Product photos might be the most important piece of any ecommerce listing. They convey everything from physical specs to emotional attributes. Plus, photo quality directly correlates to perceived value. High-quality product photography can be done on a budget using your iPhone or camera with equipment and materials you may already have around the house. Here’s…
How To
How to Create a Product Video Shoppers Will Love (for Free)
Product videos demonstrate an item’s features, benefits, and uses in action—helping to inform, persuade, and bridge the gap between online and in-store experiences. Adding video to your ecommerce product pages can increase conversions, reduce return rates, improve buyer confidence, strengthen brand image, and even boost search engine rankings. Plus, many types of video content can…
How to Start a Vape Shop in 5 Steps
Vape shops are growing in popularity primarily due to their accessibility and marketing as a safe alternative to traditional cigarettes. If you are an aspiring vape shop owner, strategic planning for cost and compliance is key. It’s a regulated business, so it’s important to do research on your state and city’s regulatory rules before starting…
How to Send a Square Invoice in 8 Steps
Invoicing is one of the many ways to get paid using Square, which has a free invoice generator—you just need to fill in the prompted information. This article will walk you through how to use Square’s invoicing app, an excellent feature for businesses that invoice clients or vendors. If you don’t have a Square account,…
YouTube Marketing for Small Businesses: How To Start
As a small business, you don’t need to spend money to start a YouTube marketing strategy. Instead, you can evoke interest in your brand by creating your own channel and producing valuable videos for your audience. Using paid ads and other promotional strategies is a way for brands to take advantage of the platform to…
How To Change Business Bank Accounts (And When to Switch)
It’s normal for small business owners to want to switch business bank accounts when their banks no longer cater to their evolving business needs. The process of changing business banks requires you to research options, prepare required banking documents, and set up automatic payments again, but in the end, picking the right business bank is…
How to Get Your Product in Target: 8 Steps to Take
Selling your products at Target is a lot different than selling on Amazon. While almost anyone can open up a merchant account with Amazon and start selling products online, Target has a more rigorous vetting process. You’ll need to prove your products are worth being in its stores—and that means you need high-quality items at…
How to Accept ACH Payments as a Small Business
ACH payments transfer funds directly from the customers’ bank to the merchant’s bank. These are cheaper to process than credit card and debit card payments. The ACH payment method is particularly useful for recurring payments, invoicing, and B2B payments. To start accepting these types of payments, you need to set up a business bank account…