A winery point-of-sale (POS) system should help wine merchants manage inventory, sell wine on-site and online, and notify customers of allocated bottles, sales, and promotional events. If your winery hosts a tasting room, you’ll also need to sell wines by bottle, glass, or tasting flights.
Subscription-based payments and robust customer relationship management (CRM) tools help wineries grow their wine clubs. Wineries in scenic settings may also host private events and need to process party deposits. So, the best POS system for a winery must combine retail, wholesale, bar, and ecommerce functions.
Below is a list of the six best winery POS systems, based on our evaluation:
- WineDirect: Best overall winery POS system
- KORONA POS: Best for building your clientele through customer referrals
- Commerce7: Best for ecommerce
- Square for Restaurants: Best for small wineries that need a low-cost system
- Vintegrate: Best for virtual wine tasting and wholesale operation
- VinNow: Best for custom crush winery operations
Winery POS Compared
Monthly Software Fee | Payment Processing | Integrated Ecommerce Site | Shipping Integrations | |
|---|---|---|---|---|
 | $79–$199 | 1%–2% Transaction Fee | ✓ | Built-in Fulfillment Service |
 | $59–$89 | Varies by Processor | Integrates with WooCommerce | ✕ |
 | $149–$1,249 | 0.5%–1.5% | Integrates with your existing CMS | ✓ |
 | $0–$60 | 2.6% + 10 cents–2.9% + 30 cents | ✓ | ✓ |
 | Custom-quoted | Varies by Processor | Integrates with your existing CMS | ✓ |
 | $99–$489 | ✕ | Integrates with your existing CMS | ✓ |
Looking for something different? See our guides to the best restaurant POS systems, liquor store POS systems, and small business POS systems.
WineDirect: Best Winery POS System
Pros
- Integrated ecommerce site
- Built-in fulfillment services
- Offline mode
- Marketplace selling introduces your winery to a new audience
Cons
- Cannot pre-authorize credit cards for bar tabs
- Limited by item inventory tracking
What We Like
WineDirect is a great POS software for wineries that sell to customers through wine club, online, and third-party channels. It handles online ordering, gift cards, event reservations, tipping, and more. Plus, it has an offline mode and CRM features and supports wholesale customer accounts. Unlike others on this list, WineDirect also includes a unique Marketplace feature that enables wineries to showcase their wines to new customers. That is why it scored a 4.85 out of 5. With credit card preauthorization and barrel/pour inventory tracking it would have gotten a perfect score.
- Software subscription fee:
- Starter: $79 per month + 2% of sales
- DTC Pro: $199 per month + 1% of sales
- DTC Advanced: Custom-quoted
- One-time installation fees:
- Starter: $399
- DTC Pro: $999
- DTC Advanced: $2,500
- Hardware costs: Varies; WineDirect is browser-based, so you can operate the system from any internet-connected device
Wine club management
WineDirect hosts a customer portal allowing wine club members to manage their accounts from your website. An easy-to-use one-page signup sheet speeds the enrollment process and makes joining easy.
Personalized web experience
WineDirect includes automated upsells at critical moments of the online purchase process. It calls these message prompts “carrots.” Carrots might encourage customers to add more bottles to unlock a full case price break or free shipping promotions. They can appear on-site as customers add items to their virtual cart, or even appear in the cart itself before shoppers finalize payments.
Wholesale account management
In WineDirect, wholesale customers are treated similarly to retail customers. Your wholesale clients will have detailed customer profiles and can manage their accounts through the customer portal. On the back end, you can set wholesale clients to receive orders tax-free. There is no separate interface to manage. If you need bulk wine tracking for your inventory, however, consider Vintegrate 360 or VinNow.
Marketplace option
WineDirect maintains a virtual storefront on popular wine platforms like Vivino, allowing WineDirect wineries to promote their wines to Vivino’s 61+ million wine-loving users. This can have a massive impact on your wine sales. WineDirect is the only system on this list with a marketplace feature.
Built-in fulfillment services
WineDirect customers can hold wine in a temperature-controlled WineDirect warehouse. WineDirect’s staff will package and ship your orders from its warehouse. All shipping services are compliant with US standards. Tracking numbers and order statuses are updated in your WineDirect system, and WineDirect automatically emails customers the same shipping information.
KORONA POS: Best for Customer Referrals
Pros
- Easy to use
- Referral system to grow customer base
- Very fast checkouts
- 24/7 customer support
Cons
- No personalized upsell tools
- Limited integrations; no integrated ecommerce site
- No scheduling capability
What We Like
KORONA is a versatile and easy-to-use POS system with a great price. It tracks inventory wherever you sell your wine and has wine club integrations, a loyalty program, and age-verification tools which are integral when serving alcohol. However, it stands out for its anti-theft features and ability to leverage referrals to attract more customers. It rated 4.25 out of 5 on our list, losing out on points due to its sales and ecommerce tools requiring an extra add-on fee.
You’ll find it on several of our best-of lists:
- Best Convenience Store POS Systems
- Best Vape Shop POS Systems
- Best Liquor Store POS Systems
- Best POS System for Small Businesses
- Best Bakery POS Systems
- Software Subscription Fees:
- Core: $59
- Advanced: $69
- Plus: $89
- Enterprise: Custom quote
- One-time installation fees: None
- Hardware costs: Can use compatible existing hardware or purchase from KORONA for custom-quoted prices
Referral program
KORONA’s loyalty program goes a little further than others on our list. It lets you create a referral program that rewards your customers for referring others who may like your wines. You can then send a special offer to the referred person to convert them into a customer. Per KORONA, 75% of customers are more likely to purchase if referred.
Programmable promotions and discounts
Create case discounts, bundled deals, happy hours, or other special promotions. Do this easily with the Price Rule tool, which lets you set conditions. You can also give your employees control over discounting certain items by making a product price changeable in the inventory.
Anti-theft features
KORONA’s anti-theft tools can help you prevent retail loss. The software lets you monitor and set permissions to prevent such tricks as receipt voiding or cancellation and leaving the drawer open between transactions. It also has blind balance for end-of-day cash-outs and extensive inventory reporting.
Events and ticketing
It has an extensive events and ticketing system, allowing you to sell tickets from your POS system or online. Create recurring events, add sizes and time restraints, sell merchandise along with events, and more. KORONA is used by museums and amusement parks and offers more than the other appointment-style event managers on our list.
Commerce7: Best for Ecommerce
Pros
- Ecommerce tools include personalized customer recommendations and in-cart upselling
- No setup/onboarding fee
- Customer-facing reservations with table management
- Operates via a browser on any internet-enabled device
Cons
- Does not include a built-in website
- No tools for wholesale account management
- Cannot pre-authorize credit cards for bar tabs
What We Like
Commerce7 is browser-based winery software that includes POS tools along with ecommerce and wine club management functions. Personalized wine selections based on user history, unlimited product templates, and intuitive cart upsells are just a few of the features offered for ecommerce users. You can run the software from any internet-connected device, making Commerce7 an incredibly flexible system for wineries of all types. While Commerce7 does not host your ecommerce site, it integrates with most website content management systems (CMSs). This is why Commerce7 scored 4.15 out of 5, with the higher price point being one reason it did not rank higher.
- Software Subscription Fees:
- Basic: $149, for brands with up to $500,000 annual DTC revenue
- Pro: $399, for brands with $500,000–$2 million annual DTC revenue
- Experience: $1,249, for brands with $2 million–$5 million annual DTC revenue
- Enterprise: Custom quote, for brands with over $5 million annual DTC revenue
- One-time installation fees: None
- Hardware costs: Operates via a browser on any internet-enabled device; can use compatible existing hardware or purchase from KORONA for custom-quoted prices
Automated emails
With the click of a couple of buttons, you can send automated emails to club members when their cards on file are close to expiring. This saves time and potential headaches before you batch bill wine club runs. You can also create custom email campaigns when you release new vintages or offer promotions.
Smart cart tools
You can create in-cart incentives in your online store and dangle them like carrots before customers finalize their orders. For example, you can remind customers with four bottles in their cart that they’ll get a price break or free shipping if they make it a six-bottle case. Commerce7 also supports a single, consistent cart across multiple user devices. Lastly, Commerce7 only requires eight fields to be completed for checkout to allow customers an efficient checkout.
Detailed product listings
Adding new products to your online store and POS is easy. Commerce7’s product entry page includes specific fields for teasers, product descriptions, tasting notes, shipping information, and various prices (for discounts, case prices, and club members). You can customize the slug for the product link and add a meta description to make your wine easily findable in internet searches. Users can also add custom templates to the product page, handy if your winery is known for detailed tasting notes or providing tech sheets to wholesale clients. WineDirect, with its 50+ product fields, is probably the only one that exceeds Commerce7 for product details.
Square for Restaurants: Best for Low-volume Wineries Needing a Low-cost POS
Pros
- Baseline POS is free to use
- Square subscription includes free online ordering website
- Wine club management and shipping tools are available via integrations
- Square invoices support wholesale orders
Cons
- Many winery tools require additional integrations
- Cannot pre-authorize in-person tabs
- Must use Square’s system processing
What We Like
Square for Restaurants is a cloud-based POS that runs on iPads. You can download the app from the Apple app store after you sign up for a Square account. Setup is easy, and the baseline POS software and integrated Square Online Store are free; all you pay are credit card processing fees. However, unlike the others on our list, you are limited to Square’s payment processing. It is an easy system to use with minimal setup, making it great for low-volume wineries that do not need in-depth wine-focused features. Square is not purpose-built for wineries, so making it work for your wine club or wholesale operation requires add-ons and third-party integrations. That is why Square received 4.13/5 in our ratings.
- Software Subscription Fees:
- Free: $0
- Pro: $60
- Premium: Custom quote
- One-time installation fees: None
- Hardware costs: Varies, the system operates on iPads; you can bring your own or purchase through Square
Free integrated online store
Your Square account comes with a free online store. All you pay are Square’s processing fees for online payments, which are currently 2.9% + 30 cents per transaction. You can add this store to an existing winery website or host it for free on the Square domain. Additionally, you can sync products between your online store and your POS.
Unlimited terminals
Square for Restaurant’s free baseline POS package allows you to download the Square POS app on unlimited devices. While only paying transaction fees on credit card payments, you can run the POS in your tasting room, event spaces, and throughout your winery.
Vincipia integration
Vincipia is a Square partner app that allows you to synchronize sales, product, and customer information between Square and the Vincipia platform. With this integration, you can manage wine clubs and batch-process credit card transactions for wine club shipments. Vincipia users pay 2% + 10 cents per Vincipia transaction. These fees are on top of Square’s payment processing fees.
Shipping integrations
Square integrates with UPS, FedEx, and DHL for shipping. You can print shipping labels for these services directly from your Square dashboard. For additional couriers and automated shipping tools, you can add the Easyship integration—free for up to 100 labels per month and up to $49 per month for 2,500 labels. Easyship allows you to offer delivery services at checkout, generate shipping labels in-app, schedule pickups with freight companies, and send automated tracking emails to customers.
Vintegrate 360: Best for Virtual Tasting & Wholesale
Pros
- Includes tools to track wine making process
- Supports multiple styles of virtual wine tastings
- Wholesale account management tools
Cons
- Pricing is all custom-quoted
- Lacks personalized upselling tools
What We Like
Vintegrate 360 is an all-around excellent winery POS aimed at small and midsize wineries making up to $2 million a year. It offers fantastic features for retail, inventory, wine clubs, events, and wholesale clients. Vintegrate 360 also includes insightful tools for virtual wine tastings, which can expand your winery’s reach beyond your tasting room. Like Commerce7, Vintegrate 360 is a browser-based system. You can run the POS and management dashboard from any web-enabled device. It lost some points for pricing and because the personalized upselling features are not as robust as those of WineDirect and Commerce7. That is why it received a 4.01/5 in our guide.
- Software subscription fee: Custom quote
- One-time installation fee: Custom quote
- Hardware costs: Browser-based system runs on any internet-connected device
Virtual wine tasting events
You can host virtual tastings directly on your Vintegrate 360 platform. Tastings can be livestreamed or prerecorded and either open to the public or private. You can ship wines to tasting attendees in advance so customers can follow along. Best of all, when your tasting is virtual, attendees can access your ecommerce site the whole time. You can easily convert virtual tasting attendees into new customers or wine club members.
Bulk inventory management
Manage your bulk inventory by wine program to maximize profits. Track intended use from grape-picking to blending and bottling. You can explore the impact of various bottling formats (750 mL, half bottles, or large format). Also, you’ll be able to forecast how many bottles you will have of a particular vintage and identify your potential sellout date.
Wholesale account management tools
Beyond basic invoice management functions, Vintegrate 360 includes a complete web portal for your wholesale clients. Clients can log in to their accounts to place orders, see open invoices, and make payments.
Wine production management
Like VinNow, Vintegrate 360 offers tools to track your wine production from field to bottle. You can forecast planned harvest tonnage and compare those projections to your actual harvest. Compare yields from individual plots year over year to identify trends. Vintegrate 360 helps you estimate the cost and composition of proposed wine blends and tracks vessels of various sizes throughout your cellar.
VinNow: Best for Custom Crush Operations
Pros
- Operates on iPads
- Unlimited number of terminals
- Flexible retail and restaurant modes
- VinTracker tool tracks bulk wine costs
Cons
- Does not include integrated ecommerce site
- User interface is dated
- No on-site upselling tools
What We Like
VinNow’s pricing is based on wine club membership, as opposed to features or sales size. It allows you to designate some iPads for retail functions and others for restaurant tools.
The VinNow system also includes the most robust bulk wine tracking features of any system on this list. The tools are specifically designed to track the most granular details of specific wine vats including tracking blending, chemical additions, and alcohol volume, making this an excellent system for wineries that make wine for other wineries under custom labels. VinNow received a 3.90/5, losing points due to a lack of an offline mode and the ability to make reservations for tastings.
- Software subscription fee:
- Fewer than 150 wine club members: $99.00 per month
- 151 to 500 wine club members: $249.00 per month
- 501 to 1000 wine club members: $389.00 per month
- 1001 and more wine club members: $489.00 per month
- Bulk Wine Module: $69/mo
- One-time installation fee: No installation fee, but if you need to convert existing data from another system there is a $600 fee
- Hardware costs: Browser-based system runs on any internet-connected device
VinTracker
For wineries that make their own wine on-site or custom crush wine for smaller winemakers, the VinTracker bulk wine tracking tools are invaluable. This system allows you to track wine vessels of any size throughout your winery—tank, vat, barrel, keg, drum, etc.—and assign work orders to specific staff to manage the winemaking process. You can track specific wine blends, when wine is topped off, when chemicals are added, and the amount of alcohol by volume (ABV). The system also includes detailed invoice tools to charge custom crush clients for your work on their wine.
Wine club customization
Customers can give memberships as gifts and join more than one club. Signing up is as easy as clicking a button, and the software will remind you and your members about expiring credit cards, declined cards, and more.
Order holds and email messaging
Customers can place holds on single shipments or put their club accounts on hold for a specific amount of time without canceling their membership. For members with second homes or who travel seasonally, VinNow can skip specific months each year. You can send emails to all customers with orders on hold for on-winery pickup or email all wine club members whose credit cards will expire before the next billing cycle.
Shipping integrations
VinNow integrates with UPS and FedEx so that you can print shipping labels for your wine club deliveries directly from your VinNow POS dashboard.
Methodology: How We Evaluated
We looked for systems that help wineries support wholesale sales alongside in-person retail sales. Since online sales have become an essential lifeline for wineries, we also looked for robust ecommerce integrations and social media marketing tools. Inventory tracking, the ability to process recurring subscription payments, and customer relationship management were also considered. Finally, we awarded points based on our software experts’ experience with the POS tools.
Based on the above criteria, WineDirect is the best winery POS. The software received the highest overall score according to our grading system for winery software (4.85 out of 5). Based on our personal experience testing different POS software and working in and with small businesses that use POS systems daily, WineDirect is also one of the top software we recommend.
Here’s a detailed breakdown of our scorching criteria:
20% of Overall Score
We looked at the overall affordability of the subscription, whether there were setup and transaction fees and if the system included integrated payment processing. Revel, WineDirect, and Square had perfect scores.
20% of Overall Score
We favored POS software with online ordering, the ability to handle shipments, batch billing, and wine club features. Also, we awarded points to systems that have tools to process B2B and wholesale orders for wineries that sell to liquor stores and restaurants. Our evaluation considered systems that integrate with robust ecommerce websites. We awarded bonus points to systems that personalize upsell suggestions and “carrot” type reminders that encourage online customers to turn a few bottles into a case order. WineDirect had a perfect score.
20% of Overall Score
We looked at reservations, table management, tipping, general mobility, and credit card pre-authorization so tasting room guests can open tabs. Revel had top scores here, followed by Commerce7.
20% of Overall Score
20% of Overall Score
In addition to our expert evaluation of features, we looked at experts in the field—winery publications and users themselves. This score also takes into account standout features and ease of use. We gave VinNow, WineDirect, and Vintegrate perfect scores.
Bottom Line
With over 7,000 wineries currently operating in the US alone, it’s important that you choose a POS system with an online component to keep you competitive. The ecommerce portion is especially vital, as online sales have remained steady, increasing from 0.3% to 3% of wine sales between 2018-2022.
WineDirect received the highest score across our grading system for its comprehensive online and in-store winery management features alongside its affordable pricing. WineDirect is affordable for small, fledgling wineries. Personalized upselling features drive web sales, and built-in fulfillment services make shipping a breeze. With three pricing levels, wineries of all sizes can find a subscription that works for their business.
