More and more businesses are finding out that it’s easier to connect with an audience if they see you as more than just someone who sells to them. Writing a brand story will allow you to share your business’ mission, values, and purpose—without making it seem like a sales pitch. An effective brand story is…
How To
How to Create a LinkedIn Marketing Strategy for Your Business
When it comes to business-to-business (B2B) marketing, there is no better social platform than LinkedIn. LinkedIn is one of the most powerful tools you can have today as a B2B marketer. It builds your credibility, lets you network with fellow professionals, and can generate high-quality leads. But with so many tools, LinkedIn can be a…
How to Set Up & Run Payroll With Patriot Payroll
Patriot Payroll offers a relatively inexpensive and easy-to-use software for processing payroll for any number of employees. You can choose the Full Service payroll plan, which costs $37 plus $4 per employee monthly, or its Basic option, which is priced at $17 plus $4 per employee monthly and requires you to handle tax filings. The…
Best Google Sheets CRM Template & How to Use It
Customer relationship management (CRM) software helps sales teams track leads, contacts, and opportunities. However, if you want to use a simpler tool to do these things without the advanced functionalities and automation, you can also set up your own client tracker using a Google Sheets CRM template. Follow our step-by-step guide on how to use…
Payroll Taxes for Remote Employees in the US: What You Should Know
Doing payroll as a small business can be challenging—even more so when you have remote employees. The most common questions from employers with remote workers surround payroll taxes. Learn more about payroll taxes for remote employees below. State-by-State Tax Breakdown You’ll need to determine each remote employee’s tax residence and then register your business in…
How Is a General Liability Premium Calculated?
Insurers calculate general liability insurance premiums using several key factors, including industry codes, gross revenue, claims history, and geographic location. Each factor is important, and even within the same industry, one difference, such as gross sales, can greatly impact the cost. Given, it’s not an unreasonable question why the business next door pays significantly less…
How to Do Payroll in Vermont: An Employer’s Guide
Learning how to do payroll in Vermont is fairly straightforward; the hardest part would probably be calculating Vermont’s payroll taxes because of its progressive tax system. Otherwise, the state generally follows federal guidelines. Step-by-Step Guide to Running Payroll in Vermont Step 1: Set up your business as an employer. New companies may need to access…
How to Post a Job on Indeed for Free in 4 Easy Steps
Creating a detailed job listing and adding a careers page are just a couple of the steps you’ll need to follow to post a job on Indeed for free. Sponsoring your job will help maximize your Indeed job postings.
The key to posting a job on Indeed for free is to write clear job descriptions. You should highlight your company and benefits and focus on using search-engine-friendly keywords to ensure your post reaches a larger pool of qualified candidates on Indeed, which boasts 100 million resumes and more than 200 million visitors every month….