Email segmentation is a strategy in email marketing where contact lists are broken out into smaller groups of people with shared attributes such as interests, location, or buying behavior. It drastically improves open rates and conversion rates, so businesses using email marketing should use segmentation to create better campaigns that effectively reach marketing objectives. How…
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How to Create a Facebook Content Strategy in 6 Steps
Creating a Facebook content strategy is an important part of any company’s marketing plan. With an estimated 2.4 billion active users monthly, it’s not hard to see why businesses consider Facebook essential for finding new customers. This step-by-step guide will help you create content that drives engagement, fills out a content calendar, captures leads, and…
How Do Business Credit Cards Work?
Business credit cards are short-term funding options for owners looking to finance ongoing business expenses. These cards have costs, including annual percentage rates (APRs) and annual fees. They allow business owners to keep personal expenses separate as well as manage employee expenses. Owners will need at least a personal credit score of 640 to qualify….
How to Choose a Business Credit Card & Requirements to Get One
Understanding how to choose a business credit card is a seven-step process. The process includes knowing how a business credit card works, reviewing where your business spends the most, and examining potential fees and rewards. Your business’s spending goals and the rewards or perks you want to receive likely determine the best card for you….
How to Build Business Credit in 30 Days or Less
There are several steps for how to build business credit in 30 days, which include creating a business profile, reviewing credit reports, and beginning to build good payment habits. Building good business credit means you’re more likely to get approved for a business loan and qualify for lower rates. Opening a business credit card is…
How to Set Up a Rollover for Business Startups (ROBS)
A rollover for business startups (ROBS) enables entrepreneurs to access retirement funds to start or buy a business. Setting up a ROBS involves rolling an existing 401(k) into a new C corporation’s (C-corp’s) retirement plan. The new business purchases shares in the company with the ROBS 401(k), allowing the business use of the funds. To…
How to Refinance a Merchant Cash Advance
Merchant cash advances are an expensive form of small business financing, which is why many owners want to know how to refinance a merchant cash advance. To refinance a merchant cash advance, you need to determine how much you owe, check your credit, and find another loan product for which you qualify. 1. Determine the…
How to Conduct a Payroll Audit [+ Free Payroll Audit Checklist]
Conducting a payroll audit helps ensure your payroll process complies with labor and tax laws. Further, regular payroll audits reduce occurrences of fraud, embezzlement, and wage theft. You can strengthen your financial controls and address potential issues using our free customizable payroll audit checklist that covers how to conduct a payroll audit step-by-step. , which…
How to Start & Manage a Help Desk – The Ultimate Guide
Help desk professionals manage customer service requests and address support tickets. Often, they also use specific software which, when used properly, can save time, effort, and money. Creating a help desk service consists of assessing your needs, training staff, and giving them tools to help them respond to customer concerns before the competition does. We…
Microsoft Advertising: Ultimate Guide 2020
Bing is a search engine people use to find content around topics, companies, or products that interest them. Microsoft Advertising is a platform that businesses can use to advertise online through Bing, Yahoo, and AOL, all owned and operated and partner sites. Any company can create and launch an ad with Microsoft Advertising; the average…
How to Write a Marketing Plan in 7 Steps [+ Template]
Marketing plans include strategies for promoting and advertising a business as well as details on how to implement those strategies. This ensures a business reaches sales and growth goals. To create your own marketing plan, write out an executive summary, conduct market research, determine the right strategies, and create a plan for executing those strategies….
How to Advertise on Zillow: Ultimate Guide 2020
Zillow is the largest real estate listing platform on the web with more than 195 million monthly visitors and 110+ million listed properties. With this exposure, agents can capture high-quality leads through Zillow advertising. To capture those leads, sign up for a Zillow Premier Agent (ZPA) account, claim your listings, and opt to begin advertising….