate 360 has tools for in-app virtual wine tastings that drive wine sales. (Source: Vintegrate 360)

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Vintegrate makes it easy for customers to make wine tasting reservations online. (Source: Vintegrate 360)

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Virtual wine tasting events

You can host virtual tastings directly on your Vintegrate 360 platform. Tastings can be livestreamed or prerecorded and either open to the public or private. You can ship wines to tasting attendees in advance so customers can follow along. Best of all, when your tasting is virtual, attendees can access your ecommerce site the whole time. You can easily convert virtual tasting attendees into new customers or wine club members.

Bulk inventory management

Manage your bulk inventory by wine program to maximize profits. Track intended use from grape-picking to blending and bottling. You can explore the impact of various bottling formats (750 mL, half bottles, or large format). Also, you’ll be able to forecast how many bottles you will have of a particular vintage and identify your potential sellout date.

Wholesale account management tools

Beyond basic invoice management functions, Vintegrate 360 includes a complete web portal for your wholesale clients. Clients can log in to their accounts to place orders, see open invoices, and make payments.

Wine production management

Like VinNow, Vintegrate 360 offers tools to track your wine production from field to bottle. You can forecast planned harvest tonnage and compare those projections to your actual harvest. Compare yields from individual plots year over year to identify trends. Vintegrate 360 helps you estimate the cost and composition of proposed wine blends and tracks vessels of various sizes throughout your cellar.

• Software subscription fee:
  • Fewer than 150 wine club members: $99.00 per month
  • 151 to 500 wine club members: $249.00 per month
  • 501 to 1000 wine club members: $389.00 per month
  • 1001 and more wine club members: $489.00 per month
• Bulk Wine Module: $69/mo
• One-time installation fee: No installation fee, but if you need to convert existing data from another system there is a $600 fee
• Hardware costs: Browser-based system runs on any internet-connected device

VinNow shows your winery’s key performance metrics in an easy-to-read graphic. (Source: VinNow)

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Detailed inventory tools track wines by the bottle, case, barrel, or tank. (Source: VinNow)

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The VinNow management dashboard has sidebars and expandable menus to fit a lot of information on a single screen. (Source: VinNow)

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VinNow’s work order management function tracks every step of the winemaking process. (Source: VinNow)

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VinTracker

For wineries that make their own wine on-site or custom crush wine for smaller winemakers, the VinTracker bulk wine tracking tools are invaluable. This system allows you to track wine vessels of any size throughout your winery—tank, vat, barrel, keg, drum, etc.—and assign work orders to specific staff to manage the winemaking process. You can track specific wine blends, when wine is topped off, when chemicals are added, and the amount of alcohol by volume (ABV). The system also includes detailed invoice tools to charge custom crush clients for your work on their wine.

Wine club customization

Customers can give memberships as gifts and join more than one club. Signing up is as easy as clicking a button, and the software will remind you and your members about expiring credit cards, declined cards, and more.

Order holds and email messaging

Customers can place holds on single shipments or put their club accounts on hold for a specific amount of time without canceling their membership. For members with second homes or who travel seasonally, VinNow can skip specific months each year. You can send emails to all customers with orders on hold for on-winery pickup or email all wine club members whose credit cards will expire before the next billing cycle.

Shipping integrations

VinNow integrates with UPS and FedEx so that you can print shipping labels for your wine club deliveries directly from your VinNow POS dashboard.