This article is part of a larger series on Hiring.
LinkedIn is a social media website built around its users’ professional networks where individuals can connect with current and former colleagues, join industry groups, and search and apply for jobs with businesses on the platform. As a small business, you can leverage the LinkedIn recruiting platform (offered under several plans—Basic, Premium Business, Recruiter Lite, and Recruiter) to find your next employee from its captive pool of candidates.
Your first step in recruiting candidates on LinkedIn is to consider which of the network’s plan best suits your hiring needs. Then you’ll want to build and maintain your company profile and business networks and search for candidates.
1. Determine Your Best LinkedIn Plan
Each LinkedIn plan provides a unique set of features and benefits. For instance, while you can make posts to your individual LinkedIn page when searching for candidates, it isn’t until you reach the Recruiter Lite level that you can post to LinkedIn’s job board. Below is a features comparison to help you determine which LinkedIn plan may be right for you:
LinkedIn Premium Business
LinkedIn Recruiter Lite
Connecting with other professionals
Growing your network or actively searching for candidates
Making a limited number of hires per year
Hiring multiple employees per year
Access to Connections
Up to 3rd Degree
Up to 3rd Degree
Up to 3rd Degree
Messaging is only available with connections
15 InMails per month to any LinkedIn member
30 InMails per month to any LinkedIn member
100–150 InMails per month to any LinkedIn member
See Who’s Viewed Your Profile
Post and Manage Jobs
Candidate Search with Advanced Filters
Candidate Skills Assessments and Insights
Applicant Tracking Systems Integration
*Disclaimer on LinkedIn website states prices vary by region. You must sign up to see your local pricing.
We’ll go more in-depth on the plans later in our article.
2. Build Your Company’s Profile Page
Before you reach out to anyone, you should build your own company’s profile page. There are two main reasons for this:
- Presenting a professional face for your business will make it more attractive to potential candidates
- Building a keyword-rich profile will make it easier for potential candidates to find you
Also, remember that it’s not enough just to build your page—you need to keep it updated too. Be sure that your business’ location, contact information, and any current job postings are up-to-date. Consider highlighting any past work that you’re proud of.
3. Connect With Former & Current Colleagues
Send an invitation to connect to anyone you’ve worked with both past and present, especially those with which you’ve developed a positive relationship. Because LinkedIn relies on connections within your network, growing your network should be your first step in finding new employees. These connections can introduce you to job seekers they know, or you may find that a former colleague is looking for a new opportunity.
4. Personalize Your Connection Invitations
When contacting members not currently part of your network, such as job candidates or freelancers you’d like to employ, you should personalize your invitation to connect. LinkedIn allows you up to 300-characters to use in your connection invitation request to share who you are and why you’d like to connect.
5. Search for Candidates
Find great candidates even if they haven’t yet applied to your job. The right candidate may miss seeing your job ad on a job posting site, or they may not be actively looking for a new job at the moment. If they are looking for a job, LinkedIn members can choose yes on the job-seeking option under privacy in their account settings to let recruiters know they’re open to a new job.
Once you’ve identified a potential candidate, check their profile to see if you have any connections in common. If you do, reach out to that connection and ask that they introduce you. Not only will this put you in contact with the candidate, but the connection you share in common can validate your business’ reputation.
6. Find Candidates in Groups
LinkedIn Groups are where you’ll find thought leaders, available workers, and people who can help you network to find your next employee. If you’re looking for a project manager, an HR rep, or a social media guru, the best of them are likely active members within their relevant industry groups. You can join groups, read posts, weigh in on conversations, and contact those you feel might be a good addition to your team.
For example, if you’re looking for a marketing expert, join a group like Social Media Today; or if you’re looking for a project manager, try joining the Project Manager (PM) Network. It’s as simple as typing the kind of industry such as engineering, or job type, such as project manager, into the search box and then selecting Groups as shown below.
7. Use Current Employees
Consider asking your current employees to post positive information about you and your company, as well as job openings, on their profiles. Research from Glassdoor shows that prospective employees are three times more likely to believe people who work in your company over its executive team.
Asking your most passionate employees to promote your company on LinkedIn may prove more successful than simply putting out job ads. LinkedIn is a great place for employees to share their positive feedback about you and your company and could be a difference-maker in your business’s ability to attract top talent.
8. Post Job Openings
Once you have set up your profile and made connections with friends and colleagues, you can post your current job openings directly on LinkedIn. This feature is not available with the Basic or Premium Business options; however, with LinkedIn Recruiter Lite you will have access to a hiring platform where you can find, connect with, and manage candidates. You can also use its marketing tools to post ads and pages and create customized content to make your company stand out from the rest.
9. Support Other Recruiting Efforts
You may already be posting jobs on free job search websites like Indeed or paid job advertising sites that typically come with more features like ZipRecruiter. LinkedIn can help you determine which applicants are truly experienced based on their profile versus those who have merely mocked up a great-sounding resume. Of course, not everyone keeps their profiles up to date, so consider LinkedIn as just one data source. You could also use LinkedIn InMail, a feature of LinkedIn Premium Business and Recruiter Lite, to contact a candidate’s former employers, co-workers, or others who have left positive feedback on their profile.
LinkedIn Plan Features
LinkedIn offers four available plans to find top talent—LinkedIn Basic, LinkedIn Premium Business, LinkedIn Recruiter Lite, and LinkedIn Recruiter. Click through the tabs below for a deeper look at their features.
LinkedIn is a social media platform that’s built on your professional contacts. Users can connect with current and former colleagues, and businesses can represent themselves with their own page. Because of this, LinkedIn is an ideal way for job seekers and businesses that are looking to hire to connect. We recommend LinkedIn Premium Business or Recruiter Lite as your best source for finding and hiring your next employee.