Print on demand (PoD) allows small businesses to offer personalized products without the burdens of inventory management. It has been a game changer for entrepreneurs, particularly artists and creators, because they can turn their creations into merchandise and revenue-generating assets. Wondering about adding PoD to your entrepreneurial repertoire? This step-by-step guide will help you navigate…
How To
How to Accept Credit Card Payments at Craft Shows
Craft shows are a great platform for small businesses, particularly startups and solopreneurs, to build relationships with customers, get discovered by wholesale buyers, and network with other artists/vendors. Inventory is often limited and products cost anywhere from one to a few hundred dollars. Customers at these events will only carry a certain amount of cash,…
Should You Use AI to Write Product Descriptions?
Using AI-generated product descriptions is a relatively new approach but is gaining traction and popularity. Small businesses seeking to streamline their ecommerce operations and increase their online sales can definitely benefit from using AI tools for their product descriptions. But while using product description generators can be timesavers, it depends on how much, how often,…
10 Essential Email Marketing Metrics & How to Measure Them
Email marketing is an essential strategy in any small business’ marketing plan. It’s effective in any stage of the customer journey, from brand awareness to brand loyalty. One of the most important aspects of the email marketing process is measuring its effectiveness, which is done by keeping track of its metrics and analytics. Here, we…
How to Create a Sales Playbook in 9 Steps (+ Examples)
Creating a sales playbook requires you to define its purpose, provide a company and product overview, outline sales processes and goals, and specify your ideal audience. Once created, this simplified sales guide can help reps expedite their training and streamline their day-to-day activity. In this article, we explore sales playbook best practices, components, how to…
How To Create and Manage Projects in QuickBooks Online
Once project tracking is turned on in QuickBooks Online, you can create a new project and track it until it’s completed. You can then assign costs, such as expenses incurred and hourly costs worked by employees, and link invoices to the project. This allows you to monitor how much you spend and earn on that…
How to Fill Out Form 943—Instructions & Mailing Addresses
Form 943, the Employer’s Annual Federal Tax Return for Agricultural Employees, is a federal tax form used to report the amount of taxes withheld from an employee’s pay. Agricultural employers that have paid wages subject to FICA taxes or federal income tax withholding to one or more farm workers throughout the year must file Form…
How To Use Classes and Locations in QuickBooks Online
To use classes and locations in QuickBooks Online, you must first enable and set them up properly. Once switched on, you can create new classes and locations—depending on the needs and structure of your business—and then start assigning them to various transactions, including invoices, expenses, and bills. This information then becomes available in various reports,…