Twitter (now known as “X”) is one of the biggest social media sites, so it’s certainly a worthwhile platform to market your small business on. But Twitter is also unique in that it’s an entire environment on its own. For one, it’s a micro-blogging text platform, often the go-to for people to get the latest…
How To
How to Find Probate Leads & Purchase Probate Properties
Probate leads are valuable to investors because they expand your portfolio and are typically priced at a reduced rate, allowing investors and real estate flippers to make larger margins. There are numerous ways to get probate leads—from public records and auctions to paid sources. To succeed in this process, you must know how to find…
How To Choose a Bank for Your Small Business
Choosing a business bank for your small business starts with determining what you need from your business bank. There are hundreds of business bank account providers that offer a wide range of banking products and services. Banking providers range from online-only financial technology (fintech) companies to traditional, brick-and-mortar banks. Some offer one or two highly…
How to Record Online Meetings & Share Them With Colleagues
Recording online meetings captures essential project and task details. It keeps team members updated even if they miss the meeting and serves as official documentation of business transactions. The steps on how to record an online meeting and share it with colleagues are simple: first, use a conferencing platform allowing recording and look for the…
Voice Search Optimization: Is Your Website Voice Search-friendly?
The consumer landscape changes quickly by the day, and one of the biggest recent developments is the growing demand for voice search. You might have even tried it out yourself, for instance, if you’ve ever asked Siri or Alexa to Google a query for you. Naturally, this means that your business will also have to…
How to Create a Customer Service Program + Template
Creating a formal customer service program starts by identifying your customer’s needs and your company’s weaknesses. This then allows you to plan a strategy to address both while devising a system for evaluating results. In this article, we discuss the steps to develop a more in-depth customer service program. Moreover, we’ve created a free template…
11 UGC Marketing Ideas for Small Businesses
Many times I’ve tried to withhold myself from hitting the “checkout” button while shopping online, only to be convinced to do so anyway because of a glowing review from a previous customer. As a marketer, I think it’s brilliant. At the very edge of a purchase decision, it was real, authentic insight from a fellow…
What Is Call Routing & How It Benefits Small Business
Call routing is a call management feature that directs inbound calls to the right service representatives based on preconfigured rules. It boosts team productivity, spreading the workload among agents. This feature reduces operational costs, as businesses don’t need to rely on receptionists manually distributing incoming calls. Although call routing offers many benefits, companies must follow…