All How To Articles - Page 28

What Is Merchandising? Definition & Strategies

By Meaghan Brophy on August 6, 2019 | Brick and Mortar, How To, Retail | Comments (0)

Merchandising is the activity of presenting and promoting retail goods for sale. The term merchandising commonly refers to store displays and designing store layouts. Retailers use merchandising strategies to encourage customers to buy more products, which results in larger profits. Designing effective product displays is easier when you know which products are selling the best…

How to Make a Commercial for Must-see TV in 9 Steps

By Kiah Treece on August 2, 2019 | How To, Marketing, Marketing Strategies | Comments (0)

Making a TV commercial requires an understanding of which businesses can benefit most from commercials and how much commercials cost. Once you decide that TV commercials are right for your business, identify your advertising needs, create a compelling and relatable storyline, and film and edit commercial footage. Then, choose a network and air your ad….

How to Get a Small Business Loan in 4 Steps

By Dennis Shirshikov on July 30, 2019 | Business Loans, Financing, How To | Comments (20)

Finding a small business loan is a necessity during business growth, but it can be difficult to find a loan you qualify for. The four basic steps for how to get a small business loan include evaluating your loan options, determining your eligibility, finding the right lender, and applying for the right loan. How to…

How to Sell Private Label Cosmetics

By Meaghan Brophy on July 30, 2019 | Ecommerce, How To, Retail |

Private label cosmetics are beauty products manufactured by one company and sold under another brand’s name. You can learn how to sell private label cosmetics profitably by finding the right supplier, developing a brand, and marketing your private label cosmetics. Small retailers can bring in several thousand dollars per month easily selling private label cosmetics….

How to Use Angie’s List to Build Your Business [+ Pro Tips]

By Alana Rudder on July 29, 2019 | How To, Marketing, Search Engine Marketing | Comments (20)

Angie’s List is an online database of service-based businesses for local communities across the United States. Interested businesses register for a free profile, then solicit customer reviews. Based on these reviews, businesses can receive prominent placement on the site, prompting contact from interested customers. Businesses can also advertise to the local consumers on Angie’s List….

How to Get More Google Reviews: 17 Tips From the Pros

By Kiah Treece on July 26, 2019 | How To, Marketing, Search Engine Marketing | Comments (0)

A Google review is customer feedback submitted via Google My Business that helps businesses appear in local online searches. The best ways to get more Google reviews include asking customers for feedback directly and making it easy for clients to share reviews. For more guidance, we asked marketing pros for their favorite tips. If you’re…

How to Market Your Business With Vehicle Wrap Designs

By Kiah Treece on July 23, 2019 | How To, Marketing, Traditional Marketing | Comments (0)

Business car wraps are vinyl decals that are designed, printed, and applied to vehicles to create mobile billboards. Wraps typically cost $2,500 to $5,000 or more, plus design. To use car wraps for marketing, choose vehicles to wrap, create a vehicle wrap design, and hire a company to fabricate and apply the decal. If you…

Open House Signs: Top Providers, Cost & Examples 2019

By Diana Bourgeois on July 18, 2019 | How To, Real Estate, Real Estate Marketing | Comments (4)

Real estate open house signs are designed to draw potential home buyers into public showings of properties that are for sale. To achieve this, they should be clearly visible, legible, and eye-catching. Pricing for these signs ranges from $3/each for yard signs to $75/each for feather signs. While open house signs are important, agents can…

Help a Reporter Out (HARO): Ultimate Guide 2019

By Kelly Main on July 17, 2019 | How To, Marketing, Public Relations | Comments (4)

Help a Reporter Out (HARO) is a free platform that journalists use to request quotes from industry experts. By connecting journalists to experts, their stories are elevated with relevant and respected sources. The expert sources—and their employing businesses—also benefit by receiving significant exposure in the press. How HARO Works gives journalists and industry experts a…