Often when people hear the word “brand,” the first thing that springs to mind is a business name or logo. However, brand encompasses much more—and it’s a key part of your value as a business. Follow along as I explain what a brand strategy is and how to create one, step by step. Then, use…
How To
How to Complete Form 5884 (With Example)
The steps shown here will walk you through how to complete Form 5884. These steps address how to obtain the form, complete calculations, report pass-through credit, and file the completed form. To further assist, we’ve provided an example of a filled-out form, prepared in accordance with the IRS’s Form 5884 instructions. Step 1: Obtain the…
How to Start an Online Store: A Beginner’s Guide
Starting an online store involves choosing an ecommerce platform, building your website, setting up strong product pages, and integrating a payment provider. Overall, expect to spend around $300 in setting up an online store (excluding sourcing or manufacturing products). With plug-and-play ecommerce platforms and web builders, learning how to start an online store has never…
How to Terminate an Employee: Steps & Best Practices
Knowing how to terminate an employee legally will protect your business from costly wrongful termination and anti-discrimination lawsuits. While most states allow businesses to terminate employees at will, following some important steps—like documenting the reason for termination and sending final paychecks on time—can make the process easier for both you and the outgoing employee. Step…
How to Write a Press Release in 7 Steps (+ Free Template)
Creating a press release is both art and science. For example, you’ll need to develop a newsworthy angle, but you also need to make it easy for journalists and media outlets to cover. It needs to be engaging and well-written, but also formatted according to industry standards. Keep reading to learn how to write a…
How to Set Up QuickBooks Online for Personal Use
QuickBooks Online can help individuals organize and track their personal finances, just like it helps small businesses manage their accounting tasks. We’ll show you how to use QuickBooks for personal use by walking you through setting up your expense and income accounts, adding vendors and customers, recording income and expenses, creating a budget, and more….
How to Calculate Customer Acquisition Cost
Whether you’re preparing sales presentations, arranging targeted marketing efforts, or simply spreading awareness of your product or brand, acquiring customers always costs money. Here, we teach you how to calculate customer acquisition cost (CAC) so that you can identify how much you’re spending per customer. We also give you tips on how to reduce your…
How to Hire an Insurance Agent in 7 Steps: Small Business Guide
For insurance agencies, hiring an insurance agent is not just about filling a position; it’s about enhancing the agency’s capability to serve its clients effectively. This guide lays out a clear, direct pathway on how to hire an insurance agent, ensuring that your agency finds a candidate who is not only qualified but also an…